• 한국식생활문화학회지
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• 제24권4호
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• pp.376-384
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• 2009

The purpose of the present study was to examine the relationship between personal value and the motivation for drinking of Korean undergraduate student alcohol drinkers. Data were obtained from undergraduate students experienced in alcohol consumption in Seoul, Kyeonggi-do, and Kyeongsangnam-do. Trained researchers for this particular study conducted the survey and data from 208 students was analyzed using the SPSS package program. In this study, two personal values were examined: 'internal value' and 'external value', and four motives for drinking alcohol were identified: social motive, coping motive, enhancement motive, and conformity motive. The results of the present study showed that personal value had significant effects on the motives for drinking of Korean undergraduate student alcohol drinkers: 1) The internal value was significant on the coping motive and enhancement motive. 2) The external value was significant on the social motive. 3) Neither value was significant on the conformity motive. Based on the findings of the present study, personal value would be a useful variable in the field of alcoholic beverage marketing such as alcohol consumption, consumer behaviors and segmentation of the alcoholic beverage market.

• 성인간호학회지
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• 제19권2호
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• pp.295-304
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• 2007

Purpose: The purpose of this study were to investigate the level of family support, alcohol consumption and drinking motives in patients with liver cirrhosis and to examine the relationships among those variables. Methods: The subjects consisted of 60 patients with liver cirrhosis. Family support scale, Q-F methods and Drinking Motives Questionnaire were used to measure the level of family support, alcohol consumption and drinking motives. Results: The level of family support was 43.62. Prevalence of drinking was 90% and 43.3% were currently heavy drinkers. Alcohol consumption was related to sex and education. There were positive low relationships between the level of enhancement motive, coping motive, social motive, and Q-F Index. Conclusion: Alcohol drinking is a serious health problem in patients with liver cirrhosis. It is necessary to have an educational approach for controlling drinking and family support.

• 동아시아식생활학회지
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• 제24권6호
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• pp.933-942
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• 2014

This study examined drinking status, knowledge regarding drinking, and drinking behaviors between non-risky drinking and risky drinking groups and found out the factors determining risky drinking. Data were collected from 355 college students in Gyeongbuk region by a self-administered questionnaire. T tests, ${\chi}^2$ tests and logistic regression analysis were conducted by SPSS Windows V.20.0. Almost 30% of the respondents were categorized as the risky drinking group. The respondents in the risky drinking group showed greater drinking frequency per month, subjective drinking quantity, frequency of resolution not to drinking per month, and drinking expenditure than the non-risky drinking group. There was no statistically significant difference in the percentage of correct answers for knowledge regarding drinking between non-risky drinking group and risky drinking group. However, the respondents in the risky drinking group showed more undesirable drinking behaviors than the non-risky drinking group. Finally, according to the result of logistic regression analysis of the factors determining risky drinking, monthly allowance, major, circle activity status, drinking frequency per month, drinking motive and drinking behaviors were significant.

• 동아시아식생활학회지
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• 제24권4호
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• pp.444-456
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• 2014

The purpose of this study was to investigate drinking behaviors and need for programs to prevent drinking problems for university students. Data were obtained from 355 university students in Gyeongbuk region through a self-administered questionnaire. Data were analyzed by SPSS Windows V.21.0. To describe characteristics of the respondents, frequency distributions were used. In addition, t-test, one-way analysis of variance and Duncan's multiple range tests were conducted. For 'how many times do you drink a month?', 70.4% of the respondents answered they drank '1~5 times a month'. Additionally, for 'how much alcohol do you drink?', 54.1% of the respondents answered they drank 'appropriately'. The main motive for drinking was to promote friendship or celebrate an anniversary such as a birthday, and 44.8% of respondents started drinking from high school days. Many respondents took meals before drinking, and smokers smoked more while drinking. Intention to participate in education or programs related to desirable drinking was low compared to their necessity. The level of information on 'health problems caused by excessive drinking' was highest among information needs related to drinking.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.939-950
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• 2021

The purpose of this study was to measure the significance and contribution of sensory appeal, lifestyle, and health motive in determining coffee drink consumption. The theory adopted is the SOR (stimulus-organism-response) theory and the AISAS (attention-interest-search-action-share) model approach. Data was collected online in April-May 2020, and obtained 413 valid respondent data. The data were processed using SEM (Structural Equation Modeling) framework. The results showed that the variable sensory appeal of coffee drinks, lifestyle variables and health motive variables had a significant effect on coffee consumption. Of the 13 hypotheses proposed, nine hypotheses are accepted and four hypotheses are rejected. Sensory appeal has a positive effect on attitude and action of coffee consumption. Lifestyle has a positive effect on attitude, search, and action, whereas health motive has a positive effect on attitude of coffee consumption. Lifestyle variables have the greatest role in determining coffee consumption, followed by health motive variables and sensory appeal of coffee drinks. The SOR theory and the AISAS approach can both be used to analyze coffee drinking behavior. The research suggests that, to increase coffee consumption, a marketing approach should touch the lifestyle of the community and increase the promotion of the health aspects of coffee drinks.

