• Asian Journal of Business Environment
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• 제14권1호
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• pp.31-37
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• 2024

Purpose: The study aims to identify the factors contributing to the formation of entrepreneurial intentions among recent university graduates. The original value of this study lies in providing support and a better understanding of the entrepreneurial decision-making process of Vietnamese fresh graduates. Research design, data and methodology: The research methodology employs Exploratory Factor Analysis (EFA) with a sample size of 385 university graduates in Vietnam. Results: The results indicate that three key factors, including relational support, educational support, and attitude towards business, positively impact entrepreneurial intentions. Conclusions: The managerial implications are provided to promote entrepreneurial intention among recent university graduates.

• 한국경제지리학회지
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• 제14권3호
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• pp.263-285
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• 2011

신자유주의화 과정이 우리 사회 전반에 영향을 미치고 있음에도 불구하고, 신자유주의적 도시화와 이를 추동하는 도시 전략, 즉 기업주의 도시 프로젝트에 대한 관심이 매우 부족하다. 본 연구는 기업주의 도시의 개념을 매개로 신자유주의화 과정과 최근 도시화 및 도시 정책들의 특성 간 관련성을 이해하고, 우리나라에서 이와 관련된 주요 사례들을 분석하고자 한다. 기업주의 도시는 신자유주의화 과정을 특징지우는 민영화와 상품화, 금융화, 국가의 재분배, 위기의 관리 조작에 조응하여 재개념화될 수 있으며, 특히 2가지 주요 특징으로 '창조적 파괴' 와 '기업주의적 거버넌스'를 지적할 수 있다. 우리나라에서 이러한 기업주의 도시 프로젝트의 사례로 수도권의 주택 및 토지 가격 변동성과 이를 촉발했던 도시재개발(특히 뉴타운)사업, 인천 등에서 진행되고 있는 경제자유구역 건설 사업, 대구를 포함하여 전국적으로 프로젝트 파이낸싱에 의존한 민자투자 사회간접시설 건설 사업, 그리고 도시의 이미지를 제고시킬 뿐만 아니라 암묵적으로 이를 통해 역외 자본의 투입을 촉진하고자 하는 부산과 광주의 비엔날레와 같은 도시 문화판촉 사업 등이 분석되었다.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.295-302
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• 2022

This research aims to determine and analyze: (a) the effects of digital marketing activity (DMAc), digital marketing capability (DMC), and Digital marketing asset (DMA), (b) the effects of DMAc, DMC, and DMA on marketing performance (MP), (c). the effects of entrepreneurial orientation (OE) on MP and (d). the mediating role of OA on the effects of DMAc, DMC, and DMA on OE. The research population is all the small enterprise actors in Kendari city applying digital marketing and having a permanent establishment in Kendari City. The analysis tool used is SEM Partial Least Square. Results of the research show that: (a). DMC and DMA have positive and significant effects on OE while DMAc is found to be insignificant on OE, (b). then, DMAc and DMA have positive and significant effects on MP, and DMC is found to be insignificantly increasing MP, (c). OE has positive and significant effects on MP and (d). DMC effects on MP and effects between DMA and MP are mediated by OE, whereas DMA effects on MP are not mediated by OE position. Based on research findings, DMC and DMA are superior at forming research opinions since they have a substantial influence on enhancing collaboration.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.335-346
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• 2022

Elderly entrepreneurship is becoming increasingly important as a response to the impact of the aging population and the resulting demand on government support systems, as well as a means of ensuring long-term economic and social development. The purpose of this study is to investigate the elderly's entrepreneurial intentions in the hotel and tourism sector in Ma'anshan City, Eastern China. The researcher used an online survey of older people aged 50 to 64 in a tourism destination that is approaching an aging society stage to see if the Theory of Planned Behavior can explain the entrepreneurial ambitions of the elderly in the hospitality and tourism industry. There were 391 questionnaires gathered in all, 367 of which were valid. The data was analyzed using descriptive statistics and regression analysis. The study reveals that personal attitudes toward entrepreneurial behavior and perceived behavior control are highly influenced by societal norms. It also shows that personal attitude and perceived behavior control are antecedents of the elderly's entrepreneurial intent in this particular industry. This research adds to the research on geriatric entrepreneurship in hospitality and tourism, as well as human resource development for seniors in China, helping to alleviate the country's aging demographic concerns.

