• Journal of Information Technology Services
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• v.13 no.4
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• pp.189-203
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• 2014

With the evolution of Internet technologies and the increasing variety of Internet devices, advertisements in various web services have also expanded. Interactive web services often go hand in hand with effective advertisements for a business model. We estimated statistical parameters of the interactive web server for service monitoring and advertisement-effect. In the web pages, we integrated the plugins of social networking services (SNSs) (e.g. Facebook, Twitter) and an advertisement scheme (e.g. Google AdSense) that regards social name-directory contents. Empirical data analysis and statistical results are presented with the implementation of estimations of parameters (e.g. utilization-level and serviceability) and advertisements in a social networking name-directory service (http://ktrip.net or http://한국.net). We found that estimated parameters were applicable to service monitoring of web-server as well as to synthesis of advertisement-effect in our social-web name-directory service.

• Journal of Korean Library and Information Science Society
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• v.26
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• pp.541-573
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• 1997

This study reviews several innovative electronic reference services that will be transformed in the age of the virtual library. This study focused on reference service via E-mail and electronic bulletin board which is regarded as the most important service in a variety of electronic reference services. Through E-mail and the electronic bulletin board, the user submits questions and the librarian responds with the answer. Though interest in using E-mail and electronic bulletin board as a basis for reference service has grown considerably in recent years, it is still in its infancy in Korea. Thus the purpose of this study is to propose a model electronic reference service system using E-mail and the electronic bulletin board for university libraries in Korea. This system consists of the following modules: electronic reference services policy, open reference service via electronic bulletin board, closed reference service via E-mail, and FAQ. This system is meant to be a guide for those considering implementing such a service.

• International Commerce and Information Review
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• v.10 no.4
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• pp.3-21
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• 2008

This study analyzed the effect of degree of using online trade process services provided by e-Trade companies on the degree of user satisfaction and the online export performance in Korean small and medium-sized exporting firms(SMEs). According to the empirical survey results based on 130 sample firms, there were positive relationship among the frequency of using e-Trade companies' services, the degree of user satisfaction and the online export performance. Furthermore, the results of the moderated regression analysis showed that there were significant moderation effect of the organizational characteristics on the relationships between the degree of user satisfaction and the SMEs' online export performances. This study provides several useful implications to Korean SMEs, e-Trade companies and government policy makers.

• Journal of Korean Library and Information Science Society
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• v.40 no.2
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• pp.207-221
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• 2009

Reference services that use e-mail to receive reference questions and provide responses were developed as early digital reference services in the library field. However, librarians and users found that e-mail based reference services had some weak points when compared with traditional face-to-face reference services. As a result, libraries have started to create real-time reference services, which are similar to traditional face-to-face reference services through the use of synchronous chat software. Such chat reference services are focus of this paper. This paper approaches chat reference services as one of the services provided by libraries. Based on the understandings of the unique characteristics of services and the concept of "service quality", this paper tries to suggest appropriate marketing strategies of chat reference services.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.1 no.1
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• pp.33-51
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• 2007

There are two newly emerging research issues in the enterprise information systems literature. One is the scalability issue for rapidly increasing choreographic volumes between interrelated organizations. The other is the business intelligence issue for traceable and monitorable business processes and services interchanging e-Business data and applications across organizations. Based upon these emerging issues, through a functional extension of the ebXML technology we have developed a process-driven e- Business service integration (BSI) system, which is named ‘e-Lollapalooza’. It consists of three major components ? the Choreography Modeler coping with the processdriven collaboration issue, the Runtime & Monitoring Client for coping with the business intelligence issue and the EJB-based BSI Engine coping with the scalability issue. This paper particularly focuses on the e-Lollapalooza’s development aspects for supporting the ebXML-based choreography and orchestration among the engaged organizations in a process-driven multiparty collaboration for e-Logistics and e- Commerce services. Here, it is fully deployed in an EJB-based middleware computing environment for e-Logistics process automation and B2B choreography.

