• Title/Summary/Keyword: effective evaluation

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Study on Brand Image Evaluation for Apartment TV Advertisements (아파트 TV광고의 브랜드 이미지 평가에 관한 연구)

  • Kim, Jin-Hwa;Jeong, Jun-Hyun;Lee, Youn-Jung
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.04a
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    • pp.361-364
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    • 2009
  • In recent, the marketing competitions that stimulates the emotions of consumers are intensifying in the domestic construction industry due to the increase of unsold new apartments. However, there is a need for brand identity establishment through which more differentiated information can be delivered to the consumers, as each brand is focusing only on idealistic image advertisements of dream, future and happiness. Accordingly in this study, the top five brand apartments according to the national brand value evaluation index (BSTI, BrandStock Top Index) were selected and analyzed their TV advertisement characteristics, and its purpose is in evaluating the brand images perceived by the consumers of their TV advertisements. The significance of the results from this study is in presenting the basic information for establishing effective communication between the corporations and consumers. The survey research of this study was conducted for the students of D University, and SPSS 14.0 program was used for the statistical data analysis.

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Seismic Retrofit and Seismic Performance Evaluation of Existing School Structures Using diagonal, x-shaped, chevron Braces (가새를 사용한 기존 학교건축물의 내진보강 및 내진성능평가)

  • Kim, Dong-Keon
    • Journal of The Korean Digital Architecture Interior Association
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    • v.11 no.2
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    • pp.115-121
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    • 2011
  • Occurrence of earthquakes have been increased all over the world and also, magnitude of earthquakes have been larger these days. Earthquake can be happened in Korea and is not a safe country any more. Many buildings are exposed at danger without any alternatives against earthquake in Korea. Among various kinds of buildings, school buildings are very important and urgent, because many students stays at school and young students have some difficulty to evacuate. Also, most existing school buildings in Korea were not designed considering earthquake resistant design codes. Thus, in this study, 3 types of braces were applied for seismic retrofits of existing school buildings using commercial structural analysis software and effective seismic retrofits were evaluated and discussed based on results by time history analysis.

Automatic Generation of Handwritten Hangul Character Images and Its Application to the Evaluation of Hangul Character Recognition Systems (변형에 의한 필기체 한글의 생성과 이를 이용한 한글 문자인식 시스템의 정량적 평가)

  • 박상태;방승양
    • Journal of the Korean Institute of Telematics and Electronics B
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    • v.30B no.3
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    • pp.50-59
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    • 1993
  • There is basic problem with the current evaluation method for character recognition systems. The current method evaluates the average recognition rate by applying the test data to the target system. The average recognition rate tells no more than and no less than the overall performance and it depends on the data. In this paper we propose a testing method which will analyze the target system and point out its strong points and weak points. This can be made possible through using the data which are generated cy distorting the standard character images according to a carefully controlled manner. This paper will describe how to automatically generate such distorted images. Also we will show the method is actually effective and useful by applying it to evaluating existing recognition algorithms.

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Evaluation of Dynamic Characteristics of Rubber Materials Using a Double Cantilever Sandwich Beam Method (양팔 샌드위치보 시험법에 의한 EPDM고무의 동특성 평가 연구)

  • Kim, Kwang-Woo;Choi, Nak-Sam
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.26 no.7
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    • pp.1393-1400
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    • 2002
  • A double cantilever sandwich-beam method has been applied to the evaluation of the frequency dependence of dynamic elastic modulus and material loss factor of EPDM rubbers. The flexural vibration of a double cantilever sandwich-beam specimen with an inserted rubber layer was studied using a finite element simulation in combination with the sine-sweep test. Effects of the rubber layer length on the dynamic characteristics were also investigated: reliable values were measured when the length of the inserted rubber layer was larger than and equal to 50% of the effective specimen length. The values were compared with those obtained by the dynamic mechanical analysis and the simple resonant test. Relationships of the dynamic characteristics of rubbers with frequency could be determined using the least square error method.

A Study on Refrigerate Warehouse Facility Performance Planning for Picking and Replenishing Facility Using Simulation Method (냉장창고설비의 픽킹 및 재 보충설비계획문제의 연구)

  • Hwang Heung Seok;Jo Gyu Seong;Choe Bae Seok
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.1035-1041
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    • 2003
  • Recent studies among various activities taking place in order-picking warehouse system have shown various researches to reduce the order-picking costs occupying more than half the total costs. One way of improving the warehouse system performance is to separate from a picking area and a reserve area in one unit rack. This study is concerned on the performance evaluation model for picking and replenishing facility of refrigerated warehouse using simulation method. In this study, we developed a mathematical model to compute the system performance solve this problem using simulation method. We demonstrate the system performance using AutoMod Simulator and verify the results to compare mathematical results of the system performance of warehouse system. A systematic approach proposed n this study for an optimal planning of order-picking warehouse is known as an effective method for planning of order-picking warehouse and a performance evaluation problem considering both picking and replenishment.

