• 벤처창업연구
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• 제10권1호
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• pp.167-174
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• 2015

본 연구를 통하여 스마트 환경에서 고객 맞춤 및 서비스가 지향하는 개인화 방향성에 대해 고찰 하였다, 또한 스마트 환경은 산업구조를 공급자 중심에서 소비자 중심으로, 제품 생산 중심의 제조업에서 서비스와 마케팅이 융 복합된 서비스업으로 변화하고 있다는 측면도 살펴보았다. 가치 창출의 구조가 바뀜으로써 기업 전반에서도 새로운 비즈니스 모델 창출로 인한 차별화된 경쟁력을 갖추기 위해 고객의 니즈에 중요한 가치를 두고 있다. 고객 맞춤 및 서비스의 핵심 이슈는 대량 체제에서 가능한 저렴한 비용을 유지하면서 어떻게 고객이 원하는 다양한 제품을 공급할 수 있느냐는 것이다. 본 논문에서는 스마트환경에서 고객맞춤 제품 및 서비스를 지향하는 기업들이 필요로 하는 신제품 개발 전략으로 크라우드 소싱 마케팅, 디지털 체험 기술, 추천 시스템, 3D 프린팅 기술, 유연 생산 시스템, UX(User eXperience)의 관점의 PSS(Product-Service Systems)을 제안한다.

• 한국컴퓨터정보학회논문지
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• 제15권3호
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• pp.121-128
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• 2010

유비쿼터스 위치기반 서비스는 언제 어디서나 사람과 사물 같은 객체의 위치를 인식하고, 이를 기반으로 유용한 서비스를 제공하는 중요한 서비스로 대두되고 있다. 본 논문에서는 휴대폰의 위치 기반 정보(Location-Based Service)를 이용하여 사용자의 휴대단말기로 전달 받을 수 있는 차별화된 실시간 1:1 e-CRM 시스템을 구현하였다. 설계된 시스템을 통하여 적용가능한 여러가지 시나리오 중 고객이 대형 할인마트 인접 지역에 접근하였을 때 쇼핑 정보 및 할인정보를 SMS를 통해 제공하고 Call Back을 통해 할인쿠폰을 다운로드 받는 시나리오를 바탕으로 개발 및 테스트가 진행하였다. 제안된 시스템은 향 후 다양한 서비스의 이벤트를 적용함으로써 사용자의 활동 영역 따른 개인화된 차별적 실시간 마케팅 방법으로 활용이 가능할 것이다.

• 한국멀티미디어학회논문지
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• 제21권2호
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• pp.224-231
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• 2018

Recently, the importance of intelligent personalized services is increasing in the era of the 4th Industrial Revolution. In this paper, we proposes design and implementation of the agent recruitment service system for the intelligent headhunting service. The proposed service system has designed and implemented an intelligent service system to efficiently recruit and manage applicants(job seekers). In addition, we develops the modules that can analyze the profile information of the applicant(job seeker), and implement the algorithm to predict the talent verification and analyze the talent type. The proposed service system is expected to contribute to designing the innovative and new service models for the intelligent agent recruitment service system.

• International journal of advanced smart convergence
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• 제12권4호
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• pp.104-110
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• 2023

In the user-centered design paradigm, information systems are created entirely tailored to the users who will use them. When the functions of a complex system meet a simple user interface, users can use the system conveniently. While web personalization services are emerging as a major trend in portal services, portal companies are competing for a second service, such as introducing 'integrated communication platforms'. Until now, the role of the portal has been content and search, but this time, the goal is to create and provide the personalized services that users want through a single platform. Personalization service is a login-based cloud computing service. It has the characteristic of being able to enjoy the same experience at any time in any space with internet access. Personalized web services like this have the advantage of attracting highly loyal users, making them a new service trend that portal companies are paying attention to. Researchers spend a lot of time collecting research-related information by accessing multiple information sources. There is a need to automatically build interest information profiles for each researcher based on personal presentation materials (papers, research projects, patents). There is a need to provide an advanced customized information service that regularly provides the latest information matched with various information sources. Continuous modification and supplementation of each researcher's information profile of interest is the most important factor in increasing suitability when searching for information. As researchers' interest in unstructured information such as technology markets and research trends is gradually increasing from standardized academic information such as patents, it is necessary to expand information sources such as cutting-edge technology markets and research trends. Through this, it is possible to shorten the time required to search and obtain the latest information for research purposes. The interest information profile for each researcher that has already been established can be used in the future to determine the degree of relationship between researchers and to build a database. If this customized information service continues to be provided, it will be useful for research activities.

• 산업공학
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• 제21권2호
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• pp.209-220
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• 2008

Recently, innovative medical services are fast emerging, which include customized medical services based on bio-informatics, composition of cure and well-being exploiting ubiquitous technology, hospital supply chain management using RFID, and so forth. However, conventional approaches for new service development hardly give us systematic model to analyze and produce creative medical services. Because most of them are static and concentrate on microscopic tools or techniques. Thus, it is highly desirable to suggest an integrative framework to organize the whole transformation process from technology to medical service. The objective of this study is to propose a medical service engineering model based on the dynamic innovation theory. The proposed model contains objectives of service system, strategies of hospital, stages, activities required to deal with medical service life cycle, which incorporates the acquisition of new technology, transformation to the product, penetration into market, and adoption of consumers. In addition, the usefulness and applicability of the newly proposed model are provided using catholic medical center example.

