• 아태비즈니스연구
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• 제14권4호
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• pp.163-174
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• 2023

Purpose - This study examines the effect of consumers' motivations on the perception and purchase intentions of electric cars. Specifically, it empirically analyzes how moral motivations based on personal environmental values and norms in car usage and purchasing influence the perceived usefulness and purchase intentions of electric cars. Furthermore, it investigates whether the influence of moral motivations on perceived usefulness and purchase intentions varies according to the user's driving characteristics. Design/methodology/approach - An online survey was conducted with 234 respondents, by setting criteria for participants as car owners or primary car users within their households, ensuring the sample composition was not biased in terms of the presence or absence of experience with eco-friendly cars. Findings - The research findings indicate that perceived usefulness mediates the effect of consumers' moral motivations on their intention to purchase electric cars. The results of the moderating effect of driving distance on perceived usefulness revealed a significant interaction effect; however, there was no significant interaction effect on purchase intentions. Specifically, for individuals with shorter driving distances, as consumers' moral motivations increase, their perception of the usefulness of electric cars also increases. In contrast, for those with longer driving distances, the increase in perceived usefulness due to moral motivations shows a decreasing trend. Research implications or Originality - This study considered individual driving characteristics that previous research on electric vehicle adoption overlooked, and suggested that setting specific communicating points for electric cars according to driving distance levels might be effective. Lastly, it proposes directions for future research that motivations influencing eco-friendly vehicle purchases may differ based on driving characteristics

• 한국응용곤충학회지
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• 제49권3호
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• pp.227-232
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• 2010

국내에서 사용되고 있는 친환경유기농자재 7종에 대하여 꿀벌(Apis mellifera)과 무당벌레(Harmonia axyridis)에 대한 독성영향평가를 실시하였다. 친환경유기농자재로는 식물 추출물을 활용한 자재 3종(왕중왕에코$^{(R)}$, 보검에코$^{(R)}$, 베스탑에코$^{(R)}$)과 미생물을 활용한 자재 4종(월드스타에코$^{(R)}$, 굿모닝$^{(R)}$, 블루칩$^{(R)}$, 카멜레온$^{(R)}$)을 이용하였다. 꿀벌에 대한 영향을 평가한 결과 식물 추출물을 활용한 자재 3종에서는 $RT_{25}$값이 1일~3일로 분석되어 친환경유기농자재 살포 1~3일 경과 후 꿀벌 방사가 필요하였으나, 미생물을 활용한 자재 4종은 아무런 영향을 미치지 않았다. 무당벌레의 성충 및 유충에 대한 영향 평가에서는 식물 추출물을 활용한 자재와 미생물을 활용한 자재 7종 모두 아무런 영향을 미치지 않았다.

• 대한토목학회논문집
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• 제32권6D호
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• pp.533-538
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• 2012

교통관리 전략의 우선순위 설정의 목적은 시행단계에서 전략목표를 계획적이고 균형 있게 달성하는 것이다. 조직의 관점 및 전략목표를 도출하고 가중치를 부여하기 위한 방법으로 AHP 기법을 주로 사용한다. 본 연구에서는 국내 특정 교통관리 기관을 대상으로 설문조사방법과 임직원 설문 방식을 활용하여 관점과 전략목표를 도출하였다. 그 후, 관점 및 전략목표의 우선순위를 AHP 기법을 통해 설정하였다. 본 연구를 통해 세 가지 결과를 얻을 수 있었다. 첫째, 국내 특정교통관리기관의 관점에 대한 가중치는 고객, 미래, 활동, 성과의 순서를 나타내었다. 이는 이 기관의 임직원이 고객에 대해 가치 체계를 두고 있음을 보여준다. 둘째, 전략목표 중 고객 중심적 사고의 증대와 친환경가치 체계 확립의 가중치가 가장 높았다. 셋째, 근무지별로 살펴보면 본사와 지역본부는 고객 중심적 사고의 증대를 가장 중요시하였다. 반면 지사는 친환경 가치체계 확립을 가장 중요시하고 있다. 이 결과로 본사 지역본부와 지사는 가치체계에 차이를 갖고 있음을 알 수 있다. 결과적으로 교통관리전략 수립 시 교통관리전략의 주요 관점과 그에 따른 전략들을 우선순위에 맞게 적용할 수 있었다.

