• 품질경영학회지
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• 제46권4호
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• pp.797-820
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• 2018

Purpose: It is to seek for an appropriate cost rate analysis methodology of credit card value propositions in Korea. For this issue, it is claimed that methodologies based on probability distribution is more suitable than methodologies based on data-mining. The analysis model constructed for the cost rate estimation is called VCPM model. Methods: The model includes two major variables denoted as S and P. S is monthly credit card usage amount. P stands for the proportion of usage amount at special merchants over the whole monthly usage amount. The distributions assumed for P are positively skewed distributions such as exponential, gamma and lognormal. The major inputs to the model are also derived from S and P, which are E(S) and the aggregate proportion of usage amount at special merchants over the total monthly usage amount. Results: When the credit card's value proposition is general discount, the VCPM model fits well and generates reasonable cost rate(denoted as R). However, it seems that the model does not work well for other types of credit cards. Conclusion: The VCPM model is reliable for calculating cost rate for credit cards with positively skewed distribution of P, which are general discount card. However, another model should be built for cards with other types of distributions of P.

• 경영과학
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• 제26권3호
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• pp.145-156
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• 2009

The probability distribution of the repair process should be determined to choose the optimal spare level of a weapon system with a queueing model. Though most weapon systems have a multi-step repair process, previous studies use the exponential distribution for the multi-step repair process. But the PH distribution is more appropriate for this case. We utilize the PH distribution on a queueing model and solve it with MGM(Matrix Geometric Method). We derive the optimal spare level using the PH distribution and show the difference of results between the PH and exponential distribution.

• 유통과학연구
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• 제11권11호
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• pp.77-82
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• 2013

Purpose - This study investigated whether there are differences in advertising effects depending on the type of advertising, divided into public service announcements (PSA) and commercial advertisements, and the form of advertising model. Research Design, Data, and Methodology - By investigating the difference in advertising effects due to the type of advertising and form of advertising model, the study was expected to reveal the optimal advertisements for achieving the desired advertising effects. The subjects were Jangan University students in their first and second year, with 102 copies of the survey questionnaire received for analysis. Results - The findings were different for the celebrities, professionals, and CEOs, except for the PSA; further, they were different among celebrities, professionals and the other types of model, except CEO, in commercial advertising. Simple regression results showed that both the professionals and CEO models had a positive impact on the effect of advertising in the case of the PSA. Conclusion - These results suggested that appropriate selection of the form of advertising model is a very important factor. Conversely, it has been suggested that the celebrity model is the most effective, reflecting the trend for commercial advertisements.

• 유통과학연구
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• 제22권4호
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• pp.1-10
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• 2024

Purpose: This study is aimed to introduce the application of phantom approach with structural equation modelling method for online learning. By integrating these innovative methodologies, the research seeks to advance the understanding of how the phantom approach can effectively complement and augment structural equation modeling techniques. Research design, data and methodology: A theoretical framework of Technology Acceptance Model (TAM) was modified and updated. A questionnaire was developed and used to extract information from 189 instructors who used online learning as their primary medium. The Covariance Based Structural Equation Modelling (CBSEM) was applied to test the direct effects and the phantom approach is used to handle the 2 mediators in the model. Results:social influence, perceived usefulness, and perceived ease of use exerted discernible impacts on instructors' intentionsto engage in online learning. These findings illuminate the intricate dynamics influencing instructor behavior within the realm of online education, underscoring the significance of various factors in shaping their intentions. Conclusions: In additions, the perceived usefulness and perceived ease of use had mediated the effect of social influence and instructor intention using phantom approach. Therefore, one can have concluded that this modified model was also confirmed, thereby reinforcing distribution strategies to online learning and overall education presence.

• 유통과학연구
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• 제20권12호
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• pp.59-69
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• 2022

Purpose: The purpose of this research is to identify and design a model for the integration between marketing and supply chain management (SCM) of technopreneurship-based souvenirs MSMEs to fulfil customer value creation. Research design, data and methodology: This research method uses the system development life cycle method. This study draws its insights and conclusions from a literature review in several fields followed by an interactive research approach that helps identify, validate, and implement a theoretical framework so that the modelling results can be adopted in applicative manner for souvenir MSMEs. Result: Implementing the "G-ASPOO-L" supply chain management integration model based on technopreneruship to fulfil value creation in the 5.0 society era created three perspectives: an inter-functional perspective, a process perspective, and an integrated business concept perspective. The supply chain management involves enterprise integration, strategic customer integration, strategic supplier integration, and marketing strategy integration. Conclusion: The proposed model framework leads to managerial problems of supply chain management strategy, which urgently requires an interaction approach that challenges the traditional view of demand creation and implementation of supply chain management to fulfil value creation. This research leverages existing knowledge and advances our understanding of the strategic integration issues companies face in digital-based competition.

