• Title/Summary/Keyword: demand survey

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A Study on the Evaluation Method about Marketability of Product Design (제품디자인의 시장성 평가방법 연구)

  • 이문기
    • Archives of design research
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    • v.14 no.1
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    • pp.93-101
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    • 2001
  • This study suggested how to apply it decision-making of product development rapidly by design evaluation process to objectify and the result to quantify with viewpoint of design evaluation sets to marketability. Coverage of this method limited to the evaluation stage of design concept. The procedure of study, first of all, referred to some type of design evaluation method and their feature. And next, referred to some kinds of demand forecasting for marketing. Above an, this study focused on the method of demand forecasting by buying intentions surveys proper to the marketability evaluation of new product design. On a case study, I had investigated preference survey and buying intentions surveys about the design proposal of "language master audio". I selected the best design proposal through the conjoint analysis and also investigated demand forecasting. First, on the basis of buying intentions surveys, choose population and had produced buying demand, awareness demand, potential demand. I could estimate some profit to take out expense and cost from the buying demand. This estimated profit is marketability judgement data of product design at the design concept stage and can be utilized to measurable data for decision-making of product development. Through the case study, this method could forecast a target demand, and even if it is some difference between real sales volume, but the case study could verified that this method is effective to the evaluation of marketability in case of completely new product got on the typical category and the product category could be set up the population clearly.

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Demand Forecasting for B2B Electronic Products : The Case of Personal Computer Market (B2B 전자제품 수요예측 모형 : PC시장 사례)

  • Moon, Jeongwoong;Chang, Namsik;Cho, Wooje
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.185-197
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    • 2015
  • As the uncertainty of demand in B2B electronics market has increased, firms need a strong method to estimate the market demand. An accurate prediction on the market demand is crucial for a firm not to overproduce or underproduce its goods, which would influence the performance of the firm. However, it is complicated to estimate the demand in a B2B market, particularly for the private sector, because firms are very diverse in terms of size, industry, and types of business. This study proposes both qualitative and quantitative demand forecasting approaches for B2B PC products. Four different measures for predicting PC products in B2B market with consideration of the different PC uses-personal work, common work, promotion, and welfare-are developed as the qualitative model's input variables. These measures are verified by survey data collected from experts in 139 firms, and can be applied when individual firms estimate the demand of PC goods in a B2B market. As the quantitative approach, the multiple regression model is proposed and it includes variables of region, type of industry, and size of the firm. The regression model can be applied when the aggregated demand for overall domestic PC market needs to be estimated.

A Study on the Transportation Demand Management Policy Using AHP Analysis - Domestic and Foreign Policy Comparison of Importantance Measurement - (AHP 분석을 이용한 교통수요관리 정책에 관한 연구 - 국내외의 정책 비교 및 중요도 측정 -)

  • Kim, Ki Hyung;Lee, Joo Hyung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.35 no.4
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    • pp.907-920
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    • 2015
  • By increase owning vehicle, infrastructure that accept vehicle is very poor on present that People's commuting is rapidly change to vehicle-use-form in metropolitan area. Although Transportation demand management is enforced, traffic is heavy but studies lake in internal and external. This study select Transportation demand management that enforce in internal and external and do a survey. Based on this survey, conduct AHP (Analytic Hierarchy Process) analvsis, Transportation demand management that enforce internal and external compare, decide superiority and understand every particular items' importance and satisfaction that users think. Also based on importance that collect by AHP analysis compare Transportation demand management character. Finally figure that grasped by this study, analysis present, found future TDM course and applicate future transportation improvement.

