• Title/Summary/Keyword: distribution of emotion

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Customer Experience and Repurchase Intention in Multi-Channel: Customer Satisfaction as Mediating Variable

  • MUSTIKASARI, Anita;KRISNAWATI, Maria;SUTRISNO, Endro
    • The Journal of Industrial Distribution & Business
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    • v.12 no.3
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    • pp.7-19
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    • 2021
  • Purpose: This study aims to examine customer experience toward repurchase intention in offline and online stores and discuss customer satisfaction as a mediator variable. Research design, data, and methodology: This study investigates customer experience that consists of product, customer service, staff service, shopping environment and shopping procedure toward customer satisfaction using Regression Linear. This study also measures customer satisfaction as a mediated variable in the relationship between customer experience and repurchase intention using Sobel Test. Results: Almost all of the customer experience hypothesis is significant toward customer satisfaction, shopping process experience in the context of the online channel to customer satisfaction is not significant. We also found that customer satisfaction can be mediated variable in customer experience toward repurchase intention. Conclusions: Retails who want to make customers feel satisfied to have to make sure that have good resources in improving the product, the customer service is easy to contact to find the solution over customer problem in purchasing product, also develop the staff member skill in functional product knowledge, presentations, and communicating with customers online or offline, the retailer has to create enjoyment and pleasurable customer emotion through the shopping environment and also give seamless shopping experience to their customer in two-channel.

Topics and Sentiment Analysis Based on Reviews of Omni-Channel Retailing

  • KIM, Soon-Hong;YOO, Byong-Kook
    • Journal of Distribution Science
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    • v.19 no.4
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    • pp.25-35
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    • 2021
  • Purpose: This study aims to analyze the factors affecting customer satisfaction in the customer reviews of omni-channel, posted on Internet blogs, cafes, and YouTube using text mining analysis. Research, data, and Methodology: In this study, frequency analysis is performed and the LDA (Latent Dirichlet Allocation) is used to analyze social big data to respond to reviewers' reaction to the recently opened omni-channel shopping reviews by L Shopping Company. Additionally, based on the topic analysis, we conduct a sentiment analysis on purchase reviews and analyze the characteristics of each topic on the positive or negative sentiments of omni-channel app users. Results: As a result of a topic analysis, four main topics are derived: delivery and events, economic value, recommendations and convenience, and product quality and brand awareness. The emotional analysis reveals that the reviewers have many positive evaluations for price policy and product promotion, but negative evaluations for app use, delivery, and product quality. Conclusions: Retailers can establish customized marketing strategies by identifying the customer's major interests through text mining analysis. Additionally, the analysis of sentiment by subject becomes an important indicator for developing products and services that customers want by identifying areas that satisfy customers and areas that evoke negative reactions.

A Study on Correlation of Multi-Cultural Social Distance with Immigrant upon Xenophobia in Korea Society

  • Jung, Myung-Hee
    • Journal of Distribution Science
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    • v.15 no.5
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    • pp.39-47
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    • 2017
  • Purpose - This study investigated xenophobia that has been a serious social problem, and classified multi-cultural groups in Korea into married immigrant, foreign labor workers and foreign students studying in Korea to examine the effects of fixed idea on multi-cultural persons, multi-cultural education experience, multi-cultural sensitivity, good feeling on multi-cultural persons upon social distance with multi-cultural persons, and to find out counteractions and cultural capacity on the xenophobia. Research design, data, and methodology - The study classified multi-cultural persons into married women immigrant, foreign labor worker, and foreign students studying in Korea to examine the effects of their thoughts on cultural cognition. Self-administered questionnaire was used. The subject was college students in Gyeonggi, Gyeongnam and Chungcheong with industrial complexes, more married women immigrants and more foreign students studying in Korea. Results - As shown in the findings, Korean people had different emotion and preference on married immigrant or foreign students studying in Korea and foreign labor workers. Conclusions - This study investigated the effect of multi-cultural person's cultural distance upon xenophobia. Different preference to multi-cultural persons depending upon fixed idea might produce xenophobia, so that the government was demanded to establish various kinds of policies of lives to live life together with immigrant at government level.