• 대한안전경영과학회지
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• 제22권4호
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• pp.45-52
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• 2020

Recently, a multi facility, multi product and multi period industrial problem has been widely investigated in Supply Chain Network(SCN). One of keys issues in the current SCN research area involves minimizing both production and distribution costs. This study deals with finding an optimal solution for minimizing the total cost of production and distribution problems in supply chain network. First, we presented an integrated mathematical model that satisfies the minimum cost in the supply chain. To solve the presented mathematical model, we used a genetic algorithm with an excellent searching ability for complicated solution space. To represent the given model effectively, the matrix based real-number coding schema is used. The difference rate of the objective function value for the termination condition is applied. Computational experimental results show that the real size problems we encountered can be solved within a reasonable time.

• 대한안전경영과학회지
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• 제9권3호
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• pp.165-171
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• 2007

Dependent models in quality statistics are classified as serially autocorrelated model, multivariate model and dependent sample model. Dependent sample model is most efficient in time and cost to obtain samples among the above models. This paper proposes to implement parametric and nonparametric models into production system depended on demand pattern. Nonparametric models have distribution free and asymptotic distribution free techniques. Quality statistical models are classified into two categories ; the number of dependent sample and the type of data. The type of data consists of nominal, ordinal, interval and ratio data. The number of dependent sample divides into 2 samples and more than 3 samples.

• 한국경영과학회지
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• 제11권1호
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• pp.44-50
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• 1986

In this paper, we find optimal policy for the (Q, r) inventory model under the lead time uncertainty. The (Q, r) inventory model is such that the fixed order quantity Q is placed whenever the level of on hand stock reaches the reorder point r. We first develop the single level inventory model as the basis for the analysis multi-level distribution systems. The functional problem is to determine when and how much to order in order to minimize the expected total cost per unit time, which includes the set up, inventory holding and inventory shortage cost. The model, then, is extended to the multi-level distribution system consisting of the factory, warehouses and retailers. In this case, we also find an optimal policy which minimizes the total cost of the contralized multi-level distribution system.

• 산업공학
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• 제16권spc호
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• pp.39-44
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• 2003

As one of many design variables, the role of dimension tolerances is to restrict the amount of size variation in a manufactured feature while ensuring functionality. In this study, a nonlinear integer model has been modeled to allocate the optimal tolerance to each individual feature at a minimum manufacturing cost. While a normal distribution determines statistically worst tolerances with its symmetrical property in many previous tolerance allocation studies, a asymmetrical distribution is more realistic because its mean is not always coincident with a process center. A nonlinear integer model is modeled to allocate the optimal tolerance to a feature based on a beta distribution at a minimum total cost. The total cost as a function of tolerances is defined by machining cost and quality loss. After the convexity of manufacturing cost is checked by the Hessian matrix, the model is solved by the Complex Method. Finally, a numerical example is presented demonstrating successful model implementation for a nonlinear design case.

• Journal of Information Technology Applications and Management
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• 제24권2호
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• pp.71-80
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• 2017

Software reliability is one of the most elementary and important problems in software development In order to find the software failure occurrence, the instantaneous failure rate function in the Poisson process can have a constant, incremental or decreasing tendency independently of the failure time. In this study, we compared the reliability performance of the software reliability model using the parameters of Pareto life distribution with the intensity decreasing pattern and the shape parameter of Erlang life distribution with the intensity increasing and decreasing pattern in the software product testing. In order to identify the software failure environment, the parametric estimation was applied to the maximum likelihood estimation method. Therefore, in this paper, we compare and evaluate software reliability by applying software failure time data. The reliability of the Erlang and Pareto life models is shown to be higher than that of the Pareto lifetime distribution model when the shape parameter is higher and the Erlang model is more reliable when the shape parameter is higher. Through this study, the software design department will be able to help the software design by applying various life distribution and shape parameters, and providing basic knowledge using software failure analysis.