• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.10
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• pp.4908-4922
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• 2019

The popularization of smartphones in recent years has created a rich ground for online-to-offline (O2O) services based on location information. In the process of finding user locations in O2O services, BLE (Bluetooth Low Energy) beacons are widely used because the beacons are economical in many ways. The current BLE method does not specify the direction of user movement, but adding that information could enrich the user experience for various O2O services. This paper proposes a method that identifies the user movement direction through data analysis on data sets generated by a pair of BLE beacons. Also we demonstrate its implementation with examples of services that need the direction information of users in order to show the feasibility of the method proposed.

• Journal of information and communication convergence engineering
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• v.8 no.1
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• pp.29-34
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• 2010

Wind speed and wind direction are usually taken using two parameters: wind speed and wind direction. This paper studies the average wind speed and direction calculation methods. The paper first introduces to basic wind's knowledge, and then presents several methods in calculating average wind speed and direction. Lastly some graphs are plotted base on these computational methods and the implementation of these methods in an actual buoy system.

• 전자공학회논문지 IE
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• v.43 no.4
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• pp.76-82
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• 2006

Wheels' Direction Indicator, an electronic direction displaying system, provides a driver with information of wheels' direction in real time. The purpose of this study is to develop the system showing on LCD and LED with measuring steering wheel's movement. This system that applies a steering wheel's movement to the data process part will reduce inconvenience that confirms wheels' direction before throughout the open window before driving a car in parking lot.

• Fashion, Industry and Education
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• v.16 no.1
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• pp.19-35
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• 2018

This study explores the effect of information direction and order of cosmetics power bloggers on consumer responses. A total of 488 undergraduate students participated in experiments with mock-up stimuli of sunscreen product reviews by power bloggers. The study was conducted with four stimuli of product review posts (i.e., positive reviews only, positive-negative reviews in order, negative-positive reviews in order, negative reviews only) of the power bloggers. The results showed a significant difference in consumer responses according to information direction and order of product reviews of the power bloggers. Specifically, negative reviews were considered more objective and more useful than positive reviews were. However, positivity of reviews is crucial in generating more positive attitudes toward products, greater purchase intention, and greater word-of-mouth intention. In regard to information order, the negative-positive reviews generated more positive attitudes toward the product and greater purchase intention than did the positive-negative reviews, emphasizing the importance of ending product reviews with positive information so as to create positive responses. Referring to the findings, power bloggers and marketers using bloggers as a promotional tool would benefit by carefully designing information content in consideration of an appropriate direction and order of information to better fit their purpose.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.2D
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• pp.275-283
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• 2006

Recently, there are increasing needs to provide sufficient information on road signs for expanding cities and traffic networks. Improving efficiency of direction guidance information from road signs not only requires criteria for but also systematic approach to selecting place names that appear on road sings. As such, this paper looks at road direction information from existing road signs that leads to Suwon and investigates whether the current system of road sings provides efficient, systematic and continuous direction information for road users to easily reach their destination. In this paper, Suwon's city hall is set up as the final destination, which is linked from five other cities, Euiwang, Ansan, Hwaseong, Osan and Yongin. The paper attempts to find out whether there is continuity and suitable number of road signs for direction information by analyzing the road signs between these 5 cities and Suwon with respect to direction, direction advance notice and direction guidance. It is found that road users cannot easily find the needed information on their destination from the existing road signs and that continuity of selected place names that systematically appear on road signs is insufficiency. That is to say, the findings of the paper are that while it is easy for road users to find place names that are classified under land marks or the first-class selection of place names on road signs, it is difficult to obtain information from road signs on place names that are grouped under the second or third class. In addition, direction guidance on road signs is problematic, because the appearance frequency of road signs is not adequate and the continuity of road signs is not effective. Moreover, there is insufficient information on local direction guidance for immediate destinations on road signs with respect to turning left or right or going straight. Hence road signs in urban area need systematic improvement to find easily some destination.

