• The Journal of Asian Finance, Economics and Business
• /
• v.6 no.2
• /
• pp.277-286
• /
• 2019

The study aims to analyze the influence of egoistic, altruistic and biospheric value on green functional benefit, green monetary cost, green satisfaction and green loyalty. The study analyzes the effect of green functional benefit and green monetary cost on green satisfaction and green loyalty, as well as green satisfaction on green loyalty. The study employs quantitative methods with customers who have green brand purchase experience in Indonesia. Non-probability sampling was conducted using purposive sampling method based on predetermined criteria, which are customers who have already purchase and use green brand products. A total of 402 samples were analyzed using Structural Equation Modelling. The result shows that the data support hypotheses on egoistic and biospheric value, hypotheses on green functional benefit effect to green satisfaction and green loyalty, as well as green monetary cost effect to green loyalty. The other hypotheses are not supported by data. As a conclusion, it is egoistic and biospheric value that has positive effect on green loyalty, while green functional benefit and green monetary cost act as mediation between the value orientation and green loyalty. As managerial implication, green brand marketing strategy should incorporate egoistic and biospheric values in messages in advertising and promotion.

• Korean Journal of Human Ecology
• /
• v.16 no.4
• /
• pp.877-884
• /
• 2007

Today the number of economically independent women are increasing in Korea, they have a tendency to pay more attention to their appearance in their social life. Female university students show a high tendency of that kind, especially when they prepare for their job interviews. They purchase beauty products, visit beauty salons and skin care centers to improve their looks. Above all, their interest in nail art is amazingly increasing for maintaining their self-image. This study thus aims at surveying the relationship between college woman's life style and their interest in nail care, by analysing life styles of college women pursuing up-to-date style. The results show that an 'egoistic' type has a high interest in and a high frequency of using a nail care center, and 'egoistic' type's demand for the nail service is equal to or quite higher than 'appearance-oriented' type's. That means that the 'egoistic' type seems to pay much attention to how they look, because they think their neat appearance help to accomplish their ego.

• Journal of the Korean Society of Costume
• /
• v.66 no.7
• /
• pp.17-33
• /
• 2016

Consumption of faux fur is a part of ethical consumption, and is valuable in terms of protecting and caring for animals. The purpose of this study is to understand the meaning of consuming faux fur (i.e., characteristics of faux fur consumption and how consumers relate faux fur with ethical issues) from the perspective of consumer culture theory. Data were collected through semi-structured in-depth interviews with those who have purchased faux fur. Two overarching themes emerged in regards to consuming faux fur, altruistic and egoistic orientation. Regarding the altruistic orientation, participants were sympathetic to animals, and considered consumption as part of practicing social responsibility and ethics. Participants had concerns for animal rights and conflicts with others who consumed actual fur. They viewed faux fur as an alternative to actual fur. Regarding egoistic orientation, participants isolated themselves from ethical issues in order to be free from guilt. Despite the preference for actual fur, they compromised between their desire and social criticism. Furthermore, their intention was to pretend as if they were wearing actual fur or move onto a completely different style, and had a negative outlook on social change regarding the adoption of faux fur. The findings contribute to a better understanding of consumer culture of consuming faux fur. Further research on diverse aspects of ethical consumption is warranted.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.8 no.6
• /
• pp.1926-1945
• /
• 2014

In this paper, we propose a distributed signal subspace interference alignment algorithm for single beam K-user ($3K{\geq}$) MIMO interference channel based on sum rate maximization and game theory. A framework of game theory is provided to study relationship between interference signal subspace and altruistic-egoistic bayesian game cost function. We demonstrate that the asymptotic interference alignment under proposed scheme can be realized through a numerical algorithm using local channel state information at transmitters and receivers. Simulation results show that the proposed scheme can achieve the total degrees of freedom that is equivalent to the Cadambe-Jafar interference alignment algorithms with perfect channel state information. Furthermore, proposed scheme can effectively minimize leakage interference in desired signal subspace at each receiver and obtain a moderate average sum rate performance compared with several existing interference alignment schemes.

• Journal of Korean Philosophical Society
• /
• v.131
• /
• pp.331-352
• /
• 2014

The aim of this study is to newly interpretate to T. Hobbes' view of man and commonwealth in his On Man and On Citizen. An established reputation of the Hobbes' view is as follows. The nature of every man is egoistic. Therefor in the state of nature every man struggles against every man to acquire the good for himself. To suppress this egoistic nature of every man commonwealth established through the covenant of every man. And every man is absolutely subject to the common power of commonwealth. By doing so, every man preserves the life of himself. In that opinion, it seems that commonwealth have absolutely superiority over a man, and suppresses the liberty and autonomy of every man. This study different from that opinion speaks as follows. The nature of every man is not egoistic, but the nature of some men is egoistic. Therefor commonwealth dose not suppress the liberty and autonomy of every man, but suppress the aggression of some egoistic men through the common power. By that work, commonwealth gives every man the hope of his safety and peace. If that hope is not preserved, the duty or need that every man is subject to commonwealth will be discharged. In that state, rather the common power of commonwealth is the power of enemy, by the law of nature man struggle against commonwealth as an enemy. Therefor we can know the meaning of 'mortal god' that commonwealth is called by Hobbes.

