• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.691-701
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• 2004

The first purpose of this study was to compare the factors of information searching before purchasing with the factors of information offering after purchasing of the products, which were communication contents about the wedding Hanbok in internet communities. The second purpose was to propose marketing strategies for internet wedding Hanbok marketer. To accomplish the goal, the content analysis method which considered references and opinions of internet community members was used. Two hundred cases from WEDDING CLUB(62,893members), WEDDING GONGBU (18,649members), and WEDDING DOUMI (17,326members) in Daum internet portal site were selected from August 1 to September 21, 2003. The results were as follows: First, the information factors which were considered seriously when consumers purchased wedding Hanbok, were design, the level of sewing, price, store location, cognitive power, service level, and manufacturing time. Second, the consumers considered the price as the most important factor when they searched internet information. Third, the service factor was also considered importantly, and it was recognized important factor so much after purchasing as before purchasing wedding Hanbok. Fourth, the factors such as cognitive power, manufacturing time and store location were seriously considered as the information searching factors before purchasing. It showed higher rate when compared with information offering factors of after purchasing the wedding Hanbok. Fifth, the factor of sewing was considered as lower rate than other factors. It showed similar results before and after purchasing the wedding Hanbok.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.106-114
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• 2006

This research aims to identify the recent changes in construction, design, and technical vocabularies between North and South Korea of the Korean woman's top(Jeogori), which is a main part of her traditional costume(Hanbok). After Korea War, Korea was divided into two countries(the division), and there was little communication between the two until 1972(the interexchange). Thus, this study will compare two time periods: 1953-1972 and 1972 to recent times. Hanbok construction books published in both Koreas are evaluated here to see what similarities and differences existed during these two periods. Women in the North continued to wear their traditional costume(renamed the Chosunot in the North) as daily clothing, but women in the South began saving the Hanbok only for parties and ceremonies. As the North Korean government controlled its peoples dress and continued to make changes, the North kept developing new technical vocabularies, but the South continued to use the same terms fur the Hanbok. From the end of the 1990s, the Chosunot had become more and more similar to the Hanbok in colors, shapes, and materials.

• Journal of Fashion Business
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• v.7 no.5
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• pp.54-65
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• 2003

To accomplish the above goal of this study, I have taken the statistics about wearing behavior and design preference for Saenghwal Hanbok. This is surveyed by 354 women having jobs 20-50years old-in Daegu. The result of the study is summarized as follows. People prefer to put on Saenghwal Hanbok same as the Korea Traditional Dress in the traditional holidays and the active style that they can dress as casual clothes having the Korea Traditional Dress's characteristics as well. Form a viewpoint of appearance, people prefer Jugori have a bit spare width, the length comes near to the waist line, the type of Korean Traditional Dress's sleeve, and the round type that is linked body and sleeve in waist section and length is between knee and the calf of leg.

• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.98-111
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• 2012

The purpose of this study is to examine how the Hanbok is expressed in the ballet performances through the 'La, Chun-hyang', a classic Korean ballet. 'La, Chun-hyang', was performed from 2009 and 2010, but there were some differences in choreography by the director's intention. According to these changes, the methods of expression of ballet objects were changed as well. Therefore, totally different personalities were shown despite the fact that theses were same performances. Every costume objects in dance performances like the ballet can be used to express the story and the characters. Moreover, the object designs of Hanbok portray creativity and originality that simultaneously refers to history. In order for stage costume objects to popularize, the making method and process have to be developed like the objects of the Hanbok that signified historicity.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.125-136
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• 2018

