• Title/Summary/Keyword: demand creation strategy

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A Study on the Development Plan of Aerospace Industry and the Activation of Digital Aerospace Industry - Focused on the Gimpo Area - (항공산업발전계획과 디지털항공산업의 활성화에 관한 연구 - 김포지역을 중심으로 -)

  • Cho, Jeong-Hwan;Yoon, Kyung-Bae
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.59-67
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    • 2011
  • The World aerospace industry grows consistently with the development digital technology. We study the activation of the digital aerospace industry based on avionics system, with respect to demand, system and industrial structure in the gimpo area. The strategy is made for aerospace industry to be a growth driver and then we suggest some projects to carry out it. Those are lasting creation of aerospace demand, possession of core part material and competitive digital technology, construction infrastructure for activation of system operation, improvement of administrative assistance system and finally strengthening policy modulation between civil, company, army, academy, and government. Therefore, it is possible to develop into it focusing the MRO and the Helicopter, if we complement systems related in the field of administration and Industry.

A Spatial Projection of Demand for Green Infrastructure and Its Application to GeoDesign - Evidence-Based Design for Urban Resilience - (융합도시모델링을 통한 그린인프라 수요 예측 및 지오디자인 적용 - 도시 레질리언스를 위한 근거 기반 디자인 -)

  • Kwak, Yoonshin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.51 no.5
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    • pp.30-43
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    • 2023
  • Green infrastructure(GI) is considered a key strategy in establishing sustainable communities. However, research on GI from the perspective of urban system dynamics and resilience lacks depth, as does its integration with physical design. This research addresses two primary causes. First, there is a gap in methods between existing GI planning, which considers static variables, and urban modeling research, which addresses dynamic variables. Second, there is a gap in information between landscape design and urban modeling research. To address these issues, this study proposes an integrated modeling approach in consideration of design decision-making. By combining the LEAM model and MCDA model, this study evaluates the relationship between GI services and socioeconomic growth, while spatially forecasting the geographies of GI demand in 2050. The resulting information reveals a potential degradation in ecosystem services over the region due to Chicago's sub-urbanization. This indicates that there would be a spatial shift in GI demand, emphasizing the need for comprehensive, dynamic GI strategies. This study further discusses the applications of evidence-based design in a studio environment. This study aims to contribute to the GeoDesign literature in terms of the creation of a more resilient urban environment by facilitating efficient evidence-based decision-making.

A Study on Changes of Apartment Landscapes (아파트 조경의 변화에 관한 연구)

  • Kim, Do-Hee;Sung, Hyun-Chan
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.13 no.4
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    • pp.75-90
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    • 2010
  • The purpose of this study is to identify landscaping costs for apartment landscapes, landscape facility factors, and the transition of spatial composition for landscapes. In addition, based on the questionnaires and analysis results for workers in related fields such as landscape design companies and construction companies, this study aimed at acquiring results for the development of current apartment landscapes and directions for improvement in the future. Through the results, it aimed at providing basic data for apartment landscapes in the future. Results showed that there was approximately a 2.6 times increase for landscaping expenses of actual apartment landscapes, and a 7.0 to 11.5 times increase in the future can be expected. The cause of such increase is the continuously growing demand for a more pleasant environment. Landscape facilities factors have been diversified, and most facilities are used as multi-purpose spaces rather than serving simple facilities. Questionnaires and field investigations showed that water facilities underwent the biggest changes, and the cause for such changes were found to be the introduction of new facilities such as water facilities and environmental structures, as well as the creation of integrated functions and spaces. Spatial composition for landscapes showed that multi-purpose spaces were established, and for the apartment differentiation strategy, there were many different changes such as theming of green areas and places for exchange among residents. For changes, the most changes were in green areas, and studies also showed that there were many changes for rest areas as well. The cause for such change is judged to have been brought about by the increase of landscape space by placing parking areas underground, and investigations showed that compared to green areas composed of large grass patches, recent apartments are establishing diverse and experience-based green areas.

A Study on Digital Banking Platform-based FinTech Case: Koscom (디지털뱅킹 플랫폼 기반 핀테크 사례 연구: 코스콤)

  • Chung, Yee Chul;Lee, Sang Gi;Kim, Hee-Woong
    • Knowledge Management Research
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    • v.21 no.1
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    • pp.61-78
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    • 2020
  • Recently, in the global financial transaction field, global transactions using computer systems and server hubs between foreign exchanges beyond the one-dimensional offline transactions and two-dimensional online transactions have been actively conducted. In the previous research by Lee Hyung-wook and Lee Min-jae (2018), as the globalization has accelerated following the development of digital technology and the expansion of ubiquitous communication network, the role of companies, the attribute of economic value creation and economic structure are being reorganized. It is said that O2O (Online to Offline) transactions are increasing due to the development. As a result, a new financial transaction paradigm is emerging that solves the inconveniences of existing financial services and enhances speed and convenience. Considering the global network trend and the rapidly developing and evolving digital bank environment, the necessity of utilizing the business platform model is emerging. However, despite this necessity, there are very limited cases in which such an attempt has been applied in practice. Accordingly, this study seeks to explore the business platform of the new financial transaction system. Specifically, the case study systematically examines the actual implementation of a unique network connection model with Koscom's global investment bank, which is currently in charge of the domestic financial transaction system, and improves ICT innovation performance and process through this. I would like to suggest a solution. In particular, this study analyzed a variety of business model construction and use cases by pursuing a platform connection with digital banks, which has recently been increasingly in demand. Therefore, this study intends to pursue the original and long-term profitability of the company by utilizing ICT innovation and platform business model, and also analyzes the convenience and excellence of trading for institutional and individual investors using the platform of digital bank. The implications of this study are significant in that it explores and explores the actual cases of ICT innovation and additional digital bank platform-connected business models based on this, and suggests a unique and preemptive business strategy of the company in the future.

