The Effects of Entrepreneurial Self-efficacy on Entrepreneurship of University Students: Moderating Effects of Entrepreneurial Education and Career Uncertainty

예비창업자의 창업효능감과 기업가정신의 관계: 창업교육 및 진로불확실성의 조절효과를 중심으로

  • Received : 2019.03.21
  • Accepted : 2019.06.29
  • Published : 2019.06.30

Abstract

Recently, domestic universities have emphasized career path to start-up through entrepreneurial self-efficacy (ESE) and entrepreneurship. The purpose of this study is to investigate the effect of ESE on entrepreneurship of university students. Also we examine the moderating effects of entrepreneurial education and career uncertainty between ESE and entrepreneurship. Research sample consisted of 236 university students in Cheonan city. The results of this research is as follows: First, ESE showed a positive effects on entrepreneurship. Second, the moderating effect of entrepreneurial education was significant on the relationship between ESE and entrepreneurship. In other words, university students with a higher entrepreneurial education showed higher entrepreneurship when ESE was lower. But students with a lower entrepreneurial education showed higher entrepreneurship when ESE was higher. Finally, the interaction effects of career uncertainty was confirmed in relationship between ESE and entrepreneurship. In other words, university students with a higher career uncertainty showed higher entrepreneurship when ESE was higher. But students with a lower career uncertainty showed higher entrepreneurship when ESE was lower. In order to improve the entrepreneurship of the pre-founders, it is necessary to strengthen the behavior control of university students by enhancing the ESE. Also, the improvement of entrepreneurship of pre-founders should strengthen the ESE of university students, and should complement systematic and effective entrepreneurship education. In particular, we should provide the stability for career decision by eliminating uncertainty about the career path of university students.

최근 국내 대학에서는 예비창업자인 대학생들의 창업효능감과 기업가정신의 고취를 통해서 창업으로의 진로경로가 강조되고 있다. 이를 위해 예비창업자들의 창업효능감과 기업가정신의 관계를 규명하였으며, 창업교육과 진로불확실성의 조절효과를 검증하였다. 충남 천안에 위치한 4년제 대학의 대학생 236명을 대상으로 한 실증분석 결과는 다음과 같다. 첫째, 예비창업자들의 높은 창업효능감은 기업가정신에 긍정적인 영향을 주었다. 둘째, 예비창업자의 창업효능감과 기업가정신의 관계에서 창업교육의 상호작용 효과가 실증되었다. 창업교육을 수강한 집단은 그렇지 않은 집단에 비해 창업효능감이 낮은 수준에서 중간 수준이 될 때까지 기업가정신이 높게 나타났다. 그러나 창업효능감이 높아질수록 창업교육을 수강하지 않은 집단에서 기업가정신이 오히려 높게 나타났다. 마지막으로, 예비창업자의 창업효능감과 기업가정신의 관계에서 진로불확실성의 상호작용 효과가 실증되었다. 진로불확실성을 낮게 지각하는 집단이 그렇지 않은 집단에 비해, 창업효능감이 낮은 수준에서 일정 수준이 될 때까지 기업가정신이 높게 나타났다. 그러나 창업효능감이 높아질수록, 진로불확실성을 높게 지각하는 집단에서 오히려 기업가정신이 더욱 높게 나타났다. 예비창업자들의 기업가정신을 향상시키기 위해서는 먼저, 대학생들의 창업효능감을 제고하여 예비창업자들의 행동통제력을 강화할 필요가 있다. 또한 예비창업자들의 기업가정신의 고취는 대학생들의 창업효능감을 향상시키는 노력과 동시에 체계적이고 효과적인 창업교육의 보완이 병행되어야 한다. 특히, 대학생들의 창업진로에 대한 불확실성을 해소하여 창업진로결정에 대한 안정성을 제공해야 하겠다.

Keywords

References

  1. Ahn, T. U., & Park, J. W.(2018). The Effect of Entrepreneurship Education on the Career Path of University Students. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 13(2), 177-192. https://doi.org/10.16972/APJBVE.13.2.201804.177
  2. Aiken, L. S., & West, S. G.(1991). Multiple regression: Testing and interpreting interactions, Newbury Park: Sage.
  3. Ajzen, I.(1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  4. Bandura, A.(1997). Self-efficacy: The exercise of control, New York, NY; W. H. Freeman and Company.
