• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.3
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• pp.262-275
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• 2021

The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchaser age. The first step is to identify the characteristics of online information sources and social media platforms through a literature review. Next, when perceived quality affects purchase intention, we verify the moderating effect according to the characteristics of online information sources and social media platforms. The moderating effect is verified at the stage by dividing it into a group according to product involvement and a group according to age. The following results were confirmed throughout the study: First, perceived quality significantly affects purchase intention. Second, in the relationship between perceived quality and purchase intention, the influence of the moderating effect is different depending on the high-involvement product and the low-involvement product. Third, it was confirmed that there was a difference in the moderating effect of online information sources and social media platforms in the relationship between perceived quality and purchase intention according to age. This study intends to increase consumers' purchase intentions by identifying specific age groups and product groups of involvement and establishing strategies suitable for the characteristics of online information sources and social media platforms.

• Journal of Contemporary Eastern Asia
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• v.15 no.1
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• pp.78-97
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• 2016

Living labs are an increasingly popular methodology to enhance innovation. Living labs aim to span boundaries between different organizations, among others Triple helix actors, by acting as a network organization typically in a real-life environment to foster co-creation by user-groups. This paper presents critical factors of Living labs in boundary-spanning between Triple Helix actors. Derived from a mixed-method approach and applications in the healthcare sector, the three main critical factors turn out to be 1) an adequate user-group selection and involvement, specifically a rich interaction and absorption of its results, 2) a balanced involvement of all relevant actors, and 3) a sufficient (early) attention for values, both values of user-groups and values of the management. People-oriented Living labs tend to differ from institution-oriented Living labs regarding these critical factors. Further, universities tend to take on diverse roles and strength of involvement, while the business sector tends to be actively involved only if this has been set as an explicit aim at start. The paper closes with a summary and future research paths.

• International Journal of Advanced Culture Technology
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• v.9 no.1
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• pp.40-51
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• 2021

There is a growing interest in ethical consumption, and consumers are demanding high levels of CSR for their companies. Transparent provision of corporate information among various areas of CSR is also an important topic in the recent consumption situation. In the global fashion industry, it is also a type of radical corporate transparency and ethical management, led by several advanced startups such as Everlane. As a result, the production process is being disclosed. This study empirically analyzes the influence of this fashion product process transparency on the consumer evaluation of the company. According to a survey of 200 Korean respondents, the transparency of the presented fashion firms had a positive effect on corporate trust and purchase intention. It was confirmed that it has. On the other hand, consumer involvement, which has been discussed as an important personal attribute in the associated consumption environment, has no significant moderating effect. In other words, consumers' subjective corporate ethics involvement did not have a significant influence on their corporate transparency evaluation.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.269-276
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• 2018

As the particulate matter (PM) is fatal for human being, the government authorities try to lessen PM with a variety of policy instruments. To increase the efficiency of the policy, we need to understand people's perception and risk avoidance on PM. Thus, the research explored what attribution styles, involvement, and perceived health status have an influence on preventive intention. First, we found three attribution styles on PM occurrence through factor analysis: daily life(DL), domestic industry & environment(DI&E), and Chinese industry & environment(CI&E). We also found that involvement(${\beta}=.465$, p<.001), CI&E(${\beta}=.222$, p<.001), DL(${\beta}=.173$, p<.01), and DI&E(${\beta}=.143$, p<.05) have an influence on preventive intention in order. Finally we discussed suggestions for future study.

• Human Ecology Research
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• v.59 no.3
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• pp.297-310
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• 2021

This study examined the social wellbeing of working mothers of preschool children with the aim of identifying relationships between social wellbeing and influencing factors, focusing on the individual, relationship, and work environment of the mothers. Data on 390 working mothers were used for this study. The data were analyzed using the SPSS 18.0 program and descriptive statistics. Pearson's correlation analyses and hierarchical regression analyses were performed. The results show that social wellbeing has significantly positive correlations with education, monthly household income, number of children, age of the first child(8 and over), social capital for childcare, division of childcare, maternal role values, spouse's beliefs about paternal parenting involvement, and family-supportive work environment, as well as significantly negative correlations with weekly working hours, sociological ambivalence, spouse's beliefs about father's breadwinner role and gender-role values, job overload, and gender-role attitudes of coworkers. In addition, hierarchical regression revealed that spouse's beliefs about paternal parenting involvement and a family-supportive work environment were significantly positive predictors of working mothers'social wellbeing, whereas working mothers'sociological ambivalence toward their roles, job overload, and gender-role attitudes of coworkers were significantly negative predictors of working mothers'social wellbeing. These results point to ways of changing education and policy to improve the social wellbeing of working mothers.

