• Title/Summary/Keyword: customer trend

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Analyze Consumer Behavior through Prospect of Healthcare Market (소비자 행태 분석을 통한 헬스케어 시장 전망)

  • Gil, Hyun-Jin;Kim, Woo-bin;Lee, Jae-Bong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.513-516
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    • 2015
  • Healthcare industry is one of the rapidly increasing sphere from high technology IT products and wireless communication. In particular, increase in aging society korea and whole world peoples want to treat whenever and wherever rather than go to the hospital. Accordingly, and also brand new companies which has creative ideas are being founded nowadays. As the development of healthcare industry, many different kind of health care devices is being developed use internet of things. Therefore we are conducted a surveying aimed at healthcare customer and analyse the healthcare use trend and development direction in this dissertation.

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A Study on the Development of Indicator for the Level Diagnosis of Big Data-Utilizing companies (기업의 빅데이터 활용 수준 진단지표 개발 연구)

  • Chu, Donggyun;Han, Changhee
    • Journal of Information Technology Applications and Management
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    • v.21 no.1
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    • pp.53-67
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    • 2014
  • In recent years, more data is being generated for the activation of the SNS, the spread of Smartphones and the development of IT technology. Therefore, it is to collect large amounts of data, analyze and ensure meaningful information has become important. The use of these data are formed on the global trend. Big data so-called, has attracted attention as a source of new business. Big Data can then give us the opportunity to be able to create a new customer and diversify the business. So, many companies have investment and effort for big data utilization. However, technology, infrastructure, human resources is different for each of the companies. Therefore, it is necessary to diagnose the level of big data utilization companies. In this study, through a literature review of existing, we derived the success factors for the big data utilization. And developed a diagnostic indicator that allows success factors derived, can be used to determine levels of big data utilization of the company. In addition, as a development of diagnostic indicators, were carried out case studies to diagnose company. Through this study, it will be an opportunity to be able to be reflected in the strategy of big data utilization company.

The Study of Developing Brand Image through The Analysis of Agriculture Brand Design Type (브랜드디자인 유형 분석을 통한 이미지 개발방안에 관한 연구)

  • Sun, Jeong-A;Chang, Seok-Ju;Park, Rog-Gook
    • 한국벤처창업학회:학술대회논문집
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    • 2009.10a
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    • pp.203-220
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    • 2009
  • Due to the trend of opening the local market, the import of foreign agriculture is highly increased. And as the income is higher, the type of consumption is changed on the quality priority. There are agriculture brand policies taken by the government. But the similarity of brand and absence of marketing strategy is pointed as main problems. So we considered the brand image development such as a brand naming and a brand design for marketing strategy through the analysis of effect design types on brand image.

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A Study on Purchase Behavior and Design Preference of Luxury Hand Bag Users aged 20 to 30 by Lifestyle and Age Variable (20-30대 명품 핸드백 소유자를 대상으로 라이프스타일과 연령에 따른 구매행동 및 디자인 선호도 분석)

  • Kim, Chil-Soon;Lee, Jin
    • Fashion & Textile Research Journal
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    • v.13 no.6
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    • pp.827-837
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    • 2011
  • The purpose of this study was to observe premium handbag users who are 20 to 30 year old of age, to determine purchase behavior and design preference of handbags by lifestyle and age variable to help market segmentation. A survey instrument was used. A sample was selected by quota sampling method from 20 to 30 aged Korean women, and reliable 538 data were analyzed by SPSS. Cluster type towards lifestyle and age were independent variable. There are two types of lifestyle clusters toward luxury handbags; Strongly favored and weakly favored group toward luxury handbags. Strongly favored group of luxury goods considered more brand, country of origin, and trend, while young people considered more new arrival of design in purchase of products. Preferred design type of hand bag was statistically associated with age variable. 20s consumers preferred shopper bag style and big size of handbags. Leather was preferred by the group of the strongly favored luxury goods. Through this research finding, we hope handbag brand market segmentation will be based on lifestyle and age variable to reflect customer's demand.