  5. Bandura, A., Barbaranelli, C., Caprara, G., & Pastorelli, C.(2001). Self-efficacy beliefs as shapers of children's aspirations and career trajectories. Child Development, 72(1), 187-206. https://doi.org/10.1111/1467-8624.00273
  6. Barbosa, S., Gerhardt, M., & Kickul, J.(2007). The role of cognitive style and risk preference on entrepreneurial self-efficacy and entrepreneurial intentions. Journal of Leadership & Organizational studies, 13(4), 86-104. https://doi.org/10.1177/10717919070130041001
  7. Bechard, J., & Gregoire, D.(2005). Entrepreneurship education research revisited: The case of higher education. Academy of Management Learning and Education, 4(1), 22-43. https://doi.org/10.5465/amle.2005.16132536
  8. Betz, N., & Hackett, G.(1981). The relationship of career-related self-efficacy expectations to perceived career options in college men and women. Journal of Counseling Psychology, 28, 399-410. https://doi.org/10.1037/0022-0167.28.5.399
  9. Birley, S., & Westhead, P.(2004). A taxonomy of business start-up reasons and their impact on firm growth and size. Journal of Business Venturing, 9(1), 7-31. https://doi.org/10.1016/0883-9026(94)90024-8
  10. Boyd, N. G., & Vozikis, G. S.(1994). The influence of self-efficacy on the development of entrepreneurial intentions and actions. Entrepreneurship Theory and Practice, 18, 63-77. https://doi.org/10.1177/104225879401800404
  11. Brockner, J., & James, E. H.(2008). Toward an understanding of when executives see crisis as opportunity. The Journal of Applied Behavioral Science, 44(1), 94-115. https://doi.org/10.1177/0021886307313824
  12. Chen, C. C., Greene, P. G., & Crick, A.(1998). Does Entrepreneurial Self-efficacy Distinguish Entrepreneurs from Managers?, Journal of Business Venturing, 13(4), 295-316. https://doi.org/10.1016/S0883-9026(97)00029-3
  13. Cho, J. H., & Kim, C. J.(2015). The Effects of University Students' Entrepreneurship on Entrepreneurial Intention: Moderating Effects of Entrepreneurial Education and Entrepreneurial Participation. Korean Journal of Resources Development, 18(4), 53-75.
  14. Choi, J. Y., & Jeong, H. J.(2008). A Study On Effect Of Management Education To Entrepreneurship Improvement, KAHRM, 15(3), 213-230.
  15. Chung, S. H.(2008). Business Venturing for wealth creation, Seoul: Bakyoungsa.
  16. Cohen, J., & Cohen, P.(1983). Applied multiple regression / correlation analysis for the behavioral sciences. Hillsdale, NJ; Erlbaum.
  17. Covin, J. G., & Miles, M. P.(1999), Corporate entrepreneurship and the pursuit of competitive advantage, Entrepreneurship Theory & Practice, 23(3), 47-64. https://doi.org/10.1177/104225879902300304
  18. Crant, J. M.(1996). The proactive personality scale as a predictor of entrepreneurial intentions, Journal of Small Business Management, 34(3), 42-49.
  19. Culbertson, S. S., Smith, M. R., & Leiva, P. I.(2010). Enhancing Entrepreneurship: The Role of Goal Orientation and Self-efficacy, Journal of Career Assessment, 19(2), 115-129. https://doi.org/10.1177/1069072710385543
  20. Daniels, L. M., Stewart, T. L., Stupnisky, R. H., Perry, R. P., & LoVerso, T.(2011). Relieving career anxiety and indecision: The role of undergraduate students' perceived control and faculty affiliations. Social Psychology of Education, 14, 409-426. https://doi.org/10.1007/s11218-010-9151-x
  21. Darmanto, S., & Yuliari, G.(2018). mediating role of entrepreneurial self efficacy in developing entrepreneurial behavior of entrepreneur students. Academy of Entrepreneurship Journal, 24(1), 1-14.