• 한국해양공학회지
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• 제30권5호
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• pp.374-380
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• 2016

The large drift and angle of attack motion of an ROV (Remotely operated vehicle) cannot be modeled using the typical hydrodynamic coefficients of conventional straight running AUVs and specific slender bodies. In this paper, the ROV hull is divided into several simple-shaped components to model the hydrodynamic force and moment. The hydrodynamic force and moment acting on each component are modeled as the components of added mass force and drag using the known values for simple shapes such as a cylinder and flat plate. Since an ROV is operated under the water, the only environmental force considered is the current effect. The target ROV dealt with in this paper has six thrusters, and it is assumed that its maneuvering motion is determined using a thrust allocation algorithm. Tracking simulations are carried out on the ship’s surface near the stern, bow, and midship sections based on the modeling of the hydrodynamic force and current effect.

• 한국가정과교육학회지
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• 제24권1호
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• pp.37-48
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• 2012

본 연구는 청소년의 환경친화적 의복 소비행동에 영향을 미치는 변수들을 파악하여, 환경친화적 의복 구매, 사용, 처분행동을 유도하기 위한 교육적 자료를 제공하는데 목적이 있다. 연구 결과는 다음과 같다. 첫째, 청소년의 환경활동 경험은 보통 이상이며, 환경활동 경험 중 환경문제에 대한 교육을 받은 경험이 가장 낮게 나타났다. 둘째, 환경친화적 가치관 중 환경보전 가치관이 가장 높게, 이타주의 가치관이 가장 낮게 나타났다. 셋째, 의복을 통하여 개성을 추구하고자 하는 욕구가 가장 크고 다음으로 편안함과 가격을 추구했으며, 유행과 브랜드를 추구하는 성향은 낮은 것으로 나타났다. 넷째, 환경친화적 의복 소비의식 중 처분의식은 보통 이상이나 구매의식과 환경문제 인식은 보통 이하로 낮게 나타났다. 특히 의복이 유발하는 환경문제에 대한 인식이 가장 낮은 점을 감안해 의복의 생산과 소비과정에서의 환경오염과 이를 예방할 수 있는 방안에 대한 교육이 필요하다. 다섯째, 환경친화적으로 의복을 소비하는 행동은 전체적으로 낮게 나타났다. 하위요인 중 사용과 처분 행동은 어느 정도 실행되나 구매 행동은 환경친화적으로 이루어지지 못하고 있었다. 이는 그동안의 환경교육이 주로 자원 절약과 재활용 등 사용 및 처분행동에 초점을 맞추어 진행되었기 때문으로 생각되며, 따라서 앞으로는 소비의 시작인 의복의 구매단계에서 환경친화적인 소비행동을 할 수 있도록 교육해야 할 것이다. 여섯째, 청소년의 환경친화적 의복 소비행동에 영향을 미치는 변수 중 가격 추구 성향과 의복 처분의식은 의복 구매 사용 처분의 모든 의복 소비행동에 영향을 미치는 것으로 나타났다.

• Human Ecology Research
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• 제60권3호
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• pp.443-458
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• 2022

Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

• 한국환경복원기술학회지
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• 제13권4호
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• pp.42-51
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• 2010

The purpose of this study is to analyze the characteristics of environment-friendliness of Root Barrier materials based on comprehensive experiments on harmfulness of Root Barrier materials and fish toxicity of Oryzias latipes mortality to verify eco-toxicity of each method of construction and Root Barrier material, which are to be applied by taking eco-toxicity into account when building ecological flows in upper areas on natural and artificial grounds. As a result, the following conclusions have been reached in this study: 1. In regard of the harmfulness analyzed, each material showed a different result of analytical value in each lab tank. Compared to lab tank, pH (la), DO (lb), T-N (VI) and T-coli (la) were in the same grade, but COD, SS, T-P and F-coli were less than that of control, respectively increased or decreased by material were analyzed. 2. In the experiment of fish toxicity, Barrier sheet was found to have 66.7% of fish mortality, indicating strong fish toxicity. Synthetic rubber system root barrier sheet (20.0%) was analyzed to have medium fish toxicity, while Synthetic resin system root barrier-waterproof sheet (3.3%), Synthetic rubber system membrane root barrier sheet (3.3%) and Synthetic resin system root barrier sheet (0.0%) showed relatively lower mortality and fish toxicity. To sum up such results as found in the experiment mentioned so far, the values of harmfulness and root penetration resistance analyzed were different in each lab tank, but there was absolutely little correlation with the mortality gained from the experiment on fish toxicity. In the experiment of fish toxicity, environment-friendly root barrier materials were analyzed, and it was found that Synthetic resin system root barrier sheet, Synthetic resin system root barrier waterproof sheet and Synthetic rubber system membrane root barrier sheet are highly environment-friendly. In contrast, Synthetic rubber system root barrier sheet was found to have medium-level environment-friendliness. Also, Barrier sheet was analyzed to have low environment-friendliness.

