• Management & Information Systems Review
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• v.21
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• pp.209-237
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• 2007

This research intends to check what value and convenience the on-line brand community members pursue and how such value and convenience affects brand affection. Researching on-line brand community members of ipod, it was found that their value and convenience is composed of 3 types, namely, functional value, emotional value and self-expression value and the concept of brand affection is composed of 3 subsidiary factors, namely, 'love', 'interest' and 'immersion.' Checking how the functional, emotional and self-expression convenience of on-line brand community members affected brand affection, the following result was found. First, functional value and convenience has significant influence on the love affection only at the level of brand affection and has no influence on the relational and immersion affection. Second, self-expression value and convenience has significant influence only on the love affection of brand like functional value and convenience. Third, it was found that emotional value has significant influence on the 3 dimensions of brand affection, namely, love affection, interest affection and immersion affection.

• Journal of Families and Better Life
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• v.28 no.5
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• pp.1-12
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• 2010

This study investigates the mediation effects of affection-rejection parenting in the relationships between reports by mothers in regards to marital conflicts and the behavior and emotional control of preschoolers. The participants were 311 preschoolers and their mothers. A total of 311 preschoolers attended kindergartens or day care centers in Daegu or Gyeongbuk Province. The collected data were analyzed by Pearson's correlation, single and hierarchical multiple regressions, using SPSS Win 15.0. The results are as follows. (1) Mothers' marital conflicts exerted indirect effects on preschoolers' behavioral control mediated by affection parenting. (2) Mothers' marital conflicts exerted indirect effects on preschoolers' behavioral control mediated by rejection parenting. (3) Mothers' marital conflicts partly exerted indirect effects on preschoolers' emotional control mediated by affection parenting. (4) Mothers' marital conflicts partly exerted indirect effects on preschoolers' emotional control mediated by rejection parenting.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.19-31
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• 2013

The purpose of this study was to investigate the influence of consumer-internet brand relationship on consumer's satisfaction and loyalty. In order to establish structural equation model, previous studies about consumer-brand relationship, consumer's satisfaction and loyalty were investigated. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaires were collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed by descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and Pearson's correlation analysis, using Amos 19. The results of verifying the hypotheses were as follows: First, consumer-internet brand relationship was classified into two dimensions including 'emotional affection' and 'cognitive trust'. Second, both 'emotional affection' and 'cognitive trust' had a positive effect on consumer's satisfaction. Third, 'emotional affection' had a positive effect on consumer's loyalty, but 'cognitive trust' did not affect consumer's loyalty directly. Finally consumer's satisfaction had a significant effect on consumer's loyalty. It was suggested that consumer-internet brand relationship could be an important factor to form brand equity. Therefore, internet shopping mall marketer should establish a strategy that can help customers make a strong relationship with their internet shopping mall.

• Korean Journal of Childcare and Education
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• v.12 no.2
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• pp.239-262
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• 2016

This study investigates how naturally occurring parent groups form by using Schaefer's two axes of affection-rejection and autonomy-control, it also aims to verify whether there is a significant difference in the parent groups' emotional expressiveness and children's peer competence. A total of 201 kindergarten children between the age of 3 to 5 and their parents were given a questionnaire in order to investigate parenting attitudes and emotional expression. And children's teachers measured their peer competence. SPSS 18.0 was used and clustering analysis was conducted according to different parenting attitudes. The first fathers' group was named the lacking-affection group, the second was the democratic-reception group, the third was the ignorance group and the last was the rejection group. For mothers' groups, the first was named the rejection group, the second was the autonomous-control group and the third was the reception-respect group. Parents' emotional expressiveness of each group had a considerable difference while there was no significant difference between children's peer competence. This study was dedicated in deriving meaningful implications on the role of parents by investing the differences between each naturally occurring cluster.

• Management & Information Systems Review
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• v.34 no.4
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• pp.97-120
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• 2015

This study examined the role and relationship among cognitive response(attractiveness, familiarity, actual self-congruence, ideal self-congruence and sympathy) factors, emotional response(empathy, flow, affection) factors, identification mediating between cognitive and emotional response, and interactivity. Hypotheses based on literature reviews were analyzed and according to the results, all of hypotheses except two hypotheses were supported. Firstly, the results revealed that except characteristic attractiveness and actual self-congruence, story attractiveness, characteristic familiarity, story familiarity, and ideal self-congruence influenced on sympathy positively. Secondly, this study examined the role and relationship between identification mediating between cognitive and emotional response and interactivity. As a result, identification and interactivity mediated with sympathy and empathy had positive effects. Finally, in respect of emotional responses empathy, flow, and affection had positive effects.

