• 한국조리학회지
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• 제15권4호
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• pp.144-158
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• 2009

본 연구는 외식업체 이용 고객을 대상으로 획득된 문화자본의 양과 서비스 품질 지각 정도, 만족도의 차이를 규명하고, 서비스 품질과 만족도의 영향 관계를 살펴봄으로서 소비자가 원하는 서비스 품질을 제공하고, 만족도를 높이는데 필요한 기초자료를 제시하고자 하였다. 연구의 결과를 요약하면 첫째, 고객 만족은 문화적 자본의 보유 정도에 많은 영향은 받지 않으나, 제도화된 문화적 자본보다 부모나 가정의 문화적 자본의 영향을 받음을 알 수있다. 둘째, 대체로 객관화된 문화적 자본의 보유 정도가 많은 집단이 적은 집단에 비해 유형성, 신뢰성, 공감성을 더 낮게 지각하고 있는 것으로 나타났으며, 체화된 문화적 자본의 보유 정도가 높은 집단이 낮은 집단에 비해 유형성과 확신성을 더 높게 지각하고 있는 것으로 나타났다. 또한 제도화된 문화적 자본의 보유 정도가 높은 집단이 낮은 집단에 비해 모든 서비스 품질의 요인을 낮게 지각하고 있는 것으로 나타났다. 셋째, 전체 서비스 품질 요인의 지각정도가 높으면 높을 수록 만족도도 높게 나타났다. 본 연구의 조사대상자는 패밀리 레스토랑의 고객으로 젊은 20~30대가 주 고객층을 이룬다. 따라서 외양과 분위기는 물론 고객이 공감할 수 있고, 신뢰할 수 있는 서비스 제공을 위해 노력해야 할 것이다. 또한 외식업소를 이용하는 고객에게 레스토랑의 서비스에 만족하고 재방문 욕구를 발생시켜 지속적으로 이용할 수 있도록 전문적인 지식을 갖춘 종사원들과 서비스 품질의 향상을 위해 종사원에 대한 서비스 교육을 꾸준히 해야 할 것이다.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2003년도 춘계학술대회
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• pp.291-297
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• 2003

In fact, some cases that successfully introduced CRM show that CRM is migrating from small scale which is typical when introduced to larger scale through various tests. The process also comprises all strategic planning, capital investments, management decisions, and tasks necessary to create a new product. manufacturing processes must be created so that the product can be produced in the product facility Therefore, this study tries to segment customer for the sieving the problem. And it make efficient customer management.

• 한국조리학회지
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• 제21권6호
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• pp.28-37
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• 2015

본 연구에서는 윈도우 베이커리 종사원의 심리적 자본과 직무만족, 고객지향성의 영향관계를 입증하였고, 연구결과에 따른 제언을 제시하고자 하였다. 총 220부의 설문지를 배포하여 불성실하게 응답한 15부의 설문지를 제외한 나머지 205부의 유효한 설문지를 실증연구에 사용되었다. 조사 연구의 목적을 달성하기 위하여 통계프로그램 SPSS 18.0을 활용하여 빈도분석, 요인분석 및 신뢰도분석, 상관관계분석, 회귀분석을 실시하였다. 분석결과를 보면 심리적 자본에 대한 측정항목의 탐색적 요인분석 결과, 4개 요인으로 KMO 값은 0.780, 총분산비율 66,633%, 직무만족에 대한 요인분석은 1개 요인으로총분산비율61.592%, KMO 값은 0.658로 나타났다. 고객지향성에 대한 요인분석은 총분산설명력 64.240%, KMO 값은 0,765으로 나타났다. 변수들 간의 상관관계가 다른 변수에 의해 설명되는 정도가 좋게 분석되었고, 유의확률이 0.000으로 나타나, 전반적으로 변수들 간의 상관관계는 유의적이다. 따라서 심리적 자본에 따른 직무만족이 고객지향성에 미치는 영향에 관한 가설은 채택되었다.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2012년 춘계학술대회
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• pp.23-35
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• 2012

