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http://dx.doi.org/10.6109/jkiice.2020.24.10.1288

Marketing Strengthening Strategy for Building Model House through Non-face-to-face Video Content Services  

Shin, Seong-Yoon (School of Computer Inf. & Comm. Eng., Kunsan Nat. Univ.)
Lee, Hyun-Chang (Department of Digital Contents Engineering, Wonkwang University)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.24, no.10, 2020 , pp. 1288-1293 More about this Journal
Abstract
As fears of infection with the Corona 19 virus increase, an untact mood is also blowing in the real estate market. Changes in life style are bringing about changes in the way of life and patterns of consumption. In the real estate marketing market, such changes are inevitable. In particular, marketing using a real estate model house has the characteristics of marketing that is closely related to the denseness that many people visit in an enclosed space. These characteristics include all three features (airtight, dense, close), characteristics mentioned in the COVID-19 prevention rules. Therefore, in this study, we will look at ways to reinforce model house customer marketing in line with the untact (non-face-to-face) trend and to avoid the above three features, characteristics in the model house customer marketing process, and show the implementation results to avoid features. Through this, we propose a safe and expandable real estate marketing strategy through the avoidance of the three features of corona 19.
Keywords
Model house; Marketing; Non-face-to-face; Real estate;
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