• 한국산학기술학회논문지
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• 제19권12호
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• pp.161-169
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• 2018

본 연구는 여대생의 음주 동기가 음주 행동에 미치는 영향을 살펴보고자 시행되었으며, 여대생의 음주 행태를 살펴보는 것은 본인의 학업과 건강뿐만 아니라 미래의 출산을 위해서 필요하다. 연구 대상은 20대 여대생 296명을 대상으로 진행하였고, 연구 자료는 SPSS 24.0과 AMOS 22 통계프로그램을 이용하여 분석하였다. 연구의 결과, 여대생의 스트레스에 가장 영향을 주는 것은 학업과 인간관계였다. 또한, 음주가 학업에 미치는 영향에 따른 인식은 음주 문제의 요소가 더 크고, 음주 문제를 통하여 불안을 인식한 여대생은 음주의 행동을 변화하고자 하였다. 다음으로 음주의 동기 중 개인의 내적, 외적 동기에서 음주가 유익하다고 생각하면, 음주 행동을 유지하고, 음주의 문제를 느끼면 음주의 행동에 변화를 주는 것으로 나타났다. 위 결과를 통하여, 여대생이 선호하는 음주를 파악하고, 음주 동기에 따른 음주문화를 살펴보는 것으로, 음주에 대한 부정적 위험을 줄이는 방법에 이바지하고자 한다.

• Nutrition Research and Practice
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• 제6권2호
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• pp.146-154
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• 2012

The purposes of this study are to estimate the stress level of university students, and to verify the relationships between stress level and drinking behavior. A questionnaire survey was administered to 430 university students in the Gangwon area in Korea from November 5 to November 28, 2008, and data from 391 students were used for the final statistical analysis. The most stressful factor was "Worry about academic achievements" (2.86 by Likert-type 4 point scale). The subjects were divided into two groups, a low stress group (${\leq}65.0$) and a high stress group (${\geq}66.0$), by the mean value (65.1) and median value (66.0) of the stress levels. The drinking frequency was not different between the two stress groups, but the amount of alcohol consumption was significantly different ($P$ < 0.05). The portion of students reporting drinking "7 glasses or over" was higher in the lower stress group than in the higher stress group. In addition, factor 6, "Lack of learning ability", was negatively correlated with drinking frequency and the amount of alcohol consumption ($P$ < 0.05), and factor 3, "Worry about academic achievements", was negatively correlated with the amount of drinking ($P$ < 0.05). The major motive for drinking was "When overjoyed or there is something to celebrate" (2.62), and the main expected effect of drinking was "Drinking enables me to get together with people and shape my sociability" (2.73). The higher stress group showed significantly higher scores on several items in the categories of motives ($P$ < 0.01), negative experience ($P$ < 0.05), and expected effects ($P$ < 0.05) of drinking than the lower stress group. Our results imply that university students at the lower stress level may drink more from social motives in positive drinking environments, while those at the higher stress level may have more problematic-drinking despite their smaller amount of alcohol consumption.

• 한국학교ㆍ지역보건교육학회지
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• 제3권
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• pp.35-58
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• 2002

This research attempted to investigate the real state of adolescent smoking and drinking, and to study how stress influences on smoking and drinking of high school students. This data was collected from 837 first and second grade students in a vocational high school in Go-yang city, Gyeonggi province. Data analysis consisted of frequency, percentage, Chi-square, T-test, step-wise regression analysis, using SPSSWIN. The results of analysis were as follows: First, 51.7% of the students have never smoked, while 48.3% have experienced smoking. Most students started smoking in the second year of the middle school, though 17.6% of the smokers already started in the elementary school. The strongest motive of initial smoking was curiosity, next the inducement of friends, and 10.9% of them smoked to get rid of stress. Their favorite place for smoking was in the order of the entertainment centers, schools, and private academies. They personally purchased cigarettes mostly at the store. Most of them smoked less than 5 cigarettes a day, but 3.7% smoked more than a pack of cigarettes a day, usually with friends rather than alone. Second, the ratio of drinking was relatively high 78.1%, and their initial drinking experience was most frequent at the third year of the middle school. The initial motive of drinking was mostly curiosity and the inducement of friends, but 10.7% of them started drinking to reduce stress and anxiety. The places for buying alcohol and drinking were bars or restaurants. The ratio of habitual drinking was 45.1%, and the ratio of irregular drinking was 53.3%. 1.8% of the drinking students enjoyed drinking everyday. The amount of drinking varied from half a bottle to two bottles of Soju, and the drinking problem was serious to see that 11% of them drank more than two bottles at a time. Because 84.4% drank in groups with friends, a thorough and systematic supervision and education of the peer group drinking is essential. Third, as for the relationship between personal matters and smoking, it was found that there was a positive relation between smoking and sex, but there was no correlation between smoking and school years. Adolescent smoking was also related with scholastic achievement, the number of friends, and the existence of parents. Fourth, as for the relationship between personal matters and drinking, it was found that there was no correlation between drinking and sex, but there was a positive relation between drinking and school years. Fifth, the average index of stress was students themselves(2.58), school life(2.53), family life(2.19), friends(2.00), and the total index of stress was 2.33. Sixth, there appeared a marginal negative correlation between stress and 'drinking and smoking' in Pearson coefficient of correlation r to see the influence of stress on smoking and drinking. The difference of the average index of stress according to smoking and drinking bears meaningful difference for all students, smokers and non-smokers, drinkers and abstainers in students themselves, school life, family life, friends, and total stress. Smoking has an effect on family life most, school life next, and drinking has an effect on school life most, family life next, with the explanation power of 11% and 9% respectively, in a regression analysis to analyze the factors influencing on smoking and drinking among the factors of stress.