Store's Visual Sensory Cues, Emotion, and Reusage Intention

  • Choi, Nak-Hwan;Zhang, Jia-Ling;Chen, Chang
    • Journal of Distribution Science
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    • v.16 no.2
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    • pp.35-45
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    • 2018
  • Purpose - This research aimed at exploring the mediation roles of the arousal and pleasure in the effects of the congruity between visual sensory cues of a retail store and consumers' self-image on the intent to reuse the store. Research design, data, and methodology - The data from 278 Chinese consumers who answered the questionnaire online were analyzed by using structural equation model of Amos 21.0 program to verify the hypotheses. Results - Store's visual sensory cues congruent with consumers' self-image directly affected the intention to reuse the store, and had positive impacts on both their arousal and pleasure states. The consumers' pleasure positively influenced on their intention, but their arousal did not influence on the intention. Consumers' pleasure played mediation roles in the effect of the congruity on the intention to reuse the store. Conclusions - Retail store marketers should pay attention to visual sensory cues to match the cues to consumers' self-image, when designing their store settings. When developing the cues, to help consumers feel pleasure which in turn, induces loyalty to their store, the marketers should develop the atmosphere setting in the respects of the congruity between the visual sensory cues and the self image.

Perception of Undergraduate Nursing Students toward Happiness: A Q-Methodological Approach (간호대학생의 행복에 관한 인식- Q 방법론적 접근 -)

  • Jo, Kae-Hwa
    • The Journal of Korean Academic Society of Nursing Education
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    • v.17 no.2
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    • pp.178-189
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    • 2011
  • Purpose: The purpose of this study was to analyze types of undergraduate nursing student's perception toward happiness. Method: The Q-methodology, which provides a method of analyzing the subjectivity of each item, was used. The 34 selected Q-statements from each of 41 subjects were classified into a shape of normal distribution using a 9 point scale. The collected data was analyzed using a QUANL PC program. Result: Four types of perception of happiness in Korean undergraduate nursing students were identified. Type I is a family support vs. emotion type, Type II is a self satisfaction vs. perception type, Type III is a relation oriented vs. action type, and Type IV is a self regulation vs. belief type. Conclusion: It can be concluded that obtaining happiness by pursuing a satisfactory life through creation of values can play an important role in happiness. Therefore, the results of this study suggest that the concept of happiness might be included in nursing curriculum.

Types of Attitude toward Dignified Dying Expressed by Undergraduate Korean Students Majoring in Human Service Area: Q-Methodological Approach (휴먼서비스 전공분야 대학생의 품위 있는 죽음에 관한 태도 - Q 방법론적 접근 -)

  • Jo, Kae-Hwa;Sohn, Ki-Cheul
    • Korean Journal of Adult Nursing
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    • v.22 no.2
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    • pp.130-142
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    • 2010
  • Purpose: The purpose of this study was to analyze attitude toward dignified dying of Korean students majoring in human service area. Methods: The Q-methodology which provides a method of analyzing the subjectivity of each item was used. The 34 selected Q-statements from each of 38 subjects were classified into a shape of normal distribution using a 9 point scale. The collected data was analyzed using a QUANL PC program. Results: Four types of attitude toward dignified dying from the subjects were identified. Type I is an expression type for happy emotion, Type II is a dislike type for life prolongation, Type III is a pursuit type for relationship improvement, and Type IV is a perception type for family presence. Conclusion: The results of the study indicate that integrating multi-disciplinary curriculum development related to dignified dying and death education for students majoring in human service area are needed.

EMG Pattern Recognition based on MFCC-HMM-GMM for Prosthetic Arm Control (의수 제어를 위한 MFCC-HMM-GMM 기반의 근전도(EMG) 신호 패턴 인식)

  • Kim, Jung-Ho;Hong, Joon-Eui;Lee, Dong-Hoon;Choi, Heung-Ho;Kwon, Jang-Woo
    • Proceedings of the IEEK Conference
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    • 2006.06a
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    • pp.245-246
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    • 2006
  • In this paper, we proposed using MFCC coefficients(Mel-Scaled Cepstral Coefficients) and a simple but efficient classifying method. Many other features: IAV, zero crossing, LPCC, $\ldot$ and their derivatives are also tested and compared with MFCC coefficients in order to find the best combination. GMM and HMM (Discrete and Continuous Hidden Markov Model), are studied as well in the hope that the use of continuous distribution and the temporal evolution of this set of features will improve the quality of emotion recognition.

