• 한국전자거래학회지
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• 제4권3호
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• pp.63-76
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• 1999

Internet-based electronic trade has been growing fast. But most users are not yet familiar with the system and find it very difficult to purchase and sell the products in the cyber market place. To handle these problems, agent-based virtual market place system has been proposed where agents instead of individuals participate in trading of goods. Most of the proposed models have been in the two general categories. The first is the direct transaction among sellers and buyers, and the second is the agent-based transaction. However, the transaction is not fair and the best deal can't be guaranteed for both models. In this paper, we propose a new broker based synchronous transaction algorithm which is fair to both parties and guarantees the best deal. Our algorithm is implemented using Visual C++ and the experimental results show that our method is better than the two traditional transaction models in every performance metrics, Number of transactions are increased up to 21% and price adjustment is up to 280% better for some transactions.

• 유통과학연구
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• 제14권12호
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• pp.71-78
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• 2016

Purpose - This paper is for the Analysis on the Hindrance Factors and Activation Scheme by the Type of Distribution Channel in Direct transaction of Agricultural Products. As the distribution structure of agricultural products has become changable, farmers seem to use the type of direct distribution in order to enhance the receiving price. This study aims to explore the hindrance factors and income variation rate in direct transaction of agricultural produces, specifically focusing on the 167 farmers. Research design, data, and methodology - To ascertain the hindrance factors exactly by the type of distribution channel, the managements were classified by four subcategories, that is high sales percentage with shopping malls, SNS, shopping malls and SNS, and off-line direct transaction. Results - As a result of the hypothesis test, hinderance factors in online direct deal activation were found to be in the order of the difficulty in continuous content production, the difficulty in shopping mall operation and maintenance, and the difficulty in card commission problems, and in the order of the difficulties in continuous content production, the difficulty in continuous content production, the difficulty in shopping mall operation and maintenance, and the difficulty in branding for the SNS group. Thus, it can be seen that the difficulty in continuous content production, shopping mall operation and maintenance were found to be the biggest obstacles. In addition, hindering factors in online direct deal activation were found to be in the order of the difficulty in credit card settlement, the difficulty in publicity, and the difficulty in dealing with unsold goods. The group with high sales rate in shopping mall was found to be increased by 23.9% in the gross income compared to the previous year, the group with high SNS sales ratio increased by 56.5%, the group with direct offline transaction increased by 37.1%, among which the group with the highest increase rate of SNS sales ratio was found to be the highest from the rate of increase/decrease of the income, which was statistically significant. Conclusions - It can be suggested that government and local government may provide agricultural management with supporting plan which in turn can activate direct transaction in any possible ways.

• 농업과학연구
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• 제28권1호
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• pp.59-64
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• 2001

This study is on the method of direct transaction with farmers, a farmers' group and consumers through internet. Approximately the method in this study could be divided into 4 sections: 1) full information display about agricultural products of farmers, farmers' group, 2) consumers' choice about the best stuff, 3) direct transaction system by using tele-banking and 4) a delivery system in conveying method or an interview type electronic commerce system that carry out the direct visit These methods are to make the merits of the existing traditional type commerce system's to be maximized to make bull use of electronic commerce system.

• 통상정보연구
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• 제18권3호
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• pp.181-201
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• 2016

본 연구에서는 우리나라 중소기업의 수출기업화를 유도하기 위한 결정요인이 무엇인지 분석하기 위해 거래비용이론을 기반으로 중소기업의 거래비용 및 수출기업화 요소가 기업의 수출결정에 어떻게 작용하는지를 파악하고자 하였다. 거래비용이론에서는 제조업의 유통거래에 있어 거래비용 증가 시, 관련 유통거래를 내부화한다고 설명하고 있는데 본 연구는 기존 간접수출에 의한 국내 판매와 이를 내부화한 직접수출 즉, 수출기업화의 거래구조 선택으로 이를 응용하였다. 실증분석결과 중소기업은 거래특유자산이나 국내시장 마케팅 역량이 부족하거나, 혹은 수요 감소와 사업 환경 악화, 경쟁심화 등 시장의 위협요소가 증가하는 경우에는 거래기업의 기회주의에 크게 노출 될 수 있다. 이 경우 중소기업의 기존 간접수출방식에 의한 계약거래는 높아진 기회주의로 인해 부정적인 영향을 받아 거래구조를 변경하여 직접수출 거래방식으로 계약구조 변화를 선택하게 된다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권8호
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• pp.4212-4226
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• 2019

In this paper, a design and implementation for direct deal distribution platform is proposed to bypass the complex traditional distribution structure of agricultural market, as one of the fields where distribution patterns have changed. In the case of domestic agricultural distribution, demand and supply are unstable since the sales market is excessively concentrated in the designated wholesale market. Besides sales must go through multiple stages of distribution leading to problems in freshness and stability of agricultural products and downward pressure on profit margins for producers. To solve the above mentioned issues, we propose a cloud service convergence direct deal distribution platform based on asynchronous-driven Node.js. The proposed platform can facilitate a variety of direct trading functions and also access to visualization information related to agricultural products, which may increase user confidence at an intermediary-free direct transactions platform. First, we describe the requirements of intermediary-free direct transactions of agricultural products and transaction entities. Next the database structure and transaction functions are designed and then implemented according to those requirements. Finally, an API based cloud convergence service structure is designed to provide the analyzed information to ensure a trustworthy system.