This study classified and analyzed the assignments for the Hanbok skill contests between 1998 and 2017 so that the Korean hanbok can be properly passed down. this study proposes a variety of useful values for the Hanbok culture industry by providing basic data on various Hanbok making techniques to the Hanbok artisan. The results of the analysis of 39 assignments for the Hanbok skill contest are as follows. Firstly, The 20 assignments presented in the Local Skills Competitions consisted of 13 tasks (65%) in formal wear and 7 tasks (35%) in casual wear. Formal wear is mainly comprised of men's and children's wear (85.7%). There are Pungcha Baji, Sagusam, Kkachi Durumagi, Jeonbok & Bokgeon, Durumagi, and others on the formal wear of men'schildren's wear. In casual wear, 66.7% of women's wear such as scarves, skirts, jeogori, Hwejang Jeogori & chima were on the list of assignments. Secondly, All of the 19 assignments presented in the National Skills Competitions were in adult suits. Thirteen tasks (68.4%) were in formal wear and 6 tasks (31.6%) were in casual wear. Nine out of the 13 formal wear tasks (69.2%) were men's clothes. In 6 assignments of the casual wear, men's and women's clothes were presented three times each. Formal wear that had many assignments was the men's Chulik, which was presented three times in 2006, 2008 and 2016. Thirdly, Eighteen (90%) of the 20 assignments presented at the Local Skills Competitions were for lined clothes, and the remaining 2 (10%) were for unlined clothes. Eleven tasks (57.9%) out of the 19 assignments presented in the National Skills Competitions were for lined clothes, and 8 tasks (42.1%) were for unlined clothes.

• Fashion & Textile Research Journal
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• v.16 no.6
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• pp.927-934
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• 2014

Today Hanbok, the symbol of our nation's culture, has been preserved as cultural heritage despite natural and social environmental changes over years. This study is analyzing Hanbok which were taken in the National Skills Competition from 2000 to 2013; it presents our traditional stitching methods and clarifies the pride the Hanbok artisans have as inheriting the traditional heritage. Therefore this paper contributes to continuous and proper development of the culture of Hanbok and being loved by many people. The assignments about Hanbok featured in the National Skills Competition were categorized by national and local competition, time required to produce assignments, required amount of fabric, type of stitching, unlined and lined clothes depending on the type of assignment; according to the classification, methods for sewing were analyzed in detail. First, the national tournament presented 12 kinds of sewing techniques; especially hand-sewn stitching method appeared in common. Second, the unlined and lined clothes depending on the type of assignments had applied different sewing methods; double-stitching, flat fell seam, french seam, roll over sewing, blind stitch, right angle blind stitch, decorative saddle stitching, darning, etc. were used. Sewing methods in the 21st century has not changed over the years; the shape of clothes was changed upon trends. Sewing became easier than before by the invention of sewing machine, we should carry on our traditional sewing techniques. Through this analysis on sewing methods of the National Skills Competition, I hope to support competition participants for studying Hanbok and indicate proper sewing techniques.

• The Research Journal of the Costume Culture
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• v.29 no.3
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• pp.328-345
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• 2021

The aim of this study is to investigate morphological characteristics of Hanbok images in children's books and propose a direction for the modernization and globalization of traditional culture. This study examines 43 children's books by contemporary foreign illustrators that contain Hanbok illustrations and analyzes them from postcolonial perspective. The results include the following three attributes: first, the transformation of clothing structure and donning method that confuse fundamentals of Korean costume; second, the Westernization of silhouette drawing with tailored garments analogous to Western dress; and third, extension to East Asian dress that represents Hanbok mixed with Chinese or Japanese costume and use what is considered to be the East Asian patterns instead of Korean traditional ones. These attributes are based on Eurocentrism, which expresses and interprets the East from the Western view point with continuously distorted image of the East. Korean illustrators also painted Hanbok incorrectly, which could influence foreign illustrators. Nevertheless, traditional dress illustrated in various ways has artistic value and has a popular global impression. Further, it enables children to experience either own or other cultures through dress illustrations. Thus, the outsider requires an in-depth understanding of other cultures, while the insider needs a critical perception of their own culture as described by others while revisiting the original resources. Furthermore, we suggest follow-up research on Hanbok for subsequent generations; publishing translated books on various topics, producing and disseminating a primer for diverse readers, and essentially receiving counsel from experts.

