• Journal of the Korean Society of Food Culture
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• v.24 no.4
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• pp.376-384
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• 2009

The purpose of the present study was to examine the relationship between personal value and the motivation for drinking of Korean undergraduate student alcohol drinkers. Data were obtained from undergraduate students experienced in alcohol consumption in Seoul, Kyeonggi-do, and Kyeongsangnam-do. Trained researchers for this particular study conducted the survey and data from 208 students was analyzed using the SPSS package program. In this study, two personal values were examined: 'internal value' and 'external value', and four motives for drinking alcohol were identified: social motive, coping motive, enhancement motive, and conformity motive. The results of the present study showed that personal value had significant effects on the motives for drinking of Korean undergraduate student alcohol drinkers: 1) The internal value was significant on the coping motive and enhancement motive. 2) The external value was significant on the social motive. 3) Neither value was significant on the conformity motive. Based on the findings of the present study, personal value would be a useful variable in the field of alcoholic beverage marketing such as alcohol consumption, consumer behaviors and segmentation of the alcoholic beverage market.

• Korean Journal of Adult Nursing
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• v.19 no.2
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• pp.295-304
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• 2007

Purpose: The purpose of this study were to investigate the level of family support, alcohol consumption and drinking motives in patients with liver cirrhosis and to examine the relationships among those variables. Methods: The subjects consisted of 60 patients with liver cirrhosis. Family support scale, Q-F methods and Drinking Motives Questionnaire were used to measure the level of family support, alcohol consumption and drinking motives. Results: The level of family support was 43.62. Prevalence of drinking was 90% and 43.3% were currently heavy drinkers. Alcohol consumption was related to sex and education. There were positive low relationships between the level of enhancement motive, coping motive, social motive, and Q-F Index. Conclusion: Alcohol drinking is a serious health problem in patients with liver cirrhosis. It is necessary to have an educational approach for controlling drinking and family support.

• Journal of the East Asian Society of Dietary Life
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• v.24 no.6
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• pp.933-942
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• 2014

This study examined drinking status, knowledge regarding drinking, and drinking behaviors between non-risky drinking and risky drinking groups and found out the factors determining risky drinking. Data were collected from 355 college students in Gyeongbuk region by a self-administered questionnaire. T tests, ${\chi}^2$ tests and logistic regression analysis were conducted by SPSS Windows V.20.0. Almost 30% of the respondents were categorized as the risky drinking group. The respondents in the risky drinking group showed greater drinking frequency per month, subjective drinking quantity, frequency of resolution not to drinking per month, and drinking expenditure than the non-risky drinking group. There was no statistically significant difference in the percentage of correct answers for knowledge regarding drinking between non-risky drinking group and risky drinking group. However, the respondents in the risky drinking group showed more undesirable drinking behaviors than the non-risky drinking group. Finally, according to the result of logistic regression analysis of the factors determining risky drinking, monthly allowance, major, circle activity status, drinking frequency per month, drinking motive and drinking behaviors were significant.

• Journal of the East Asian Society of Dietary Life
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• v.24 no.4
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• pp.444-456
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• 2014

The purpose of this study was to investigate drinking behaviors and need for programs to prevent drinking problems for university students. Data were obtained from 355 university students in Gyeongbuk region through a self-administered questionnaire. Data were analyzed by SPSS Windows V.21.0. To describe characteristics of the respondents, frequency distributions were used. In addition, t-test, one-way analysis of variance and Duncan's multiple range tests were conducted. For 'how many times do you drink a month?', 70.4% of the respondents answered they drank '1~5 times a month'. Additionally, for 'how much alcohol do you drink?', 54.1% of the respondents answered they drank 'appropriately'. The main motive for drinking was to promote friendship or celebrate an anniversary such as a birthday, and 44.8% of respondents started drinking from high school days. Many respondents took meals before drinking, and smokers smoked more while drinking. Intention to participate in education or programs related to desirable drinking was low compared to their necessity. The level of information on 'health problems caused by excessive drinking' was highest among information needs related to drinking.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.939-950
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• 2021

