The Effect of Entrepreneurial Orientation on Digital Marketing Performance: A Case Study of Small Enterprises in Kendari City, Indonesia |
HAKIM, Abdul
(Faculty of Economy and Business, Haluoleo University)
MADJID, Rahmat (Faculty of Economy and Business, Haluoleo University) SUKOTJO, Endro (Faculty of Economy and Business, Haluoleo University) YUSUF, Yusuf (Faculty of Economy and Business, Haluoleo University) |
1 | Chinakidzwa, M., & Phiri, M. (2020b). Impact of digital marketing capabilities on the market performance of small to medium enterprise agro-processors in Harare, Zimbabwe. Business: Theory and Practice, 21(2), 746-757. https://doi.org/10.3846/btp.2020.12149 DOI |
2 | Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75-87. https://doi.org/10.1002/smj.4250100107 DOI |
3 | Gao, Y. (2010). Measuring marketing performance: A review and a framework. The Marketing Review, 10(1), 25-40. https://doi.org/10.1362/146934710x488924 DOI |
4 | Hanggraeni, D., & Sinamo, T. (2021). Quality of entrepreneurship and micro-, small- and medium-sized enterprises (MSMEs) financial performance in Indonesia. Journal of Asian Finance, Economics, and Business, 8(4), 897-907. https://doi.org/10.13106/jafeb.2021.vol8.no4.0897 DOI |
5 | Morgan, N. A. (2012). Marketing and business performance. Journal of the Academy of Marketing Science, 40(1), 102-119. https://doi.org/10.1007/s11747-011-0279-9 DOI |
6 | Roscoe, M. P. (1982). Research methods for business. New York: McGraw Hill. |
7 | Zarrella, D. (2010). The social media marketing book. New York: Springer. |
8 | Chaffey, D. (2000). Achieving internet marketing success. The Marketing Review, 1(1), 35-59. https://doi.org/10.1362/1469347002523491 DOI |
9 | Gadi Djou, L. D., Udin, U., Lukiastuti, F., & Filatrovi, E. W. (2020). The contingency approach of digitalization and entrepreneurial orientation on SMEs performance in metal and machinery industry. International Journal of Criminology and Sociology, 9, 2235-2249. https://doi.org/10.6000/1929-4409.2020.09.266 DOI |
10 | Chinakidzwa, M., & Phiri, M. (2020a). Exploring digital marketing resources, capabilities, and market performance of small to medium agro-processors. A conceptual model. Journal of Business & Retail Management Research, 14(02), 1-14. https://doi.org/10.24052/jbrmr/v14is02/art-01 DOI |
11 | Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172. https://doi.org/10.2307/258632 DOI |
12 | Syaifullah, J., Syaifudin, M., Sukendar, M. U., & Junaedi, J. (2021). Social media marketing and business performance of MSMEs during the COVID-19 pandemic. Journal of Asian Finance, Economics, and Business, 8(2), 523-531. https://doi.org/10.13106/jafeb.2021.vol8.no2.0523 DOI |
13 | Al-Azzam, A. F., & Al-Mizeed, K. (2021). The effect of digital marketing on purchasing decisions : A case study in Jordan. The Journal of Asian Finance, Economics, and Business, 8(5), 455-463. https://doi.org/10.13106/jafeb.2021.vol8.no5.0455 DOI |