• 한국경제지리학회지
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• 제14권3호
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• pp.419-436
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• 2011

우리나라 농촌의 현실인 저소득 문제와 공동화 문제 등이 서로 맞물려 상승작용을 하면서 문제가 더욱 심화되어가는 악순환 현상이 발생하고 있는 것이 현실이다. 이를 극복하기 위해 다양한 농촌개발사업이 추진되고 있으며, 1990년대 이후 부터 농어촌지역의 생활환경, 산업기반 및 편익 복지시설 등을 정비 확충하기 위해 정주권 개발과 문화마을조성사업, 신활력사업, 농촌마을종합개발사업 등을 추진되고 있다. 기존 연구동향을 살펴보면, 농촌마을종합개발사업에 대한 평가지표, 문제점 및 개선사항, 투자우선순위 등의 연구가 시행되어졌지만, 실제적으로 농촌마을종합개발사업이 지역개발에 대한 지역주민의 태도와 관광개발에 대한 영향인식에 대한 연구는 미흡한 실정이다. 이에 본 연구에서는 농촌마을종합개발사업을 통해 농촌지역 관광개발이 경제적, 사회문화적, 환경적 측면의 변화가 지역주민의 개발 태도와 인식에 어떠한 영향을 미치며, 특히 중요 영향요인이 무엇인지를 분석하고, 농촌지역 개발에 따른 영향지각이 지역주민 태도에 미치는 영향을 분석하여 향후 농촌마을종합개발사업 추진단계, 계획수립단계에서부터 실행단계까지 지역주민의 적극적인 참여를 유도할 수 있는 전략적 방안을 제시하고자 한다. 분석결과를 바탕으로 농촌마을종합개발을 위한 지역주민의 적극적인 참여를 유도할 수 있는 방안은 다음과 같다. 첫째, 농촌관광과 농촌관광개발에 대한 인식 제고가 이루어져야 할 것이다. 농촌마을종합개발사업의 주테마가 농촌관광개발의 경우에는 관광에 대한 지역주민 교육 및 인식이 명확하게 제고되어야 사업의 효과를 발휘할 수 있을 것이다. 둘째, 사업추진을 통한 경제적 수익 등의 경제적 영향, 기반시설 및 복지시설 확충 등의 긍정적인 효과를 느낄 수 있는 계획이 이루어져야 할 것이다. 셋째, 농촌마을종합개발사업의 긍정적 인식과 태도를 부각시키고, 부정적 인식과 태도에 대해서는 교육과 홍보를 통해 긍정적인 인식을 높여 사업에 대한 관심과 참여를 높여 효과적인 사업 추진을 이룰 수 있어야 할 것이다.

• 한국조리학회지
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• 제24권1호
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• pp.50-62
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• 2018

The purpose of this study was to overview the meaning of customer loyalty to segment customers based on their loyalty and to analyze the difference of loyal customers' perception of relational benefits in the restaurant industries. A self-administered questionnaire was distributed to 500 adults with dining experience at restaurants. Participants were given a brief description of loyalty and were made to choose a specific restaurant they felt loyal to and one with no loyalty. Attitudinal and behavioral loyalty were used in cluster analysis resulting 4 cluster groups. Each group was named true, spurious, latent, and low loyalty. After the groups were separated, ANOVA was used to see if the score of perceived relational benefit showed difference. All four relational benefit including social, psychological, economic, and customization benefit showed significant difference(p<.001). True loyal customers perceived relational benefit as the highest while low loyal customers showed the lowest. For latent and spurious loyal customers, it was found that latent loyal customers showed higher perception than spurious customers.

