• Journal of Korean society of Dental Hygiene
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• v.6 no.1
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• pp.1-12
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• 2006

The purpose of this study was to examine what factors determined the image of dental hygienists. The subjects in this study were 396 patients and caregivers who visited 14 dental institutes in Seoul and Gyeonggi province. After a survey was conducted, the following findings were given: 1. As for what factors had a decisive impact on the image of dental hygienists, friendliness(4.53) ranked first. 2. The image of dental hygienists was decided by five different kinds of factors, which included institutional, subjective, work-related, formal and media factors. Those factors made a 57.827% prediction of the image of dental hygienists. 3. The relationship of their general characteristics to the decisive factors of dental hygienist image was as follows: 1) By age(pE0.01), marital status(pE0.01), education(pE0.01), occupation(pE0.001), were under the significantly different influence of the formal factor(pE0.01). 2) As to the type of dental institutes they visited, the subjective factor exercised a significantly different influence on the groups(pE0.01). 3) Regarding the frequency of visiting dental institutes, the institutional and work-related factors had a significantly different impact on the groups(pE0.05). 4) Concerning the experience of the caregivers, the work-related factor exercised a significantly different influence on the groups(pE0.05). 5) As to connections between their general characteristics and the decisive factors of dental hygienist image in different areas, the subjective factor mostly had the strongest impact, and the formal factor was least influential.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.9-20
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• 2012

The purpose of this research is to confirm how the determinant factors for shopping mall selection (proximity, parking facility, benefits, mutual interaction effects, physical environment, surroundings) affect attractiveness (image and appraisal) of the traditional markets and revisit intention and suggest strategic methods for revitalization of the traditional markets. Results of this research are drawn from a survey of customers who visit any of the twenty-two traditional markets in the Seoul area at least twice a week. Moreover, the theory is verified through the structural equation model analysis using the SPSS win 18.0 and AMOS 18 version statistics package. From the determinant factors of visiting traditional markets, parking facility, physical environment, and the surroundings were significant in image attractiveness; benefits, mutual interaction effects, and physical environment showed significant effects on appraisal attractiveness. Additionally, image attractiveness was not significantly influential in retention proneness while appraisal attractiveness was a key factor in deciding whether or not to revisit. Therefore, improvement in image is important but appraisal aspects like product reliability that customers can personally assess, are more essential for revitalization of traditional markets.

• Asia-Pacific Journal of Business
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• v.1 no.2
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• pp.65-81
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• 2010

This paper examines factors like career orientation, social & cultural perception and self-efficacy that influence on entrepreneurial intention of college students, and also comparison of determinant factors of the entrepreneurial intention among Korean and Chinese students. First, in terms of technical competence orientation, security orientation, autonomy orientation, Korean students showed higher than Chinese students, while Korean students showed lower entrepreneurial creativity orientation. In terms of corporate image and entrepreneurial intention, Korean students showed lower than Chinese students. Second, entrepreneurial creativity orientation out of career orientation among Korean and Chinese Students had significant positive effects on entrepreneurial intention, while security orientation had marginally negative effects on entrepreneurial intention. Entrepreneurial self-efficacy and corporate image had the positive effects on entrepreneurial intention together. The Chinese students, however, had the positive effects in network environment for analysis in this study only.

• Journal of the East Asian Society of Dietary Life
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• v.19 no.5
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• pp.803-811
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• 2009

Brand equity has been treated conspicuously since the late 1980s. The purpose of this study was to develop a model brand equity model by examining the structural relationship among dimensions (brand loyalty, perceived quality, brand association/image, brand awareness) of brand equity, to compare differences between local brands and multinational brands. For this study, a total of 540 survey questionnaires were analyzed the results. All results were conducted using the frequency, factor analysis, regression and t-test procedure of the SPSS 12.0 package. The t-test revealed that consumers expose that recognize foreign brand constituents as better than domestic brand constituents. The determinant factors of brand equity were summarized as brand loyalty, perceived quality, brand association/ image, and brand awareness. Among these, four factors had a significant affected on the level of brand equity. Specifically, there was a difference between domestic brand and foreign brands. Among domestic brands the level of brand equity was significantly affected by brand loyalty, brand association/image, and brand awareness. However foreign brands were significantly affected by brand loyalty and perceived quality.

• Journal of Korean Public Health Nursing
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• v.24 no.1
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• pp.29-38
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• 2010

Purpose: To examine the image of nurses as perceived by nursing students and clarify the image determinants. Methods: Subjects were 260 nursing students from a nursing college in Chungcheongbuk-Do. They received and completed a structured questionnaire from March 12 to April 20. 2007. The questionnaire data was analyzed using SPSS Win 12.0. Results: The mean score of the image of nurses was 115.89 of a total 165. According to the subjects' general characteristics, the image of nurses was lower in 2nd and 3rd year nursing students who did not profess a religious affiliation, those without a nurse among their relatives, those who were neutral concerning nursing science, those whose perceived personality was negative, and in those whose perceived adaptability was moderate. The mean score of the image of nurses per item was 3.51 of a total 5, the lowest item of image of nurses was 'Many opportunities for promotion'. The mean score of factors determining the image of nurses was 3.86 of a total 5, the highest one was 'Nurses' expert knowledge'. Conclusion: Intervention to improve the image of nurses by nursing students is prudent.