Strategy for Strengthening Late Mover's Competitiveness in the IT Equipment Market (정보기술기기 후발사업자의 경쟁력 강화전략;기술제휴 사례를 중심으로)

  • Yang, Je-Min;Kim, Jung-Eun;Lee, Seok-Joong;Park, Jae-Chon
    • The Journal of the Korea Contents Association
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    • v.8 no.8
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    • pp.19-27
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    • 2008
  • The advance of IT brings various IT equipment which functions as creation, application, and distribution of digital contents, and its demand is increased in the market. As the world IT equipment market has grew steadily, some companies think of it as a good opportunity. But there is a entry barrier like IT Capabilities to the late movers. So some participate in the market, forming the technology alliance with a advanced company. Ironically, the market system set companies' partnership into rivalry. In this context, our study focused on strengthening late mover's competitiveness under the technology alliance. And we conducted the case study concerning the technology alliance, and showed a strategical implications. As a result, we found some challenges for late mover; price policy making by scientific demanding forecasting, preparatory research and management for brand identity and efficient contact points for customer management. We hope that results of the study will influence the development of digital contents industry.

An Exploration on the Academic Research Areas for Service Business Area in the Perspective of Service Business Implementation (서비스 실행 관점에서의 서비스 비즈니스에 대한 학술적 연구 대상 영역의 탐색)

  • Ahn, Yeon S.
    • Journal of Service Research and Studies
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    • v.2 no.1
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    • pp.69-80
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    • 2012
  • The process and product types of the service business are various. Though the communication and sharing for learning about experience and knowledge are very important, but up to the present, the academic and systemic research have not been activated in this field. Recently, the demand and supply in the service business are growing rapidly, the related researches by the scientific and systemic approach are required. In this study, based on the research of Ostrom's team (2010) which described the category and suggestions on the service innovation issues, in the service implementation area, some research theme candidates, research trends, and examples are introduced. In service implementation area, three theme are introduced such as Effectively branding and selling services, Enhancing the service experience through co-creation, Measuring and optimizing the value of service. Finally to the service strategy, development and implementation planning scopes, the theme of leveraging technology to advance service can be applied commonly.

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Correspondence Strategy for Big Data's New Customer Value and Creation of Business (빅 데이터의 새로운 고객 가치와 비즈니스 창출을 위한 대응 전략)

  • Koh, Joon-Cheol;Lee, Hae-Uk;Jeong, Jee-Youn;Kim, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.14 no.4
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    • pp.229-238
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    • 2012
  • Within last 10 years, internet has become a daily activity, and humankind had to face the Data Deluge, a dramatic increase of digital data (Economist 2012). Due to exponential increase in amount of digital data, large scale data has become a big issue and hence the term 'big data' appeared. There is no official agreement in quantitative and detailed definition of the 'big data', but the meaning is expanding to its value and efficacy. Big data not only has the standardized personal information (internal) like customer information, but also has complex data of external, atypical, social, and real time data. Big data's technology has the concept that covers wide range technology, including 'data achievement, save/manage, analysis, and application'. To define the connected technology of 'big data', there are Big Table, Cassandra, Hadoop, MapReduce, Hbase, and NoSQL, and for the sub-techniques, Text Mining, Opinion Mining, Social Network Analysis, Cluster Analysis are gaining attention. The three features that 'bid data' needs to have is about creating large amounts of individual elements (high-resolution) to variety of high-frequency data. Big data has three defining features of volume, variety, and velocity, which is called the '3V'. There is increase in complexity as the 4th feature, and as all 4features are satisfied, it becomes more suitable to a 'big data'. In this study, we have looked at various reasons why companies need to impose 'big data', ways of application, and advanced cases of domestic and foreign applications. To correspond effectively to 'big data' revolution, paradigm shift in areas of data production, distribution, and consumption is needed, and insight of unfolding and preparing future business by considering the unpredictable market of technology, industry environment, and flow of social demand is desperately needed.

