• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.941-955
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• 2014

A price discount is one of the effective marketing means to get business profitability in a short period of time. Recently most of the foodservice enterprises in our country utilize a variety of discount methods such as affiliated cards, point cards, discount coupons, social commerce and/or event discount as their marketing strategy. Therefore, this research aimed to investigate customer satisfaction about discount methods provided by the foodservice industry and explore the moderate effect of the discount methods between customer satisfaction and loyalty. For data collection, both of online and offline questionnaire surveys were carried out, and a total of 871 responses were analyzed. As results, the respondents showed high satisfaction with the discount methods, and the discount methods had a positive moderate effect between customer satisfaction and loyalty.

• The Research Journal of the Costume Culture
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• v.27 no.5
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• pp.524-537
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• 2019

The aim of this study was to explore the effect of combinations of diverse methods notifying price discounts (i.e., reference price, odd price, and discount rate signs) and the relationships among product attribute perception, discount perception, attitude toward product, and purchase intention of product. Experiments were conducted where 12 stimuli of different price discount information notifications regarding T-shirt advertisements were presented to 352 informants. The results showed that notification of each type of discount information increased discount perception, whereas no effect due to the size of letters used in the discount rate notification was found. As more price discount information notifications were used, discount perception tended to become stronger. The results of ANOVA analysis show that both product attribute perception and discount perception affected attitude toward the product. In addition, product purchase intention was determined by attitude toward the product as well as price discount perception. Based on these findings, marketers may want to use a combination of methods of price discount notifications in advertisements to deliver price discount information clearly to consumers. Confirmation of discount information using multiple cues would help consumers to notice and perceive price discount information provided by retailers more effectively. Discount information is crucial for increasing both purchase intention and favorable attitude, therefore, diverse strategies regarding discount information presentations should be developed, tested and applied in the real world of retailing.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.4
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• pp.529-540
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• 1999

The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

• Communications of the Korean Mathematical Society
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• v.33 no.1
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• pp.345-360
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• 2018

In finance, barrier options are options contracts with a payoff that depends on whether the price of the underlying asset hits a predetermined barrier level during the option's lifetime. Based on exotic options and random fluctuations of interest rates in the marketplace, we consider discount barrier options with a stochastic interest rate driven by the Hull-White process. This paper derives the closed-form solutions of the discount barrier option and the discount double barrier option using Mellin transform methods and the PDE (partial differential equation) method of images.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.25 no.2
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• pp.42-49
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• 2002

Recently, relative importance of the discount store is growing more and, as a life style of consumers changes, and foreign discount store is prosperous. This purpose of the research have a thorough grasp of the physical environment and the influencing variables. This paper was based on data which were collected from a self-administered structured questionnaire and statistical analysis were used. The contents of the research is following ; (1) Consumer's recognition difference verification of each discount store according to the T-test. (2) The Relation analysis between perceptional physical environment and service satisfaction. (3) This paper will suggest effective marketing methods according to the factor of satisfaction

• Journal of Families and Better Life
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• v.19 no.1
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• pp.95-110
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• 2001

Recently a number of large discount store and those of its users was increasing. The purpose of this study is to investigate the tendency of impulse buying and analyzes factors which influence impulse buying. The data had been collected from questionaries with 474 consumers who visit large discount store. The major statistical methods used for data analysis are frequency, percentile, mean, t-test, multiple regression analysis, one-way ANOVA, and Duncans multiple range test utilizing SPSS Win pc+program. The results of this study are as follows : 1. The four different kind of impulse buying is measured. The overall level of impulse buying is 2.76. Suggestion impulse buying(M=3.19) is the highest, and the lowest is pure impulse buying(M=2.66). 2. In the area of demographic variables is significantly different in the age of twenties and thirties(p<.05). A visit frequency and membership. In the area of in-store variables is significantly different by all factors at impulse buying except waiting time. Especially, point-of-purchase(POP) advertisement and discount sale are very important variables. A visit frequency and membership are significantly different in the area of consumer-related variables. 3. Waiting time, a visit frequency, a POP advertisement, and a discount sale have the positive effects on overall impulse buying. Pure impulse buying is influenced by shopping list, POP advertisement and a stores atmospher. Buying companion, membership, kind of store and waiting time have the effect on reminder impulse buying. Suggestion impulse buying is influenced by school career, shopping list and POP advertisement. Planned impulse buying is influenced by sex, POP advertisement, buying companion and discount sale.

• Current Research on Agriculture and Life Sciences
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• v.32 no.3
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• pp.165-169
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• 2014

This study assessed the economic feasibility of an automatic egg washer. Based on various cost benefit analysis methods, including the net present value (NPV), internal rate of return (IRR) and benefit cost ratio (B/C Ratio), the automatic egg washer was confirmed to have economic feasibility. The NPVs were 38,565,991 won at 5% discount rate and 32,013,916 won at 10% discount rate, respectively. The IRRs were 1.325 at 5% discount rate and 1.299 at 10% discount rate, respectively. Finally, the B/C ratios were 1.726 at 5% discount rate and 1.699 at 10% discount rate.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.38 no.5
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• pp.685-692
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• 2018

Busan city implemented 'taxi transfer discount system' since October 2017 in order to create for new demand taxis. However, due to the low transfer discount amount and limited payment method to prepaid cards, it is difficult to attain the aim. In this study, we investigated the usage status of taxi transfer discount system and the intention to use taxi transfer discount system according to the discount amount level. We established a model of intention to estimate demand of taxi transfer discount using ordinal logistic model. The results of analysis are as following. The critical reason for low usage was to limit taxi transfer discount payment methods to prepaid cards other than post-paid cards which is used for most transportation payment. It was found that the discount rate for taxi transfers was affected in order of payment method, the purpose of the travel, major transportation, frequency taxi use, age, transportation costs, and the discount of taxi transfers. Also, the taxi transfer discount could be expected to increase to 1,550 won based on the price elasticity of demand due to changes in taxi transfer discount rate.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.41
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• pp.189-196
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• 1997

Multimedia systems present information by various media, for example, video, sound, music, animation, movie, etc., in addition to the text which has long been used for conveying the information. But using several media may cause users' confusion and poorly designed user interface often aggravate the situation. Hypermedia systems allow the retrieval and representation of multimedia information using navigation and browsing mechanisms. Typically, there are two major navigation problems in a hypermedia compared to the ordinary user interface: disorientation and cognitive overload. In this study, the multimedia system was studied from the viewpoint of usability. Practical usability evaluation needs cost-effective, low-skill, and low- investment methods. The 'discount usability engineering' method, one of these methods, is based on the use of the following techniques: scenarios, simplified thinking aloud, and heuristic evaluation. The discount usability engineering method was applied to the usability evaluation of multimedia CD-ROM title.

• Current Research on Agriculture and Life Sciences
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• v.32 no.4
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• pp.231-235
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• 2014

This study performed a benefit cost analysis of an automatic eggshell crack detection system. Based on various cost benefit analysis methods, including the net present value (NPV), internal rate of return (IRR), and benefit cost ratio (B/C Ratio), the automatic eggshell crack detection system was confirmed to have economic validity. The NPVs were 175,035,645 won at a 5% discount rate and 129,082,393 won at a 10% discount rate. Plus, the IRRs were 0.686 at a 5% discount rate and 0.660 at a 10% discount rate. Finally, the B/C ratios were 1.981 at a 5% discount rate and 1.900 at a 10% discount rate.