• Asia pacific journal of information systems
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• 제25권1호
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• pp.1-24
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• 2015

Electronic Commerce or e-commerce implies such an industry where goods and services are bought and sold over electronic systems. This is rapidly growing sectors in Bangladesh which influence local and international trade. Government of Bangladesh has also initiated quite a good number of measures for the expansion of e-commerce. However, low adoption of e-commerce is not uncommon in Bangladesh. The objective of this study is to determine the factors that influence the adoption of e-commerce services in Bangladesh. Extended version of Technology Acceptance Model (TAM) is envisaged as the theoretical backbone of the study. Reliability analysis using Cronbach's Alpha test indicates that the research model is internally consistent. The study reveals that 35 percent of respondents became interested in e-commerce services from advertisement on Internet or other electronic media. The findings of the study shows that all the four constructs, namely-Computer Self Efficacy, Perceived Credibility, Perceived Usefulness and Perceived Ease of Use have significant effect on the adoption of e-commerce. The study has also demonstrated that Perceived Usefulness appeared as the most important factor in describing user's adoption of e-commerce.

• 경영과학
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• 제26권2호
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• pp.71-89
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• 2009

The purpose of this research is to identify the factors affecting user acceptance of e-learning site. To more precisely explain an individual's behavior of accepting e-learning site, Perceived Interactivity is divided into four components; User Control, Responsiveness, Personalization and Connectedness. This research investigates the causal relationship among four components and basic factors of TAM. This research uses structural equation modeling (SEM) to confirm the validity and analyzes the causal relationship of the suggested model. The results indicates strong support for the validity of proposed model with 54.8% of the variance in behavioral intention to e-learning site. The result finds that all the basic casuality of TAM are significant and most components of Perceived Interactivity are significant. However the path Connectedness to Perceived Ease of Use and User Control to Perceived Playfulness is not significant. Among components of Perceived Interactivity, Personalization is the strongest antecedent of TAM. Perceived Usefulness is the strongest antecedent of behavioral intention of e-learning site.

• 디지털융복합연구
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• 제13권7호
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• pp.99-107
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• 2015

새로운 정보기술이 등장할 때마다 연구자와 실무자는 이 기술을 어떻게 보급할 것인가에 대해서 탐구하고 있다. e-커머스 분야에서 소셜 커머스는 최근에 나타나 현상으로, 소셜 커머스 현상을 이해하려는 많은 연구가 다양한 연구모형을 제시하고 있다. 이 연구는 기술준비도(TR), 기술수용모형(TAM), 계획된 행동 이론(TPB)를 통합한 연구모형을 제시하였다. PLS 경로모형분석을 통한 분석결과, TPB의 주관적 규범-의도 경로를 제외한 모든 가설적 경로가 유의한 것으로 밝혀졌다. 이러한 결과는 소셜 커머스 뿐만 아니라 새로운 정보기술의 수용을 이해하는데 통합모형이 유용하다는 사실을 말해준다. 마지막으로 이 연구는 미래 연구를 위한 함의와 제안을 제시하였다.

• Journal of Information Technology Applications and Management
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• 제21권2호
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• pp.49-79
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• 2014

The adoption of technology has always been of interest to academicians and practitioners of the field of Management Information System. This is so because without proper and adequate adoption, technology-no matter how beneficial or advanced it may be-will be of little value to users. Numerous researches, such as the researches of the Technology Acceptance Model (TAM) or the Unified Theory of Acceptance and Use of Technology (UTAUT), had been conducted to understand the human nature in association with the adoption or rejection of technologies that have bombarded the users. The coming of smart technologies (i.e., smart phones and devices), however, seems to have fundamentally changed the environment for adoption. The ubiquity combined with mobility of technology, especially when it comes to mobile apps, seem to make the old PC era of two-stage-pre and post-adoption models obsolete. A new model of adoption that identifies the determinants of technology acceptance and continuance is needed for the smart age. To this end, this paper undertakes an empirical study, by analyzing 229 users of Social Networking Service (SNS) mobile apps, to identify the role of user experience on the multi-stage adoption of technology, and provides results that User Experience (UX) plays the crucial role of bridging the separate stages of pre and post adoption of technologies. The paper concludes by providing practical implications of the new model as it relates to mobile apps and technologies, and recommendations for further studies to get a better understanding of technology adoption in the smart age.