• 융합경영연구
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• 제12권2호
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• pp.19-26
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• 2024

In recent years, entrepreneurship has become a significant movement in Vietnam. Vietnamese youth has paid more attention on entrepreneurship. Local brand fashion is currently booming in Vietnam. Many young Vietnamese choose to start up in local brand fashion. Vietnamese government has show strong commitment to support entrepreneurial movement among young people. Purpose: The research focused on assessing the determinants of entrepreneurial intentions in local brands fashion in Vietnam. Research design, data and methodology: The sample size consist of 293 young Vietnamese who are passionate on starting up their business in fashion. The research method employ Exploratory Factor Analysis (EFA) and SPSS software is used to analysze the collected data. Data collection involved a mixed-methods approach, combining surveys and case studies. Results: The research findings confirm the determinants of entrepreneurial intentions in local brand fashions are Attitude towards behavior, Subjective norms, Cognitive behavioral control, Entrepreneurship education, and Capital. Conclusion: The study not only delved into the influencing elements for starting a business but also examined the current landscape of the youth-oriented local fashion brand market. Managerial implications are provided to promote entrepreneurial intention among young Vietnamese in fashion industry. Limitations and further research are also discussed to provide recommended research directions for future studies.

• 한국경제지리학회지
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• 제27권2호
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• pp.95-119
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• 2024

최근 서울대도시권 내 기업가정신의 공간분포에 관한 여러 연구가 있어 왔지만, 기업가 집적지들의 산업구성과 공간 분포 사이의 관계를 면밀히 살펴보지 못했다. 이에 본 연구는 2021년 벤처 캐피털 투자액 자료를 이용해 먼저 핫스팟 분석을 통해 기업가 집적지를 식별하였다. 이어서 집적지의 산업구성을 분석하기 위해 산업 다양성 및 전문화, 소프트웨어 및 비소프트웨어 산업 비중을 측정하였고, 집적지 조성 관련 정책도 검토하였다. 그 결과, 서울대도시권 내 14개의 기업가 집적지를 확인하였고, 도심에 인접한 집적지일수록 산업 다양성과 소프트웨어 산업 비중이 높으며, 정책이 교외 집적지의 산업 전문화에 크게 영향을 미치는 것을 확인하였다. 본 연구는 이러한 이해를 바탕으로 집적지 정책이 수립되어야 함을 시사한다.

• 유통과학연구
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• 제21권3호
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• pp.1-12
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• 2023

Purpose: This study discusses the creative industry phenomenon which has different business characteristics both from resources and production processes to distribution. The study intends to analyze the effect of entrepreneurial orientation and market orientation on business performance by using absorptive capacity as a mediator. Research design, data, and methodology: Using the quantitative method, data were collected from 97 respondents, who are managers or owners of creative industry businesses in Makassar City, South Sulawesi, Indonesia. Data analyzed used Partial Least Square - Structural Equation Model. Results: The results of this study reveal that entrepreneurial orientation has no significant effect on business performance and has indirectly a trough absorptive capacity. Market orientation has a significant effect on business performance and indirectly through absorptive capacity. Another result is that absorptive capacity has a significant effect on business performance. Conclusions: When absorptive capability stresses the assimilation and exploitation of knowledge and market intelligence that has been learned to boost business performance improvements, market orientation and entrepreneurial orientation offer knowledge and experience to business processes including the creation of value distribution in the creative industries.

