• Journal of Fashion Business
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• v.9 no.4
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• pp.161-169
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• 2005

The purpose of this study was to examine effectiveness of congruence between brand image and advertisement model on fashion advertisement effect. 206 female college students were surveyed for this study. For this study, three hypothesis were set up as follows: First, if fashion brand image and advertisement model image are in congruence, consumers' product preference would be higher, compared to in disharmony. Second, if fashion brand image and advertisement model image are in congruence, consumers' advertisement attitudes would be higher, compared to in disharmony. Third, if fashion brand image and advertisement model image are in congruence, consumers' purchasing intention would be higher, compared to in disharmony. As the results, three all hypothesis were accepted. Based on these results, fashion marketing strategies regarding advertisement would be suggested.

• Journal of Korea Trade
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• v.25 no.4
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• pp.146-163
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• 2021

Purpose - This paper examines China's impact on Korea's ICT exports considering the direct competition channel, the production shift channel, and the indirect demand channel at once. This paper also takes China's economic rebalancing into account and discusses whether it makes any differences in the effect of the three channels. Design/methodology - To quantify the effect of the three channels, I constructed a linear panel regression model and estimated it with various estimation methods including the system GMM. China's exports toward the same destination as Korea's exports, Korea's exports toward China, and the third countries' exports toward China respectively reflect the three channels. China's GVC indicators are included as well to evaluate the effect of further China's economic rebalancing. Since the present paper has a greater interest in the effect of China rather than the determinant of bilateral trade, a (fixed effect) panel model becomes more appropriate than the gravity model because timeinvariant variables in the gravity model, such as the distance and the language, are eliminated during the estimation process. Findings - The estimation results indicate that Chinese ICT exports are complementary to Korea's ICT exports in general. However, when markets are considered in subgroups, China's ICT exports could have a negative effect in the long run, especially for SITC75 and SITC76 markets, implying a possible competitive threat of China. The production shift effect turns significant during China's economic rebalancing in the markets for the advanced economies and the SITC76 product. China's indirect demand channel is also in effect significantly for the advanced economy and SITC75 commodities during China's economic rebalancing periods. In addition, this paper shows that China's transition toward upstream in the global value chain could have a positive impact on Korea's ICT exports, especially at the Asian market. Originality/value - The contribution of this paper is threefold. First, it focuses on the ICT industry for which Korea increasingly depends on China and China becomes a global hub of the GVC. Second, this paper quantitatively studies three channels in a model in contrast to the literature which mostly examines those channels separately and pays less attention to the GVC aspect. Third, by utilizing relatively recent data from the period of 2001-2017, this paper discusses whether China's economic rebalancing affects the three channels.

• The Journal of Fisheries Business Administration
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• v.47 no.4
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• pp.65-75
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• 2016

The purpose of this study was to analyze the production and marketing control effects of aqua-cultured flounder required for stable income growth of aqua-cultured household. We analyzed the supply and demand structure of cultured flounder using the partial equilibrium model approach. And we estimated the optimal yield of cultured flounder and analyzed the effect of marketing control through constructed model. The main results of this study are summarized as follows. First, the fitness and predictive power of the estimated model showed that the RMSPE and MAPE values were less than 5% and Theil's inequality coefficient was very close to 0 rather than 1. It was evaluated that the prediction ability of the aqua-cultured flounder supply and demand model by dynamic simulation was excellent. Second, dynamic simulation based on policy simulation was conducted to analyze the price increase effect of production and shipment control of cultured flounder. As a result, if the annual production volume is reduced by 1%, 5%, and 10% among 32,852~37,520 tons, it is analyzed that the price increase effect is from 1.2% to 12.5%. Finally, this study suggests that the production and marketing control can increase the price of aqua-cultured flounder in the market. In this paper, we propose a policy implementation of the total supply system instead of conclusions.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.14 no.1
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• pp.85-93
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• 2015

Previous studies have estimated crash prediction models with the fixed effect model which assumes the fixed value of coefficients without considering characteristics of each intersections. However the fixed effect model would estimate under estimation of the standard error resulted in over estimation of t-value. In order to overcome these shortcomings, the random effect model can be used with considering heterogeneity of AADT, geometric information and unobserved factors. In this study, data collections from 89 intersections in Daejeon and estimates of crash prediction models were conducted using the random and fixed effect negative binomial regression model for comparison and analysis of two models. As a result of model estimates, AADT, speed limits, number of lanes, exclusive right turn pockets and front traffic signal were found to be significant. For comparing statistical significance of two models, the random effect model could be better statistical significance with -1537.802 of log-likelihood at convergence comparing with -1691.327 for the fixed effect model. Also likelihood ration value was computed as 0.279 for the random effect model and 0.207 for the fixed effect model. This mean that the random effect model can be improved for statistical significance of models comparing with the fixed effect model.