• The Research Journal of the Costume Culture
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• v.21 no.3
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• pp.440-451
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• 2013

Because of the e-shopping market consumers now have diverse options to choose when placing their orders, and find it easy to obtain the required information through the Internet. Especially, for consumers, product reviews posted on an e-tailer's website have become more important criteria than such information available elsewhere. Hence, this study investigated the influence of the direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Four types of online reviews based on direction (positive/negative) and evaluative content in review information (objective/subjective) were used in the experimental design. Further, stimulus reviews were developed. Credibility, usefulness of reviews, product preference, and purchase intention were the measured dependent variables in each of the four situations of online review presentations. The results indicated that, overall, positive and objective online reviews resulted in a higher level of consumer attitude. The content in these reviews had a relatively stronger influence than the direction on attitudes toward online reviews. Overall, objective reviews generated a higher level of credibility and usefulness of information than subjective reviews. Regarding subjective reviews, negative information was more related to credibility, whereas positive information was more related to usefulness. Further, positive information had a higher influence than negative information on consumer attitudes.

• Journal of Computing Science and Engineering
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• v.8 no.3
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• pp.173-179
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• 2014

In an opportunistic network, one of the most challenging issues is the equilibrium of the network traffic and transmission delay for forwarding messages. To resolve this problem, we propose a new forwarding scheme, called the direction entropy-based forwarding scheme (DEFS), using the main direction and direction entropy based on the information collected about the directions of the nodes in the network. Since each node sends a message to another node with a different location and less direction entropy, DEFS utilizes those nodes that are more likely to travel to various locations to forward the messages to the destination nodes. Experiments were performed on the network simulator NS-2. The results show that DEFS provides better balance than the typical forwarding schemes, such as Epidemic, PRoPHET, and WAIT.

• Management & Information Systems Review
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• v.33 no.4
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• pp.49-62
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• 2014

The current study extends previous research by investigating the role of shopping experience and product type within the direction of online reviews and information reliability and product attitude. To test the hypotheses, this study conducted experimental designs. Direction of online reviews and product type were manipulated as between-subject factors. Then participants were classified into high or low group based on their shopping frequency. Dependent variable was information reliability and product attitude. The results indicate that direction of online reviews have a significant effect on both information reliability and product attitude. In addition, consumers' shopping experience also shows a moderating effect between the direction of online reviews and the dependent variables. Furthermore, product type also shows a moderating effect on the information reliability, yet not on the product attitude. The results of this study contribute to the literature as a new attempt to examine the direction of online reviews in the online shopping area. We also indicated the limitations of this study, and suggested the future research directions.

• Journal of the Korean Society of Hazard Mitigation
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• v.6 no.1 s.20
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• pp.29-38
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• 2006

There are increasing needs to provide sufficient information on road directions through road signs for expanding cities and traffic networks. Improving efficiency of direction guidance information from road signs not only requires criteria for but also systematic approach to selecting place names that appear on road signs. As such, this paper looks at road direction information from existing road signs that leads to Suwon and investigates whether the current system of road signs provides efficient, systematic and continuous direction information for road users to easily reach their destination. In this paper, Suwon's city hall is set up as the final destination, which is linked from five other cities, Anyang, Osan, Ansan, Yongin and Seongnam. The paper attempts to find out whether there is continuity and suitable number of road signs for direction information by analyzing the road signs between these 5 cities and Suwon with respect to direction, direction advance notice and direction guidance. It is found that drivers cannot easily find the needed information on their destination from the existing road signs and that continuity of selected place names that systematically appear on road signs is insufficiency. In addition, direction guidance on road signs is problematic, because the appearance frequency of road signs is not adequate and the continuity of road signs is not effective. Moreover, there is insufficient information on local direction guidance for immediate destinations on road signs with respect to turning left or right or going straight.

• Journal of KIISE
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• v.45 no.3
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• pp.211-223
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• 2018

In this paper, we propose a robot-centered direction relation representation and the relevant reasoning methods for indoor service robots. Many conventional works on qualitative spatial reasoning, when deciding the relative direction relation of the target object, are based on the use of position information only. These reasoning methods may infer an incorrect direction relation of the target object relative to the robot, since they do not take into consideration the heading direction of the robot itself as the base object. In this paper, we present a robot-centered direction relation representation and the reasoning methods. When deciding the relative directional relationship of target objects based on the robot in an indoor environment, the proposed methods make use of the orientation information as well as the position information of the robot. The robot-centered reasoning methods are implemented by extending the existing cone-based, matrix-based, and hybrid methods which utilized only the position information of two objects. In various experiments with both the physical Turtlebot and the simulated one, the proposed representation and reasoning methods displayed their high performance and applicability.