• Journal of the Korean Home Economics Association
• /
• v.36 no.5
• /
• pp.75-88
• /
• 1998

The purpose of this study is to investigate (1) the level of childrens' concern and behavior on the environmental preservation, (2) the influential factors related to the two dependent variables above mentioned. The subjects were 286 childrens, in October, 1997, in kwangju. The data obtained were analyzed by Mean, Person's correlation, Stepwise Regression and Path Analysis. The major findings were as follows: 1) The general tendency of the childrens' concern and behavior on the environmental preservation was over the average level. 2) According to the background variables(ie: environment information contracting time, family cohesion and adaptability, biospheric orientation, egoistic orientation), the childrens' concern on the environment was significantly different. 3) According to (1) the background variables(ie: environment information contracting time, family cohesion and adaptability, concern on the environment, biospheric orientation), (2) intermediated variable(ie: concern on the environment), the childrnes' behavior on the environmental preservation was significantly different. 4) The indirect variable of the positive influence for childrnds' behavior on the environment, environment information contracting time. The indirect variable of the negative influence for childrens' the environmental behavior was egoistic orientation.

• Journal of Fisheries and Marine Sciences Education
• /
• v.23 no.3
• /
• pp.468-476
• /
• 2011

This research is to investigate the effects of exercise adherence due to the leisure satisfaction of marine sports participants. In this paper, we will provide a basic database to vitalize marine sports. In order to analyze the result, we conducted a survey targeting 326 participants from 2010 Busan metropolitan city marine sports. The following results are obtained after analyze the data using SPSS/PC+ Win. 15.0 with a correlation analysis and a multiple regression analysis. First, all of the sub-factors from leisure satisfaction and exercise adherence show a positive correlation after analyzing the relationship between the leisure satisfaction and the exercise adherence of marine sports participants. Second, after analyzing the effects of exercise adherence according to the leisure satisfaction of marine sports participants, the result showed that the egoistic satisfaction influences the exercise capacity. Therefore, the data shows that the psychological satisfaction affects exercise environment, exercise companion, exercise habits and exercise attention.

• Korean Journal of Human Ecology
• /
• v.3 no.1
• /
• pp.40-50
• /
• 2000

The purpose of this study is to investigate the influential variables related to the value orientation and environmental preservation behavior. This study is also to provide data for environment education. The subjects were 538 children, in June. 1998, in Kwangju. The data obtained were analyzed by Pearson's correlation. Cronbach's u coefficient. multiple regression. and Path analysis. The major findings were as follows : 1) The influential variables for childrens'egoistic value orientation were grade level of children and education level of mother The influential variables for childrens'altruistic orientation were the frequency of contact for environmental information and age of mother. The influential variables for childrens'biospheric orientation were education level of mother and the frequency of contact for environmental information. 2) The influential variables for the childrens'behavior on the environmental preservation were the frequency of contact for environmental information. biospheric orientation. grade level of children and education level of mother.

• Management & Information Systems Review
• /
• v.24
• /
• pp.97-124
• /
• 2008

This study aimed to explore how the involvement of environment influenced eight subjects group. Thus, experiment was performed to clarify the role that the attitude of university student consumer plays in the communication process depending on the level of engagement of consumer in the environment and method to raise donation for preservation of environment. Analyzing as per the type of appeal, the mark in altruistic appeal type was higher in all variables than egoistic appeal type. Finally, checking the average mark of each variable as per the condition of donation, the value in unconditional donation was higher than in all variables than conditional donation. It was found 3 groups composed of 2 groups with high level of environmental engagement and 1 group with low level of environmental engagement were suitable to double mediation model among the 8 experimental groups. The group where double mediation model best corresponds than any other group was high level related to environment and the group that contacts altruistic appeal and the message in the form of conditional donation. It was also found that the group that has low level of environmental engagement and contacts egoistic appeal type and conditional donation shows the group that corresponds to double mediation model in the second place among the 8 groups. Finally, it was found that the group that has high level of environmental engagement and is stimulated by altruistic appeal and unconditional donation corresponds to double mediation model. Depending on the condition of message stimulation, unconditional donation is found to better correspond to double mediation model than conditional donation. However, opposite phenomena is observed when the level of environmental engagement is high and appeal type is egoistic. Namely, it was found that conditional donation better corresponds to double mediation model than unconditional donation.

• The Korean Journal of Franchise Management
• /
• v.14 no.4
• /
• pp.1-16
• /
• 2023

Purpose: Previous studies show that perceived CSR motives have a significant impact on company evaluations. However, consumer responses to CSR motives vary depending on CSR motives. From this perspective, this study investigates the impact of CSR motives on consumers' responses in the context of food and beverage franchise companies using a scenario. Research design, data, and methodology: For achieving the purposes of the study, an example of a domestic food and beverage franchise company actively carrying out CSR activities was presented. Data was collected from 304 respondents aged 20 or older who were aware of CSR activities. The respondents answered the questionnaire after reading the scenario. The data was analyzed with SPSS 28.0 and SmartPLS 4.0 program. Result: Values-driven motive and strategic motive influence authenticity, while stakeholder-driven motive and egoistic motive did not influence authenticity. Values-driven motive influences on attitude, while stakeholder-driven motive, strategic motive and egoistic motive didn't. Lastly, authenticity influences attitude. Conclusions: Companies need to be aware that consumers may infer different motives for their CSR activities, and pay close attention to consumers' perceived motives from the planning stage of CSR activities. In particular, companies should focus on the values-driven motive and the strategic motive when planning CSR activities.