• 무역상무연구
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• 제37권
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• pp.161-185
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• 2008

In 2006, the share of fisheries distribution in Busan amounted to 1.9 million ton, which was 41 percent of the whole country. In details, coastal fishery 334 thousand ton(14% of the whole country), deep sea fishery 452 thousand ton(82%), import fishery 964 thousand ton(70%), export fishery 157 thousand ton(43%) were distributed in Busan region, respectively. According to distribution share, import(50%), deep sea fishery(24%), coastal fishery(18%), export(8%) are main category of fisheries distribution in Busan. After the institutional changes in 1997, that is, from monopoly to the competitive systems are implemented, the share of sales volume through a home trust market decreased gradually since 2000. Especially, the share of direct sales in farming fisheries sector amounted to 73.8 percent of total production volume, 80.7 percent of production value in 2005. Furthermore, the share of fisheries sale through e-commerce is increasing owing to the growth of IT and competitive price of its products. and the sale share of large discount store is also on the 10% more increase. Hereafter these structure changes of fisheries distribution in Busan will be more intensified. Therefore, after reflecting the change in distribution policy of Busan Fisheries, the directions of distribution policy should be established, as follows. $\cdot$ Distribution policy to prepare for increasing of non-trust market sales $\cdot$ Fisheries distribution policy to prepare for increasing of direct transaction like e-commerce $\cdot$ Distribution policy to prepare for increasing of sales ratio in large discount store $\cdot$ Distribution policy for making up sound purchasing circumstance of Fisheries $\cdot$ Distribution policy for reducing the fisheries distribution cost $\cdot$ Distribution policy to prepare for increasing of direct carrying the deep sea fisheries and import fisheries to Seoul and $Inch'{\breve{o}}n$ section $\cdot$ Distribution policy for implementing the information system for managing fisheries transaction $\cdot$ Distribution policy for advancing the export & import management of fisheries $\cdot$ Distribution policy for establishing transaction principle reflecting the peculiarity in fishery distribution(to enacting independent fishery law)

• 복식문화연구
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• 제15권3호
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• pp.472-482
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• 2007

This study is designed to examine differences in the well known relationship between risk perception and purchase intention when shopping fashion products Online. In addition, the role of attitude in the process was investigated. 155 Korean college students and 165 U.S. college students participated in the study. Structural equation modeling with risk factors(product delivery, transaction, service) as antecedents, purchase intention as the consequence, and attitude as the mediating variable were analyzed. Results indicated that, for Korean respondents, product delivery risk and transaction risk had significant indirect effect on purchase intention through attitude. Service risk had significant direct effect. For U.S. respondents, product delivery risk had both direct and indirect effect on purchase intention whereas transaction risk had only indirect effect. Service risk did not have significant influence on purchase intention.

• 산업경영시스템학회지
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• 제26권1호
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• pp.30-39
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• 2003

This paper presents the business model and system functionalities of a B2B e-marketplace solution that not only can overcome some problems of the public e-marketplace, but also can be applicable to both public and private types of e-marketplaces. This solution is different from the most of the public e-marketplace solutions that their main sources of revenue are transaction commissions or transaction fees through the third-party intermediation. Instead, this solution provides an ASP (Application Service Provider) functionality for direct, disintermediated purchasing and sales-related transactions between suppliers and buyers. With this functionality, suppliers and buyers electronically commerce with each other without the disclosure of their transactions as well as transaction commissions.

• 디지털융복합연구
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• 제12권4호
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• pp.133-143
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• 2014

본 연구는 거래비용요소가 경영성과에 미치는 영향을 검증한 것이다. 연구결과, 첫째, 불확실성은 재무적 성과와 비재무적성과에 직접적으로 영향을 미치는 것으로 나타났지만, 자산특유성과 기회주의는 경영성과에 직접적인 영향이 없는 것으로 분석되었다. 둘째, 협력관계 지속요인에 직접적으로 영향을 미치는 변수는 자산특유성과 불확실성으로 나타났으나. 기회주의는 직접적인 영향이 없는 것으로 나타났다. 셋째, 관계만족도에 직접적으로 영향을 미치는 변수는 자산특유성과 기회주의로 나타났으며, 불확실성과의 관계는 없는 것으로 분석됐다. 넷째, 협력관계 지속요인과 관계만족도는 재무적 성과와 비재무성과에 각각 직접적으로 영향을 미치는 것으로 나타났다. 요약하면, 거래비용요소가 협력관계 지속요인과 관계만족도라는 매개변수를 통하여 경영성과에 영향을 미치고 있음을 발견하였다.

• 산업경영시스템학회지
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• 제21권48호
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• pp.263-268
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• 1998

An efficient agricultural marketing system is very important to producers and consumers to keep the reasonable prices. In these days, the main policy for the efficient agricultural marketing system is to enlarge the direct transaction market. But it is not easy to enlarge the direct transaction market in a few years. This paper proposes a new efficient agricultural marketing system that gives a similar effect with the direct market. The proposed system is mainly composed of three associations; producers', consumers' and retailers'association, and the function of the system is devided into material affairs and commercial affairs. The structure of the system also can be simplified as two to three steps. So the system can reduce the cost of logistics and keep the reasonable prices for both producers and consumers.