• Journal of Fashion Business
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• v.18 no.6
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• pp.208-221
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• 2014

The purpose of this study was to investigate the effects of the hair style, and perceiver's generation on the perception of a high schoolgirl's image. A quasi-experimental method by questionnaire was used. The subjects were 253 high schoolgirls and their mothers living in Jinju. The data were analyzed by using frequency, factor analysis, Cronbach's alpha-reliability coefficient, three-way ANOVA, and Duncan's multiple ranges test. The high schoolgirl's image was derived in five dimensions by factor analysis: schoolgirl look, prettiness, individuality, activeness, and cuteness. In the image based on the hair length, it was assessed that the short cut and the bobbed hair styles looked more like school girls. And the short cut and long hair styles were considered as showing individuality. On the other hand, the bobbed hair style was assessed as cuter than styles of other lengths. For the bangs, the short bangs were found to more school-girl look and cuter than the long bangs. The mother group, whose ages were older than that of the other group, evaluated that the stimulative pictures had more school-girl look, individuality, prettiness, activeness and cuteness, compared to how the school girl group evaluated. It was shown that the generation gap produced different opinions about the stimulative pictures. Therefore hair style, bangs style, and difference in generations were found to be the variables affecting perception of high school girl image.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.407-419
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• 2007

The purpose of this study was to identify the effect of four clothing cues dot pattern size and ground field of color area ratio on dress's wearer image. The experimental materials developed for this study are a set of stimuli and response scales(The 7-point semantic). The stimuli were 30 color pictures manipulated with the combination of dot pattern size, dot pattern on background of color area ratio and neutral dress's using computer simulation. The subjects were 180 female undergraduates living students in Gyeong-nam. The result of this study are as follows: Image factor of the stimulus was composed of 5 different components (visibility, gracefulness, attractiveness, cuteness, womanly). Especially, Neutral color combination independently influenced the every components. In regarding the effect of interaction between each variable, the combination of dot pattern on background of color area ratio, dot pattern size on the combination had cuteness, womanly.

• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.631-646
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• 2006

The purpose of this study is to find out its effect on wearers' impression formated by combination of their body type with neutral tone clothing. The experimental materials developed for this study are a set of responses to stimulus in scales(7-point semantic). 45 pictures used as stimulus are, through computer simulation, manipulated to five wearers' body type and nine neutral tone wear. The subjects are 276(?) female undergraduate students in Kyung-nam area. Factors on wearers' impression suggested as responses to the stimulus consist of 5 different demensions (Tenderness, Cuteness, Attractiveness, Elegance, Intrepidity). The results of this study are as follows: first, combination of their body type with neutral tone wear significantly affects the formation of wearers' impression in the factor of Tenderness, Attractiveness, and Intrepidity (?); to the factor of Attractiveness, wearers' body type is rather more related than wearers' neutral tone wear is. Second, the harmony of their body type with neutral tone wear has a significant effect on wearers' impression in the factor of Cuteness. According to those results, the combination of wearers' body type with neutral tone wear has significant effects on the formation of wearers' impression.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.1007-1021
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• 2004

The purpose of this study is to find out the effect of wearers' body types and clothes' neutral tone combination on impression formation. The experimental materials developed for this study are a set of stimulus and response scales(7-point semantic). The stimulus include 45 pictures manipulated by computer simulation in wears' body types and neutral tone variation. The subjects are 540 female undergraduate students in Gyeong-nam. The results of this study are as follows: Impression factor of the stimulus consisted of 5 different dimensions including tenderness, cuteness, attractiveness, elegance, intrepidity. Each impression of neutral tone combinations, along with wears' body types, had a significant effect on tenderness, attractiveness, and intrepidity. Especially, it had the strongest effects on attractiveness. Each impression of wearers' body types along with neutral tone combinations affected cuteness significantly. According to the fact above, wears' body types and neutral tone combination have a significant influence on the impression formation of wearers.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.535-545
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• 2009

The purpose of this study is to investigate the effect of earring(nothing, small, medium, large), neckline(round, low), and hairstyle(bound, unbound) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 16 pictures manipulated with the combination of earring, neckline, and hairstyle. The objects of the study were 192 female undergraduates living in Gyeongsangnam-do. The results of this study were as follows. Image factor of the stimulus was composed of 4 different components, concentration of attention, attractiveness, gracefulness, and cuteness. In the concentration of attention, earring and neckline showed independent effect. In the attractiveness, neckline showed independent effect. In the gracefulness, earring and hairstyle showed independent effect. Significant interaction effects of earring and neckline on concentration of attention, attractiveness and gracefulness were found. Interaction effects of neckline and hairstyle on cuteness were found. The study results are highly expected to be used as useful sources in developing total coordination.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.407-408
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• 2019