Analysis of the Life Cycle of Menus in Restaurants - A Case Study of 'T' Restaurant - (레스토랑 메뉴 수명주기(Menu Life Cycle) 패턴 분석 - T레스토랑 사례를 중심으로 -)

  • Shin, Seo-Young
    • The Korean Journal of Food And Nutrition
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    • v.25 no.1
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    • pp.205-213
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    • 2012
  • This study investigated the life cycle of menus and made suggestions on the appropriate time for when new menus should be developed. For this purpose, a total of 636 customers who visited 'T' Restaurant more than 25 times in the past three years were used for analysis. After estimating product life cycles based on sales and selling period, an empirical study was conducted. In terms of product life cycle, a growth stage was observed in the category of pasta and pizza in both stores A and B, whereas sales in the rice category stayed constant. Regarding trend in seasonal sales, a big difference was detected between the two stores. While store A was already in the decline stage of the life cycle in all menu categories, store B remained in the growth stage. In terms of menu life cycle, the product life cycle of long-lived products was observed in the pasta category in both stores A and B. While the pizza category was in the growth stage, the product life cycle of long-lived products was observed in the rice category. It is expected that the results of this study could be useful in development of new menus and product life cycle management to fulfill diverse customer needs in the dining-out business.

Optimal Design of Batch-Storage Network (회분식 공정-저장조 그물망 구조의 최적설계)

  • 이경범;이의수
    • Journal of Institute of Control, Robotics and Systems
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    • v.4 no.6
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    • pp.802-810
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    • 1998
  • The purpose of this study is to find the analytic solution of determining the optimal capacity of processes and storages to meet the product demand. Recent trend to reduce product delivery time and to provide high quality product to customer requires the increasing capacity of storage facilities. However, the cost of constructing and operating storage facilities is becoming substantial because of increasing land value, environmental and safety concern. Therefore, reasonable decision making about the capacity of processes and storages is important subject for industries. The industrial solution for this subject is to use the classical economic lot sizing method, EOQ(Economic Order Quantity) model, trimmed with practical experience but the unrealistic assumption of EOQ model is not suitable for the chemical plant design with highly interlinked processes and storages. This study, a first systematic attempt for this subject, clearly overcomes the limitation of classical lot sizing method. The superstructure of the plant consists of the network of serially and/or parallelly interlinked processes and storages. A novel production and inventory analysis method, PSW(Periodic Square Wave) model, is applied. The objective function of optimization is minimizing the total cost composed of setup and inventory holding cost. The advantage of PSW model comes from the fact that the model provide a set of simple analytic solution in spite of realistic description of material flow between process and storage. The resulting simple analytic solution can greatly enhance the proper and quick investment decision for the preliminary plant design confronting diverse economic situation.

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Unmanned Store, Retailtech and Digital Divide in South Korea

  • KWAK, Young-Arm;CHO, Young-Sang
    • Journal of Distribution Science
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    • v.17 no.9
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    • pp.47-56
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    • 2019
  • Purpose - A work way of 'face to face' or a work way of 'unmanned' is very meaningful trend in contrast of robot as a worker. This paper explored some cases of unmanned terminal and kiosk which has been quickly adopted to fastfood industry in South Korea and researched whether any inconvenience or trouble exists in the level of 'the poor' and 'the aged' or not at the time of 'touching' screen in unmanned store. Research design, data, and methodology -The authors examined a few previous studies in keywords of AmazonGo, kiosk, digital divide, information gap, deregulation, and analyzed some cases of 'unmanned terminal' defines restrictively as all kinds of unmanned device, terminal and equipment including kiosk regardless of any place and type. Results - Promotion strategy of the unhandy and retailers needs to offer 'expansion of education and learning', readiness for the law aspect, reform of kiosk industry and priority of sufficient budge and politic assistance by government side. Conclusions - This paper presented some strategies of eliminating 'digital divide' both for a 'the poor', 'the aged', and for a retailer, so that the former may easily purchase goods on unmanned terminal, and the latter may easily sell the more goods at unmanned store.

