• The International Journal of Costume Culture
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• 제2권2호
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• pp.1-13
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• 1999

This study aimed to give an updated description of general clothing behavior patterns of the Korean elderly women. 430 women over 60 years old residing in Seoul wre surveyed with a questionnaire asking about their daily practices of clothing selection, disposal, recycling, quantity and place of purchase, and their background variables. Data were treated to SPSS for descriptive statistics, Chi-square analysis, ANOVA and Duncan's multiple range test. The result revealed that the wardrobe of the Korean aged women is by now fully oriented toward the western style. The subjects disposed of their clothing mainly because of their body size changes and had elementary fitting problems unsolved. They had clothing recycling experinces and turned out to be inactive clothing consumers with differing shopping places according to the types of clothing items to be purchased. The subjects'age and income level had significant effects on various facets of their clothing behavior.

• 한국패션뷰티학회지
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• 제5권3호
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• pp.87-91
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• 2007

The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.

• 한국의상디자인학회지
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• 제14권3호
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• pp.51-65
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• 2012

This research was conducted to provide basic data for the formulation of marketing strategies suitable to the increasingly globalizing clothing market for the elderly in the fashion industry, by comparing the clothing behavior and preferences of elderly women aged over 70 years in Korea with those of women in the U.S. The 106 questionnaire responses that were collected in the U.S. and the 235 responses that were collected in Korea were used for the analysis, The major objectives of this study were as follow; 1. It was found that the elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas women of U.S. utilize mostly media information. Comfort was found to be most important factor both countries, but the Korean women considered the aesthetic aspect of clothing more important than did American women. 2. The clothing preference of Korean elderly women aged over 70 years was concentrated in young and feminine images regardless of items, so it could be seen that they had strong desire for looking young. But American elderly women showed different preference depending on items, so it could be seen that they pursue diverse images depending on clothing items and personality without concentrating in one image. The comparison of the preference style by item of elderly women over 70 years of age between Korea and the U,S. showed significant difference. Accordingly, the designs of the clothes of the Korean and American women should be differentiated and developed according to the clothes item and country.

• 한국의류산업학회지
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• 제12권6호
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• pp.774-780
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• 2010

The purpose of this study was to better assess and understand current needs and wearing sensation, including clothing behavior for early elderly women in the Korea and USA. The subjects in this study were 135 and 173 early elderly women in the Korea and USA. This research was done by a survey method and chi-square test. The major objectives of this study were as follows; First, it was found that the early elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas those of USA mostly media information. The women of Korea were found to put most emphasis in esthetic aspects of clothing, whereas those of USA in comfort. The most frequently worn clothes by the early elderly women of Korea were jumper, T-shirt and slacks, whereas jacket, sweater and slacks by those of USA. As for skirt, flare skirt was highly preferred in Korea, whereas A-line skirt in USA. Second, regarding the wearing sensation of ready-made clothing, the wearing sensation of jacket was found to be worst on the shoulder in Korea, whereas on the waist in USA. And the early elderly women of both Korea and USA had poor wearing sensations due to the length of sleeve, of trouser, of skirt and of one-piece dress. The comparison of the clothing behavior and wearing sensation of the early elderly women between Korea and USA showed a greater difference in clothing behavior than in wearing sensation.

• 한국의류학회지
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• 제34권2호
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• pp.200-211
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• 2010

This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.

• 한국의류산업학회지
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• 제19권6호
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• pp.692-700
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• 2017

The number of elderly citizens has risen in Korea and resulted in an aging society. Correspondingly, the social interest in the aging population has escalated immensely; however, research or product development on the quality of life for seniors has shortcomings. Healthcare smart clothing is required to help the elderly with changes and weaknesses that follow aging; however, there is unfortunately insufficient amounts available. This study explores the feasibilities of smart clothing for seniors based on a universal design. Based on previous research, we analyzed the universal design theory, body shape characteristics and design requirements for seniors, and heart rate measurement method. The design is different according to body shape and body shape is different between sex, age, and body race; therefore, subjects were limited to 70-74 year old Korean males in this study. This study proposes a guideline for heart rate sensing clothing that satisfies the 'universal design' aspects as well as the functionality of heart sensing, senior's physical characteristics and needs. It has broadened the range of smart clothing, which was once limited to the younger generation and provided a foundation for the development of specialized smart clothing for seniors.

