• 유통과학연구
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• 제12권8호
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• pp.83-90
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• 2014

Purpose - Increasing sales of PB rice products can hinder the growth of domestic brands of rice, notwithstanding that the government is promoting domestic brands of rice. This analysis evaluated the influencing relationship among the variables of PB image, product credibility, and purchase intention of consumers who have never bought PB rice, to know the factors influencing consumers' decisions to purchase PB products. Research design, data, and methodology - PB products' brand image was analyzed as the factor that has a direct effect on purchase intention. The mediation effect of credibility on PB products is also analyzed, in terms of influencing the relationship between PB products' brand image and purchase intention. The analysis is performed on consumers that have not purchased a PB product and consumers who have purchased PB products from major distributors. Data is collected through questionnaires, from 389 of responders, and the AMOS 19.0 statistics package is used as a statistical tool. Results - It is proven that brand image has direct effects on the credibility of the product, and the credibility of product has a direct effect on purchase intention. However, it is revealed that brand image does not directly affect purchase intention, but that brand image indirectly affects it through the credibility of the product. Although the customers' recognition about PB image is low, the result shows that PB products' external attributes have effects on customers' purchase intention relating to the PB product. Therefore, it is important to establish the credibility of the PB product more than other products in terms of marketing. Conclusions - The following are the implications of the study. First, in a rice brand promotion, the credibility of the product should be ensured by a uniform brand image. To ensure the credibility of a product, the RPC brand and other brands should be unified, and the unified brand image should be applied to every product. Second, the package must possess a design as well as contents that could build consumers' perception of product credibility. Products' external attributes contribute to their credibility, which leads the consumers to purchase the products, including those consumers who have never bought PB rice products. Therefore, the products' credibility and sales can be reinforced by applying information about consumers' considerations when buying the PB rice product in different colors, font sizes, and packaging designs. This study is meaningful in two ways. First, it seeks to identify an NB revitalization strategy by exploring the purchasing behavior of customers who have no experience in buying PB rice products. Second, the results of previous studies about general brands are considered and applied in this study in order to investigate the influencing relationship among different factors of PB products. However, this study is a consumer awareness investigation; therefore, its results only have limited meaning to the relationship between brand image and purchase intention.

• 대한수학회지
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• 제50권4호
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• pp.813-828
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• 2013

It is known that generalized free products of finitely generated nilpotent groups are conjugacy separable when the amalgamated subgroups are cyclic or central in both factor groups. However, those generalized free products may not be conjugacy separable when the amalgamated subgroup is a direct product of two infinite cycles. In this paper we show that generalized free products of finitely generated nilpotent groups are conjugacy separable when the amalgamated subgroup is ${\langle}h{\rangle}{\times}D$, where D is in the center of both factors.

• 아태비즈니스연구
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• 제14권4호
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• pp.151-161
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• 2023

Purpose - In this study, we examine the factors related to the asset allocation decisions of individual investors who 1) directly invest in stocks or bonds, 2) indirectly invest in various fund products (excluding CMA and MMF), and 3) invest in both products. Design/methodology/approach - We collect a sample of 3,000 individual investors and investigate the factors influencing investment behavior, especially the diversification tendency in asset allocation, with the "Investor Behavior Survey" that is conducted jointly by the Korea Financial Investment Association and the Korea Gallup Research Institute in 2011 and 2012. Findings - Our regression analyses estimate the marginal effects of various factors such as the amount of total financial assets, monthly income, occupation, age, and gender. The results reveal that male investors with manual labor occupations were less inclined to diversify their investments compared to female investors in office jobs. Additionally, higher monthly income is associated with a greater inclination toward diversification. Therefore, if a positive relationship exists between income and educational level, we may suggest that higher educational levels lead to a greater tendency for diversification. Research implications or Originality - Interestingly, investors who engage in direct investments tend to exhibit a weaker diversification tendency as the amount of their direct investment increases. On the other hand, investors who engage in both direct and indirect investments show a weaker diversification tendency as the amount of total financial assets increases. This suggests that the investment style of investors is closely related to their diversification behavior.

• 한국빅데이터학회지
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• 제5권1호
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• pp.41-54
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• 2020

최근 인터넷 채널의 확장, 금융 기술과 정보통신기술이 발달하면서 해외직접구매가 확대되었다. 해외직접구매는 비교적 저렴한 가격의 제품과 국내에서 구하기 힘든 제품을 제공함으로써 소비자에게 가격, 희소성 면에서 유리한 위치를 선점하고 있지만, 아무래도 국내에서 구매하는 것보다 배송, 제품, A/S·환불 면에서 소비자 불만족이 발생할 확률이 높다. 따라서 본 연구에서는 해외직접구매 활성화에 따른 소비자 불만족을 분석하고 해외직접구매 문제점의 개선 방안을 연구하였다. 연구 방법으로 한국소비자원, 관세청, 한국무역협회에서 여러 통계자료를 수집했고, 탐색적 자료 분석 기법(EDA)을 활용해 분석하였다. 분석 결과 소비자는 해외직접구매 관련 정보에 대해 잘 알지 못한다는 것과 구매 유형에 따라 소비자 불만 유형이나 정도가 달라짐을 확인하였다. 따라서 본 연구는 EDA를 활용하여 해외직접구매의 전체적인 현황과 소비자 불만족을 파악하고 이에 따른 해외직접구매의 개선 방안을 제시함으로써 해외직접구매의 활성화 방향을 제시하는데 시사점이 있다.