Low-Income Households' Financial Problems and Demand for Financial Counseling (저소득층가계의 재무문제와 재무상담 수요에 관한 연구)

  • Kim, Sung-Sook
    • Journal of Family Resource Management and Policy Review
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    • v.15 no.2
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    • pp.147-171
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    • 2011
  • The purpose of this study was to examine low-income households' financial problems and the demand for financial counseling. For these purposes, a survey of 500 low-income households was conducted by an on-line survey company. The results were as follows. First, four types of low-income households classified by income and job criteria were: the not-working poorest (16.2%), the working poor (27.0%), the not-working low-income (13.8%), and the working low-income (43.4%). Also, seven areas of financial problems were found through factor analysis. They included difficulty of survival, insufficient funds for special expenditures, defaults on financial obligation, decrease of income, increase of debts, emotional anguish, and difficulty in meeting living expenditures. 61.6% of respondents requested financial counseling, and 44.5% of them preferred internet counseling to counseling by phone or in-person, while 49.5% desired access to public counseling organizations. The five types of financial counseling content for low-income households that were found through factor analysis were financial planning, credit management, asset management/investment, public support, and use of credit cards. The low-income householders demanded financial planning counseling and pubic support counseling more than the other types of financial counseling. Logistic regression analysis revealed that the demand for financial counseling participation was significantly influenced by age and income. The demand for financial counseling content was age, income, and types of financial problems. Therefore, general financial counseling programs for low-income households should be expanded. Furthermore, those counseling programs can be useful if they not only include credit management but also financial planning, economic support information and savings.

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A Study on the Power Demand using Program Control Method in Office Building (프로그램제어방식을 이용한 건물 전력수요 관리기법)

  • Choi, Do-Hyuk;Kim, Se-Dong;Ryu, Seung-Ki;Song, Eon-Bin
    • Proceedings of the KIEE Conference
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    • 1994.07a
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    • pp.106-109
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    • 1994
  • The object of this study is to propose the simplified power demand control system which is appliable to existing buildings or new buildings. Through the technical survey and power demand analysis in office buildings, the electric facilities which can be controlled are selected. Power demand control program can be controlled the electric facilities in order, and displayed the facility operation state. The proposed power demand control system is cost-effective and flexibly adoptable in system upgrade or retrofit.

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A Study on Industry and Learner's Demand-Based Curriculum Development on Nursing Education : A Case of P University (산업체 및 학습자 수요 간호 교육과정 개발에 관한 연구 : P 대학의 사례)

  • Shin, Hwa-Jin
    • Journal of Korean Clinical Health Science
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    • v.4 no.4
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    • pp.769-781
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    • 2016
  • Purpose. The purpose of this paper was to analyze the educational needs of industry which will hire learner and to develop curriculum to meet the demand. Methods. This study was a descriptive research based on survey results. In each questionnaire, the number of responses and ratios were measured to determine the priorities of the questionnaire items and the education demand was evaluated based on these priorities. Results. The core competency keywords for nurses in industry are knowledge, technology, and communication. In the industry needs for curriculum development, the importance of education to be strengthened for nurse training was found to be core basic nursing skills, nursing process application ability, communication ability, creative nursing problem solving ability, personality and foreign language ability. Conclusion. This study has laid the groundwork for the development of competency based curriculum based on environmental factors and reducing the problems of mis - matching between industry and education.

Estimation of Potential Demand for Dairy Processing Experience Tourism in Mongolia (몽골 유가공 체험관광 잠재수요 추정)

  • Sodnomragchaa, Lkhagvajav;Kim, Se-Hyuk;Kim, Tae-Kyun;Choi, Se-Hyun
    • Korean Journal of Organic Agriculture
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    • v.31 no.4
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    • pp.343-355
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    • 2023
  • Dairy processing experience tourism, that combines production, processing, and services, can be a good alternative to increase added value in Mongolian livestock industry. In addition, in order to successfully pursue this, it is necessary to first identify consumers' potential demand for the experience tourism and the factors affecting demand. Accordingly, this study estimated consumers' potential demand for dairy processing experience tourism using data from 758 people obtained through an online survey targeting Ulaanbaatar residents. As a result of the estimation, it was found that the variables that affect potential demand are the experience fees, average monthly household income, gender, age, arol consumption, and education level. The potential demand for dairy processing experience tourism was measured by multiplying the population of Ulaanbaatar by the estimated probability of accepting the experience tourism, and the total revenue was maximum at 32.303 million Tuk when the experience fee was 50,000 Tuk. The implications based on the analysis results are that, in order to promote participation in the experience tourism, it is necessary to promote it primarily to people with high average monthly household income, high level of education, younger age groups, and male. It can be said that preference is high and sufficient potential demand exists, but it is suggested that appropriate setting of experience fees is important.

