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The Impact of Window Bakery Employee Psychological Capital on Job Satisfaction and Customer Orientation - Focused on Gwangju -  

Kim, Seong Su (Dept. of Food Culinary Science, Honam University)
Lee, Sang Jin (Dept. of Food Culinary Science, Honam University)
Publication Information
Culinary science and hospitality research / v.21, no.6, 2015 , pp. 28-37 More about this Journal
Abstract
This study examined the factors that affect the relationship between window bakery employee psychological capital l, job satisfaction and customer orientation. A total of 220 questionnaires were distributed to employees, of which 205 were deemed suitable for analysis after the removal of 15 unusable responses. In order to perform statistical analyses required by the study, the SPSS 18.0 Statistical Program was employed for frequency, facto, reliability, correlations, and regression analyses. The results of exploratory factor analysis showed that four factors regarding psychological capital were extracted from all measurements with a KMO of 0.780 and a total cumulative variance of 66.633%, With regard to job satisfaction, one factors was extracted with a total cumulative variance of 61.592% and a KMO score of 0.658. One factor for customer orientation was extracted that accounted for a total cumulative variance of 64.240% and a KMO score of 0.765. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationships that psychological sapital with job satisfaction and customer orientation was adopted.
Keywords
psychological capital; job satisfaction; customer orientation;
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