• The Journal of Asian Finance, Economics and Business
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• 제8권7호
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• pp.79-90
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• 2021

The purpose of this research is to identify factors affecting the acceptance and use of e-tax services among medium taxpayers in Phnom Penh, Cambodia. The researcher conducted the study based on a quantitative approach by using multi-stage sampling method, which selects a sample size by two or more stages. The first stage sampling was the stratified random sampling and the subsequent stage was purposive sampling. In this study, the stratified random sampling was first used, followed by purposive sampling. The data were collected from 450 medium taxpayers who experienced using e-tax services located in three tax branches in Phnom Penh. This study adapted the confirmatory factor analysis (CFA) and structural equation model (SEM) to analyze the model accuracy, reliability and influence of various variables. The primary result showed that behavioral intention has a significant effect on user behavior of e-tax services among medium taxpayers in Phnom Penh, Cambodia. Moreover, the results revealed that performance expectancy, effort expectancy, social influence, and anxiety have significant impact on behavioral intention. In addition, social influence has the strongest impact on behavioral intention, followed by anxiety, performance expectancy and effort expectancy. Conversely, facilitating conditions, trust in government, and trust in internet do not influence behavioral intention.

• 한국IT서비스학회지
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• 제17권4호
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• pp.119-137
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• 2018

Recently, the start-up firms have been under the spotlight because they can create many jobs and are regarded as the growth engine of a country in the fourth industrial revolution. Moreover, after the global financial debacle, many countries emphasize on an entrepreneurial spirit and venture firms. they also pay attention to the importance of educations to promote the start-up firms. In this work, based on technology acceptance model, we try to identify the main factors of accepting online start-up education system. We first defined this system as the online start-up education system which refers to a system to support learning for knowledge, experiences and overall process of start-up firms' tasks. This system also simulates tasks related with prep-entrepreneur so that can be regarded as a kind of decision support systems. As this system has some characteristics, we confirmed some factors of extended technology acceptance model. In our experiments, we find that the perceived ease of use and trust are main factors of acceptance for the online start-up education systems. These results mean that the system should be made to be easy and trustful for their users. Therefore, we expect that this work will be helpful to researchers and developers who consider start-up education systems and provide a way to activate founding start-up firms.

• 한국전자거래학회지
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• 제19권2호
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• pp.53-74
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• 2014

유비쿼터스 도시(이하 U-City)는 ICT 기술을 활용하여 도심화의 문제를 해결하는 새로운 패러다임으로 각광받고 있다. 하지만 수익 창출 저하 및 시민체감형 서비스의 부족 등의 문제로 인해 U-City 서비스의 인식은 부정적인 수준에 머무르고 있다. 따라서 사용자 중심의 수익창출형 서비스 개발을 위한 연구가 필요하다. 본 연구는 U-City 서비스 개발을 위한 기반연구로서 U-City에 생활하는 시민들은 어떠한 요인에 의해 U-City 서비스를 수용하는지에 대해 도출해 보고자 한다. 연구의 기본모델로는 새로운 기술수용 연구에 일반적으로 사용되는 기술수용모델을 활용하였다. 기술수용모델의 변수들은 U-City의 특성을 반영하여 사용자, 기술, 서비스 관점으로 나눠 설계하였다. 실제 U-City 선정 지역 중 7개 도시의 600명 시민을 대상으로 설문조사를 실시하였으며, 가설을 검증하기 위해 구조방정식 모델을 사용하였다. 연구결과의 주요 내용들을 이론적인 측면과 실용적인 측면으로 나눠 시사점을 제시하였으며, 향후 U-City 서비스 설계시 기반 연구로써 활용될 수 있을 것으로 사료된다.

