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http://dx.doi.org/10.5762/KAIS.2012.13.4.1541

The Study on Entrepreneurial Motivations and Maintenance Factors of Independent Publication  

Cho, Jung-Mi (Kyobo Book Centre)
Kong, Byoung-Hun (School of Communication, Sogang University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.13, no.4, 2012 , pp. 1541-1550 More about this Journal
Abstract
The study examines entrepreneurial motivation and maintenance factors of independent publication, a rising business in the current digital era. Focusing on a case of independent publication which has been successful, this research discloses that personal attributes and backgrounds of individuals are the main factors to motivate them to establish businesses. Personal attributes include desire for achievement, self-control, risk-taking inclination, and etc., and personal backgrounds contain educational background, work experiences in the same line of business, social network, and etc. Moreover, this research also discovers that both intrinsic reward indicating the belief that the individuals will be able to publish the books which they want, and extrinsic reward as market profits are the main maintenance factors. This case study will contribute to developing the education and consulting programs for independent publication entrepreneurship and the related policies.
Keywords
Independent Publishing; Independent Publisher; Entrepreneurial Motivation; Sustained Entrepreneurship; Case Study;
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