• 제목/요약/키워드: customer effort

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번호이동성과 통신시장의 경쟁활성화에 관한 연구 (The Study on Number Portability for Activating the Competition in Telecommunications)

  • 박웅;정영식;민재흥
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2002년도 춘계종합학술대회
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    • pp.391-394
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    • 2002
  • 번호이동성(number portability)이란 전화가입자가 기존 전화번호의 변경 없이 통신사업자, 서비스 종류 혹은 서비스 제공 지역을 변경할 수 있는 기능을 의미한다. 번호 이동성의 도입은 전화가입자로 하여금 통신사업자의 변경 시 기존 전화번호를 계속 사용할 수 있도록 해 주기 때문에 서비스 가격 및 품질에 따른 통신사업자의 변경을 보다 용이하게 한다. 이는 통신사업자로 하여금 기존 가입자의 유지 및 신규 가입자의 확보를 위한 경쟁을 활성화 할 것으로 기대된다. 본 고에서는 국내 번호이동성 추진 현황과 제공기술에 관하여 간략히 살펴보고, 번호이동성의 도입으로 인한 경쟁활성화에 미치는 영향에 관하여 모색해보고자 한다.

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백화점 패션 소비자의 만족과 몰입이 관계전환의도 및 멀티채널 이용의도에 미치는 영향 (The Effects of Department Store Customers' Satisfaction and Commitment on Relationship Switching Intention and Multi-channel Use Intention)

  • 김도연;추호정
    • 한국의류산업학회지
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    • 제15권5호
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    • pp.753-762
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    • 2013
  • This study identifies meaningful factors that influence relationship switching intention and multi-channel use intention for department store customers. Two types of commitment (affective and calculative commitment) are proposed as mediators between satisfaction and behavioral intention. A web-based survey collected fashion product data from consumers who had a relationship with a department store. A total of 150 responses were analyzed by frequency analysis and reliability analysis, CFA, and SEM analysis with SPSS 18.0 and AMOS 18.0. Department store attributes were composed of four factors (product, salespersons, facilities and place, and price and promotion). Department store satisfaction was specified as a second order latent construct which was reflected in the satisfaction with the four department store attributes. Department store satisfaction had a significant negative influence on calculative commitment and a positive effect on affective commitment. Calculative commitment affected switching intention and affective commitment determined multichannel use intention. This study has implications for retail marketers that target fashion consumers and academics who research consumer behavior in retail settings. The most important result is that the affective commitment and the calculative commitment serve different functions. Department store managers need to make an increased effort to instigate an affective customer commitment in order to reduce switching intention.

동적 해상운송계획 수립을 위한 에이전트 시스템에 관한 연구 (Research on Agent System for Dynamic Maritime Transportation Planning)

  • 강무홍;최형림;김성관
    • 한국정보시스템학회지:정보시스템연구
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    • 제21권4호
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    • pp.185-199
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    • 2012
  • The most of international shipping cargoes are transported by ship and the shipping market has been continuously increasing. However, due to the recent global recession, the volume of trade decreased accordingly, and the competition between shippers to gain a competitive advantage in the shipping market continues deepening. To do this, researches on transportation costs savings as well as ways to improve customer service are needed and recently related researches are being pursued. Car carriers which transport more than 80% of car import and export volume in the world also make a lot of effort in order to reduce transportation costs, but in contrast related researches are seldom fulfilled. In this study, we developed an agent system that supports the efficient transportation of car carriers plan so that the car carriers can increase competitiveness through reduction of the logistics costs. To make this, we researched an algorithm for maritime transportation planning, and also developed a prototype of an agent system which can collect the necessary information in real time and establish a dynamic plan.