• 한국식품조리과학회지
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• 제22권2호
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• pp.213-221
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• 2006

Although motivation and information search have both been studied continuously and separately as important marketing strategies, the relation between cause and effect has received little research attention. Therefore the objective of this study was to research the causal relationships between motivation and information search method. Frequency analysis and reliability analysis, factor analysis, and SEM(Structure Equation Model) were adopted to analyze the data. Motivation was divided into 5 factors which significantly influenced information search method. Factor 1, 'Reception and congratulation', influenced information search positively through 'newspaper, magazine', and 'word of mouth' but negatively through 'TV-advertising' and 'Flyer, Press copy'. Factor 2, 'Change of dietary life', influenced positively 'TV-advertising'. Factor 3, 'Economic saving', influenced positively 'newspaper, magazine', and 'the e-mail's advertising' Factor 4, 'Preference motivation', influenced negatively 'word of mouth' Factor 5, 'Advertisement and companion's need', influenced positively 'newspaper, magazine', and 'the e-mail's advertising' but negatively 'TV-advertising' As a result, customers appeared to choose various information search methods according to their eating-out motivation. 'The e-mail's advertising', and 'word of mouth' are popular among customers' information search methods. Therefore, food-service corporations need to try eliminating negative images of various advertisements and activate positive word of mouth marketing, promotion through internet.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.59-72
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• 2020

This paper examines whether lending structure can lower credit risk by employing econometric techniques of panel data for the Vietnamese banking system at the bank level used by economic sectors from 2011 to 2016. New light is being shed on assessing the impact of each industry's debt outstanding on credit risk. Adopting findings from previous studies, we assess credit risk from two different sources, including loan loss provision and non-performing loan. Moreover, we also focus on observing lending structure in many different aspects, from concentrative levels to the short-term and long-term stability levels of lending structure. The Generalized Method of Moments (GMM) estimator was applied to analyze the relationship between concentration and banking risks. In general, the results show that lending concentration may decrease credit risk. It is interesting to observe that the Vietnamese commercial bank lending portfolios have, on average, higher levels of diversity across different sectors. In particular, the increase in hotel and restaurant lending contributes to decrease credit risk while the lending portfolios of banks in agriculture, electricity, gas and water increase credit risk. This study suggests the need for further analysis and research about portfolio risks in lending activities for maintaining efficiency and stability in the commercial banking system.

• 한국조리학회지
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• 제23권7호
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• pp.31-41
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• 2017

The purpose of this study was to verify the relationship of eating-out consumption propensity and selection attributes by consumers have been used dessert cafe and to provide the useful data for efficient establishing marketing strategies to dessert cafe managers. This survey was conducted from 7th to 22th on April, 2017 and a total of 250 responses were distributed, of which 232 were used for analysis, after excluding responses containing missing data. The results from this study are as follows. First, it was found that eating out enjoyment pursuit type and health pursuit type had significant effects on menu and service factor of selection attributes for dessert cafe. Second, only eating out enjoyment pursuit type had significant effects on visual factor of selection attributes for dessert cafe. Third, only health pursuit type had significant effects on health menu factor of selection attributes for dessert cafe. Fourth, economic value pursuit type and atmosphere pursuit type had significant effects on price factor of selection attributes for dessert cafe. This study contributes to useful results for establishing efficient marketing strategies to dessert cafe marketers by examining selection attribution of dessert cafe as recognizing eating-out consumption propensity.

• 디자인학연구
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• 제17권1호
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• pp.127-134
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• 2004

본 연구를 통해 e-business 웹사이트에서 사용자의 입력에 사용되는 어느 정도 표준화된 인터페이스 디자인들을 실험을 통해 비교하고 최적의 사용법을 알아내었다. 풀다운 메뉴, 텍스트 입력 창, 리스트, 라디오 버튼 등의 입력 디자인(도구)들이 실험에 사용되었으며 이들은 호텔 객실의 예약 웹사이트 시뮬레이션을 통해 비교되었다. 실험 결과 사용자의 입력 선택 사양이 4가지 이상인 경우 전문가에겐 텍스트 입력 창이 입력시간을 줄여주고 일반 사용자에게는 풀다운 메뉴가 사용성 측면에서 효율적임을 알 수 있었다. 단지 두 가지의 선택 사양이 존재할 경우엔 만족도, 유연성, 단순성을 고려했을 땐 리스트가 우수하며 사용 편의성 면에선 라디오 버튼이 최적의 인터페이스로 나타났다. 연구 결과를 사용자의 데이터 입력이 필요한 인터렉티브한 웹사이트의 디자인에 적용할 경우 경제적 효율과 사용성을 증대시킬 것이다.