• Journal of the Korean Society of Costume
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• v.45
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• pp.71-84
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• 1999

This study was to identify the dimensions of consumer's purchasing motives and purchasing delay reasons toward casual hanbok. Other objective was to examine relationship between these variables and future purchasing intention. Th 22 purchasing motive questions and 19 purchasing delay reasons were selected through the result of self-questionnaire analysis. 302 purchaser and 297 consumers who delay for particular reasons in Pusan responsed to the second questionnaire of purchasing motives and purchasing delay reasons toward casual Hanbok. The results as follows: 1. For factor analysis 22 purchasing motive questions were subjected to the principle component analysis with orthogonal rotation after extraction of 6 major factors. Six dimensions are consciousness of nation goodness of design conformity with fashion charming apperance relaxation fo body and mind nation goodness of design conformity with fashion charming appearance relaxation of body and mind and pursuit of individuality. These factors explained 62.0% of total variables. 2. Consumer's purchasing motives such as consciousness of nation goodness of design charming appearance and relaxation of body and mind has predicting power to the re-purchasing intention of casual hanbok 3. For factor analysis 19 delay reason question were subjected to the principle component analysis with orthogonal rotation after extraction of 5 major factors. Five dimensions are non-fitness for occasion and body shape unsatisfaction with design unsatisfaction with price need of information search for better product and preference for traditional hangok. These factors explained 60.4% of total variables. 4. Delay reasons of unsatisfaction with design and price were positively related to the future purchasing intention. This delay reason is caused by forces external to the consumer and the consumer has engaged in information search. This result explained this type of consumer has the strong future purchasing intention.

• Journal of Fashion Business
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• v.24 no.5
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• pp.21-34
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• 2020

The purpose of this study was to develop a new Korean fashion design using forced-relationship techniques and the traditional hanbok Korean dress and Korean traditional images as the source of the ideas. The research methods consisted of literature research and design production. In the literature research for the hanbok composition and design elements, the concept and type of forced-relationship techniques were studied. The design development process was as follows. First, 'Developing a Korean fashion design' was set as the design theme. Second, the composition and design elements of hanbok and Korean motifs, which consist of Korean images were set as fixed elements of the forced-relationship technique. Third, among the various trends in keywords, 'punk' belonging to a subculture, was set as an arbitrary element of the forced-relationship technique. Fourth, the punk fashion design elements and items were listed. Fifth, a rough sketch was performed by selectively combining fixed and arbitrary elements. Sixth, a design evaluation process was conducted to select the designs out of 52 design sketches that fit the purpose of the study. Seventh, a total of six designs were selected after making design modifications. Through this, a total of six works of women's clothing was designed, made, and presented. This study offers the possibility of developing new Korean fashion design images, and a chance to share designs based on different cultural elements in the global market.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.793-799
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• 2015

Hanboks have evolved throughout time; for example, the curved Barae has changed into a more modern and sophisticated straight one. The development of staining techniques has increased color selections with more luxurious designs. I suggested a design of Dolbok that considers functionality, practicality and economic feasibility through a comparison of past and present designs. I suggested a fusion Hanbok based on a traditional Dolbok for baby boys and girls. An abundance of cheap resources has decreased the tradition of hand down clothes; therefore, I created functional and economic methods to adjust a Hanbok for kids to wear a long time. First, I made it possible to adjust the length of a skirt by a slip stitch (or catch) stitch with a Seurandan (ornate lower band) and placed the button on shoulder part of the skirt for baby girls. The width of skirt is designed for a 4 year old instead of 1 year old to adjust the size and compensate for growing kids; however, the clothes still look stylish despite the overlapped area. Second, I made a baby boy's vest with a belt that follows traditional methods that were comfortable for width variation. Third, I made Geodeulji (sleeve-ends trimmed with wide bias) that enabled long or short sleeves. Geodeulji made with a variety of fabric colors will enhance the decorative effect. Fourth, I made the width of clothes adjustable by putting Korum (tie) ON Jeogori for baby boys and girls. There are many studies on Hanboks but few reports on modern Dolbok. I believe that designers should further study fusion Hanboks within framework of traditional Hanbok designs to increase comfort and appeal.