• Journal of Fashion Business
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• v.20 no.6
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• pp.32-51
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• 2016

KakaoTalk has become a reputed mobile social network and an inseparable part of people's lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward the mobile marketing and services by KakaoTalk. Based on the theoretical orientation of Elaboration Likelihood Model (ELM: Petty & Cacioppo, 1986) and electronic service quality (E-S-QUAL: Parasuraman, Zeithaml, & Malhotra, 2005), this study investigates the effects of information sources (Charles & Richard, 1988), and examines the consumer perception toward the service quality of KakaoTalk. A total of 209 responses were collected, using a self-administered survey in Seoul and Gyeonggi province, South Korea from March 2015 to June 2015. A seven-point Likert scale survey was developed to measure the information sources (i.e., argument quality, post popularity, and post attractiveness), electronic service quality (i.e., efficiency, fulfillment, privacy, and system availability), attitude (i.e., usefulness, preference, and overall attitude), and behavioral intention (i.e., like intention, share intention, and purchase intention). This study reveals a consensus that an online environment is different from the traditional retail context in terms of information source and service quality. Specifically, the results indicate that argument quality greatly impacts the attitudes of the individuals and their behavioral intention toward mobile shopping via social media channel. The most powerful factor among E-S-QUAL is "efficiency." This dimension of service quality influences the customer perception of usefulness and preference as well as share and like intention toward mobile shopping on KakaoTalk.

• Asia-Pacific Journal of Business
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• v.13 no.3
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• pp.375-387
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• 2022

Purpose - The food delivery mobile application market is growing rapidly in the catering service industry. The purpose of this study was to investigate the effects of E-service quality on consumer attitudes and satisfaction in the food delivery service field in China. Design/methodology/approach - A total of 390 copies of this questionnaire were distributed between February 17 and March 25, 2021 on the Chinese survey site (https://www.wjx.cn). Three hundred forty-nine parts were used for the final analysis. Validity and reliability were analyzed using SPSS 25.0 statistical program, and correlation and regression analysis were performed. Findings - The study results showed among the e-service quality components of food delivery application software, trust, convenience, proximity and reactivity have an impact on consumer attitudes. Research implications or Originality - The service quality of food application software is an important factor determining consumer attitude. The limitations of this study and suggestions for future research were discussed.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.135-141
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• 2016

This paper was conducted to verify the relationship of understanding of learning, service quality, efficiency of convergence e-business valuation. For this paper, it surveyed 179 students and the data were collected Nov. 2~30, 2015. This research analyzed all the samples through ANOVA, t-test utilized by SPSS 22.0 The results as follow. First, understanding of learning, service quality, efficiency had statistically significant difference according to gender. Second, understanding of learning, service quality, efficiency showed statistically significant difference according to grade. The results of this study reveal the fact that the general characteristics like gender and grade made difference to the understanding of learning, service quality, efficiency. Furthermore, this paper may need to include various variables of understanding of learning, service quality, efficiency and suggest research about several university.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.573-581
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• 2021

This paper examines the effect of e-service quality on the users of the Facebook marketplace. Users can always have stickiness intention. Stickiness intention is regarded as repetitive visits to and use of a certain website because of a commitment to continue using that website. Hence, we examine and explain the influence of e-service quality variables on stickiness intention. The variables used for e-service quality include efficiency, fulfillment, system availability, and privacy. The researchers related stickiness intention variable to online media users who always use the Facebook marketplace longer than other marketplaces, and users who visit the Facebook marketplace more often than other marketplaces. The method of data analysis was using inferential statistics GeSCA method. The GeSCA method is a Structural Equation Modeling (SEM) technique that can directly analyze latent variables, indicators, and measurement errors. The results of the GeSCA method before the COVID-19 pandemic states that an increase in e-service quality by 77.5% will increase stickiness intention by 61.2%. The results of the GeSCA method after the COVID-19 pandemic states that an increase in e-service quality by 85.2% would increase stickiness intention by 81.1%. This indicates that Facebook marketplace users had more stickiness intention for the Facebook marketplace.