• 한국항만경제학회지
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• 제22권1호
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• pp.105-124
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• 2006

We, in this paper, suggest the Yeosu internationalization strategy for holding the 2012 World EXPO in Yeosu successfully, First of all, we analyze some problems that hinder the internationalization of Yeosu. Our analysis, also, provides several strategic solutions to those problems by foreign direct investment, international trade, hub port development, and international tourism. first strategy is to create a more favorable business environment for foreign investors. Foreign direct investment is the most effective way to internationalize the specific district. Second strategy is to expand the export of small and medium-sized firms in Yeosu. Especially, local firms with agricultural/fishery products have to develop various new products and introduce the effective international marketing strategy. Final strategy is to develop the hub port in Yeosu and the new tourist resources to attract foreign tourists.

• 대한가정학회지
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• 제36권5호
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• pp.29-46
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• 1998

This study investigates how the consumers utilize the elements of information search and how consumers are satisfied with them. For this study, drives who have bought their own cars in two years were chosen for subjects of investigation. And samples were interviewed with an organized questionaire from July 8 to July 27, 1996. 300 samples were used for the final analysis. The major results from this study are as follows. 1) In general information search, consumers get a great deal of information from a talk their friends, neighbors, or colleagues, and they obtain information from an experienced person or a professional. In using sources of information search, they made the best use of their experiences, which is the sources of internal information, and for the second, they used advertising and the explanation of a salesman. In using the contents of information search, they made the best use of information about the merits and demerits in each attribute. In using the method of information search, the mixed search 1 method was used the most, and the attribute search method was used. 2) The casual relationship between the general satisfaction for the products and the relative variable was investigated. An age, the time pressure, the information of the products had a direct and indirect influence on the general for the products. The perceived risk, the number of inquiring activity, a shop and the buying method had a direct influence on the general for the products. An indirect influence was showed in the general satisfaction for the products through the medium of inquiring activity, a shop, and buying method.

• The Journal of Asian Finance, Economics and Business
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• 제1권4호
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• pp.15-21
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• 2014

The main purpose of the research is to suggest a new business model of direct distribution of organic agricultural products cultivated in suburban area. To secure competitiveness, logistics cost reduction is important through direct transaction of organic agricultural products cultivated on suburban area. The research addresses food safety, farmers' income and unemployment issues with Eco-M business model. The research methods include investigation on the followings: current domestic agriculture; related problems on the existing literature reviews; the current status of suburban agriculture; specialty store of eco-friendly agricultural products. Eco-M business model can solve various problems of suburban agriculture supply system, challenges of organic farming specialty stores, unemployment issues, and difficulties of processing verticalization. Future research should include followings. First, there should be comparative analysis between businesses of environment-friendly specialty stores through suburban agriculture and producer's agriculture connected with organic farming market. Second, it is required to develop strategy of environment-friendly specialty stores. Finally, analysis of the potential of Sextic industries is necessary throughout production-process-service process.

• 한국세라믹학회지
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• 제28권10호
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• pp.757-766
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• 1991

These powder properties were investigated and prepared of ultrafine Mn-Zn ferrite powder by Direct-wet process from variation of oxidation condition. H2O2 oxidation the products were ultrafine spherical particles of about 400${\AA}$ in diameter and superparamagnetics. H2O2 and Air oxidation, Coexistance ultrafine spherical particles of about 400${\AA}$ and cubic particles of about 1000${\AA}$. The products were constructed of superparamagnetic and ferromagnetic particles, and Magnetization were about 30 emu/g. Air Oxidation, Above 6 hr Air 120 ι/hr and 4 hr of Air 180 ι/hr were uniform cubic particles of above 1000${\AA}$. The products were ferromagnetic particles and Magnetization of above 45 emu/g.

• 한국공작기계학회논문집
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• 제15권6호
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• pp.127-133
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• 2006

Rapid prototyping technologies have been widely used to reduce the development cost of new products. Manufacturing industries are nowadays characterized by the flexibility and complexity of products. This to due to the rapid development of manufacturing technology and diverse needs of customers. In this paper, the best homing out and casting condition for getting casting product of resin pattern(photopolymer) have been examined experimentally. In generally, the burning out and casting conditions have effect on the casting products. Using the direct casting. we directly Producted the Jewelry. And in this paper, we used only gypsum. Many study of casting for resin have been used to dental investment. A dental investment is good for resin casting. but dental investment is too hard and not useful on the jewelry casting. Therefore we need to find the way of resin casting by gypsum.

• 대한수학회지
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• 제41권1호
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• pp.39-50
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• 2004

In [25] Taskinen shows that if $\{E_n\}_n\;and\;\{F_n\}_n$ are two sequences of Frechet spaces such that ($E_m,\;F_n$) has the BB-property for all m and n then (${\Pi}_m\;E_m,\;{\Pi}_n\;F_n$) also has the ΒΒ-property. Here we investigate when this result extends to (i) arbitrary products of Frechet spaces, (ii) countable products of DFN spaces, (iii) countable direct sums of Frechet nuclear spaces. We also look at topologies properties of ($H(U),\;\tau$) for U balanced open in a product of Frechet spaces and $\tau\;=\;{\tau}_o,\;{\tau}_{\omega}\;or\;{\tau}_{\delta}$.