Alternative Labor Shortage Statistical Measures for Small and Medium Enterprises in Korea (한국의 중소 제조업체 노동력 부족의 개념과 측정)

  • Seol Dong-Hoon
    • Korea journal of population studies
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    • v.27 no.1
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    • pp.121-146
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    • 2004
  • Despite the fact that there are about 435,000 unemployed youth out there in 2003, small and medium manufacturing companies experience a shortage of labor in South Korea. Korean government has released the statistical data on labor shortage as well as unemployment. However, there is an inconsistency in the labor shortage statistics of the small and medium business sector released by two different government bodies: the Labor Demand Survey by the Ministry of Labor (MOL), and the Manpower Survey for the Small and Medium Business by the Small and Medium Business Administration (SMBA). This paper analyzes causes of the differences the conceptualization and measurement of labor shortage and the data collecting methods. This paper also suggests alternative statistical indicators to overcome the confusion.

Estimation of Freight Trip Generation Rates based on Commodity Flow Survey in Korea

  • Park, Minchoul;Sung, Hongmo;Chung, Sungbong
    • International Journal of Railway
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    • v.5 no.4
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    • pp.139-143
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    • 2012
  • In Korea, almost 700 industrial parks are under operation. Generally, industrial parks consist of national industrial parks and local industrial parks which are managed by a central government and by local governments respectively. The developing countries such as Korea, China and Vietnam etc. have constructed many industrial parks, which result in the change of land use pattern and also affect future trip demands. Therefore, in estimating traffic demands, it is very important to consider the industrial park development. This study aims to improve the methodology in estimating a freight trip generation rate with the data based on a nationwide commodity freight survey. The result showed that it is desirable to apply freight trip generation rate by the industry sector in estimating freight trip generations and using the production area of firm as an indicator. Specially, the reliability of the rates through a survey could be made sure because a sample rate based on firms in industrial parks was over 25% and the response rate was over 67%. The sample rate and response rate are very superior as compared to surveys conducted in many other countries. Because industrial parks have significant effects on forecasting transportation demand in pre-feasibility studies of transport and logistics projects, it is expected that the accuracy of freight trip demands would be improved through the results of this study.

Study on Demand Estimation of Agricultural Machinery by Using Logistic Curve Function and Markov Chain Model (로지스틱함수법 및 Markov 전이모형법을 이용한 농업기계의 수요예측에 관한 연구)

  • Yun Y. D.
    • Journal of Biosystems Engineering
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    • v.29 no.5 s.106
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    • pp.441-450
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    • 2004
  • This study was performed to estimate mid and long term demands of a tractor, a rice transplanter, a combine and a grain dryer by using logistic curve function and Markov chain model. Field survey was done to decide some parameters far logistic curve function and Markov chain model. Ceiling values of tractor and combine fer logistic curve function analysis were 209,280 and 85,607 respectively. Based on logistic curve function analysis, total number of tractors increased slightly during the period analysed. New demand for combine was found to be zero. Markov chain analysis was carried out with 2 scenarios. With the scenario 1(rice price $10\%$ down and current supporting policy by government), new demand for tractor was decreased gradually up to 700 unit in the year 2012. For combine, new demand was zero. Regardless of scenarios, the replacement demand was increased slightly after 2003. After then, the replacement demand is decreased after the certain time. Two analysis of logistic owe function and Markov chain model showed the similar trend in increase and decrease for total number of tractors and combines. However, the difference in numbers of tractors and combines between the results from 2 analysis got bigger as the time passed.