일본의 게임문화에서는 서양 문화권과 달리 귀여움과 폭력성이라는 상반된 속성이 공존하며 성장하였다는 특징이 나타난다. 이는 일본의 전통적인 미의식과 연관되어 있다고 볼 수 있는데, 특히 게임 포켓몬스터 시리즈에서 이러한 경향이 두드러지는 것으로 보인다. 이 글에서는 포켓몬스터 시리즈와 페르소나 시리즈라는 두 게임 시리즈를 비교하여 귀여움이라는 속성이 게임에서 어떻게 기능하는 것인지 분석하도록 한다.

• Journal of Fashion Business
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• v.12 no.4
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• pp.114-130
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• 2008

The purpose of this study is to investigate the effect of Dot Pattern Size(0.8, 1.8, 2.5, 5, 8), color combination(W/Bk, Bk/Gr, Gr/W), Area-Ratio(Background/Dot, Dot/Background) on wearing dot-printed dresses image. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 30 color pictures manipulated with the combination of Dot Pattern Size, color combination, and Area-Ratio using computer simulation. The subjects were 180 female undergraduates living in Gyeongnam-do. The data was analyzed by using SPSS program. Analyzing methods were ANOVA and LSD test. Image factor of the stimulus was composed of 5 different components, visibility, chastity, attractiveness, cuteness and feminity. Among them, the visibility and chastity were important. Each dimensional image was affected by dot pattern size, color combination and Area-Ratio. In the visibility image, color combination(W/Bk is the most effective) is more influential, the larger size is effective pattern. In the cuteness and feminity image, area ratio(low-brightness dot pattern is the more effective) is more effective than color combination or dot pattern size. Even the same dot pattern size and area was recognized as different image depending on the area ratio. According to the variation of dot pattern size, color combination and area-ratio, it was investigated that the images for a dress wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images.

• Journal of the Korean Society of Costume
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• v.61 no.6
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• pp.101-112
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• 2011

The purpose of this study was to investigate the relationships among clothing image, make-up image, and hair image. The Data were collected from 306 women living in Gyeongnam province in June, 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows.: Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The clothing image, make-up image, and hair image according to the demographic characteristic of women showed significant difference. The clothing image resulted in correlation with the make-up image and hair image. The clothing image had a influence on the make-up image and hair image.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.7
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• pp.976-986
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• 2000

The purpose of this study is to clarify the relationship between the visual sensibility and the decorative design of clothing. 41 kinds of costume samples have been selected from photographs in fashion magazines under detail and trimming, and divided into three types according to line, shape, and form. I have measured these images by using Semantic Differential method. The obtained data were analyzed by factor analysis ANOVA, discriminant analysis, regression analysis and MDS. The results of analysis are as follow; 1. Factor analysis has extracted five factors which consist of decorative design sensibility. These factors are Attractiveness, Hardness and Softness, Rhythm, Decorativeness, Cuteness. 2. There were significant differences in visual evaluation of decorative design and demographics 3. The discrimination among formative designs was closely related to decorative image, especially between line and form. 4. The Image effect on Preference, Buying needs, Riches and Pleasant was consist of complicated sensibility. 5. Evaluative dimensions of decorative design were identified by Simple-Complicated, Cubic -Plane perceptive image differed in degree of similarity in spite of same formative design.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.5
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• pp.635-644
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• 1999

The purpose of this study is to investigate the visual sensibilities of brassiere design. Brassieres were divided into three types according to connection of a cup and a strap. In each type Lace was used where the part of the cup divided by lines which were constructed such as a mold horizontal a vertical a mixed and an oblique design. As a result 39 brassieres were obtained. The experiment has been done for the 39 brassieres with 17 semantic differential bi-polar scales. The subjects were 60 female students majoring in clothing and textiles, The data was analyzed using the statistical SPSS package. The major findings of this research were as follows. 1. As a results of the factor analysis, 3 factors(Attractiveness Appearance. Cuteness) were found to be constructing factors for brassiere image. 2. There were significant differences in the visual evaluation of brassiere design especially in the change of lace. 3. As a result of the regression analysis the images affecting preferences were pretty fascinating natural appropriate sexy and clean.