The purpose of this study was to measure the significance and contribution of sensory appeal, lifestyle, and health motive in determining coffee drink consumption. The theory adopted is the SOR (stimulus-organism-response) theory and the AISAS (attention-interest-search-action-share) model approach. Data was collected online in April-May 2020, and obtained 413 valid respondent data. The data were processed using SEM (Structural Equation Modeling) framework. The results showed that the variable sensory appeal of coffee drinks, lifestyle variables and health motive variables had a significant effect on coffee consumption. Of the 13 hypotheses proposed, nine hypotheses are accepted and four hypotheses are rejected. Sensory appeal has a positive effect on attitude and action of coffee consumption. Lifestyle has a positive effect on attitude, search, and action, whereas health motive has a positive effect on attitude of coffee consumption. Lifestyle variables have the greatest role in determining coffee consumption, followed by health motive variables and sensory appeal of coffee drinks. The SOR theory and the AISAS approach can both be used to analyze coffee drinking behavior. The research suggests that, to increase coffee consumption, a marketing approach should touch the lifestyle of the community and increase the promotion of the health aspects of coffee drinks.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.161-169
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• 2018

The purpose of this study was to investigate the effect of alcohol drinking motivation on the drinking behaviors of female college students. It is necessary to examine the drinking behavior of female college students not only for their academic performance and health status but also for future reproduction concerns. The subjects of this study included 296 college students in their 20s. Research data was analyzed using SPSS 24.0 and AMOS 22 statistical programs. Results of this study found academic and human relationships had the greatest effect on the stress level of female college students. In addition, the perception of drinking was more influential on the drinking problem, and female college students who perceived anxiety through the drinking problem tried to change the behavior of drinking. Also, the perception of drinking by the influence of alcohol was more significant than that of drinking by college students who perceived anxiety through drinking problem. Second, if drinking is beneficial in the internal or external motivation of the individual, it maintains drinking behaviors and changes the behavior of drinking when experiencing the problem of drinking. Through these results, we aim to contribute to the reduction of the negative risk of alcohol by understanding the drinking preference of female college students and examining the drinking culture according to drinking motives.

• Nutrition Research and Practice
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• v.6 no.2
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• pp.146-154
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• 2012

The purposes of this study are to estimate the stress level of university students, and to verify the relationships between stress level and drinking behavior. A questionnaire survey was administered to 430 university students in the Gangwon area in Korea from November 5 to November 28, 2008, and data from 391 students were used for the final statistical analysis. The most stressful factor was "Worry about academic achievements" (2.86 by Likert-type 4 point scale). The subjects were divided into two groups, a low stress group (${\leq}65.0$) and a high stress group (${\geq}66.0$), by the mean value (65.1) and median value (66.0) of the stress levels. The drinking frequency was not different between the two stress groups, but the amount of alcohol consumption was significantly different ($P$ < 0.05). The portion of students reporting drinking "7 glasses or over" was higher in the lower stress group than in the higher stress group. In addition, factor 6, "Lack of learning ability", was negatively correlated with drinking frequency and the amount of alcohol consumption ($P$ < 0.05), and factor 3, "Worry about academic achievements", was negatively correlated with the amount of drinking ($P$ < 0.05). The major motive for drinking was "When overjoyed or there is something to celebrate" (2.62), and the main expected effect of drinking was "Drinking enables me to get together with people and shape my sociability" (2.73). The higher stress group showed significantly higher scores on several items in the categories of motives ($P$ < 0.01), negative experience ($P$ < 0.05), and expected effects ($P$ < 0.05) of drinking than the lower stress group. Our results imply that university students at the lower stress level may drink more from social motives in positive drinking environments, while those at the higher stress level may have more problematic-drinking despite their smaller amount of alcohol consumption.

• The Journal of Korean Society for School & Community Health Education
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• v.3
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• pp.35-58
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• 2002