• 한국비블리아학회지
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• 제30권4호
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• pp.91-114
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• 2019

본 연구는 MBTI 성격유형별로 이용자를 분류하고, 성격유형별로 선호하는 도서관의 정보자원 및 서비스를 조사·분석하였다. 이를 위해 K대학교 재학생들을 대상으로 성격유형과 선호하는 자원 및 서비스에 대한 설문을 실시하고, 이에 대한 결과를 기반으로 MBTI 성격유형에 맞춰 대학도서관의 맞춤형 정보서비스 제공 가능성을 모색하고자 하였다. MBTI 유형에 따른 자료/정보원 및 서비스 선호도 간 차이를 검증한 결과, 태도지표 유형별 분석에서 자료형태 선호도와 사분할 유형별 분석에서 디지털콘텐츠 유형 선호도에서 유의한 차이가 있는 것으로 나타났다. 16가지 성격유형별 분석에서도 디지털콘텐츠 유형에 유의미한 인식차이가 나타났다. 따라서 대학도서관에서는 성격유형에 맞는 자료와 디지털콘텐츠를 서비스를 제공하기 위해서, 도서관에서 이용자에 대한 MBTI 성격유형 데이터를 수집하는 것이 선행되어야 한다. 이후 이용자가 도서관에 참고정보서비스를 요청하거나 도서, 정보 등을 요청할 때 형태에 맞는 서비스를 제공하거나 콘텐츠별 서비스를 제공하는 것이 필요하다.

• Journal of Communications and Networks
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• 제5권3호
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• pp.215-221
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• 2003

It is expected that per-user customized services are widely used in next generation Personal Communication Network. To provide personalized services for each call, per-user service profiles are frequently referenced and signaling traffic is considerably large. Since the service calls are requested from the places where user stays, we can expect that the traffic is localized. In this paper, we propose a new service profile replication scheme, named Follow-Me Replication with local Anchor (FMRA). By replicating user's service profile in a user-specific location area, local anchor of each region, the signaling traffic for call and mobility can be distributed to local network. We compared the performance of the FMRA with two typical schemes: Intelligent Network-based !Central scheme and IMT-2000 based full replication scheme, as we refer it to Follow-Me Replication Unconditional (FMRU). Performance results indicate that FMRA lies between Central and FMRU schemes according to call to mobility ratio, and we identified the efficient ranges of CMR for FMRA depending on the various network parameters.

• Agribusiness and Information Management
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• 제2권1호
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• pp.3-13
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• 2010

Government Organization and Public Institution have been developed many kinds of agricultural information systems such as agricultural policy, cultivated technology, marketing, and trade so on since 2000. Farm management conditions are diverse and complex more and more. Therefore, farmer want to service the specific agricultural information. Farmer don't like to access many Web sites to retrieve agricultural informations. They hope to receive one-stop its service. Government Organization began to review its information in order to make them more customized agricultural information service. We came up with an effective plan and Service Standardization Code for integrating agricultural technology informations in 2009. We can guide to carry out an effective portal service of agricultural information because we have a good experience about integrating information and system. This paper suggested the service scheme of integrated agricultural information for improving accessibility its information to farmer.

• 정보학연구
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• 제10권4호
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• pp.11-26
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• 2007

EDS is a typical convergence service performing convergence between functions owned by multiple SPs. EDS provides users with the relevant information and the communication by the various personal conditional environment. An alternative terminology for events for net- work related applications is 'triggers'-these are assumed to be included in the present description. Events could be defined as any activities which occur within a service avail ability, signals. Events can be managed, for example, as part of a context-aware application. EDS carry out a procedure for processing user's requested information about mobil network-based entities, such as the combination with various applications, such as a LBS (Location Based Service) and area information. In AS (Application Service) network environments, the user has his customized EDS in the network, the EDS automatically connects the appropriate Terminals consistent with a user profile. EDS can also send the collected information to other requesting users by way of event information and using the procedures of combination with other services. The user can record/retrieve the user-related information to from the information base through EDS.

• 한국의류학회지
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• 제31권5호
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• pp.753-764
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• 2007

Apparel goods can be customer-oriented in the extreme and the apparel industry is one of the most customer-centered industries that should maximize customers' satisfaction. Recently, mass customization, a customer-centered system is widely discussed in the apparel industry to provide consumers with new, differentiating, distinctive, yet personalized products. The purpose of this study is to provide useful insights for apparel brands' mass customization(hereafter, MC) implementation by comparing the apparel brands' current status with consumers' expectation. One hundred apparel brands' practitioners and 116 consumers were surveyed in this research. First, we found that, on the basis of the five stages of MC presented by Pine(1993), apparel brands' MC stages were identified. Then, customers' expectation levels were examined according to the five stages. When compared the gap between the customers' expectation level and the apparel brands' implementation, consumers' expectation of MC was significantly higher than the implementation level by apparel brands for the stage 2(customized products creation), the stage 5(modular production). Second, by conducting a factor analysis with the scales measuring the MC activities of the five stages, apparel brands' current MC strategies could be classified as 'mass customized strategy', 'quick response strategy', 'MOT(moment of truth) customized strategy', and 'individualized service strategy.' Apparel brands showed significant differences in mass customized strategy, quickresponse strategy, and MOT customized strategy according to their product characteristics. Finally, consumers' expectation level of MC strategies was significantly different by their characteristics such as shopping orientation.