• Asia pacific journal of information systems
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• 제33권3호
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• pp.792-811
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• 2023

Recently, Web 3.0 services such as virtual currency, block chain, and NFT are attracting public attention. Users who depended on platforms are moving away from being dependent on service providers and moving to Web 3.0 services. Representative services of Web 3.0 include P2E (Play to Earn) and M2E (Move to Earn). In the case of P2E, various studies have been conducted as it is widely covered in the press and media, but research on M2E is relatively lacking. This study attempts to identify the intention to use M2E by using the expanded technology acceptance model. External factors were selected based on M2E's own characteristics and personal characteristics, a research model was designed, and the proposed hypotheses were verified through factor analysis and goodness of model fit. As a result of the study, it was confirmed that profitability, innovativeness, and self-expression had a positive effect on perceived characteristics, and that perceived usefulness, perceived enjoyment, and social influence had a positive effect on intention to use. Through the research results, practical implications for efficient service operation that meets the needs of users are presented to M2E platform providers.

• 한국전자거래학회지
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• 제11권1호
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• pp.25-52
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• 2006

본 연구는 인터넷 뱅킹 환경에서의 보안통제에 대한 고객의 인지도에 초점을 맞추고 있다. 인터넷 뱅킹을 포함한 e-비즈니스의 고객들은 보안통제에 대하여 정확하게 알기가 어려울 수밖에 없다. 일반 고객들은 e-비즈니스의 보안기술을 완벽하게 이해할 수도 없으며, 자신이 사용하고 있는 사이트에서 어떤 보안통제를 구현하여 운영, 관리하고 있는지를 알기는 불가능에 가깝다. 따라서, 본 연구에서는 기술수용모형에 근간을 두고 보안통제의 인지된 강도가 인터넷 뱅킹의 수용에 미치는 영향을 분석하였다. 또한, 마케팅 분야에서 지속적으로 연구되어 왔으며 최근 e-비즈니스 분야에서 주목을 받기 시작하고 있는 신뢰의 개념을 추가적인 신념으로 제시하였다. 인터넷 뱅킹 사용자를 대상으로 정 설문을 실시하였으며, 총 845명이 응답하였다. 구조방정식모형을 이용한 통계분석 결과, 보안통제의 인지된 강도가 신뢰와 인지된 유용성, 인지된 사용 용이성이라는 3가지 신념에 영향을 미친다는 가설이 부분적으로 채택되었다. 또한, 이 3가지 신념에서 시작하여 사용에 대한 태도, 사용 의지 실제 사용으로 영향을 미친다는 가설도 모두 채택되었다. 따라서, 보안통제의 인지된 강도는 인터넷 뱅킹의 수용에 영향을 미치는 선행요인이라는 것이 검증되었으며, 인터넷 뱅킹에 대한 보안통제의 실제 강도뿐만 아니라 보안 통제의 인지된 강도도 인터넷 뱅킹의 확산에 중요한 요인이라는 것을 파악할 수 있었다.

• 무역상무연구
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• 제53권
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• pp.233-264
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• 2012

This study proposes and verifies an integrated model that reflects and helps to explain complexities and comprehensiveness of e-Trade in practice. The primary objective was to widen and deepen our understanding about the phenomena of paperless trading which will enable us to formulate an effective means to promote the adoption and utilization of e-Trade infrastructure. This investigation combined and extended the theories and models of TAM, TOE framework, and TTF in order to identify and hypothesize the causal relationships between factors of technology, organization and environment, and the usage level and performance of e-Trade. The previous research on e-Trade was reviewed and incorporated into the extended model. The integrated model was tested based on the survey data collected from a sample of 417 trading firms. Overall, the regression and path analysis demonstrated the usefulness of the proposed model as a conceptual framework for better understanding and explanation of e-Trade. The result of the analysis implies the relevancy of the factors of technology, organization and environment for facilitating usage of and increasing performance of e-Trade. However, rejection of a few hypothesized relationships implies the necessity of extensive promotion and education about the related laws and regulations, and education, supervision and incentives for e-Trade practitioners.