  22. Davidsson, P.(1995). Determinants of entrepreneurial intentions. Retrieved from http://eprints.qut.edu.au/2076/
  23. De Raaf, S., Dowie, M., & Vincent, C.(2009). Improving career decision making of young workers: Design of a randomized experiment, Available at: http://www.srdc.org/uploads/careermotion_design_rpt.pdf
  24. DeNoble, A., Jung, D., & Ehrlich, S.(1999). Entrepreneurial self-efficacy: The development of a measure and its relationship to entrepreneurship. In P. D. Reynolds, W. D. Bygrave, S. Manigart, C. M. Mason, G. D. Meyer, H. J. Sapienza & K. G. Shaver (Eds.), Frontiers of entrepreneurship research (73-87). Wellesley, MA; Babson College.
  25. Drucker, P.(1985), Purposeful Innovation and the Seven Sources for Innovative Opportunity. Innovation and Entrepreneurship, 30-36.
  26. Eccles, J.(1994). Understanding women's educational and occupational choices. Psychology of Women Quarterly, 18, 585-609. https://doi.org/10.1111/j.1471-6402.1994.tb01049.x
  27. Ertuna, Z. I. & Gurel, E.(2011). The moderating role of higher education on entrepreneurship. Education+Training, 53(5), 387-402. https://doi.org/10.1108/00400911111147703
  28. Fayolle, A., Gailly, B., & Lassas-Clerc, N.(2006). Effect and counter-effect of entrepreneurship education and social context on Student's intentions. Estudios De Economia Aplicada, 24(2), 509-523.
  29. Gartner, W. B.(1985). A Conceptual framework for describing the phenomenon of new venture creation, Academy of Management Review, 10(4), 696-706. https://doi.org/10.5465/amr.1985.4279094
  30. Gartner, W. B.(1988). Who is an entrepreneur? Is the wrong question. American Journal of Small Business, 12(4), 11-33. https://doi.org/10.1177/104225878801200401
  31. Gibb, A. A.(2002). In pursuit of a new enterprise and entrepreneurship paradigm for learning: creative destruction, new values, new ways of doing things and new combinations of knowledge. International Journal of Management Reviews, 4(3), 233-269. https://doi.org/10.1111/1468-2370.00086
  32. Hackett, G. & Betz, N.(1981). A self-efficacy approach to the career development of women. Journal of Vocational Behavior, 18, 326-339. https://doi.org/10.1016/0001-8791(81)90019-1
  33. Han, S. S., & Yang, D . W.(2017). Analysis of Research Trends Related to Start-Up Using Text Mining. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 12(5), 1-12. https://doi.org/10.16972/APJBVE.12.5.201710.1
  34. Han, Y. J.(2016). Research Trend of Entrepreneurship in Korea. Journal of Digital Convergence, 14(12), 121-131. https://doi.org/10.14400/JDC.2016.14.12.121
  35. Hisrich, R., Peters, M., & Shepherd, D.(2013). Entrepreneurship, ninth edition, NY; McGraw Hill.
  36. Hornsby, J. M., Naffziger, D. W., Kuratko, D. F., & Montagno, R. V.(1993). An interactive model of the corporate entrepreneurship process, Entrepreneurship Theory and Practice, 17(2), 29-37.
  37. Jackson, S. E. & Dutton, J. E.(1988). Discerning threats and opportunities. Administrative Science Quarterly, 33(3), 370-387. https://doi.org/10.2307/2392714
  38. Jeong, Y. W., & Bahn, S. S.(2008). A Study on the Teenager Entrepreneurship Education and Entrepreneurial Intentions, The Korea Entrepreneurship Society, 3(1), 45-67.
  39. Jiang, H., Xiong, W., & Cao, Y.(2017). Research on the mechanism of entrepreneurial education quality, entrepreneurial self-efficacy and entrepreneurial intention in social sciences, engineering and science education. Eurasia Journal of Mathematics, Science & Technology Education, 13(7), 3709-3721.
  40. Kasouf, C. J., Morrish, S. C., & Miles, M. P.(2015). The moderating role of explanatory style between experience and entrepreneurial self-efficacy. International Entrepreneurship and Management Journal, 11(1), 1-17. https://doi.org/10.1007/s11365-013-0275-2
  41. Kelly, K. R., & Lee, W.(2002). Mapping the domain of career decision problems, Journal of Career Behavior, 61(2), 302-326.
  42. Kim, M. S., & Kim, Y. G.(2012). Effects of Individual Trait, Educational, Organizational Factors on Entrepreneurial Intentions in Tourism College Students: the Mediating Effects of Entrepreneurial Self-Efficacy. Journal of Food service Management Society of Korea, 15(4), 61-84.
