• Journal of Distribution Science
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• v.22 no.2
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• pp.95-102
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• 2024

Purpose: This study systematically examined the concept of digital selling readiness of salespeople. Additionally, this study empirically confirms the sequential mediating roles of digital literacy and salesperson self-efficacy in the impact of digital selling readiness on customer-oriented behavior. Research design, data, and methodology: We collected data from salespeople at a Bank and Financial Service firm in South Korea. A total of 254 salespeople were invited to participate, with 154 surveys returned. After removing the questionnaires with missing values, 150 complete surveys were employed for the analysis. Results: The empirical analysis indicates that digital selling readiness positively affects digital literacy. Digital literacy, in turn, is positively associated with self-efficacy, leading to increased customer-oriented behaviors among salespersons. This study also confirms the sequential mediating effects of digital literacy and self-efficacy in the impact of salespeople's digital selling readiness on customer-oriented behavior. Conclusions: Our research deepens the understanding of how digital selling readiness fosters customer-oriented behavior through the sequential mediating effects of digital literacy and self-efficacy. This study extends the previous model by sequentially involving digital literacy and self-efficacy to better understand the psychological processes of digital selling. The results highlight the role of digital selling readiness in preparing salespeople for digital sales.

• Journal of Korean Society for Geospatial Information Science
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• v.17 no.3
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• pp.57-64
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• 2009

Field surveys for the digital map being constructed is being conducted using various work guide books based on the digital mapping internal rule. However, a modification of a rule used for paper map construction is being used for the digital mapping rule, which is causing many problems with the quality of the digital map. Therefore, to construct a high-quality digital map, general standards related to conducting field surveys need to be reviewed, and it's extremely important to construct an accurate digital map based on this. Accordingly, in this study, problems related to conducting field surveys for the construction of the digital map are analyzed in order to establish more suitable field survey standards for constructing an accurate digital map. To this end, work regulations related to construction of a digital map were analyzed, and attribute and field survey data were compared to those of a previously-constructed digital map for analysis. By reflecting opinions of field surveyors and related experts to the results of the analysis, more suitable field survey standards for constructing the digital map were presented.

• Journal of Radiation Protection and Research
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• v.46 no.4
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• pp.184-193
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• 2021

Background: The radionuclides released by the Fukushima Daiichi Nuclear Power Plant (FDNPP) accident 9 years ago are still being monitored by various research teams and the Japanese government. Comparison of different surveys' results could help evaluate the exposure doses and the mechanism of radiocesium behavior in the urban environment in the area. In this study, we clarified the relationship between land use and temporal changes in the ambient dose rates (air dose rates) using big data. Materials and Methods: We set a series of 1 × 1 km² meshes within the 80 km zone of the FDNPP to compare the different survey results. We then prepared an analysis dataset from all survey meshes to analyze the temporal change in the air dose rate. The selected meshes included data from all survey types (airborne, fixed point, backpack, and carborne) obtained through the all-time survey campaigns. Results and Discussion: The characteristics of each survey's results were then evaluated using this dataset, as they depended on the measurement object. The dataset analysis revealed that, for example, the results of the carborne survey were smaller than those of the other surveys because the field of view of the carborne survey was limited to paved roads. The location factor of different land uses was also evaluated considering the characteristics of the four survey methods. Nine years after the FDNPP accident, the location factor ranged from 0.26 to 0.49, while the half-life of the air dose rate ranged from 1.2 to 1.6. Conclusion: We found that the decreasing trend in the air dose rate of the FDNPP accident was similar to the results obtained after the Chernobyl accident. These parameters will be useful for the prediction of the future exposure dose at the post-accident.

• Korean Journal of Child Studies
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• v.29 no.2
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• pp.15-31
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• 2008

This analysis of trends in research on parent-child relationships published in Korean journals focused on child and family studies. Analysis was for research frequency, contents, and methodology. Results showed that 186 research articles on parent-child relationship were published between 2000 and 2006. The main content of research was the effects of parent-child relationships on child development. Most of the studies used methods categorized as quantitative data and cross-sectional surveys.

• Culinary science and hospitality research
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• v.13 no.4
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• pp.232-242
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• 2007

Consumers are not simply consuming products anymore. They now take part in developing new products. Thus, it is essential that we devise a variety of consumer-oriented marketing strategies to keep close relationships with consumers. The purposes of this study were as follows: 1) to explore the relationship between customer participation and surveys on its effect, 2) to compare groups with respect to customer participation, and 3) to see whether there is a cause-effect relationship between the customer participation and surveys on its effect. Frequency analysis, correlative analysis and discriminate analysis were used to analyze the data. The results of testing hypotheses can be summarized as follows. we find that, as for customer participation factors, there is significant relationships among survey factors including customer satisfaction, cost reduction, customers' prior occupations. The current analysis exhibits favorable results in the customer participation and such factors. The analysis shows that there is significant difference between the active groups and the passive groups in all the new product development related factors; customer satisfaction, cost reduction, customers' prior occupations. Finally, this perhaps indicates that the result of the survey depends on whether firms are positive or negative in introducing customer participation.

