• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.155-165
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• 2006

Along with the evolution of wireless internet environment, information services in mobile internet are being explosively increased. However, due to the high expense for the use of those services, it is not easy to collect the devoted customers. In order to overcome the adverse conditions, the service should be supported by a strategic application system which facilitates easier and fast service for customer's information needs than that of traditional on-line internet. In this paper, we investigate the strategy how to provide the information service under the customer satisfaction, and also consider some ways of personalization of information service and information provision in real-time. As a result of the works, we develop a system, MoSA-CRM(Mobile Service Application based on CRM) to support customer-oriented information service. We believe that the MoSA-CRM system can provide some benefits for information providers in mobile e-commerce market such as flexibility in business strategy, systematic customer relationship management, and growth in financial ability.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2003.05a
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• pp.214-225
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• 2003

Now a day, the company must strengthen the contact-point of the customer who the company has and has to block the secession of the customer by providing services or goods on time. Under this market situation, the corporation extends the CRM for the customer management and strategic management, and set the CRM-strategies up for managing the customer relationship. For this, the present enterprise's level and the business-ability for the management of the customer relationship should be considered. Therefore, in this study, we will analyze the critical factors to set the CRM up as a strategy by studying the literature review. In the critical factors, the factors of enterprise level as well as the technical factor will be included. Secondly, as you know, the BSC is used to evaluate the corporation as a index. In this study the BSC model is changed and rearranged for the applied BSC model to measure the C3M level of companies. Thirdly, based on the model developed, the factors in the first step are classified by levels and weighted values are calculated by using AHP method. As a result, we will show the diagnostic model for check the operational performance of management, marketing and sales etc.

• Archives of design research
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• v.15 no.3
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• pp.271-280
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• 2002

These days information technology and internet have made startling progress. In these developing environments, the strategy or marketing based on existing off-line is getting more difficult to accomplish the role of the improvement of business competitive power, and they are bringing out a lot of changes in information management and marketing performance method about consumers due to digital networking between companies and consumers. These developments and changes make many varieties in the way of design studying methodology. Therefore, in this study, considering the aspects of design, society and environment, after I developed the consumer response framework about products design which is argued by Bloch(1995) ; distinct relationship model among preference degree- design image adjective - design factors, we established design information abstraction solution combined with the interaction based on IT as eCRM in real time. This suggested solutions will provide product designers with good information in finding the design factors which consumers prefer.

• Proceedings of the Safety Management and Science Conference
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• 2002.11a
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• pp.239-246
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• 2002

In this report, we provide the focus on suggesting a method of estimating & measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site which is now known as EC has emerged. The Purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. Result showed that there is a significant relationship between the some customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2003.05a
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• pp.65-69
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• 2003

인터넷과 휴대전화 이용의 폭발적인 성장과 더불어 인터넷 및 휴대전화는 이제 생황의 일부가 되었다. 이에 인터넷 서비스중의 하나인 e-mail과 가장 인기 있는 모바일 서비스중의 하나인 SMS를 이용하여 의료기관 CRM을 구현함으로써 고객(환자)에게는 만족과 신뢰를, 의료기관에는 고객관계관리 및 업무처리에 대한 효율적인 관리방안의 모색을 통한 효과적인 경영을 기대할 수 있다. (중략)

• Annual Conference of KIPS
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• 2003.11c
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• pp.1741-1744
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• 2003

인터넷과 네트워크 기술의 실시간 모니터링과 갱신이 가능해짐에 따라 e-Business는 여러 가지 다양한 형태로 변화되어 가고 있다. 이에 맞추어 기업은 실시간으로 시장의 요구에 반응하기 위해 기업중심의 체제에서 고객중심의 체제로 체질을 개선하고 있으며 이제는 기업과 고객의 차원을 넘어 한 단계 진보된 관계관리로의 기술 투자에 많은 역량과 기술, 자본을 투자하고 있다. 하지만 시시각각으로 변화하는 어플리케이션외 변화에 대부분의 중소 기업들은 어려움을 호소하고 있다. 따라서 본 논문은 고객 중심의 관계관리에서 파트너와의 관계관리에서의 가치 이전에서 오는 내부 프로세스의 변화에 대한 상호 보완적 통합 기법을 제안 함으로써 중소 기업들에게 이런 어려움에 다소나마 도움을 주고자 하는데 본 논문의 연구 목적이 있다.

• Journal of the Korea Society of Computer and Information
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• v.10 no.3 s.35
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• pp.101-110
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• 2005

A virtual locator is a logical locator based on the contents of a physical locator. These contents can be existing member properties in the physical locator. Using virtual locator, we can accomplish personalization which is the technology area associated most often with CRM. In this study, however, what are called virtual locators in many OLAP models would be treated as physical locators for many unique aggregation levels. By using physical locators, we can bring a successful e-business.

• Korea Information Processing Society Review
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• v.8 no.6
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• pp.25-30
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• 2001

• Korea Information Processing Society Review
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• v.8 no.6
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• pp.18-24
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• 2001

• Korea Information Processing Society Review
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• v.8 no.6
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• pp.31-37
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• 2001