• 한국생활과학회지
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• 제23권5호
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• pp.941-955
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• 2014

A price discount is one of the effective marketing means to get business profitability in a short period of time. Recently most of the foodservice enterprises in our country utilize a variety of discount methods such as affiliated cards, point cards, discount coupons, social commerce and/or event discount as their marketing strategy. Therefore, this research aimed to investigate customer satisfaction about discount methods provided by the foodservice industry and explore the moderate effect of the discount methods between customer satisfaction and loyalty. For data collection, both of online and offline questionnaire surveys were carried out, and a total of 871 responses were analyzed. As results, the respondents showed high satisfaction with the discount methods, and the discount methods had a positive moderate effect between customer satisfaction and loyalty.

• 복식문화연구
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• 제27권5호
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• pp.524-537
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• 2019

The aim of this study was to explore the effect of combinations of diverse methods notifying price discounts (i.e., reference price, odd price, and discount rate signs) and the relationships among product attribute perception, discount perception, attitude toward product, and purchase intention of product. Experiments were conducted where 12 stimuli of different price discount information notifications regarding T-shirt advertisements were presented to 352 informants. The results showed that notification of each type of discount information increased discount perception, whereas no effect due to the size of letters used in the discount rate notification was found. As more price discount information notifications were used, discount perception tended to become stronger. The results of ANOVA analysis show that both product attribute perception and discount perception affected attitude toward the product. In addition, product purchase intention was determined by attitude toward the product as well as price discount perception. Based on these findings, marketers may want to use a combination of methods of price discount notifications in advertisements to deliver price discount information clearly to consumers. Confirmation of discount information using multiple cues would help consumers to notice and perceive price discount information provided by retailers more effectively. Discount information is crucial for increasing both purchase intention and favorable attitude, therefore, diverse strategies regarding discount information presentations should be developed, tested and applied in the real world of retailing.

• 한국의류학회지
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• 제23권4호
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• pp.529-540
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• 1999

The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

• 대한수학회논문집
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• 제33권1호
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• pp.345-360
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• 2018

In finance, barrier options are options contracts with a payoff that depends on whether the price of the underlying asset hits a predetermined barrier level during the option's lifetime. Based on exotic options and random fluctuations of interest rates in the marketplace, we consider discount barrier options with a stochastic interest rate driven by the Hull-White process. This paper derives the closed-form solutions of the discount barrier option and the discount double barrier option using Mellin transform methods and the PDE (partial differential equation) method of images.

• 산업경영시스템학회지
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• 제25권2호
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• pp.42-49
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• 2002

Recently, relative importance of the discount store is growing more and, as a life style of consumers changes, and foreign discount store is prosperous. This purpose of the research have a thorough grasp of the physical environment and the influencing variables. This paper was based on data which were collected from a self-administered structured questionnaire and statistical analysis were used. The contents of the research is following ; (1) Consumer's recognition difference verification of each discount store according to the T-test. (2) The Relation analysis between perceptional physical environment and service satisfaction. (3) This paper will suggest effective marketing methods according to the factor of satisfaction

• 가정과삶의질연구
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• 제19권1호
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• pp.95-110
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• 2001

Recently a number of large discount store and those of its users was increasing. The purpose of this study is to investigate the tendency of impulse buying and analyzes factors which influence impulse buying. The data had been collected from questionaries with 474 consumers who visit large discount store. The major statistical methods used for data analysis are frequency, percentile, mean, t-test, multiple regression analysis, one-way ANOVA, and Duncans multiple range test utilizing SPSS Win pc+program. The results of this study are as follows : 1. The four different kind of impulse buying is measured. The overall level of impulse buying is 2.76. Suggestion impulse buying(M=3.19) is the highest, and the lowest is pure impulse buying(M=2.66). 2. In the area of demographic variables is significantly different in the age of twenties and thirties(p<.05). A visit frequency and membership. In the area of in-store variables is significantly different by all factors at impulse buying except waiting time. Especially, point-of-purchase(POP) advertisement and discount sale are very important variables. A visit frequency and membership are significantly different in the area of consumer-related variables. 3. Waiting time, a visit frequency, a POP advertisement, and a discount sale have the positive effects on overall impulse buying. Pure impulse buying is influenced by shopping list, POP advertisement and a stores atmospher. Buying companion, membership, kind of store and waiting time have the effect on reminder impulse buying. Suggestion impulse buying is influenced by school career, shopping list and POP advertisement. Planned impulse buying is influenced by sex, POP advertisement, buying companion and discount sale.