• Journal of the Korean Data and Information Science Society
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• v.27 no.6
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• pp.1621-1629
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• 2016

This paper studies Bayesian pooling for analysis of categorical data from small areas. Many surveys consist of categorical data collected on a contingency table in each area. Statistical inference for small areas requires considerable care because the subpopulation sample sizes are usually very small. Typically we use the hierarchical Bayesian model for pooling subpopulation data. However, the customary hierarchical Bayesian models may specify more exchangeability than warranted. We, therefore, investigate the effects of pooling in hierarchical Bayesian modeling for the contingency table from small areas. In specific, this paper focuses on the methods of direct or indirect pooling of categorical data collected on a contingency table in each area through Dirichlet priors. We compare the pooling effects of hierarchical Bayesian models by fitting the simulated data. The analysis is carried out using Markov chain Monte Carlo methods.

• The Journal of Information Systems
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• v.32 no.3
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• pp.1-17
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• 2023

Purpose The proliferation of data on the internet has created a need for innovative methods to analyze user satisfaction data. Traditional survey methods are becoming inadequate in dealing with the increasing volume and diversity of data, and new methods using unstructured internet data are being explored. While numerous comment-based user satisfaction studies have been conducted, only a few have explored user satisfaction through video and audio data. Multimodal sentiment analysis, which integrates multiple modalities, has gained attention due to its high accuracy and broad applicability. Design/methodology/approach This study uses multimodal sentiment analysis to analyze user satisfaction of iPhone and Samsung products through online videos. The research reveals that the combination model integrating multiple data sources showed the most superior performance. Findings The findings also indicate that price is a crucial factor influencing user satisfaction, and users tend to exhibit more positive emotions when content with a product's price. The study highlights the importance of considering multiple factors when evaluating user satisfaction and provides valuable insights into the effectiveness of different data sources for sentiment analysis of product reviews.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.8 no.2
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• pp.56-64
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• 2005

The objective of this study is to provide basic data for building better exterior spaces for stadiums in the future by analyzing the behavior of users, such as the satisfaction measure and the physical environment, after using the exterior space at an existing stadium. To achieve this, multiple methods of data gathering and analyses such as field surveys, documentary surveys, and questionnaires research were used in this study. In the survey of user satisfaction, regression analysis was conducted on all factors. Factor analysis was conducted on the variables that were classified into physical, functional, social, and psychological factors. The factors were then tested and based on the results, multiple regression analysis was conducted to measure the effects of the factors concerning satisfaction. A questionnaire research on the use of the exterior space of a stadium as well as the social and economic backgrounds of the users was also conducted in order to utilize the results for the basic data for analysis of satisfaction. According to the results of this study, the exterior space of a stadium satisfied overall expectations. However, it is deemed important to introduce various facilities and activity programs and to improve the exterior spaces for users in building stadiums in the future.

• Korean Journal of Agricultural Science
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• v.37 no.1
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• pp.27-35
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• 2010

A study examined visitors' satisfaction to urban arboretum in Daejeon metropolitan city, and analyzed utilization status. Also, the study was based on POE. POE is a last phase in the environmental planning and design process that follows the sequence of planning, programing, design construction, and use of a project. Urban arboretum contribute to improvement in the quality of living by providing urban citizens with places for refreshment, natural have important values on urban environment and to promote the quality of life for urbanite. So, the study aims to present data on the human activities responding to the physical environment of 'the Daejeon Hanbat Arboretum' by evaluating visitor's behavior and activity, visiting motivations, preference patterns, and the degree of visitor's satisfaction. This study is conducted by multi-method such as interviews and questionnaires surveys. On-site questionnaire surveys were conducted in the Hanbat arboretum on October 25-31 of 2009. Total of 265 questionnaires were analyzed for this study. The analysis of data was used SPSS 18.0 statistical analysis program. Data from visitors was analyzed by descriptive statistics, frequency analysis, multiple response analysis, and Anova. Then, the outcome will be compared and evaluated to install urban arboretum that reflect the desires of users in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1277-1289
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• 2010

This study investigates the effects of e-CRM on consumer satisfaction and repurchase intention depending on gender differences. A total of 400 surveys were distributed and 382 were used in the analysis. Surveys were conducted on the respondents who had purchased apparel from an internet website within six months. A factor analysis, reliability test, and path analysis were used in the study to analyze the data. After the factor analysis, 6 factors were found under e-CRM activities; benefit and advice, customer contact, service, post-purchase management, assistance with the purchase, and discriminative treatment. The results of this study showed that for male consumers, service and post-purchase management had a positive effect on consumer satisfaction that in turn had a positive effect on repurchase intention. However, for female consumers, benefit and advice, customer contact, service, and discriminative treatment had a positive effect on consumer satisfaction that in turn had a positive effect on repurchase intention. The results also showed that post-purchase management had a positive direct effect on repurchase intention for both genders.