• 한국산업보건학회지
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• 제28권3호
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• pp.267-272
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• 2018

Objective: This study aimed to test the accuracy of self-reported information used in indirect estimation of pesticide exposure. Methods: To do so, self-reported values on the duration of pesticide application per day were compared with observed values. The number of days of pesticide application per year as recorded in self-administered logs was compared with recalled values. Results: It was found that participants underestimated the duration and frequency of actual pesticide use. High correlations were found between self-reported values and observed values, as well as between recalled values and recorded values. Conclusions: The reason might be that farmers unconsciously under-recall the application of pesticide since many customers prefer eco-friendly agricultural products. Farmers thought the task of applying pesticides to be essential, and this may explain why the participants in this study tended to accurately recall their pesticide-related work.

• 패션비즈니스
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• 제27권5호
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• pp.13-25
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• 2023

The implementation of ESG practices in the fashion industry has been accelerating, and its significance has been growing across all industries. This paper aims to examine the strategies for ESG implementation in domestic fashion brands and analyze how ESG principles are applied in the context of domestic conscious fashion. To analyze conscious fashion as a means of ESG implementation, the evaluation criteria of ESG from the Textile Fashion Policy Research Institute were utilized as analytical tools. As a result, five categories of domestic conscious fashion emerged: animal-free vegan fashion, eco-friendly plant-based vegan materials, upcycled fashion, regenerated fiber fashion utilizing waste materials, and fair trade fashion. The characteristics of these ESG practices in conscious fashion were identified with four key features. Firstly, the adoption of environmentally friendly materials demonstrates a tendency towards resource conservation, minimizing environmental degradation, and protecting ecosystems. Secondly, technology-driven circular practices are predominant in vegan and upcycled types, evident in the development of fashion materials and secondhand content. Thirdly, design practices based on scarcity incorporate characteristics of upcycling and fair trade. Lastly, the practices of social and ethical values underlie the philosophies of three types of conscious fashion. With the acceleration of ESG practices in the fashion industry and the increasing importance thereof, it is expected that domestic conscious fashion in South Korea will diversify in the future.

• 환경영향평가
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• 제26권2호
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• pp.105-113
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• 2017

최근 국토의 산악자원을 활용한 철도를 도입하는 등 산악관광 활성화를 도모하려는 움직임이 나타나고 있으며, 친환경 교통수단으로의 철도수송 분담률을 증대시키려는 정책이 수행됨에 따라 단선철도의 복선화 및 선형개량 사업 등 전국 철도망이 확대되고 있는 추세이다. 그러나 "환경친화적 철도지침"에 따르면, 철도건설 시 고려해야 할 주요 환경영향평가항목으로 대기질, 수질, 지형 지질, 동 식물상, 자연환경자산, 소음 진동, 위락 경관 등 7개 항목을 선언적으로만 제시하고 있으며, 특히 동 식물상과 자연환경자산 항목에서는 법제적 측면에서 환경보호지역의 유무만을 고려하고 있다. 이에 따라 본 연구에서는 환경 생태적 가치를 정량적 평가항목으로 고려할 것을 제안하였고, 이를 계량적으로 뒷받침하기 위해 평가 지표와 평가 항목을 선정하고 각각의 주제도와 철도망을 중첩하여 분석하였다. 주요 지표로 자연성과 다양성을 선정하였고, 각 지표별 항목의 평점을 산정하여 철도개발지 선정에 반영하고자 하였다. 이와 같은 평가 방법을 활용하여 추후 환경친화적인 철도건설에 적용할 수 있을 것으로 판단된다.