• Journal of Internet Computing and Services
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• v.12 no.3
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• pp.57-67
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• 2011

Trust is generally assumed to be an important precondition for people's adoption of e-government services. This study analyzes the direct and indirect impact of information privacy, interactivity, subjective norms and words-of-mouth on perceived trust of e-government services and trust toward government. The Partial Least Square(PLS) was applied to the citizen survey data for hypotheses testing. PLS permits the simultaneous testing of cause-effect hypotheses while also allowing evaluation of the measurement model. Statistical results indicate that interactivity, subjective norms and words-of-mouth positively affects perceived trust of e-government services, which in turn affects the level of political efficacy and the trust toward the government. Interactivity has been found to affect words-of-mouth as well. However, information privacy has no significant effect on the trust of e-government services.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.48 no.9
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• pp.73-80
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• 2011

Conventional content-delivering services over the Internet were mainly based on the "best effort" scheme, which have been failed to provide a concrete profit model to the content providers. Mean while, a quality assuring network service is expected to provide reasonable profit model. However the relation between the cost and profit of the quality service is under studies. Recently, the Quality of Experience (QoE) was introduced to measure the real satisfaction level of users and used to develope profit models of quality services. The QoE can be used as a key tool for efficient service providing and also criteria for accurate satisfaction measurement. Especially, the QoE based feedback on the intention to pay for the service will be an important information to the content providers. This paper will introduce a model for the costs of quality services, and a profit model based on the QoE. The result of the paper can be used to develope business models for contents services over the growing networks.

• Information Systems Review
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• v.21 no.3
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• pp.87-110
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• 2019

The Fintech services provide innovation to financial services users using various mobile devices and computers in wired and wireless communication environments. In this study, we develope a theoretical research framework to explain the psychology of Fintech services users based on a cognitive, affective, and conative framework. Using this framework, this study analyzes the relationships between the cognitive characteristics (i.e., innovation, relative advantage, ease of use, and usefulness), emotional characteristic (i.e., attitude), and behavioral characteristic (i.e., actual use) toward Fintech services users. This study conducted an online survey of people who have experienced using Fintech services. And the data of the collected Fintech services users was analyzed using structural equation model software (i.e., SMART PLS 2.0 M3). The results of the empirical analysis show the relationships between innovation, relative advantage, perceived usefulness, perceived ease of use, attitude, and actual use of Fintech service users. The results of this study provide useful information to improve the practical use of Fintech services users in the Internet of Things (IoT) environment.

• Asia pacific journal of information systems
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• v.25 no.1
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• pp.1-24
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• 2015

Electronic Commerce or e-commerce implies such an industry where goods and services are bought and sold over electronic systems. This is rapidly growing sectors in Bangladesh which influence local and international trade. Government of Bangladesh has also initiated quite a good number of measures for the expansion of e-commerce. However, low adoption of e-commerce is not uncommon in Bangladesh. The objective of this study is to determine the factors that influence the adoption of e-commerce services in Bangladesh. Extended version of Technology Acceptance Model (TAM) is envisaged as the theoretical backbone of the study. Reliability analysis using Cronbach's Alpha test indicates that the research model is internally consistent. The study reveals that 35 percent of respondents became interested in e-commerce services from advertisement on Internet or other electronic media. The findings of the study shows that all the four constructs, namely-Computer Self Efficacy, Perceived Credibility, Perceived Usefulness and Perceived Ease of Use have significant effect on the adoption of e-commerce. The study has also demonstrated that Perceived Usefulness appeared as the most important factor in describing user's adoption of e-commerce.

• Journal of the Korea Fashion and Costume Design Association
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• v.26 no.1
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• pp.111-126
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• 2024

The purpose of this study is to analyze the mediating effect of flow in the quality of customizing e-services and customer loyalty, with a view to providing a realistic strategy for the development of fashion customizing services. For this study, a total of 489 adult women in their 20s and older participated in a survey, and the responses were analyzed using SPSS 23.0 and AMOS 23.0 . The findings of the analysis were as follows. First, the ease of use, privacy, individual designs, order status, and accuracy of orders, which were the factors of fashion customizing e-service quality, had a significant and positive impact on flow. Second, the ease of use, order status, and order accuracy, which were the factors of fashion customizing e-service quality, had a significant and positive impact on customer loyalty. Third, the flow of the fashion customizing service had a significant and positive impact on customer loyalty. Fourth, in the relationship between fashion customizing e-service quality and customer loyalty, flow had a significant mediating effect. The findings of this study are expected to be useful data for the fashion industry providing a set of criteria for optimized customizing e-services for customers.