• Journal of Korean Academy of Nursing Administration
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• v.12 no.1
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• pp.52-62
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• 2006

Purpose: This study was designed to identify the image of nurse and it's determinants among nursing students and non-nursing students. Method: A descriptive correlational research design was used. All 1908 subjects were obtained by convenience sampling from three nursing diploma programs. The data were collected using a self-reporting questionnaire from April 1st to June 30th, 2005. Collected data were analyzed on SPSS Win 12.0. Result: The mean score of 'professional image factor' was higher than any other factors of image of nurse in both nursing students and non-nursing students. The mean score of 'subjective determinant' was higher than any other determinants among nursing students and non-nursing students. The image of nurse and it's determinants of nursing students were significantly higher than those of non-nursing students'. Conclusions: The findings of this study indirectly showed that the practical strategies would be needed in order to promote the image of nurse of the people who were not be related to nursing.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.6
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• pp.616-630
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• 2012

This study examines the impact of consumer knowledge and familiarity with private label brands (PLBs) on perceptions and preferences toward PLBs and patronage intentions; in addition, it examines the incremental effects of a department store image over consumer knowledge and familiarity with perceptions, preferences, and patronage intentions. This study focused on midscale department store PLBs of apparel products and middle age consumers between the ages of 30 and 50 who are the main consumer group of private label brands of apparel products. A structured questionnaire was developed and data were collected from a convenience sample of 257 female consumers between the ages of 35 and 54, living in the Southeastern United States. A factor analysis identified the dimensions of department store image constructs; in addition, a hierarchical regression and multiple regression analyses examined the hypotheses. Consumer knowledge and familiarity with PLBs at department stores is recognized as a major determinant to shape consumer perceptions of and preferences for the PLBs as well as patronage intentions. The present study reveals the significant incremental effect of a store image on consumer preferences, perceptions, and patronage intentions beyond that explained by consumer knowledge and familiarity about PLBs. The study reveals that, among four store image constructs, the store atmosphere and store service factors had significant positive effects on consumer perceptions of PLBs. Store service and atmospheric aspects also affect consumer patronage intentions toward PLBs. The price factor shows a significant and positive influence on the preference consumers have for PLBs, but not on perceptions and patronage intentions. This study has practical implications for department store executives and managers on how to allocate resources in order to increase positive consumer perceptions toward PLBs, preferences over other brands, and patronage intentions of PLBs at a store as well as how to create effective store environments to promote PLBs.

• Smart Structures and Systems
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• v.18 no.3
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• pp.585-599
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• 2016

Steel cables serve as the key structural components in long-span bridges, and the force state of the steel cable is deemed to be one of the most important determinant factors representing the safety condition of bridge structures. The disadvantages of traditional cable force measurement methods have been envisaged and development of an effective alternative is still desired. In the last decade, the vision-based sensing technology has been rapidly developed and broadly applied in the field of structural health monitoring (SHM). With the aid of vision-based multi-point structural displacement measurement method, monitoring of the tensile force of the steel cable can be realized. In this paper, a novel cable force monitoring system integrated with a multi-point pattern matching algorithm is developed. The feasibility and accuracy of the developed vision-based force monitoring system has been validated by conducting the uniaxial tensile tests of steel bars, steel wire ropes, and parallel strand cables on a universal testing machine (UTM) as well as a series of moving loading experiments on a scale arch bridge model. The comparative study of the experimental outcomes indicates that the results obtained by the vision-based system are consistent with those measured by the traditional method for cable force measurement.

• Culinary science and hospitality research
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• v.16 no.4
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• pp.64-75
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• 2010

The aim of the study is to explore how foreigners recognize Korean culture through Korean food and how it influences the perception of Korean restaurants, culture and satisfaction. As a result of analyzing the data, three factors in the Korean culture of restaurants were obtained: style, flavor and affection. With multiple regression analysis, all three hypotheses were supported. Style was the most important contributor to the image of Korean restaurants and culture, followed by affection and flavor. The image of Korean culture has significant influence on satisfaction. Major recommendations of this study can be outlined as follows: First, among style, flavor and affection, style was a major determinant of the image of Korean culture; hence, in order to enhance the image of Korean restaurants and culture, style needs to be emphasized. Second, as the image of Korean culture has significant influence on satisfaction, the images of Korean culture should be well displayed and maintained to boost this satisfaction.

• Korea Journal of Hospital Management
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• v.9 no.3
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• pp.1-17
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• 2004

This study is aimed to assess the general population's attitude toward the continuity of medical care and its related factors. Self administered questionnaire was performed on the 1,120 office workers in the C city, Gang-won province. The questionnaire included the attitude of the continuity of medical institute, the intention of medical service use on a given case, and the variables of the related factors. 58.8% of the total respondents agreed to sustaining treatment without changing medical institutes; on the other hand, 41.2% showed negative attitude. In case that a patient would gain a recommendation of a surgery, hospitalization, or a specific examination, the total respondents' 84.9%, 61.8%, and 50.8% of each recommended situation said that they would visit another doctor and gain a diagnosis. As a result of multiple logistic analysis of determinant factor on continuity, reliability of doctors was statistically significant factor. In order to reduce wastefully used medical resources and offer well-qualified medical service, a system of second opinion among peer group or beforehand agreement could be possibly adopted. In addition, improving the image and reliability of a doctor could be an important factor to make better the behavior of medical service shopping; therefore, an effort to improve the relationship between a doctor and a patient, and restore the reliability of doctors should be paralleled.