• Current Research on Agriculture and Life Sciences
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• 제32권3호
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• pp.165-169
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• 2014

계란 세척기 평가 금액 추정 결과는 다음과 같다. 계란 세척기 총수입(인건비 절감으로부터의 조수입 증대)에서 산정하였으며, 계란 세척기 총비용은 구입가격, 고정비용 및 유동비용의 합계로 나타내었다. 계란 세척기 평가액은 할인율 수준에 따라 최소 44,778천원(할인율 10%)에서 최대 45,778천원(할인율 5%), 평균 45,278천원으로 추정된다(Table 7). 계란세척기의 경제적 타당성을 살펴보면, 내부수익율 IRR의 값은 가정했던 할인율(5%~10%)보다 훨씬 높고, 순현재가치(NPV)는 0보다 훨씬 크며, B/C 비율도 1.0 이상으로 나타나 계란 세척기 개발사업의 경제적 타당성은 있는 것으로 판단된다(Table 8).

• 대한토목학회논문집
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• 제38권5호
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• pp.685-692
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• 2018

부산시는 택시활성화를 목표로 신규 택시이용 수요를 창출하기 위해 2017년 10월부터 전국최초로'택시환승할인'을 실시하였다. 그러나 환승할인 금액이 적고 결재수단이 선불카드에 한정된 문제 등으로 이용실적이 적어 정책이 제대로 시행되고 있다 보기 어려운 상황이다. 이에 본 연구에서는 택시환승할인 이용실태, 택시환승할인요금 수준에 따른 이용의사를 조사하였으며, 이를 토대로 순서형 로짓 분석을 활용한 택시환승할인 이용의향 모형을 구축하여 정책에 미치는 주요요인을 파악하였다. 분석 결과 택시환승 할인 결제수단을 교통요금 지불의 대다수를 차지하는 후불교통카드(신용카드)를 제외한 것이 이용률 저조의 가장 큰 요인이며 향후 후불교통카드까지 혜택 확대 시 잠재수요가 극대화될 것으로 보인다. 또한 택시환승할인 이용에는 결제수단, 통행목적, 주교통수단, 1주일간 택시이용횟수, 연령대, 한 달 교통비, 택시환승할인요금 순으로 영향을 미치고 있는 것으로 파악되었으며 택시환승할인요금 변동에 따른 수요의 가격탄력성을 조사한 결과 1,550원까지는 택시환승 할인금액 증가대비 적정 이용수요 증가를 기대할 수 있을 것으로 분석되었다.

• 산업경영시스템학회지
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• 제20권41호
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• pp.189-196
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• 1997

Multimedia systems present information by various media, for example, video, sound, music, animation, movie, etc., in addition to the text which has long been used for conveying the information. But using several media may cause users' confusion and poorly designed user interface often aggravate the situation. Hypermedia systems allow the retrieval and representation of multimedia information using navigation and browsing mechanisms. Typically, there are two major navigation problems in a hypermedia compared to the ordinary user interface: disorientation and cognitive overload. In this study, the multimedia system was studied from the viewpoint of usability. Practical usability evaluation needs cost-effective, low-skill, and low- investment methods. The 'discount usability engineering' method, one of these methods, is based on the use of the following techniques: scenarios, simplified thinking aloud, and heuristic evaluation. The discount usability engineering method was applied to the usability evaluation of multimedia CD-ROM title.

• Current Research on Agriculture and Life Sciences
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• 제32권4호
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• pp.231-235
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• 2014

이 연구는 파각란 선별기 도입을 비용 편익분석 목적으로 수행되었다. 계란 파각란 선별기를 도입할 때의 총수입과 총비용 평가액의 추정결과는 다음과 같다. 총비용의 경우 구입가격, 고정비용 및 유동비용의 합계로 나타내었고, 할인율에 따라 5%, 10%일 때 각각 232,904천원과 242,904천원으로 산정되었다. 계란 파각란 선별기 평가액은 할인율에 따라 228,543천원(할인율 5%인 경우)과 218,543천원(할인율 10%인 경우)으로 추정되었다(Table 6). 파각란 선별기 기술가치에 대한 평가는 B/C비율, 순현재가치(NPV), 내부수익율(IRR)의 값으로 판단되었고, 내부수익율 IRR의 값은 가정했던 할인율보다 훨씬 높게 나타났고, 순현재가치도 0보다 큰 값으로 나타났으며, B/C비율도 1.0 이상으로 나타나 경제적 타당성을 가지는 것으로 판단되었다(Table 7).