• Human Ecology Research
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• 제53권4호
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• pp.391-404
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• 2015

This study examined job satisfaction and relevant variables for multi-cultural family home-visiting educators. The selected study subjects were 192 home-visiting educators who work at Multi-Cultural Family Support Centers in the Seoul, Gyeonggi-do, and Chungcheongnam-do areas. Data analysis was conducted using SPSS ver. 18.0. The main results were as follows. First, the job satisfaction level in multi-cultural family visiting educators stood at 3.29 points, subjects' age, averagely monthly income, marital status, and activity career were shown to influence generally upon job satisfaction, self-efficacy, job stress, and cultural competency. Job satisfaction was high in groups with: a high age, small career, low averagely monthly income, and married. Second, self-efficacy and job stress were big in the job satisfaction of multi-cultural family visiting educators. The same outcome as the existing prior research was indicated. Cultural competency was not significant. Third, an examination of relative influence upon job satisfaction in home visiting educators indicated that the explanation power was 29.0%. Significant influential variables included academic background, marital status, self-regulation, and role ambiguity. Self-regulation was greater for those with lower academic backgrounds and unmarried. Job satisfaction was higher in the lower role ambiguity. Thus, the same outcome as the existing prior research was indicated. Cultural competency wasn't indicated to be significant. This has significance in having shown characteristics of job satisfaction in multi-cultural family visiting educators.

• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.33-42
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• 2019

Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

• 한국항공운항학회지
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• 제28권3호
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• pp.61-73
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• 2020

This study is an empirical analysis of the cultural competencies of college students majoring in aviation services on their major satisfaction and professionalism. In order to focus on the cultural competencies of aviation service college students, who are rarely addressed in the preceding study and to see how cultural competencies have significant effects on their major satisfaction and professionalism, we divid them into six sub factors: willingness to participate, cognitive openness/flexibility, emotional control, patience with uncertainty, self-efficacy, and cultural empathy. And the mediated effects of major satisfaction on cultural competency and professionalism are analyzed to provide educational implications for cultural competency. Based on the results of this study, it is expected to apply to the education of aviation service-related departments, it will be a basic data to promote students' adaptation to the department and satisfaction of the department and to train global professional service personnel who can improve their post-employment work adaptability, job satisfaction, and service productivity.

• 한국실내디자인학회논문집
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• 제27권1호
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• pp.39-47
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• 2018

This study is intended to suggest an improvement scheme of activating container multiplex cultural space through an analysis of container architecture characteristics and a survey of user satisfaction, focusing on container multiplex cultural space located in Seoul city. Hence, the elements of multiplex cultural space and the characteristics of container architecture were deduced and analyzed through precedent study and literature review relating to multiplex cultural space and container architecture, and then an analysis framework was established with items to measure the user satisfaction. Based on this, a questionnaire was created, and users were surveyed through on-site visit. The results of analyzing the container multiplex cultural space users' satisfaction are as follows. First, in order to increase user satisfaction, it is necessary to highlight visual element. Second, there is necessity for distinct space configuration, such as connection, stack and extension by utilizing the fixed specifications, the characteristics of container. Third, there is necessity for extended space where people feel a sense of openness. Fourth, it should be improved so that air is well circulated by installing glass, operable window, etc. In further research, it is thought necessary to make a study of commercial space and facilities inside university besides multiplex cultural space.

• 한국콘텐츠학회논문지
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• 제16권12호
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• pp.244-257
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• 2016

본 연구는 소비자의 문화소비성향과 문화서비스속성이 문화서비스만족도에 미치는 영향을 조사하기 위하여 수행되었다. 본 연구의 조사기간은 2015년 1월12일~2015년 2월15일까지였으며, 조사대상자는 20세 이상의 문화서비스를 이용하는 소비자 309명을 대상으로 이루어졌다. 수집된 자료는 SPSS 18.0을 이용하여 요인분석, 군집분석, ANOVA, 교차분석, 다중회귀분석 등으로 통계처리 하였다. 분석결과, 문화소비성향 유형에 따른 공연문화서비스속성의 차이는 고객응대, 고객관리, 서비스이행에서, 전시문화서비스속성에서는 고객응대, 고객관리에서 유의미한 차이가 나타났다. 그리고 문화서비스속성이 만족도에 미치는 영향으로는 공연에서는 '서비스이행', '시설', '고객관리'에서 유의미한 영향을 미치고 있으며, 전시에서는 '서비스이행', '시설', '고객관리, '고객응대'에서 유의미한 영향이 나타났다. 본 연구는 문화서비스를 이용하는 소비자의 만족을 높일 수 있는 기초자료로 활용되기를 기대한다.