• Journal of Distribution Science
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• v.20 no.1
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• pp.13-26
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• 2022

Purpose: The Covid-19 pandemic has accelerated and triggered changes in online shopping especially in an emerging market. This paper develops a modification of SERVQUAL model to examine the relationship between individual dimensions of e-service quality, online trust and purchase intentions in singular online shopping platform. Research design, data and methodology: Data from an online survey of 385 Lazada's shoppers were used to test the research model. The structural equation modeling technique was performed to test the research model. Results: The analytical results revealed that five dimensions of e-service quality were positively correlated with one another whereas some dimensions were negatively correlated with purchase intentions. The results of this study provide new insight into the literature as well as practical implications for marketers especially in Thai online market. Conclusion: This study develops the instrument dimensions of e-service quality through modifying the SERVQUAL model to examine the e-commerce context and to testify how these individual dimensions are interlinked with one another. It also suggests that responsiveness has two-sided affects that in responses which are too prompt and insistent could make the customer feel uncomfortable and perhaps ending up with no interaction and transaction.

• Journal of KIISE:Information Networking
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• v.41 no.4
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• pp.151-166
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• 2014

The present method of measuring QoE (Quality of Experience) was to measure the whole block from the server that provides service to the terminal that the client gets the service. In this way, it was possible to simply determine whether the quality of QoE was good or not, and when the quality of QoE became bad, there was no way of presenting solutions. Also, as QoE metrics are numerous, there has been no strict regulation on how to use. This study analyzed QoE metrics in the viewpoints of network and clients, subdivided the whole service into three phases including one from the server providing the service to the router, another from the router to the terminal getting the service, and the third from the service router to the client router, and presented QoE metric frames appropriate for each phase. Through this, in the KOREN-CERNET environment, this study designed and embodied QoE network and demonstrated stability of QoE network, reduction in client complaint settlement time, and content adjustment effect according to the network change.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.369-377
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• 2020

The purpose of this study is to find out the effect of e-learning quality and learner's usage motivation on e-learning satisfaction in Korea and China. In addition, by comparing and analyzing the factors influencing the satisfaction of learners between the two countries, this study aims to suggest the effective use of e-learning. This study surveyed Korean university students at Y and K universities in Gyeongsangbuk-do and Chinese university students at A university in Henan, China. As a result, for Korean university students, it is showed that learning time, learning space, learning process, usefulness, e-learning information quality, and service quality affect e-learning satisfaction. For Chinese university students, learning time, learning process and e-learning system quality, information quality, and service quality were found to affect e-learning satisfaction. Among them, service quality was an important factor influencing e-learning satisfaction in both countries, but the average score of each factor was very low. In the future, we discussed ways to improve service quality.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.5
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• pp.245-260
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• 2006

The e-learning market in korea has been growing rapidly over the past several years. We selects the variables well matched to service quality of e-learning site on the basis of independent variables of this study, sets the models as adding the factors newly noticed such as convenience of site use in e-learning. We also see the significance of the relationships between service quality of e-learning site, personal performance, customer satisfaction and customer's reuse intention.

• Journal of the Korean Society for Library and Information Science
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• v.41 no.2
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• pp.135-159
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• 2007

The purpose of this study is to analyze the casual relationships of the service qualify, the satisfaction of the users, and the loyalty of the users on the academic libraries. The study develops a model and a hypothesis based on the previous researches, and testifies through multiple regressions and path analysis using questionnaires from 266 academic library users(undergraduate students and graduate students) in the C University. The result of this study is summarized as the following: the service qualifies of e-service, contents, and librarians significantly influences the satisfaction of the users-undergraduate students on the qualifies of library space/environment and contents, and graduate students on the qualities of e-service and librarian. The satisfaction of the users and the quality of e-service are the variables that influence the loyalty of the users. The quality of e-service is an important variable that influence both the satisfaction and the loyalty of the users in academic libraries.

• Journal of KIISE:Information Networking
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• v.36 no.4
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• pp.360-368
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• 2009

Recently, broadband access networks have been competitively deployed all over the world with the development of various multimedia services for such a network. ETRI(Electronics and Telecommunications Research Institute) built the FTTH(Fiber-To-the-Home) service center to develop a next-generation equipment and a high-quality service/platform as well as to promote domestic industry in the field of optical communication. The FTTH service center has a variety of test equipments such as FTTH standard testbed for a BMT(bench mark test), a network operation center, and IPTV service equipments. Also, ETRI deployed a new type of commercial optical access networks cooperating with ISP(Internet Service Provider). This paper presents the performance evaluation of FTTH E-PON(Ethernet Passive Optical Network) system as a platform for TPS(Triple Play Service) based on QoS(Quality of Service) and QoE(Quality of Expericence) issues. This FTTH E-PON system is successfully demonstrated as an optical access network system by commercial network service provider and the FTTH service center of ETRI.