• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.13 no.4
• /
• pp.1541-1550
• /
• 2012

The study examines entrepreneurial motivation and maintenance factors of independent publication, a rising business in the current digital era. Focusing on a case of independent publication which has been successful, this research discloses that personal attributes and backgrounds of individuals are the main factors to motivate them to establish businesses. Personal attributes include desire for achievement, self-control, risk-taking inclination, and etc., and personal backgrounds contain educational background, work experiences in the same line of business, social network, and etc. Moreover, this research also discovers that both intrinsic reward indicating the belief that the individuals will be able to publish the books which they want, and extrinsic reward as market profits are the main maintenance factors. This case study will contribute to developing the education and consulting programs for independent publication entrepreneurship and the related policies.

• International Journal of Knowledge Content Development & Technology
• /
• v.11 no.4
• /
• pp.7-34
• /
• 2021

The purpose of the study was to explore the uses and gratification of social media among first-year student groups at a satellite campus of a public university in Ghana. The study employed a descriptive survey design. The study involved all 1061 first-year university students in six academic departments of the College. A total of 680 (64%) participants returned validly completed copies of the questionnaire. Descriptive statistics and thematic analysis were employed for data analysis. The findings indicate that WhatsApp was the most popular application for social media groups, while a need for information-sharing, peer-tutoring and learning, and finding and keeping friends were the primary motivations for joining social media groups. First-year students are involved mainly in reactive activities, as most engage when solving an academic assignment through group discussions. Though challenges persist, such as posting of unwanted images, inadequate participation, and ineffective and irrelevant communication, most are willing to continue their social media groups' membership in the long term. This study provides valuable insight into transitioning students' lived experiences on social media from the group perspective. These insights are valuable conceptually and practically to academic counsellors, librarians and student affairs officers who are expected to provide on-going education on (social) media literacy to first-year students to enhance the adjustment process. The study is the first of its kind in Ghana that investigates social media group participants' exit intentions.

• The Journal of Society for e-Business Studies
• /
• v.20 no.1
• /
• pp.137-151
• /
• 2015

Crowdfunding is a novel method for funding from many individuals using web based platform often in return for products or equity. It allows individual entrepreneurs to create diverse products and services. This thesis elaborates a theoretical foundation for identifying the factors that must have motivated the funders in sponsoring crowdfunding projects. Based on the motivation theory, the proposed research model is constructed with intrinsic and extrinsic motivations from relevant literatures. We also examined how different crowdfunding modes ('Keeping It All' and 'All or Nothing') moderate the proposed research model. Based on the survey from various crowdfunding service providers in Korea, this empirical study found that continuous participation in crowdfunding is positively correlated with factors such as enjoyment, familiarity, agency credibility and reward, while peer-influence shows negative correlation. Furthermore, moderating effects of funding modes significantly affect continuous participation. These empirical results contribute insights on the emerging phenomenon of crowdfunding from funders' perspectives and shed lights more on the ways that the actions of platform providers may affect their ability to receive entrepreneurial financing.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.13 no.2
• /
• pp.79-90
• /
• 2018

A wide range of challenges and obstacles still exist for "mumpreneurs" in creating or developing their business ventures. It is important to investigate the factors regarding why many mothers choose to become self-employed and partially abandon the benefits offered by traditional employment. This study focus on the individual, but an implied positive relationship also exits between motivational factors and mumpreneurs in Korea. Thus, four factors in this study - push, pull, environmental, and financial factor - raise the practical implications regarding the motivational factors of women entrepreneurial challenges in Korea. This study's findings also consider the nature and changes of Korean mumpreneurs' motivational factors, their challenges, and attitudes as business owners in Korean labor markets. This study's findings suggest that a combination of push and pull factors could similarly trigger new business ownership. The empirical contrast in such variables as motivations or barriers to mumpreneurship, in realities provide a superior understanding of women's tendency or willingness toward business creation, as they struggle to survive in the Korean labor market. They tend to start their own businesses to gain more responsibilities in both work and their families, and want to manage their own lives to contribute as capable members of society. Therefore, any Korean mother, regardless of any industry-specific experience, wants to use entrepreneurship as a shortcut to satisfy her need for self-fulfillment. The general motivational factors for becoming a mumpreneur exist among both external and internal situations. The circumstances beyond their control, such as job termination or unemployment, compel these mothers into the workforce due to their responsibility toward their families, but they simultaneously dream of self-achievement and development. Most mumpreneurs in Korea also want to demonstrate their potential and achieve societal recognition as well as increase in property.

• Journal of Digital Convergence
• /
• v.18 no.9
• /
• pp.145-157
• /
• 2020

The purpose of this study is first to analyze the effects of university students' autonomous motivations to start a business on their attitude toward entrepreneurship, subjective norms, and perceived behavioral control, second to analyze the effect of university students' attitude toward entrepreneurship, subjective norms, and perceived behavioral control on entrepreneurship intentions, and third to analyze the moderating effect of entrepreneurship education for university students on entrepreneurship intention. Based on the previous research, a research model and a research hypothesis were established. 251 questionnaire responses were collected through a survey of university students in Seoul and Gyeonggi Province and empirical analysis was performed using SPSS 24 and AMOS 23. As a result of the analysis, first, the autonomous motivation was found to have a positive effect on attitude, subjective norms, and perceived behavioral control. In addition, attitude, subjective norms, and perceived behavioral control all showed a positive effect on entrepreneurship intention. Entrepreneurship education for university students was found to control the effect of subjective norms on entrepreneurship intention and the effect of perceived behavioral control on entrepreneurship intention in the positive direction. The results of this study can contribute to the establishment of more effective educational policies and startup support program planning that can increase the entrepreneurial intention of university students.