This research attempted to investigate the real state of adolescent smoking and drinking, and to study how stress influences on smoking and drinking of high school students. This data was collected from 837 first and second grade students in a vocational high school in Go-yang city, Gyeonggi province. Data analysis consisted of frequency, percentage, Chi-square, T-test, step-wise regression analysis, using SPSSWIN. The results of analysis were as follows: First, 51.7% of the students have never smoked, while 48.3% have experienced smoking. Most students started smoking in the second year of the middle school, though 17.6% of the smokers already started in the elementary school. The strongest motive of initial smoking was curiosity, next the inducement of friends, and 10.9% of them smoked to get rid of stress. Their favorite place for smoking was in the order of the entertainment centers, schools, and private academies. They personally purchased cigarettes mostly at the store. Most of them smoked less than 5 cigarettes a day, but 3.7% smoked more than a pack of cigarettes a day, usually with friends rather than alone. Second, the ratio of drinking was relatively high 78.1%, and their initial drinking experience was most frequent at the third year of the middle school. The initial motive of drinking was mostly curiosity and the inducement of friends, but 10.7% of them started drinking to reduce stress and anxiety. The places for buying alcohol and drinking were bars or restaurants. The ratio of habitual drinking was 45.1%, and the ratio of irregular drinking was 53.3%. 1.8% of the drinking students enjoyed drinking everyday. The amount of drinking varied from half a bottle to two bottles of Soju, and the drinking problem was serious to see that 11% of them drank more than two bottles at a time. Because 84.4% drank in groups with friends, a thorough and systematic supervision and education of the peer group drinking is essential. Third, as for the relationship between personal matters and smoking, it was found that there was a positive relation between smoking and sex, but there was no correlation between smoking and school years. Adolescent smoking was also related with scholastic achievement, the number of friends, and the existence of parents. Fourth, as for the relationship between personal matters and drinking, it was found that there was no correlation between drinking and sex, but there was a positive relation between drinking and school years. Fifth, the average index of stress was students themselves(2.58), school life(2.53), family life(2.19), friends(2.00), and the total index of stress was 2.33. Sixth, there appeared a marginal negative correlation between stress and 'drinking and smoking' in Pearson coefficient of correlation r to see the influence of stress on smoking and drinking. The difference of the average index of stress according to smoking and drinking bears meaningful difference for all students, smokers and non-smokers, drinkers and abstainers in students themselves, school life, family life, friends, and total stress. Smoking has an effect on family life most, school life next, and drinking has an effect on school life most, family life next, with the explanation power of 11% and 9% respectively, in a regression analysis to analyze the factors influencing on smoking and drinking among the factors of stress.

• Journal of the Korean Society of School Health
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• v.17 no.2
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• pp.85-96
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• 2004

Purpose: The purpose of this study was to investigate drinking motives and the drinking-related problems of Korean high school students at a city in Jeonbuk province. Methods: There were 657 students from two academic and two vocational high schools at J city in Jeonbuk province. The sample was collected using a stratified sampling method and the data was collected from June 30th to July 16th 2003. The study instrument used to examine drinking motive was a 20-item summated scale (Cronbach's ${\alpha}$ = .95) and for drinking-related problems was an 18 item summated scale (Cronbach's ${\alpha}$ = .91). The data was analyzed using SPSS/PC+ by percentage, x2-test, t-test and correlations. Results: 1. Drinking experience: Among the high school students, 74.3% of them had drinking episodes. Female students started drinking later (x2 = 12.857, p = .002) and had more drinking friends (x2 = 7.785, p = .020) than males. Vocational school students drank more frequently (x2 = 32.138, p = .001), had more heavy drinking episodes (x2 = 40.370, p = .001). 2. Drinking motives & Drinking-related problems: The mean score of drinking motives was $31.2{\pm}11.12$ out of 80 and that of drinking-related problems was $21.8{\pm}5.85$ out of 72 points. Neither score were stronger was significantly different according to gender and grade. On the other hand, both drinking motives (t = -4.077, p = .001) and drinking-related problems (t = -3.423, p = .001) were stronger in vocational school students than in academic school students. The correlation between drinking-related characteristics and problems were weak (from r = .286 to r = .520) but the correlation within the subcategories of drinking motives was high such as between enhancement and coping (r = .822) and enhancement and social motives (r = .822). Conclusion: The majority of Korean high school students start to drink during their junior high school days. Drinking motives and drinking-related problems were not serious but the drinking motives and the drinking-related problems are stronger among vocational school students. As a result, school-based health education and counseling programs should focus on solving drinking motives than on drinking-related problems.

• Korean Journal of Culture and Social Issue
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• v.16 no.1
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• pp.63-79
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• 2010

The purpose of this study is to investigate the relation among alcohol outcome expectancies, alcohol abstinence self-efficacy, perceived drinking norms and alcohol use. This study was conducted via e-mail. Among 392 students who were participated via E-mail, 300 students (male 148, female 152) were met a definition of Wechsler's binge drinking. The results revealed that perceived norms were associated with alcohol use in binge drinking group, while those were not in non-binge drinking group. It was identified that a difference of peer's actual alcohol consumption and peer's perceived drinking was associated with individual alcohol use. Moreover, for binge drinking group, perceived norms predicted alcohol use better than any other factors. Drinking motives mediated the relation with perceived norms and alcohol use. Especially perceived norms affected alcohol use not only by increasing drinking motives but also by itself. Implication of this study is to provide a basis of prevention and intervention of binge drinking for college students.