A Study on Positive User Experience Design for Customer to Participate as a Unexpectedness (적극적인 고객 참여를 위한 사용자 경험으로서 의외성에 관한 연구)

  • Lee, Kyu Tae;Kim, Sung Hoon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.4
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    • pp.171-182
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    • 2010
  • The precent, many outdoor advertisements in the media has such experience. Looking at the trend of outdoor advertising media, visual stimuli, causing extreme curiosity, stimulate emotion, expression, such as illogical to consumers using a variety of unexpectedness "surprising expression" attempt to give a strong impression on consumers appears to can. In this study, outdoor advertising media, outdoor advertising is now through the case study to evaluate the characteristics of the media in the unexpectedness, in the process based on components derived extraordinariness configure Tetrad Map and extraordinariness factors of outdoor advertising media Analysis of the key elements to configure the user experience factor that has the purpose of identifying the characteristics extraordinariness. As a result of analysis of outdoor advertising media element to configure the Visual / Installation / Technology / Story of the most important factors acting Visual elements were found to be leveraging. Components, as well as factors was higher than the interest factor involved. So now with the development of outdoor advertising media, the unexpectedness expression appears in the flow, limited to the visual aspect of extraordinariness factors that could be seen being used. Characteristics of outdoor advertising media in the past did not deviate more as consumers look to stimulate the technical attributes of a visual form that could be seen to be extended.

Comparative Study on the Changes and Prospects of Flexible Food Packaging Design (식품용 유연포장 디자인의 변천과 전망에 관한 비교 분석)

  • Noh, Kyung-Soo;Yoo, Wang-Jin
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.14 no.1
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    • pp.1-8
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    • 2008
  • New concepts and solutions for the Flexible Food Packaging Design have been demanded to meet the various customer's needs and to compete with other worldwide products. Future-oriented designs beyond the basic functions of preserving and protecting contents can only meet the demands on product's reliability and consumer's satisfaction, specially considering environmental issues. This study is to describe the spiritual values of Korean Flexible Food Packaging Design on the basis of comprehensive understanding and to identify the process of changes and developments. The thesis also forecasts the future of Flexible Food Packaging. Little progress in the Flexible Food Packaging has been made because of the slow response, only to meet the increasing demand without any statistical or theoretical study. On the contrary, Korean Flexible Food Packaging Design has been developed by imitating foreigners' and made mistake of not creating original design reflecting a native traditional culture. This study researches the roles of food-classified flexible packaging to predict the near future trend of packaging industry classifying those into functional, visual, environmental and industrial aspects.

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The Evolution of Research on Quality: Papers Published in Journal of the Korean Society for Quality Management (2007-2011) (품질연구의 발전 : 2007-2011년 품질경영학회지 게재 논문을 중심으로)

  • Lee, Don-Hee;Kim, Youn-Sung;Lee, Dong-Won;Cho, Jung-Rae
    • Journal of Korean Society for Quality Management
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    • v.40 no.2
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    • pp.94-105
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    • 2012
  • The purpose of this study is to identify and classify main research streams and trends on papers published in Journal of the Korean Society for Quality Management (JOKSFQM) during a five year period, from 2007 to 2011. 228 papers published during the period were collected for the study and analyzed to classify dimensions of research in terms of research themes, methods, and industries, etc. The results of the study showed that the 28 of 36 themes, which are presented by the Korean Society for Quality Management (KSFQM), are related to quality issues and new six themes are studied. The total of 34 themes is classified into seven research categories based on previous studies as follows: 32 % of process areas, 30.3% of leadership, 7.5% of customer and market focus, 5.6% of organizational performance, 6.6% of strategic planning, 1.3% of workforce, and 15.8% of other areas. The results indicate that quality related research need to reflect new demands of rapidly changing business market environment, such as innovation, ethic, and/or social responsibility, etc.