• 한국의류학회지
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• 제32권10호
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• pp.1535-1547
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• 2008

The purpose of this research Is to inquire into the aspects of consumers' perception of age and their lifestyle and to reveal the effect of variability in spending behaviors themselves. A survey was carried out regarding the consumers of the new elderly generation aged 55 and above. 561 respondents were surveyed. residing in Seoul and Metropolitan areas. Factor analysis from the exploratory reconnaissance, Cronbach's $\alpha$, K-average community and multivariate analysis, multi-recurrence and crossing analysis($\chi^2$ verified), were used for statistics analysis. In conclusion, the cognitive age only shared a marginal relationship with lifestyle, most people in their forties stood out in this part of the research. The change of the cognitive age and lifestyle of the new elderly generation is expected to be a variable in the clothing purchasing behavior in the future. As the population of the new elderly generation increases, there is a need for changing views towards the new elderly generation and there is no doubt that it is a main target within marketing trends in the elderly generation industry.

• 한국생활과학회지
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• 제15권1호
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• pp.169-176
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• 2006

This study explored elderly American women's body satisfaction and clothing consciousness with the methods of survey and body measurement. To that end, I first investigated their self-perception of body size and body satisfaction and also the relationships between those, along with the relationships between body measurements and body satisfaction. Then, I analyzed the differences in elderly women's body satisfaction and clothing consciousness among different body type groups. For the last, I examined the degree of their body thinness or obesity and ideal body size in order to explore the standard for ideal body shape among elderly women. Elderly American women were satisfied with most of their body parts except waist circumference and weight. Body satisfaction with stature, weight, and hip circumference was correlated to both size perception and body measurement. Body satisfaction with thigh circumference and leg length was correlated to size perception, and also that with waist circumference and neck length to body measurement. Size perception showed differences among body types, but body satisfaction did not show notable differences among body types. There were significant differences between real size and ideal one. Elderly American women thought that clothing was important in their everyday life.

• 한국의류학회지
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• 제27권1호
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• pp.88-99
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• 2003

The body changes of the elderly women are the forward tilt of the neck and shoulder point shrinkage of the spinal column, and protrusive abdomen. Unfortunately, few data based on body measurements for elderly women existed and a few studies are limited to the body figure of the elderly women. If these changes are not applied to the manufacturing of the clothing, almost of the elderly women will be unfitted with their clothing. So to improve the fitting of the elderly women, it is necessary to use the standard size systems for elderly women. This report is the first study to develop the standard tables of body measurements to be used for improving the fit of garments and patterns for women aged 60 and older. This study drew from anthropometric measurements of 337 and photographic measurements of 276 women aged 60 and older. It described the protocol of anthropometric measurement, the comparison between the measured data and the data on which National anthropometric survey of Korea 1997 is based, and the development of body measurement standard tables for elderly women. And we also considered the regional difference of body dimensions in order to develop the national size standards for elderly women. Further study would include the classification of body dimensions and description of each figure type for sizing apparel of women aged 60 and older.

• 한국의류학회지
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• 제29권8호
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• pp.1092-1101
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• 2005

The purpose of this study is to analyze the size of ready-made clothing for elderly women and to evaluate their fit according to body type. Subjects were 33 women aged 60 and older, and they were classified by stature and drop index. The size of clothing which manufactured by four apparel brands were measured and compared with body size, and the size designation of four brands was compared. The questionnaire was carried out to subjects, and the size recognition and dissatisfaction with ready-made clothing were analyzed. The fitting test were carried out, and the subjects evaluated the fit of jackets and slacks of four brands. In the result of questionnaire, we found that subjects had little recognition about their clothing size. Subjects responded that they often felt dissatisfaction in their jacket length, sleeve length, shoulder width, bust girth, slacks, and waist girth. We found that each apparel brands had different sizing system and that even if the size designation of label was same, the clothing size was quite different. So the elderly women who didn't have so much knowledge about their own clothing size had a tendency to confuse with choosing proper clothing for themselves. In the wearer's evaluation, the significant difference in the degree of unsatisfaction were certified in several body parts according to wearer's body type. Especially, the degree of unsatisfaction in the case of subjects of having very small stature or very small hip was higher than other body types. From the result, we certified that it was necessary to consider the characteristics of each body type to increase the satisfaction of elderly women with clothing.