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http://dx.doi.org/10.14400/JDC.2020.18.9.145

The Effect of University Students' Autonomous and Controlled Motivation and Entrepreneurship Education on Entrepreneurship Intention: Integrating the Theory of Planned Behavior and Self-determination Theory  

Chung, Chan-Young (College of Informatics, Korea University)
Lee, So-Young (Department of Information Management, Hoseo Graduate School of Venture)
Publication Information
Journal of Digital Convergence / v.18, no.9, 2020 , pp. 145-157 More about this Journal
Abstract
The purpose of this study is first to analyze the effects of university students' autonomous motivations to start a business on their attitude toward entrepreneurship, subjective norms, and perceived behavioral control, second to analyze the effect of university students' attitude toward entrepreneurship, subjective norms, and perceived behavioral control on entrepreneurship intentions, and third to analyze the moderating effect of entrepreneurship education for university students on entrepreneurship intention. Based on the previous research, a research model and a research hypothesis were established. 251 questionnaire responses were collected through a survey of university students in Seoul and Gyeonggi Province and empirical analysis was performed using SPSS 24 and AMOS 23. As a result of the analysis, first, the autonomous motivation was found to have a positive effect on attitude, subjective norms, and perceived behavioral control. In addition, attitude, subjective norms, and perceived behavioral control all showed a positive effect on entrepreneurship intention. Entrepreneurship education for university students was found to control the effect of subjective norms on entrepreneurship intention and the effect of perceived behavioral control on entrepreneurship intention in the positive direction. The results of this study can contribute to the establishment of more effective educational policies and startup support program planning that can increase the entrepreneurial intention of university students.
Keywords
University Students' Entrepreneurship; Theory of Planned Behavior; Self-determination Theory; Motivation for Entrepreneurship; Entrepreneurship Intention; Moderating Effect of Entrepreneurship Education;
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Times Cited By KSCI : 3  (Citation Analysis)
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