The purpose of this study is to present HACCP management method for improving customer satisfaction in bakery industry. As a study method, literature review on HACCP and customer satisfaction and developing questionnaires through model design were done. Then, a survey was done to 209 customers who had experiences of visiting small size bakeries in Seoul or the national capital region. It was then statistically analyzed and examined. In conclusion, even though the respondents showed positive expectation that the certification of HACCP will have an effect on the factors of customer satisfaction like brand image, quality of product and service, facility and physical environment and so on, but as we proved in the course of study model's hypothesis confirmation, actually, current promoting efforts and strategies of the government or related institutions to spread recognition of HACCP don't have an meaningful effect on the factors of customer satisfaction.

• 산업공학
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• 제13권3호
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• pp.438-443
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• 2000

In this paper, we suggest a new backorder policy for stockout which is occurred in each regional distribution centers of distribution chain for capital-goods product. In backorder process of backorder policy, minimize expected stockout through the balancing-division module, and has occured stockout is backordering through the emergency supply from central distribution center and regional distribution center. Simulation tests show that our backorder policy is on the decrease of backorder cost and improvement of customer service. Our backorder policy has two important benefit. First, customer service level is improved by realization of minimum stockout. Second, the backorder process by allowance of the same level supply is to decrease system operating cost.

• 보건의료산업학회지
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• 제10권1호
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• pp.27-37
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• 2016

Objectives : This study applied the research model of Bontis (1998), which has been used to investigate everything from business corporations to hospitals in Korea, examined its generalizability and attempted to verify which factors of the intellectual capital affects organizational performance, represented by indicators for the clinical and financial performance of hospitals. Methods : Primary data for the study were collected from 91 general hospitals through self-administered questionnaires, and secondary data on clinical and financial performance of hospitals were collected form existing statistics. Collected data were analyzed with SPSS 11.5 (ver.) and AMOS 18.0 (ver.). Results : It was found that only human capital and customer capital had indirect effects on hospital performance. It was also revealed that structural capital had a direct effect on clinical performance, and an indirect effect on financial performance. Conclusions : This result means that there is a need to individually consider both the clinical performance and financial performance when measuring the organizational performance of a hospital, and it also shows that positive improvement in the clinical performance can contribute to the improvement of the financial performance through this process.

• 산경연구논집
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• 제11권3호
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• pp.63-71
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• 2020

Purpose: Most of all studies regarding corporate social responsibility have been dealing with its direct performance. Many previous studies provided the evidence that corporate social responsibility activities directly affect firms' competitiveness or corporate reputation. However, there are no studies regarding the role of social capital between corporate social responsibility and firms' competitiveness. The present study aims to examine a mediating role of social capital between corporate social responsibility and corporate reputation. Research design, data and methodology: The structural equation model integrating corporate social responsibility, social capital, and corporate reputation was proposed with three hypotheses. Questionnaire including 15 question items for three concepts was designed. Data for testing hypotheses were collected from students and staff who had experienced the social responsibility activities of Korea Hydro & Nuclear Co. Ltd. SPSS and SmartPLS were used to analyze data. Results: All three hypotheses were supported at the significance level of 0.01. Corporate social responsibility have a significant influence on social capital as well as corporate reputation. Social capital plays a mediating role in the relationship between corporate social responsibility and corporate reputation. Conclusions: The present paper identified a missing link between corporate social responsibility and corporate reputation by validating an indirect effect of corporate social responsibility on corporate reputation through social capital. The present study contributes to finding the indirect link between corporate social responsibility and corporate reputation. Implications for academics and practitioners. The research model can be extended to analyze the relationship between corporate social responsibility and its performance. The present study sheds light on identification of a new role of social capital. Managers of firms have the opportunity to recognize the fact that investment recovery of corporate social responsibility results from social capital and corporate reputation in long-term rather than short-term. The results of this study offers an insight that managers can enhance customer loyalty. The process linking corporate social responsibility to corporate reputation through social capital implies that firms can realize spiritual marketing delivering authentic storytelling through corporate social responsibility. The present study has a limitation for generalizing of research results because the sampling came from a case of firm.

