A Study on the Influence of Physical Environment Factor of the Discount Stores -Focused on the 3 discount stores in Seoul-

대형 할인점의 물리적 환경요인에 관한 연구 -서울시내 대형 할인점 3사를 중심으로-

Recently, relative importance of the discount store is growing more and, as a life style of consumers changes, and foreign discount store is prosperous. This purpose of the research have a thorough grasp of the physical environment and the influencing variables. This paper was based on data which were collected from a self-administered structured questionnaire and statistical analysis were used. The contents of the research is following ; (1) Consumer's recognition difference verification of each discount store according to the T-test. (2) The Relation analysis between perceptional physical environment and service satisfaction. (3) This paper will suggest effective marketing methods according to the factor of satisfaction