의료기관 종사자의 감정노동과 우울수준의 관련성 (Association between Emotional Labor and Levels of Depression among Health Professionals)

  • 박가영;이사우;권장미
    • 한국산업보건학회지
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    • 제27권1호
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    • pp.77-85
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    • 2017
  • Objectives: We focused on investigating the effects between symptoms of depression and emotional labor among health professionals. Methods: A cross-sectional survey design was used. The participants were 365 health professionals. The survey was composed of questionnaires related to general characteristics and work-related characteristics. Korean emotional labor scale-24(K-ELS@24) and Patient Health Questionnaire(PHQ-9) data was collected from July 1, 2015 to August 31, 2015. Results: The prevalence for symptoms of depression among the survey participants was 79.2%. Organizational support(${\beta}=.387$, P<0.05), emotional disharmony(${\beta}=.238$, P<0.05), customer conflict(${\beta}=.125$, P<0.05) and emotional effort(${\beta}=.122$, P<0.05) showed a significant association with symptoms of depression. Conclusions: These results suggest that emotional disharmony, organizational support and organizational surveillance are related to symptoms of depression. Managing organizational support on the emotional labor scale is the most important factor in controlling symptoms of depression.

온라인 해외직접구매 경험 소비자의 후회 연구 (Consumer regrets of online direct overseas buying experience)

  • 김명진
    • 스마트미디어저널
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    • 제7권3호
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    • pp.35-42
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    • 2018
  • 해외 온라인 직접구매 시장에서 소비자의 인지부조화는 어떤 방향으로 연구되고 있는가에 대한 물음과 국내에 비해서 서비스 측면에서 낮은 해외 온라인 직접구매 시장의 소비자 만족도에 대한 마케팅적 해결책을 제시하고자 본 연구를 수행하였다. 이러한 상황에서 연구를 수행한 결과는 다음과 같다. 첫째, 본 연구의 핵심개념인 후회정도, 후회해소노력, 반복구매의향, 전환구매의향 간의 관계는 모두 지지되었다. 이는 후회해소 과정을 거치는 경우에는 그렇지 않는 경우보다 구매에 대한 태도가 다르게 나타날 수 있다는 점을 시사하고 있다. 둘째, 후회에 대한 선행변수인 소비자혁신성에 대한 중요성을 확인하였다. 셋째, 소비자 후회는 지금까지 불만족으로 이어져 부정적 행동을 한다고 알려졌지만 다양한 후회해소과정을 거치면 반복구매로 이어질 수 있다는 것을 확인하였다.

NCS기반 학력-경력-자격 연계 및 활용 방안 관한 연구 (A Study on Education-Career-Qualification Link and Utilization Method Based on NCS)

  • 최성희;박재현;양광모
    • 대한안전경영과학회지
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    • 제22권4호
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    • pp.35-43
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    • 2020
  • The National Competency Standards(NCS) has been developed a good curriculum to reflect the demand in the industry. NCS is defined as systemizing the knowledge, skill, and attitude required to perform a task in the industry. It is an effort to reduce the gap between educational requirements and occupational requirements. However, when NCS is applied, the task level is changed to the title of qualification according to the policy outcomes for the government project. And, the NCS has been emphasizing the purpose of license acquisition, rather than using the standard for tasks in the industry. It means that the misuse of NSC hinders utilizing it as the original purpose of standardizing a task. It requires the customer to study the required competency unit with a no-choice option. Moreover, it makes it hard for companies or industry autonomically run the NCS. Therefore, we define the operational range in terms of the education field, the qualification field, and the career field to diffuse and apply NCS, and suggest the effective utilization method.

The Detection of Well-known and Unknown Brands' Products with Manipulated Reviews Using Sentiment Analysis

  • Olga Chernyaeva;Eunmi Kim;Taeho Hong
    • Asia pacific journal of information systems
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    • 제31권4호
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    • pp.472-490
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    • 2021
  • The detection of products with manipulated reviews has received widespread research attention, given that a truthful, informative, and useful review helps to significantly lower the search effort and cost for potential customers. This study proposes a method to recognize products with manipulated online customer reviews by examining the sequence of each review's sentiment, readability, and rating scores by product on randomness, considering the example of a Russian online retail site. Additionally, this study aims to examine the association between brand awareness and existing manipulation with products' reviews. Therefore, we investigated the difference between well-known and unknown brands' products online reviews with and without manipulated reviews based on the average star rating and the extremely positive sentiment scores. Consequently, machine learning techniques for predicting products are tested with manipulated reviews to determine a more useful one. It was found that about 20% of all product reviews are manipulated. Among the products with manipulated reviews, 44% are products of well-known brands, and 56% from unknown brands, with the highest prediction performance on deep neural network.