• International Commerce and Information Review
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• v.11 no.2
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• pp.111-126
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• 2009

This study analysed determinants of Foreign Direct Investment to ASEAN+ 3 member nations using panel data for which cross-sectional data are combined with time series data. The data for the analysis included the amount of FDI, GDP, and indexes of economic independence. This study collected data from six nations(Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam) whose data were easily available, China and Japan from 2003 to 2007 and analysed them. The results are summarized as follows: Using the pooled OLS method, we found Model 2 had the highest explanatory power whose adjusted R-squared was 89.4%, which accounted for about 89% of foreign investment. Using the fixed effect model, Model 2 had the highest explanatory power whose adjusted R-squared was 96.8%, which accounted for about 97% of foreign investment. Using the probability effect model, Model 5 had the highest explanatory power, but in respect to its statistical significance, only GDP was 1% significant and the rest variables had no significance.

• The Journal of the Korea Contents Association
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• v.6 no.8
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• pp.20-29
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• 2006

This paper proposes a quality measurement model for video phone service over IP environment. Proposed model enhances conventional E-Model by using quality analysis and this model is suitable for ubiquitous environment. This research measures video phone quality by applying bust packet loss and recency effect. It uses delay and recency effect for compensating actual quality and recognized quality of user using NR and UR factor. Simulation results show that this model can provide more precise results than conventional model by considering recency effect of video phone service quality measurement model.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.30 no.9 s.252
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• pp.1134-1141
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• 2006

This paper presents the model for evaluating restraint effect of pressure induced bending (PIB) on the circumferential through-wall crack opening displacement (COD), which considers plastic behavior of crack. This study performed three-dimensional elastic-plastic finite element (FE) analyses for different crack angle, restraint length, pipe geometry, stress level, and material conditions, and evaluated the influence of each parameter on the PIB restraint effect on COD. Based on these evaluations and additional perfectly-plastic FE analyses, a closed-form model to evaluate the restraint effect of PIB on the plastic crack opening of circumferential through-wall crack, was proposed as functions of crack angle, restraint length, radius to thickness ratio, axial stress corresponding to an internal pressure, and normalized COD evaluated from linear-elastic crack opening condition.

• Journal of Ubiquitous Convergence Technology
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• v.2 no.2
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• pp.97-104
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• 2008

In this paper, we demonstrate the boundary effect of a deployed regions on the effective coverage of a mobile node. A node coverage area is not uniform throughout the entire deployed region. Assuming a uniform coverage can result in significant error in calculations. In this study, we analyze the behavior of a node's coverage area as a function of its transmission range throughout the entire deployed region. Using this analysis, a mathematical model for effective coverage in mobile wireless communications is created. The mathematical model considers the effect of the deployed regions boundaries on the coverage area of a mobile node. Lastly, we present simulation results to verify the analytical model and to compare this model with that of a uniform coverage.

• Journal of the Korean Operations Research and Management Science Society
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• v.37 no.4
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• pp.37-50
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• 2012

The existing DEA models have been devoted to evaluate relative efficiency of DMUs based on multiple input and output factors of a same period. However, a certain kind of lead time can be required to produce outputs using inputs in an organization. R&D evaluation is a typical area with this kinds of time lag. Thus, the purpose of this paper is to develop a new DEA model to deal with time lag effect in performance evaluation. The proposed model is to find relative efficiency of each DMU for each period considering the time lag effect. A case example using a real data set is also given to show the usage or implication of the suggested model. The results are compared with the ones of the CCR model and the multi-periods input model.

• Earthquakes and Structures
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• v.22 no.4
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• pp.373-386
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• 2022

The development of performance-based design methodologies requires a reasonable definition of a displacement-response spectrum. Although ground motions are known to be significantly affected by the resonant-like amplification behavior caused by multiple wave reflections within the surface soil, such a soil-resonance effect is seldom explicitly considered in current-displacement spectral models. In this study, an analytical approach is developed for the construction of displacement-response spectra by considering the soil-resonance effect. For this purpose, a simple and rational equation is proposed for the response spectral ratio at the site fundamental period (SRTg) to represent the soil-resonance effect based on wave multiple reflection theory. In addition, a bilinear model is adopted to construct the soil displacement-response spectra. The proposed model is verified by comparing its results with those obtained from actual observations and SHAKE analyses. The results show that the proposed model can lead to very good estimations of SRTg for harmonic incident seismic waves and lead to reasonable estimations of SRTg and soil displacement-response spectra for earthquakes with a relatively large magnitude, which are generally considered for seismic design, particularly in high-seismicity regions.