• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.99-108
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• 2013

This research attempts to identify N-screen users' motivational and dissatisfying factors in relation to their willingness for continued future use of the service. An on-line survey was conducted (N=558) to reveal five major factors for N-screen use: Medium usability (interface usability and daily usefulness), Socialness (potential for social use with family and friends), Mobility (use without restraints of time and space), Contents (diversity of contents catalogue and related information search), and Habitual use. With exception of Contents factor, four of those factors were proven to be meaningful predictors of the users' willingness for continued future use of N-screen service. Meanwhile, two factors were extracted as the major source for N-screen users' dissatisfaction: Customer service (dissatisfaction associated with the service itself) and Contents (dissatisfaction relating to contents use). The effect of those two dissatisfaction factors was examined. The results show that Contents dissatisfaction, in comparison with Customer service dissatisfaction, was a more powerful predictor for discontinuing of N-screen service use.

• The Journal of Industrial Distribution & Business
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• v.10 no.12
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• pp.43-55
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• 2019

Purpose : With the proliferation of O2O platform services that combine offline and online services, many startups are fiercely competing to lead services in the O2O service market. While the prospects for growth in the O2O service market are optimistic because of the close convenience to life, startups can achieve corporate performance only through close cooperation and partnership with suppliers. The purpose of this study is to verify the effect of O2O-based startups' and suppliers' cooperation in supply chain management on SCM performance through supply chain partnerships and startup satisfaction with suppliers. Research design, data, methodology : Data were collected from O2O service-based startups and hypotheses were verified through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, feasibility analysis, and structural equation path analysis. In addition, the mediating effects of supply chain partnerships and startup satisfaction on suppliers were verified. Results : As a result of this study, IT utilization of the O2O startup cooperation method affects the financial perspective of supply chain partnership and SCM performance. The contract implementation of the cooperation method had an impact on the financial and innovation growth perspectives of the SCM performance, and the communication of the cooperation method had an effect on the supply chain partnership, startup satisfaction in the supply chain, and the innovation growth perspective of the SCM performance. Supply chain partnerships had an impact on the financial, innovation growth, and customer perspectives of SCM performance and startup satisfaction within the supply chain had a significant effect on innovation growth and customer perspectives. Conclusions : The implications of this study identified the factors that can improve SCM performance through the cooperation method of O2O startup, supply chain partnership and startup satisfaction with suppliers, and it is significant that the causal relationship was identified by the structural model through the supply chain cooperation factors derived by characteristics. Based on the empirical results, as the services of O2O startups grow, it is expected that empirical research and practical activation of academia should be considered as important in the cooperation of the supply chain.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.96-105
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• 2015

Recently, the Department has utilized the media facade as a means to attract new customers and promotional tools. In particular, we checked the rate of customer's gender who visited a large department store. The ratio of women's visit is 4.6 times more than men. This can confirm the need to produce a differentiated content of LED media facade by gender. This study are subject to an empirical analysis of differences of perception of evaluation factors of media facade in gender. At first we specified four factors which can evaluate the media facade according to gender by previous studies. There are aesthetics, artistry, comfort and harmony. And the hypothesis was set as "Each factor might be differences between the recognition of their gender" In order to verify a hypothesis the country's large department store was selected and experiment was performed. In the result of the experiment, among the four factors, aesthetics, creativity, and harmony were chosen, while comfort was dismissed. This results confirm that the following factors are needed to attract more women's customer at the department such as combination of space and media facade, combination of shape and color, appropriateness of the information and beautiful place, and directing way of content.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.97-108
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• 2020

Nowadays, '1+N' is the operation model of compound bookstores. This study firstly investigated the general information and needs of customers and analyzed 4 basic behaviors of customers in 10 functional space of bookstore. Secondly, a preliminary analysis framework of interior design of compound bookstore was established, by applying 3 research tools of service design to 3 design elements of interior design. Thirdly, the case was analyzed in the preliminary analysis framework to find out the detailed process of the interaction between the customer and the bookstore, the touchpoint and the interior design project, to find out the blind spots in design, and put forward the solutions. Finally, after being refined, a compound bookstore interior design model based on the concept of service design was established. This model can be used to test the design content and service quality of the interior functional area of the compound bookstore, and to find out the design blank points.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.1-17
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• 2016

Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize the off-line stores. This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty. Data was analyzed by using SPSS 18.0 and AMOS 18.0. Results of this study are as follows. First, Visual, Tactile, and Gustatory are the main senses that influence the emotional experience of the customers on a store visit. Second, three factors that influenced customer experience in experimental fashion stores are 'Causing Interest', 'Causing Concern', and 'Causing Relationship.' Third, the 'Causing Interest' factor and the 'Causing Concern' factor showed positive correlation with store satisfaction, while the 'Causing Relationship' factor did not impact store satisfaction, which affected store loyalty. Fourth, each experimental fashion stores can have different effect to consumer satisfaction and loyalty. Also, fashion store brands without an experimental store can cause various effects to consumers when a flagship store with an array of product information is formed. The conclusion drawn from this study will provide a guideline for fashion stores attract faithful customers by improving their store environment.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.424-434
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• 2020

The purpose of this study is to investigate the effects of selection factors which include accessibility, trade area, spatiality, convenience, reliability, assurance on satisfaction. Also, the relationship among satisfaction, conversion cost, and reuse intention was examined. The survey was conducted for college students who had used coffee shops in the last month and 247 copies were used for the analysis. The study model was analyzed by the basic statistical analysis, factor analysis, reliability analysis, and structural model analysis using SPSS 18.0 and AMOS 18.0. As a result of analysis, it was confirmed that customer satisfaction was influenced by factors in order of assurance, accessibility, commerciality, reliability, and spatiality. Also, satisfaction and conversion cost have a significant effect on reuse intention. The result shows that the satisfaction of selection factors increases student customer's behavioral intentions and ultimately contributes to the improvement of coffee shop performance. Therefore, a coffee shop targeting college students needs a lot of interest in the taste of coffee, price, various menus and accessibility, trade area, and large space.

• The KIPS Transactions:PartD
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• v.13D no.2 s.105
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• pp.279-286
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• 2006

One of the widely used methods for product recommendation in Internet storefronts is matching product features against target customer profiles. When using this method, it's very important to choose a suitable subset of features for recommendation efficiency and performance, which, however, has not been rigorously researched so far. In this paper, we utilize a dataset collected from a virtual shopping experiment in a Korean Internet book shopping mall to compare several popular methods from other disciplines for selecting features for product recommendation: the vector-space model, TFIDF(Term Frequency-Inverse Document Frequency), the mutual information method, and the singular value decomposition(SVD). The application of SVD showed the best performance in the analysis results.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.4
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• pp.2385-2390
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• 2015

In the beginning run, urban railway had been required as transportation. But now days urban railway have stayed in the platform for long time, the platform is faced the problem that is improvement of environment as one of the living space. Thus, sliding automatic door on the basis of screen door have used in huge distribution market, hospital, restaurant and public office because it is comfortable that customer's convenience and entrance are controled. So screen door not only requires customer's convenience and safe, clean area and energy conservation but demands optimal design technology development of screen door system that is confirmed by element parts of design and confidence. In this paper, For secure confidence of screen door, after as modeling roller and frame's system, confirming the result for qualification of driving stiffness. And then it suggests that it is possible to increase performance and declines fraction defective of element's part.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.10
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• pp.1288-1293
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• 2020

As fears of infection with the Corona 19 virus increase, an untact mood is also blowing in the real estate market. Changes in life style are bringing about changes in the way of life and patterns of consumption. In the real estate marketing market, such changes are inevitable. In particular, marketing using a real estate model house has the characteristics of marketing that is closely related to the denseness that many people visit in an enclosed space. These characteristics include all three features (airtight, dense, close), characteristics mentioned in the COVID-19 prevention rules. Therefore, in this study, we will look at ways to reinforce model house customer marketing in line with the untact (non-face-to-face) trend and to avoid the above three features, characteristics in the model house customer marketing process, and show the implementation results to avoid features. Through this, we propose a safe and expandable real estate marketing strategy through the avoidance of the three features of corona 19.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.321-345
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• 2022

Public libraries have been facing new challenges as the number of channels providing information resources has been increasing due to information and communication technology development. The perception of public libraries of the general public is that they should continue to play a substantial role in information services. However, the libraries' environments are changing, and the public's needs are diversifying, so public libraries also need to differentiate themselves from other organizations that provide similar services. This paper proposes branding as a solution to create differentiation. The study conducted a questionnaire survey with Koreans in their 20s. A series of statistical tests with the survey data showed the impact of the brand association elements on customer satisfaction and brand loyalty and identified unique factors in public libraries. For example, Brand associations such as material-based services, benefits, and attitude affected both dependent variables. On the other hand, the non-product association such as space/place images did not. Based on these findings, we provided implications for introducing branding in public libraries.