A Study on the Promotion Method of Domestic Video Security Industry (국내 영상보안산업 활성화 방안 연구)

  • Yoo, Soonduck;Ryu, Daehyun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.3
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    • pp.9-21
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    • 2017
  • The purpose of this study is to identify the current situation and actual condition of the video security industry, The research method was based on interviews with twelve specialists, and examined the market trends, the problems of the video security industry, the improvement plan and the government promotion strategy. The problem with the domestic video security industry is that there are the decline in overseas exports and the slowdown in exports to China, insufficient measures to overcome certification barriers due to the strengthening of national certification system, domestic demand growth slowed, expansion of domestic market share of Chinese products, lack of high-tech development of domestic products, lack of expertise in technology development and operation and inadequate legislation for revitalizing the video security industry. The improvement plan is as follows. Need to implement export expansion support policy, need to build tailored response system for each country, need improvement of security related demand creation system, take measures such as domestic industrial protection policy, certification barriers and tariff barriers, induce future core technology to create high added value. The government also needs to actively support human resources development, and induce stabilization of relevant laws and institutions. This study will contribute to the development of related industries by suggesting the development direction of the video security industry.

The Case Study on Industry-Leading Marketing of Woori Investment and Securities (우리투자증권의 시장선도 마케팅 사례연구)

  • Choi, Eun-Jung;Lee, Sung-Ho;Lee, Sanghyun;Lee, Doo-Hee
    • Asia Marketing Journal
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    • v.13 no.4
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    • pp.227-251
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    • 2012
  • This study analyzed Woori Investment and Securities' industry-leading marketing from both a brand management and a marketing decision-making perspective. By executing a different marketing strategy from its competitors, Woori Investment and Securities recognized recent changes in the asset management and investment markets as an open opportunity, and quickly responded to the market changes. First, the company launched the octo brand as a multi-account product, two years before its competitors offered their own products. In particular, it created a differentiated brand image, using the blue octopus character, which became familiar to the general financial community, and was consistently employed as part of an integrated marketing communications strategy. Second, it executed a brand expansion strategy by sub-branding octo in a variety of new financial products, responding to rapid changes in the domestic financial and asset management markets. Through this strategic evolution, the octo brand became a successful wealth management brand and representative of Woori Investment & Securities. Third, it has converged market research, demand and trend analysis, and customer needs acquired through various customer contact channels into a marketing perspective. Thus, marketing has participated in the product development stage, a rarity in the finance industry. Woori Investment and Securities has a leading marketing system. The heart of the successful product creation lies in a collaboration of their customer bases among the finance companies in the Woori Financial Group. The present study suggested a corresponding strategy for octo brand, which is expected to enter into the maturity stage of its product life cycle. In addition, this study found a need to modify the current positioning strategy in order to position and preserve sustainability in the increasingly competitive asset management market. It also suggested the need for an offensive strategy to counter the number one M/S company, and address the issue of cannibalism in the Woori Financial Group.

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Creative Cultural Localization Ways and IT Market of the EU to Converge the Creative Industries (창조융합시장을 위한 유럽 연합 (EU)의 시장과문화적 지역특화방안)

  • Seo, Dae-Sung
    • Journal of Distribution Science
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    • v.13 no.1
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    • pp.27-33
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    • 2015
  • Purpose - The ICT market in the EU is lagging behind that of the US; however, algorithm and software development within the EU have grown steadily, and they involve focusing on the creative cultural convergence conceptualized as part of Horizon 2020 and connecting neighboring markets in the EE and the Mediterranean region. It is essential to study the requirements to market the EU's creative ICT development in emerging industrial countries after examining its applicability in these countries. Research design, data, and methodology - This study deals with data pertaining to the EU's creative industry and competitive edge. The global cultural expansion of the EU facilitates a new concept involving not only low-cost IT products to enhance local cultural artifacts through R&D and the construction of efficient infrastructure services, but also information exchange with a realistic commercialization of the technology that can be applied for creative cultural localization. In the European industry, research on algorithms has been applied for the benefit of consumers. We investigated how the process is conducted in the EU. Results - Europe needs to adjust its economic structure to the local culture as part of IT distribution convergence. The convergence has been converted into a production algorithm with IT in the form of low-cost production. This is because there is an attempt to improve the quality of transport infrastructure, workforce availability, and the distribution of the distance to the local industries and consumers, using IT algorithms. Integrated into the manufacturing industry, based on the ICT infrastructure and solutions, smart localized regional clusters are formed with the help of grafting. Europe has own strategy to increase the number of hub-and-spoke cities. Europe is now becoming integrated, with an EPC system for regional cooperation rather than national competition in ICT technology. Europe has also been recognized in this study as changing the step-by-step paradigm for global competitiveness through new creative culture industries. Conclusions - As a result, there are several ways of converging with others through EU R&D intensity; therefore, the EU can be seen as successfully increasing marginal value, which is useful in developing a special industrial cluster or local cultural cities that create converged development by connecting people and objects with IT. In fact, when compared to the US, Europe has a strong culture and the car industries have a tendency to overshadow the IT industries with integration of services in IT distribution. Considering the rapid environmental changes, the convergence of IT services is likely to take place in Europe, similar to the pharmaceutical industry and the automotive industry. This requires a focus on human resources and automated systems management. The trend is to move away from low-wage industries, switched to key personnel centers of the local university-industry. EU emphasizes the creation of IT market demand in Europe involving local cultural convergence for marketing as the second step to strengthen the economic hub-and-spoke areas.