  43. Kim, S. H., Bok, K. S., & Park, J. C.(2015). Relationship Among Self-Determination, Entrepreneurship and Entrepreneurial Intention of University Students in Korea. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 10(5). 15-26.
  44. Krueger, N. F. & Dickson, P. R.(1994). How believing in ourselves increases risk taking: perceived self-efficacy and opportunity recognition. Decision Sciences, 25(3), 385-400. https://doi.org/10.1111/j.1540-5915.1994.tb01849.x
  45. Krueger, N. F., Reilly, M. D., & Carsrud, A. L.(2000). Competing Models of Entrepreneurial Intentions. Journal of Business Venturing, 15(5-6), 411-432. https://doi.org/10.1016/S0883-9026(98)00033-0
  46. Kuratko, D. F., Montagno, R. V., & Hornsby, J. S.(1990). Developing an Entrepreneurial Assessment Instrument for Effective Corporate Entrepreneurial Environment. Strategic. management journal, 11(5), 49-58.
  47. Lee, Y. H., Hong, K. P., & Park, S. H. (2015). Analysis of Research Trends in the Successful Establishment of Venture Companies. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 10(6), 15-26. https://doi.org/10.16972/APJBVE.10.6.201512.15
  48. Lim, J. H., & Lee, J. H.(2017). The Relationship between Transformational Leadership and Self-Efficacy and Organizational Performance: Focus on the Mediating Effects of Entrepreneurship, The Korea Entrepreneurship Society, 12(2), 278-303. https://doi.org/10.24878/tkes.2017.12.2.278
  49. Lopez, F. G., & Ann-Yi, S.(2006). Predictors of career indecision in three racial/ethnic groups of college women, Journal of Career Development, 33(1), 29-46. https://doi.org/10.1177/0894845306287341
  50. Markham, G., Balkin, D., & Baron, R.(2002). Inventors and new venture formation: The effects of general self-efficacy and regretful thinking. Entrepreneurship Theory and Practice, 27(2) 149-165.
  51. Markman, G. D., Baron, R. A., & Balkin, D.(2005). Are perseverance and self-efficacy costless? Assessing entrepreneurs' regretful thinking. Journal of Organizational Behavior, 26(1), 1-19. https://doi.org/10.1002/job.305
  52. Mcgee, J. E., Peterson, M., Stephen L. Mueller, S. L., & Sequeira, J. M.(2009). Entrepreneurial self-efficacy: Refining the Measure. Entrepreneurship Theory and Practice, 33(4), 965-988. https://doi.org/10.1111/j.1540-6520.2009.00304.x
  53. Miller, D.(1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770-791. https://doi.org/10.1287/mnsc.29.7.770
  54. Nam, J. M., Kim, S, H., & Bang, N. S.(2014). Entrepreneurship & Start-up, Seoul: Booknet.
  55. Palmer, M.(1971). The application of psychological testing to entrepreneurial potential. California Management Review, 13(3), 32-38. https://doi.org/10.2307/41164291
  56. Park, H. R.(2009). Predicting career attitude maturity of college students from maladaptive perfectionism via career stress and use of coping strategies. Master's thesis, Korea University.
  57. Park, J. C., & Kim, S. H.(2017). The Effect of Career Uncertainty and Career Education on Entrepreneurship and Entrepreneurial Intention of Potential Entrepreneur in Korea: The Mediating Effects of Self-Determination. Asia-Pacific Journal of Business Venturing and Entrepreneurship 12(1), 73-85. https://doi.org/10.16972/APJBVE.12.1.201702.73
  58. Park, J. H., & Choi, M. J.(2016). The Impact of Entrepreneurial Self-Efficacy on the Entrepreneurial Intention of University Students: The Moderating Effect of Regulatory Focus. Asia-Pacific Journal of Business Venturing and Entrepreneurship 11(2), 9-19. https://doi.org/10.16972/apjbve.11.2.201604.9
  59. Podsakoff, P. M., & Organ, D. W.(1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12, 531-544. https://doi.org/10.1177/014920638601200408
  60. Polyhart, R. E., & Moliterno, T. P.(2011). Emergence of the Human Capital Resource: a Multilevel Model. Academy of Management Review, 36(1), 127-150. https://doi.org/10.5465/AMR.2011.55662569
  61. Rae, D., & Carswell, M.(2000). Using a life-story approach in researching entrepreneurial learning: The development of a conceptual model and its implications in the design of learning experiences. Education and Training, 42(4/5), 220-228. https://doi.org/10.1108/00400910010373660
  62. Rauch, A., & Frese, M.(2007). Let's Put the Person Back into Entrepreneurship Research: A Meta-analysis on the Relationship between Business Owners' Personality Traits, Business Creation, and Success. European Journal of Work and Organizational Psychology, 16(4), 353-385. https://doi.org/10.1080/13594320701595438
  63. Rutherford, M. W., & Holt, D. T.(2007). Corporate entrepreneurship: An empirical look at the innovativeness dimension and its antecedents. Journal of Organizational Change Management, 20(3), 429-446. https://doi.org/10.1108/09534810710740227