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A Study on Emotional Characteristics with the CoreSeven-Emotions Inventory (CSEI), Based on Seven Emotions (七情) in Cancer Patients (암 환자의 핵심칠정척도를 활용한 정서적 특성 연구)

  • You, So-Jung;Son, Sung-Eun;Kang, Hyung-Won;Lyu, Yeoung-Su
    • Journal of Oriental Neuropsychiatry
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    • v.27 no.2
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    • pp.119-130
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    • 2016
  • Objectives The Purpose of this study was to conduct a characteristic study on cancer patients using the Core Seven Emotions Inventory (CSEI) followed by a correlation analysis with STAI, STAXI and BDI.Methods This study was conducted by analyzing the medical records of 21 patients who had visited ○○ University Oriental hospital and completed the Core Seven Emotions Inventory (CSEI), BAI, and BDI. A total of 21 patients diagnosed with Cancer were analyzed using SPSS (Statistical Package for the Social Science, IBM, United States of America, Version 22.0). Frequency Analysis, independent t-test, one-sample t-test, and correlation analysis were conducted.Results 1. The Seven Emotion Characteristics of the Cancer patients showed a fairly stable emotional Distribution. The Gong (恐) and Kyeong (驚) emotions were relatively higher than U (憂), Bi (悲), Sa (思), Hui (喜), No (怒). 2. According to Gender, Female patients exhibited higher Sa (思) and Kyeong (驚) emotions while male patients exhibited higher Bi (悲) Emotion. 3. No (怒), U (憂), Bi (悲), Sa (思), Gong (恐), and Kyeong (驚) emotions showed a high correlation with the BDI and BAI scores of cancer patients.

Analysis of Music Mood Class using Folksonomy Tags (폭소노미 분위기 태그를 이용한 음악의 분위기 유형 분석)

  • Moon, Chang Bae;Kim, HyunSoo;Kim, Byeong Man
    • Science of Emotion and Sensibility
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    • v.16 no.3
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    • pp.363-372
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    • 2013
  • When retrieving music with folksonomy tags, internal use of numeric tags (AV tags: tags consisting of Arousal and Valence values ) instead of word tags can partially solve the problem posed by synonyms. However, the two predecessor tasks should be done correctly; the first task is to map word tags to their numeric tags; the second is to get numeric tags of the music pieces to be retrieved. The first task is verified through our prior study and thus, in this paper, its significance is seen for the second task. To this end, we propose the music mapping table defining the relation between AV values and music and ANOVA tests are performed for analysis. The result shows that the arousal values and valence values of music have different distributions for 12 mood tags with or without synonymy and that their type I error values are P<0.001. Consequently, it is checked that the distribution of AV values is different according to music mood.

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The ex-Gaussian analysis of reaction time distributions for cognitive experiments (ex-Gaussian 모형을 활용한 인지적 과제의 반응시간 분포 분석)

  • Park, Hyung-Bum;Hyun, Joo-Seok
    • Science of Emotion and Sensibility
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    • v.17 no.2
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    • pp.63-76
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    • 2014
  • Although most behavioral reaction times (RTs) for cognitive tasks exhibit positively skewed distributions, the majority of studies primarily rely on a measure of central tendency (e.g. mean) which can cause misinterpretations of data's underlying property. The purpose of current study is to introduce procedures for describing characteristics of RT distributions, thereby effectively examine the influence of experimental manipulations. On the basis of assumption that RT distribution can be represented as a convolution of Gaussian and exponential variables, we fitted the ex-Gaussian function under a maximum-likelihood method. The ex-Gaussian function provides quantitative parameters of distributional properties and the probability density functions. Here we exemplified distributional analysis by using empirical RT data from two conventional visual search tasks, and attempted theoretical interpretation for setsize effect leading proportional mean RT delays. We believe that distributional RT analysis with a mathematical function beyond the central tendency estimates could provide insights into various theoretical and individual difference studies.