Qualitative Literature Analysis: The Current Challenges and their Solutions in the Beauty Care industry

  • Eun-Jung SHIN
    • 산경연구논집
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    • 제15권6호
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    • pp.25-32
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    • 2024
  • Purpose: This research explores to (1) identify the leading challenges that the beauty care industry faces currently, which includes sustainable development, ethics, and industry laws, (2) describe how these challenges impact industries' practices and customer experience, and (3) propose plausible strategies to address these issues in an effort to enhance sustainability, ethical business practices, and compliance with legal norms in the beauty care industry. Research design, data and methodology: The research approach used is the systematic literature review approach to identify the relevant literature that addresses the current challenges in the beauty care industry and to assess the results of prior studies. Results: The finding indicated the following solutions to handle the current issues in the beauty industry: Solution to (1) Environmental Impact: Sustainable Production and Packaging, (2) Ethical Concerns: Enhancing Supply Chain Transparency, (3) Regulatory Challenges: Proactive Compliance and International Standardization, and (4) Technological Challenges: Personalization and Digital Engagement. Conclusion: Based on the conclusions made in the findings' section, this research examines the implications of the solutions to provide an insight into how the strategies can guide future practices in the beauty care industry. It also points out how these insights can be applied by industry practitioners to improve sector operational and strategic performance.

디지털 전환 시대 북한이탈주민 자영업자의 세무대리서비스 만족도에 관한 연구 (A Study on the Satisfaction with Tax Agency Services for Self-Employed North Korean Defectors in the Era of Digital Transformatio)

  • 강경애;주형근
    • 디지털산업정보학회논문지
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    • 제20권3호
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    • pp.85-99
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    • 2024
  • In this study, as part of an effort to help North Korean defectors adapt to South Korean society in the era of digital transformation, we attempted to analyze factors that affect North Korean defectors' satisfaction with self-employed tax agency services. The research method was analyzed using exploratory factor analysis and structural equation techniques using the LISREL statistical package. The research results are summarized as follows. First, the factors affecting the satisfaction of North Korean defector self-employed tax agency service users were identified as tax accountant characteristics and user characteristics. Second, for self-employed North Korean defectors in South Korean society, improving user characteristics is important in the initial settlement stage, strengthening tax accountant characteristics along with user characteristics is important in the mid-term settlement stage, and only strengthening tax accountant characteristics is significant in the long term. These research results are interpreted as having a great influence on the lifestyle and culture of North Korean society where North Korean defectors lived.

Understanding the Acceptance of Mobile Food Ordering Applications: Role of Confidence in Food Safety Measures

  • Yaou Hu;Hyounae (Kelly) Min;Saehya Ann
    • Journal of Smart Tourism
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    • 제4권2호
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    • pp.25-33
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    • 2024
  • This study examines the factors influencing the use of mobile food ordering applications and their impact on consumption behavior amidst recent societal changes. It re-evaluates the relevance of factors from the UTAUT2 theory in predicting customers' behavioral intentions. Additionally, the study explores the moderating effect of confidence in food safety measures (CFSM). Quantitative research methods are employed. A structured questionnaire that measures the psychological factors, behavioral intention, and actual usage of mobile food ordering applications was used to collect customer data. Regression and moderation analyses are conducted to test the hypotheses and examine the moderating role of CFSM. The findings reveal that performance expectation, effort expectation, and habit significantly predict customers' intention to use mobile food ordering applications. Moreover, for customers with high CFSM, social influence, facilitating conditions, and hedonic motivation add additional contributions to their behavioral intention. This study extends the UTAUT2 theory by applying it to mobile food ordering applications and examining the influence of CFSM. It identifies the specific factors that drive customers' intention to use these applications and highlights the importance of CFSM as a moderating factor. The findings offer theoretical insights and practical implications for researchers and practitioners in the mobile food ordering industry.