• Korean Journal of Child Studies
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• v.38 no.1
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• pp.251-262
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• 2017

Objective: This study analyzed mother-child interactions in a stressful situation each second by mother's emotional regulation level. Methods: The study was conducted with 16 mothers and their 5-year-old children playing a teaching task for 15 min. During the interactions, the participants were videotaped and examined. Furthermore, qualitative analysis was used for analyzing mother-child interactions in detail by creating a situation that maximizes the stress and frustration of the mother and child. Results: The results showed that maternal humor and affection were significantly related to child positive emotion and that maternal coaching closely correlated with the child pride, pleasure, and whining. Additionally, maternal intrusive behavior showed a positive correlation with child anger. Lastly, mothers with higher levels of emotional regulation more often expressed affection to their children. They were more actively involved in the tasks and used fewer positive or negative directive expressions. Therefore, children of this group expressed more positive emotions. Conclusion: These findings suggests that programs improving parental emotional reaction and emotion regulation should be developed.

• Journal of the Korean Home Economics Association
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• v.28 no.3
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• pp.171-186
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• 1990

The purpose of this study is to analyze the desirable life emotion and life interchange between lod parents and married children. The focus was particulary laid on the investigation of the life emotion and life interchange between the aged living with their married sons and those living with their married daughters. The major findings of this study can be summarized as follows: 1. More old parents live with their married sons than with their married daughters. Also was found that they live with their eldest married sons or daughters and that they keep a normal relation with their married sons, and an emotional relation with their married daughters. This shows that more old people will live with their married daughters than with their married sons in the future. 2. The facts which affect the realtion between old parents2 2and their marreid children are age, sex, religion, marital status, educational background, health condition. These facts prove that they may improve the life interchange with their married children through such deliberate effects as the life-long marriage life with their spouse, the maintenance of health, and the religious life. 3. The affection relation between old parents and the married children was found to be high and the conflict between them was found to be low. Those who live with their married daughters especially showed a higher rate of love relation, and a lower rate of conflict than those who live with their married sons. The former were of more service interchange to their married children than the latter. Furthermore, the aged people were more satisfied with emotional and kindly daughters than with normal sons. 4. Affection was found to be the most importnat variable in promoting the emotional life interchange, and dependency was found to be a negative variable. Therefore, both the aged and the marreid children should try to show high affection to each other and try not to impose and dependency on the other.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.825-840
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• 2009

The purpose of this study is to investigate the factors associated with marital satisfaction and stability among married men and women. The major findings of this study are as follows: the factors associated with marital satisfaction and stability are different between gender. For married women the positive communication with spouse strongly had positive effect on women's marital satisfaction, while destructive conflict strongly had negative effect on women's marital stability. Otherwise, married men's positive communication with spouse was the most important factor in the marital satisfaction. The emotional support of family-of-origin strongly had effect on men's marital stability. This study reveals that the emotional support from families of origin have a direct effect on needs for affection and autonomy, positive communication, destructive conflict patterns, sexual satisfaction, marital satisfaction and stability. Therefore, the results could be useful resources for family counselors and researchers to develop educational program for married couples.

• Journal of Family Resource Management and Policy Review
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• v.20 no.1
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• pp.1-22
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• 2016

The purpose of this study is to propose measure for the effects of perceived parenting attitudes and emotional problems on life satisfaction among adolescents in single parent families with the parent resource perspective. The study consisted of 230 first grade middle school students from single parent (living with either mother or father only) families in the 4th year panel (2013) of the Korean Children and Youth Panel Survey (KCYPS), National Youth Policy Institute (NYPI). All statistical data analyses were performed using SPSS version 21.0. The findings of this study are as follows. First, lower levels of depression and aggression were found among adolescents who perceived parenting attitude as more affectionate. On the contrary, higher levels of depression and aggression were detected among adolescents who perceived parenting attitude as more intrusiveness. The more the inconsistent parenting practices perceived by adolescents, the higher the degree of depression. Second, a higher level of life satisfaction was found among adolescent who were more likely to perceive positive parenting attitudes including monitoring, affection and reasoning. However, there was no significant correlation between negative parenting behavior and life satisfaction. Third, a lower level of life satisfaction was observed among adolescent who were more likely to perceive emotional problems such as depression, aggression and social withdrawal. Fourth, according to the analysis on the effects of parenting attitudes and emotional problems on life satisfaction, affection parenting of all positive parenting styles and depression among emotional problems had an impact on life satisfaction. The more affectionate a parent is with his/her children in parenting, the lower the degree of depression in adolescents, and the lower degree of depression in adolescents, the higher degree of life satisfaction was found among adolescents from single parent households.

• Korean Journal of Child Studies
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• v.30 no.4
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• pp.155-171
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• 2009

This study aimed to identify children's emotional variables (anxiety and emotional expressiveness) and parenting variables supporting emotional development (affection and concern for, respect, and trust of children) which influence somatic symptoms. Subjects were 311 6th grade children. Instruments were the Korean version of the State-Trait Anxiety for Children (Spielberger, 1973), Children's Somatization Inventory (Walker & Green, 1991), Emotional Expressiveness Questionnaire (King & Emmons, 1990), and the Parenting Behavior Test by the researcher. Analysis by t-test showed that children's anxiety influenced somatization. The children who perceived that both parents respect their thoughts, feelings and choices and that their fathers trust their behaviors and abilities showed low somatic symptoms. Supporting children's emotional development through good parenting practices was discussed.