• 한국학교보건학회지
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• 제17권2호
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• pp.85-96
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• 2004

Purpose: The purpose of this study was to investigate drinking motives and the drinking-related problems of Korean high school students at a city in Jeonbuk province. Methods: There were 657 students from two academic and two vocational high schools at J city in Jeonbuk province. The sample was collected using a stratified sampling method and the data was collected from June 30th to July 16th 2003. The study instrument used to examine drinking motive was a 20-item summated scale (Cronbach's ${\alpha}$ = .95) and for drinking-related problems was an 18 item summated scale (Cronbach's ${\alpha}$ = .91). The data was analyzed using SPSS/PC+ by percentage, x2-test, t-test and correlations. Results: 1. Drinking experience: Among the high school students, 74.3% of them had drinking episodes. Female students started drinking later (x2 = 12.857, p = .002) and had more drinking friends (x2 = 7.785, p = .020) than males. Vocational school students drank more frequently (x2 = 32.138, p = .001), had more heavy drinking episodes (x2 = 40.370, p = .001). 2. Drinking motives & Drinking-related problems: The mean score of drinking motives was $31.2{\pm}11.12$ out of 80 and that of drinking-related problems was $21.8{\pm}5.85$ out of 72 points. Neither score were stronger was significantly different according to gender and grade. On the other hand, both drinking motives (t = -4.077, p = .001) and drinking-related problems (t = -3.423, p = .001) were stronger in vocational school students than in academic school students. The correlation between drinking-related characteristics and problems were weak (from r = .286 to r = .520) but the correlation within the subcategories of drinking motives was high such as between enhancement and coping (r = .822) and enhancement and social motives (r = .822). Conclusion: The majority of Korean high school students start to drink during their junior high school days. Drinking motives and drinking-related problems were not serious but the drinking motives and the drinking-related problems are stronger among vocational school students. As a result, school-based health education and counseling programs should focus on solving drinking motives than on drinking-related problems.

• 한국심리학회지 : 문화 및 사회문제
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• 제16권1호
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• pp.63-79
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• 2010

본 연구는 음주행동에 미치는 사회인지적 요인의 영향을 분석하기 위해 대학생 폭음 집단에서 음주와 음주 결과기대, 금주 자기효능감, 지각된 음주규준, 음주동기의 관계에 대해 알아보고자 하였다. 설문은 e-mail로 이루어졌으며, Wechsler(1992)의 폭음(binge drinking) 정의에 해당하는 남학생 148, 여학생 152명, 총 300명의 폭음집단을 대상으로 분석을 실시하였다. 폭음집단에서 음주정도와 음주동기, 지각된 음주규준 간의 유의미한 상관이 있었으나 비폭음집단에서는 지각된 음주규준이 음주정도와 관련이 없었다. 또한 폭음집단에서 남녀 모두 친한 친구의 음주정도를 과대추정하였으며, 지각된 동료음주 규준과의 차이가 개인의 음주정도와 유의하게 관련이 있음을 확인하였다. 하지만 보통의 대학생의 음주정도 추정과의 관련성에 있어서는 남녀에 따라 차이가 있었다. 아울러 회귀분석을 통해 알코올기대, 금주 효능감의 영향력을 통제한 후 지각된 음주규준이 음주정도에 미치는 영향력이 유의미함을 확인하였다. 또한 음주정도에 미치는 지각된 음주규준의 영향을 음주동기가 매개하는지를 검증한 결과, 지각된 음주동기는 음주규준과 음주정도를 부분 매개하는 것으로 나타났다. 이와 같은 연구결과를 토대로 본 연구의 임상적 의의와 제한점이 논의되었다.