• Integrative Medicine Research
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• 제3권1호
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• pp.25-33
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• 2014

Background: Green tea contains numerous polyphenols, which have health-promoting effects. The purpose of this study was to evaluate the effect of tannase-converted green tea extract (TGE) formulation on the physical stability and activities of skin-related enzymes. Methods: Physical stability was evaluated by measuring the pH, precipitation, and colors at $25{\pm}2^{\circ}C$ /ambient humidity and at $40{\pm}2^{\circ}C$ \70%${\pm}$5% relative humidity for 4 months. Activities of collagenase, elastase, and tyrosinase as skin-related enzymes were assessed on TGE formulation. Results: The concentrations of epigallocatechin-3-gallate and epicatechin-3-gallate in green tea extract were greatly decreased to the extent of negligible level when treated with tannase. The formulation containing 5% tannase-converted green tea extract showed relatively stable pH, precipitation, and color features for 16 weeks. When TGE was added to the formulation, there was a significant increase in the inhibition of elastase and tyrosinase activities (p<0.05) compared with the formulation containing 5% normal green tea extract. Conclusion: The TGE could be used in cosmetics as skin antiwrinkling or depigmenting agent.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.335-346
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• 2022

Elderly entrepreneurship is becoming increasingly important as a response to the impact of the aging population and the resulting demand on government support systems, as well as a means of ensuring long-term economic and social development. The purpose of this study is to investigate the elderly's entrepreneurial intentions in the hotel and tourism sector in Ma'anshan City, Eastern China. The researcher used an online survey of older people aged 50 to 64 in a tourism destination that is approaching an aging society stage to see if the Theory of Planned Behavior can explain the entrepreneurial ambitions of the elderly in the hospitality and tourism industry. There were 391 questionnaires gathered in all, 367 of which were valid. The data was analyzed using descriptive statistics and regression analysis. The study reveals that personal attitudes toward entrepreneurial behavior and perceived behavior control are highly influenced by societal norms. It also shows that personal attitude and perceived behavior control are antecedents of the elderly's entrepreneurial intent in this particular industry. This research adds to the research on geriatric entrepreneurship in hospitality and tourism, as well as human resource development for seniors in China, helping to alleviate the country's aging demographic concerns.

• 한국식생활문화학회지
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• 제38권4호
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• pp.239-245
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• 2023

The objective of this study was to explore how different types of rewards affect customers' inclinations to engage in environmental activities promoted through restaurant social media platforms. In addition, we investigated the potential moderating role of customer level of participation within the social media community. A total of 202 valid responses obtained by distributing a self-administered survey among restaurant patrons were subjected to hierarchical regression analysis to examine relationships between variables. The findings underscored the significant influence of economic and social rewards on shaping customer intent to participate in environmental initiatives promoted within restaurant social media communities. Furthermore, the study revealed that the extent of customer participation within the social media community moderated the relationship between rewards and their likelihood to partake in environmentally conscious behaviors. These results have meaningful implications for restaurant managers seeking to promote environmental initiatives effectively through social media platforms and within their establishments.

• The Journal of Asian Finance, Economics and Business
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• 제10권1호
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• pp.201-208
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• 2023

The coronavirus (COVID-19) pandemic poses disastrous effects on human lives and hinders global efforts to realize the Sustainable Development Goals (SDGs) by 2030. The study examined the effects of the pandemic on unemployment toward realizing the SDGs. The downsizing and collapse of businesses have forcibly left many unfortunate Malaysians jobless and without income. The situation may directly influence government efforts to achieve SDG 8 'Decent work and economic growth', which indirectly affects SDG 1 'No poverty', SDG 2 'Zero hunger', and SDG 3 'Good health and well-being'. Pre-and post-pandemic assessments on unemployment and retrenchment level by sector were performed by adopting observation and data comparison methods. Critical findings revealed that the unemployment rate has risen among males and females and the youth, as well as the number of retrenchments. The services sector, specifically the wholesale, retail, trade, and hotel industry showed the highest number of retrenchments. Some important unemployment issues were also covered in this study, including the demand for employment, the role of government and business, and the effect of the gig economy on the current employment landscape. The avenue for future studies can focus on additional societal effects that could prevent the country from attaining the SDGs by 2030.