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Non-Destructive Evaluation for Material of Thermal Barrier Coatings (단열 코팅재료의 비파괴 평가기법)

  • Lee Chul-Ku;Kim Tae-Hyung
    • Transactions of the Korean Society of Machine Tool Engineers
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    • v.14 no.1
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    • pp.44-51
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    • 2005
  • Material degradation is a multibillion-dollar problem which affects all the industries amongst others. The last decades have seen the development of newer and more effective techniques such as Focused-ion beam(FIB), Transmission electron microscopy(TEM), Secondary-ion mass spectroscopy(SIMS), auger electron spectroscopy(AES), X-ray Photoelectron spectroscopy(XPS) , Electrochemical impedance spectroscopy(EIS), Photo- stimulated luminescence spectroscopy(PSLS), etc. to study various forms of material degradation. These techniques are now used routinely to obtain information on the chemical state, depth profiling, composition, stress state, etc. to understand the degradation behavior. This paper describes the use of these techniques specifically applied to materials degradation and failure analysis.

Evaluation of Cancer Treatment Using FDG-PET (FDG-PET을 이용한 암 치료 효과의 평가)

  • Ryu, Jin-Sook
    • The Korean Journal of Nuclear Medicine
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    • v.36 no.1
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    • pp.64-73
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    • 2002
  • FDG-PET has potential as an effective, non-invasive tool to measure tumor response to anticancer therapy. The changes in tumor FDG uptake may provide an early, sensitive guide to the clinical and subclinical response of tumors to cancer treatment, as well as functional assessment of residual viable tumor. This may allow the evaluation of subclinical response to anticancer drugs in early clinical trials and improvements in patients management. However, monitoring tumor responses with FDG-PET is still in its infancy. The methods of measurement of FDG uptake are currently diverse and timing with respect to anti cancer therapy variable. Therefore, there is a need for larger-scale trials along with standardized methodology and a collection of reproducibility data. The recent guideline from the European group seems to be the most comprehensive. In future, the combination of morphological and metabolic images may improve the quantitative nature of these measurements by relating tumor viability to total tumor mass. More data on sensitivity and specificity of FDG-PET technique are needed along with continued advancement of PET methodology.

Hand Assessment for Women's Spring-Fall Dress Fabrics (Part 2) -Effects of Fabric Type and Seam on Hand- (이성용 춘추복지의 태에 관한 연구(제2보) -직물의 특성과 솔기가 태에 미치는 영향-)

  • 홍경희;김재숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.4
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    • pp.452-459
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    • 1994
  • Fabric hand was assessed for 14 women's spring-fall dress fabrics based on the subjective hand evaluation scale developed in the part 1 of this study. The effects of fabric type, seam and dress style on the subjective hand evaluation of 470 Korean consumers (205 textile experts and 265 non-experts) were investigated. Mechanical properties obtained from KES-FB system were compared with the each dimension of subjective hand expression. The type of fiber and construction were considered to be important factors in affecting hand assessment of Korean consumers, however, the presence and type of seam were not considered to be important. There were certain characteristics of subjective hand attributes for each dress style. Surface properties of fabrics, even though it is not strictly mechanical properties, appeared to be the most effective dimension in the developement of new products which appeal to Korean conssumers.

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Correlation between Longitudinal Wave Velocity and Strength of Early-aged Concrete (초기 재령 콘크리트의 종파 속도와 강도의 상관관계)

  • 이휘근;이광명;김동수
    • Journal of the Korea Concrete Institute
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    • v.12 no.6
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    • pp.67-74
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    • 2000
  • The usage of nondestructive testing on early-aged concrete leads to enhacned safty and allows effective scheduling of construction, thus making it possible to maximize the time and cost efficiencies. In this study, a reliable nondestructive strength evaluation method for early-aged concrete using the longitudinal wave velocity is proposed. Compression tests were performed to examine factors influencing the velocity-strength relationship of concrete, such as water-cement (w/c) ratio, fine aggregate ratio, curing temperature, and curing condition. The test results show that a change in the w/c ratio and curing temperature has minor effect on the velocity-strength relationship/ However, curing condition significantly influences the velocity-strength relationship of early-aged concrete. Moreover, the longitudinal wave velocity increases with decreasing fine aggregate ratio. It is concluded from this study that the strength evaluation of early-age concrete can be achieved by a nonlinear equation which considers the effects of curing condition and fine aggregate ratio.

Improving effective Learning Performance of Kernel method (커널 메소드의 효과적인 학습 성능 향상)

  • 김은미;김수희;정태웅;이배호
    • Proceedings of the IEEK Conference
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    • 2002.06c
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    • pp.9-12
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    • 2002
  • This paper proposes a dynamic moment algorithm to control oscillaion before the convergence of the KR(Kernel Relaxation). The proposed dynamic moment algorithm can be controlled to convergence speed and performance according to the change of the dynamic moment by teaming training. we used SONAR data that is a neural network classifier standard evaluation data in order to do impartial performance evaluation. The proposed algorithm has been applied to the KP (kernel perceptron), KPM(kernel perceptron with margin) and KLMS(kernel lms) as the kernel method presented recently. The simulation results of proposed algorithm have better the convergence performance than those using none and static moment.

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