• The Korean Journal of Woman Psychology
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• v.16 no.3
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• pp.401-422
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• 2011

The present study investigated the mediating effects of parents' social networks on the relationship between parents' socioeconomic status and parent involvement. Parent involvement in the current study was composed of home-based and school-based involvement. Home-based involvement includes providing learning environment at home, guiding child's study habits, and providing educational and financial support. School-based involvement includes supporting child's school-related activities, participating at parent meetings and volunteering, and home-school communication. The subjects were 132 single mothers and 164 mothers from two-parent families, whose children are fifth and sixth graders in Seoul and Incheon. Structural Equational Modeling was used for the analysis by adopting SPSS 18.0 and AMOS 18.0. The results showed that single mothers and mothers from two-parent families differ in their structural models. For mothers from two-parent families, socioeconomic status was directly related to home-based and school-based involvement. In contrast, single mother's socioeconomic status only influenced home-based and school-based involvement indirectly through the functional aspects of mother's social networks. The results suggest that parent counseling and parent education programs might be more effective if they encouraged single mothers to exchange resources through their social networks in order to promote parent involvement in elementary schools.

• Human Ecology Research
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• v.54 no.6
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• pp.621-629
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• 2016

This study investigated the moderating effects of marital fondness and admiration as well as the father's involvement in child rearing on the association between parenting stress and marital satisfaction for a comparison of unemployed and employed mothers. The subjects were 159 unemployed mothers and 103 employed mothers with children under 3 years of age. The major findings of this study were as follows. First, unemployed mothers who had a lower level of marital fondness and admiration were dissatisfied with their marriage when they had higher parenting stress. Marital fondness and admiration are necessary for unemployed mothers in their transition period to parents. Especially, it is important for fathers to understand challenging conditions and encourage and support the spouse. However, there was no moderating effect of the father's involvement in child rearing in the association between parenting stress and marital satisfaction. Second, employed mothers who had a lower level of father's involvement in child rearing were dissatisfied with their marriage when they had higher parenting stress. The father's involvement in child rearing is necessary for employed mothers in their transition period to parents. Furthermore, it is important to implement policies at the national level to support childcare hours for balanced work and life. However, there was no moderating effect of marital fondness and admiration for the association between parenting stress and marital satisfaction.

• Human Ecology Research
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• v.51 no.4
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• pp.439-454
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• 2013

The purpose of this study is to explore Korean divorced mothers' experiences of noncustodial fathers' involvement in children's lives after divorce and co-parenting relationships. The data were collected from 17 mothers who were divorced between the years of 2004 and 2009, and were raising at least one minor child. Data were analyzed based on the inductive data analysis method. Divorced mothers' experiences of noncustodial fathers' involvement in children's lives after divorce were categorized in three ways: a satisfactory on-going relationship, a dissatisfactory on-going relationship, and a discontinued relationship. The results show that a few mothers were satisfied with the degree of the fathers' involvement in the children's lives 1) if the fathers were interested in their children and responsive to their children, and 2) if the fathers paid either child support or provided some financial supports for their children based on the fathers' financial abilities. However, the majority of the mothers were dissatisfied with the degree of the fathers' involvement in the children's lives. While some of the mothers maintained a relationship with the children's fathers despite their dissatisfaction, others discontinued the relationship. Regarding the co-parenting relationship after divorce, the relationships with the fathers were classified as either cooperative relationships or uncooperative relationships. The majority of the mothers experienced difficulties establishing cooperative co-parenting relationships with the fathers, but three mothers had cooperative relationships. The reasons for these uncooperative relationships were: uncooperative fathers, uncooperative mothers, or ambiguous communication regarding parenting after divorce. These findings suggest parenting education for divorced parents.

• The Journal of Information Technology
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• v.3 no.3
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• pp.135-152
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• 2000

This study intents to discover the variables impacting consumer's purchase intention through the electronic commerce based on concerning the Flow experience in an environment using computer as a medium and furthermore it is based on a premise that its influence on purchase intention can vary. The following are the synopsis and findings of our analysis. First, analyzing the awareness of perceived risk and level of involvement depending on the level of skill and challenge, which are conceptual structural dimensions, we found that, the higher the level of skill, the lower the awareness of perceived risk, and for challenge, the level of involvement increased. Second, since the sense of perceived risk, level of involvement and purchase intention had a negative influence and were found to have cognizable relationship with one another statistically, this has negative impact on the level of involvement depending on the level of sense of perceived risk in electronic commerce. Third, analyzing the purchase intention depending on the level of involvement, we found out it has a highly positive influence on purchase intention. Furthermore, the level of involvement and purchase intention were found to be closely related to each other.

• Journal of the Korea Safety Management & Science
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• v.10 no.4
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• pp.327-336
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• 2008

Recently, technology growth and globalization of the market bring the age of knowledge based economy. These competitive environment require that the firms should cooperate among industry, academia, and institute. Cooperation between firms and universities for research and development is one of the most important business strategy in improving their business competences. This paper studied the factors of the firm involvement in the cooperation between firms and universities for technology development. To analyze the involvement factors, the data of 'R&D activity survey' of Ministry of Science and Technology(MOST) were used. Based on results of the analysis, 6 factors such as firm size, the years of firms, ratio of the researchers, the ratio of collaborative investments, the ratio of new product development, and the number of property right were significant. As the technology cooperation get flourished, the results of this research is expected to play a meaningful role as an basic data for developing the cooperation between industry and academia policy for technology development.