• 한국콘텐츠학회논문지
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• 제20권9호
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• pp.461-474
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• 2020

본 연구에서는 문화예술적 경험이 노인생활만족도에 미치는 영향을 알아보고 개인 창의적 특성의 매개효과를 확인하고자 하였다. 노인 144명을 대상으로 요인분석, 기술통계, 회귀분석 기법을 활용하여 조사한 결과는 다음과 같다. 첫째, 문화예술적 경험과 노인생활만족도, 개인 창의적 특성은 서로 정적인 상관관계를 맺고 있다. 둘째, 문화예술적 경험 하위요인 창작경험과 감상경험은 노인생활만족도에 유의미한 영향을 미쳤다. 셋째, 창작경험과 감상경험은 매개변인인 개인 창의적 특성에 유의미한 영향을 미쳤다. 넷째, 개인 창의적 특성은 문화예술적 경험과 노인생활만족도의 영향관계에서 부분 매개효과를 보였다. 따라서 문화예술적 경험과 개인 창의적 특성은 노인생활만족도에 긍정적인 영향을 미치는 요인이며, 개인 창의적 특성은 문화예술적 경험을 통해 증진될 수 있다. 또한 개인 창의적 특성이 문화예술적 경험을 통해 증진될 경우 노인생활만족도에도 긍정적 영향을 미칠 수 있음을 확인하였다.

• Asia Marketing Journal
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• 제25권3호
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• pp.126-147
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• 2023

This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

• 아동학회지
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• 제38권2호
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• pp.5-16
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• 2017

Objective: The purpose of this study was to examine the moderating role of cultural values in the associations between autonomy and relatedness satisfaction of adolescents on their psychological well-being Methods: A total of 506 high school students(M age = 16.2) in Korea completed self-reported measures of needs satisfaction, psychological well-being, and cultural values, and data were analyzed by Pearson's correlation and hierarchical multiple regression analyses. Results: The results were as follows: First, both autonomy and relatedness satisfaction were positively related to adolescents' well-being. Second, Collectivistic-Individualistic value moderated the associations. Especially, only for collectivism oriented adolescents, the positive effect of autonomy satisfaction on psychological well-being was significant when their relatedness satisfaction was high. Conclusion: The findings suggest the importance of both autonomy and relatedness satisfaction in predicting psychological well-being of adolescents and underscore the moderating role of cultural values.

• 한국콘텐츠학회논문지
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• 제18권4호
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• pp.335-346
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• 2018

본 연구는 문화예술 여가활동 참여자의 외향성과 스트레스, 문화적 자기효능감, 생활만족도의 인과적 관계에 대해 지속적 소셜댄스 참여자를 중심으로 살펴보는 것에 목적이 있다. 연구 결과 첫째, 소셜댄스 참여자의 외향성은 문화적 자기효능감에 정적영향을 미쳤다. 둘째, 외향성은 생활만족도에 정적영향을 미쳤다. 셋째, 외향성은 스트레스에 유의미한 영향을 미치지 못하였다. 넷째, 문화적 자기효능감은 생활만족도에 정적영향을 미쳤다. 다섯째, 문화적 자기효능감은 스트레스에 정적영향을 미쳤다. 여섯째, 생활만족도는 스트레스에 부적영향을 미쳤다. 마지막으로 외향성과 스트레스의 관계에서 문화적 자기효능감과 생활만족도는 매개효과를 가지는 것으로 나타났다. 본 연구 결과를 통해 문화예술 여가활동에서 참여자의 외향성과 문화적 자기효능감, 생활만족도는 스트레스를 설명하는 중요한 요인임을 확인하였다.

• 보건행정학회지
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• 제26권2호
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• pp.115-124
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• 2016

Background: This study aims at making a survey on health care service providers' cultural competence and making an appraisal of Chinese medical tourists on service quality, health care service providers' cultural competence, perceived value, and satisfaction. Methods: The data was collected from August until November, 2014 and 150 health care service providers and 65 Chinese medical tourists from 12 medical institutions in Daegu were enrolled in analysis. Results: The results showed that health care service provider's knowledge on Chinese culture was very low with 33.5% of correct answer. Health care service providers were found to get 3.82 point on a 5 point-scale in cultural perception, 3.53 points in cultural sensitivity, and 2.85 points in cultural skills. Chinese medical tourists were analyzed to give 4.08 points on a 5-point scale to satisfaction on health care service, followed by 4.01 points to health care service quality, 4.00 points to perceived value of health care service, and last 3.85 points to a health care service providers' cultural skills. However, there was a difference in points in cultural skills between health care service providers and Chinese medical tourists. Chinese medical tourists' satisfaction with health care service in Daegu was found to be comparatively high, but in relation to satisfaction with communication, it was found to be relatively low. Conclusion: Through this research, health care service providers' knowledge level of Chinese culture and cultural skills were low while they seemed to take a half-hearted attitude towards educational experience for building up cultural competence and foreign patient service response.