• 복식문화연구
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• 제32권2호
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• pp.148-163
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• 2024

With the digitalization of production and consumption environments, consumers are no longer merely targets of marketing, but key players in creating value jointly with companies by participating in various decision-making processes. Much virtual content in particular, such as fashion shows, exhibitions, games, social activities, and shopping, which fashion brands implement in virtual worlds, cannot be completed without consumers' active engagement and interaction. Thus, this study considers consumers' participation in virtual content provided by fashion brands as value co-creation in virtual worlds. This study aims to examine how consumer (i.e., consumer smartness) and fashion firm (i.e., perceived intellectual capital) factors influence value co-creation behavior intention in virtual worlds. Data were collected from 410 consumers in their 20s nationwide through an online survey, and a higher-order structural equation modeling analysis was conducted to test the research model. The results showed that both consumer smartness and perceived intellectual capital positively influenced customer participation behavior and citizenship behavior intentions. Specifically, perceived intellectual capital had a greater impact on value co-creation behavior in the virtual world than consumer smartness. The findings provide empirical evidence that the fashion firms' intangible assets and consumers' competence in the digital shopping environment encourage their intentions to co-create value in virtual worlds.

• 대한산업공학회지
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• 제39권4호
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• pp.239-246
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• 2013

Global restaurant franchises are becoming more and more popular in China, Japan, and South Korea. Understanding target customers' needs for restaurant franchises is considered one of the most important factors for their business success. In this study, four domains-food-related domain (FRD), interior-related domain (IRD), staff-related domain (SRD), and convenience-related domain (CRD)-and 24 elements were classified. A survey with 450 respondents in the three capital cities (Beijing, Tokyo, and Seoul) was then conducted to examine the effect of the factors influencing customer satisfaction. After statistical analysis, thirteen main elements were found as factors influencing customer satisfaction. The analysis result showed that the food-related domain (FRD) was the most important in Beijing. The interior-related domain (IRD) and the convenience-related domain (CRD) were considered the most important in Tokyo and Seoul. Some cultural differences in customer satisfaction were also found. The results provide a guideline for better customer experience management of a restaurant franchise in the three cities.

• 산업융합연구
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• 제22권2호
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• pp.33-43
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• 2024

본 연구의 목적은 어떻게 브랜드배태성이 교차구매의도에 영향을 미치는지를 확인하는 것이다. 이와 함께 이들 관계에 고객만족이 매개역할을 하는지를 함께 분석하고자 한다. 이를 위하여 표본은 특정 스마트폰 브랜드를 사용하는 소비자이며, 이들을 대상으로 설문조사하여 258부를 수집하였다. 실증분석은 구조방정식모형과 고객만족의 매개효과를 확인하기 위하여 비모수 붓스트레핑분석을 통한 추가분석을 실시하였다. 그 결과는 다음과 같다. 첫째, 브랜드배태성은 고객만족과 교차구매의도에 긍정적으로 영향을 미치는 것으로 확인하였다. 둘째, 고객만족은 교차구매의도에 긍정적으로 영향을 미치는 것으로 밝혀졌다. 이들 결과와 매개효과분석결과를 종합하면, 고객만족은 브랜드배태성과 교차구매의도에 유의한 매개역할을 하며, 브랜드배태성, 고객만족, 교차구매의도의 관계가 부분매개모형인 것을 보여준다. 또한 브랜드배태성의 교차구매의도에 대한 직접효과가 고객만족을 통한 간접효과보다 큰 것으로 나타났다. 이러한 실증분석 결과는 사회자본으로써 브랜드배태성이 교차구매의도의 선행요인이 될 수 있다는 학문적 가치를 보여준다. 또한 본 연구는 브랜드 실무자가 교차구매를 증대시키기 위하여 브랜드와 관련된 고객의 배태성을 높이는 것은 물론 고객만족의 매개역할을 함께 고려할 필요성을 제안한다.