  64. Schumpeter, J. A.(1934). The Theory of Economic Development, Cambridge. MA; Harvard University Press.
  65. Sedlan-Konig, L.(2016). Integrating entrepreneur self-efficacy into education at universities. Ekonomski Vjesnik/Econviews: Review of Contemporary Business, Entrepreneurship and Economic Issues, 29(2), 311-321.
  66. Shane, S., & Venkataraman, S.(2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217-226. https://doi.org/10.5465/amr.2000.2791611
  67. Solesvik, M., Westhead, P., & Matlay, H.(2014). Cultural factors and entrepreneurial intention: The role of entrepreneurship education, Education+Training, 56(8/9), 680-696.
  68. Stevenson, H. H.(1983). A perspective on entrepreneurship. Harvard Business School Working Paper 9-384-131.
  69. Tien, H. S., Lin, C., & Chen, S.(2005), A grounded analysis of career uncertainty perceived by college students in Taiwan, Career Development Quarterly, 54(2), 162-174. https://doi.org/10.1002/j.2161-0045.2005.tb00148.x
  70. Timmons, J.(1994). New Venture Creation: Entrepreneurship for the 21st Century, 4th eds, Irwin/McGraw-Hill, Boston, MA.
  71. Wanberg, C. R., & Banas, J. T.(2000), Predictors and outcomes of openness to changes in a reorganizing workplace, Journal of Applied Psychology, 85, 132-42. https://doi.org/10.1037/0021-9010.85.1.132
  72. Wang, C., Wong, P., & Lu, Q.(2002). Tertiary education and entrepreneurial intentions. in P. Phan (Ed.). Technological entrepreneurship, Information Age Publishing, Greenwich, CT.
  73. Wilson, F., Kickul, J., & Marlino, D.(2007). Gender, entrepreneurial Self-Efficacy, and entrepreneurial career intentions: Implications for entrepreneurship Education1. Entrepreneurship Theory and Practice, 31(3), 387-406. https://doi.org/10.1111/j.1540-6520.2007.00179.x
  74. Wood, R., & Bandura, A.(1989). Social Cognitive Theory of Organizational Management. Academy of Management Review, 14(3), 361-384. https://doi.org/10.5465/amr.1989.4279067
  75. Yoo, B. H.(2013). The effect of entrepreneurs' psychological characteristics and intrinsic motivation on the possibility of start-up success. Korean Journal of Business Administration, 26(10), 2669-2690.
  76. Yoon, N. S.(2012). The Effect of Potential Entrepreneurial Motivations on Entrepreneurship and Commitment to Starts-up: Mediating Role of Entrepreneurship, Journal of Industrial Economics and Business, 25(2), 1537-1557.
  77. Zahra S. A.(1991), Predictors and financial outcomes of corporate entrepreneurship: an explorative study, Journal of Business Venturing 6(4), 259-285. https://doi.org/10.1016/0883-9026(91)90019-A
  78. Zbierowski, P.(2015). Positive antecedents and consequences of entrepreneurship: Theoretical considerations. Journal of Positive Management, 6(3), 16-28. https://doi.org/10.12775/JPM.2015.013.2
  79. Zhao, H., Seibert, S. E. & Hills, G. E.(2005). The mediating role of self-efficacy in the development of entrepreneurial intentions. Journal of Applied Psychology, 90(6), 1265. https://doi.org/10.1037/0021-9010.90.6.1265
  80. Ziyae, B., Mobaraki, M. H., & Saeediyoun, M.(2015). The eff ect of psychological capital on innovation in information technology. Journal of Global Entrepreneurship Research, 5(1), 1-8.