Proceedings of the Safety Management and Science Conference (대한안전경영과학회:학술대회논문집)

Korea Safety Management & Science (대한안전경영과학회)
권호 표지

e-CRM을 위한 B2C Web Site 고객행동모델 분석 및 평가방법에 관한 연구

  • 이경록 (명지대학교 산업시스템공학부) ;
  • 서장훈 (명지대학교 산업시스템공학부) ;
  • 박명규 (명지대학교 산업시스템공학부)
  • Published : 2002.11.01
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Abstract

In this report, we provide the focus on suggesting a method of estimating & measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site which is now known as EC has emerged. The Purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. Result showed that there is a significant relationship between the some customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

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