• 벤처창업연구
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• 제14권3호
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• pp.27-38
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• 2019

최근 국내 대학에서는 예비창업자인 대학생들의 창업효능감과 기업가정신의 고취를 통해서 창업으로의 진로경로가 강조되고 있다. 이를 위해 예비창업자들의 창업효능감과 기업가정신의 관계를 규명하였으며, 창업교육과 진로불확실성의 조절효과를 검증하였다. 충남 천안에 위치한 4년제 대학의 대학생 236명을 대상으로 한 실증분석 결과는 다음과 같다. 첫째, 예비창업자들의 높은 창업효능감은 기업가정신에 긍정적인 영향을 주었다. 둘째, 예비창업자의 창업효능감과 기업가정신의 관계에서 창업교육의 상호작용 효과가 실증되었다. 창업교육을 수강한 집단은 그렇지 않은 집단에 비해 창업효능감이 낮은 수준에서 중간 수준이 될 때까지 기업가정신이 높게 나타났다. 그러나 창업효능감이 높아질수록 창업교육을 수강하지 않은 집단에서 기업가정신이 오히려 높게 나타났다. 마지막으로, 예비창업자의 창업효능감과 기업가정신의 관계에서 진로불확실성의 상호작용 효과가 실증되었다. 진로불확실성을 낮게 지각하는 집단이 그렇지 않은 집단에 비해, 창업효능감이 낮은 수준에서 일정 수준이 될 때까지 기업가정신이 높게 나타났다. 그러나 창업효능감이 높아질수록, 진로불확실성을 높게 지각하는 집단에서 오히려 기업가정신이 더욱 높게 나타났다. 예비창업자들의 기업가정신을 향상시키기 위해서는 먼저, 대학생들의 창업효능감을 제고하여 예비창업자들의 행동통제력을 강화할 필요가 있다. 또한 예비창업자들의 기업가정신의 고취는 대학생들의 창업효능감을 향상시키는 노력과 동시에 체계적이고 효과적인 창업교육의 보완이 병행되어야 한다. 특히, 대학생들의 창업진로에 대한 불확실성을 해소하여 창업진로결정에 대한 안정성을 제공해야 하겠다.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.127-134
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• 2021

This study aims to determine the role of innovative capabilities as a mediator in analyzing entrepreneurial marketing's effect on sustainable competitive advantage in food and beverage micro-, small-, and medium- enterprises (MSMEs). Data was obtained from a food and beverage store manager in Tangerang City, comprising 119 samples. Furthermore, the G⁎Power, a tool used to calculate statistical power analysis for various t-tests, F tests, χ2 tests, z tests, and several exact tests, was used to determine the number of research samples, the α error probability of 5%, and 3 variables. The data collection method used questionnaires with Likert Scale 1-5 to indicate strongly disagree to strongly agree. To analyze data, we used Path Analysis supported by SmartPLS statistics software. Path analysis is a form of multiple regression statistical analysis that is used to evaluate causal models by examining the relationships between a dependent variable and two or more independent variables. It aims to provide estimates of the magnitude and significance of hypothesized causal connections between sets of variables. The data processing process took place in two stages, namely the estimation model testing with validity and reliability, and the structural model testing to decide the impact or correlation between variables utilizing the t-test. The result showed a positive and significant effect of entrepreneurial marketing to innovative capability and competitive advantage through the innovative capability of MSMEs.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.747-753
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• 2020

This study aims to interpret the meaning of a successful entrepreneur from the perspective of women entrepreneurs in Malang, Indonesia. This research offers a phenomenological approach using purposive sampling. Data was collected by in-depth interviews using structured questionnaire with registered women entrepreneurs in Malang obtained from MSMEs (micro small and medium-sized enterprises) entrepreneurs. The 'continually developing' is one of the meanings of a successful entrepreneur. This study also found that success is when what women do can be useful to others. Besides, the meaning of success has two criteria, i.e., when they can meet their needs (individual satisfaction) and social performance as a goal to be achieved by entrepreneurs. The motivation of women entrepreneurs to establish their venture was not only financial returns, but also personal satisfaction, which was also the indicator of entrepreneurial success for women. This study has several limitations. First, our sample size is too small and consists of entrepreneurs that have an average age above 40 years. Hopefully, further research will be able to generalize our findings to a broader sample in various industries outside the city of Malang. As our research shows, the criteria and meaning of success may be different for a larger sample of entrepreneurs.