• International journal of advanced smart convergence
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• v.9 no.3
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• pp.105-117
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• 2020

The "New Korean Wave" (Shin Hallyu) phenomenon, which is represented by the global popularity of BTS and director Bong Joon-ho's film "Parasite," is making the world excited. The influence of the Korean Wave is not only on politics, society, and culture, but it also has considerable economic ripple effects. We applied individual in-depth interviews with seven media and marketing experts in China to assess the changes in the impact of Korean cultural content (i.e., Hallyu content) and examine the possibility of marketing for Korean small and medium-sized enterprises (SMEs) products using Hallyu content. Considering its massive market potential, China is still an attractive target for Korean companies and is of even greater importance to SMEs, which are highly dependent on exports and lacking marketing budgets as well as a professional workforce. Korean businesses and the economy at large would get a real boost if they could penetrate the Chinese market by utilizing the strength of Hallyu content. Based on the results of the in-depth interviews, the conclusion of our study suggests the direction of advertising strategy on how Korean products can attract the minds of Chinese consumers by utilizing the Shin Hallyu. This research is a practical study that diagnoses the reality of the Korean Wave in China objectively and has excellent practical implications as it proposes methods of how SMEs should use Hallyu for their marketing strategies.

• Korean journal of communication and information
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• v.81
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• pp.40-74
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• 2017

Drawn upon the analysis of Seoul community media, this study make six points. The generation of community is not essentially determined but has singularity and differences. Historical context, social conditionality, cultural orientation, and the subjects' will and anticipation bring out certain forms of community. Various power relations and desires are engaged in the formation of community. The process of the construction of community is necessarily and simultaneously mediated with collective acts of communication and sharing. Community is not so much cultivated within society as articulated with precariousness, negativity and limit. Community is able to create its own cultural sensibility and language to express it. Thereby community is a dynamics between articulation and disarticulation, convergency and divergency, similitude and difference living in our actual society.

• Asia-Pacific Journal of Business
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• v.2 no.1
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• pp.49-73
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• 2011

With the market evaluation of economic globalization exchanges between different cultures, cultural trade has been developing at an accelerated speed, and also playing an important role in East Asian intra-regional trade. In this research the author used gravity trade model to explain the causal relationship between dependent variable trade flows and several independent variables applying with five categories cultural goods which classified in HS codes. Firstly for cultural heritage trade flow, the results indicated that economic masses of bilateral countries have no significant influences on it; GDP per capita of host country and adjacency factor with partner country have significant negative influences on it; Internet coverage ratio has improved cultural heritages exchanges in East Asian regions. Secondly for printed matter cultural goods trade flow, the distance factor has significant negative influence but common language has significant positive influence on it. Thirdly for recorded media cultural goods, only economic masses and GDP per capita of bilateral countries can improved their trade flows. Fourthly for visual arts cultural products trade flows, almost all variables we tested have significant influences on it. Fifthly for cinema photography cultural goods trade flow, the influenced factor are same with cultural heritage products except they have strong positive interaction relationship with economic masses and common language. At last, the paper figured out some important and potential sectors for cultural goods trade in East Asia and gave some suggestions to government and cultural goods product enterprises.

• Journal of Contemporary Eastern Asia
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• v.19 no.1
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• pp.43-58
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• 2020

This study examines media used for information in the East Asian countries of China, Japan, South Korea, Taiwan, and Singapore, using data from the World Values Survey. The sharing of Confucian culture may lead to a uniform media structure across these nations. Another possibility is technological determinism, which would also lead to similarity across nations. However, it is possible that countries are at different stages of technology development and will eventually become more similar. An opposing notion is that differences in other values among nations predict digital media use. To examine the evidence considering these possibilities, we factor analyze each population's use of nine traditional and digital media to see how similar the structures are. What results is a three-dimensional solution for four out of five countries, except Singapore, which has a more simple two-dimensional structure. Analysts regard Singapore as the most digitally connected society, which raises the question as to whether it is higher on a technological development trajectory, to which other countries may transition. Perhaps a more simple media use structure is an adaptation to increasing information load. As well, as mobile devices have become a primary means of accessing the range of traditional and social media, it may have an expanded role in reducing media channel entropy. In terms of frequency of media use, Singapore is highest, while China is the lowest. Singapore stands out in high mobile use, and China for low Internet use. There appear to be developmental differences across the nations. Regressions on Internet use for 18 values indices find different values predictors in the East Asian countries, ruling out Confucianism as producing similar media patterns.

• Smart Media Journal
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• v.5 no.4
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• pp.90-95
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• 2016

Recently, the quality of cultural experience can be improved through a stereoscopic information service provided by the latest mobile-based Information Telecommunication technology without the human cultural commentators, which was used in order to enhance the understanding of our cultural heritage. The purpose of this paper is to produce contents that introduce cultural heritage using the Android-based GPS and augmented reality. In this paper we propose a culture content creation method that is based on location information such as user/cultural anomalies using GPS and augmented reality based on Markerless Tracking. Marker Detection Technology and Markerless Tracking Technology are used for smart phone's rapid recognition of augmented real world and accurate recognition according to the state of the cultural heritage. Also, the Google Map of Android is used to locate the user. The strength of this method lies in that it can be used for a variety of subjects while the existing methods are limited to certain kinds of augmented reality contents.

• Review of Culture and Economy
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• v.19 no.2
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• pp.51-72
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• 2016

This research dwells on categorization and industrialization of cultural heritage resources using marketing. Since many organization would not grab the chance of business while doing marketing using cultural heritage, the paper intend to suggest proper way to develop strategy. For that purpose, this research analyzed some advanced cases of corporate like Google and other national endeavors. This paper founded out 4 models of marketing using cultural heritage resources. These are re-creation, patron, capitalization and media. Also we got practical implications of the case analysis and modeling which are collaboration partnership scheme between marketers and filed expert group. Marketers better find fitful information and right person utilizing more reliable sources such as national archives, and academic achievements. If the marketers implement such strategic program, really abundant types of cultural heritage resources using marketing could bring more favorable profit which means business chance and new horizon for global culture industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.538-548
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• 2000

A study analyzes the eclectic trend shown in Andy Warhol look to explain the pluralistic aspect which is expressed in the late 20th century's fashion. Eclecticism is a trial to dismantle the barriers between pure art and popular art, high culture and low culture. This pursues harmonious accommodation and coexistence of all areas without being confined in the conventional lofty taste or high art. This thesis studies the characteristic aspects of the eclectic trend by classifying this trend into sell culture, mass media and fashion around the Andy Warhol look. The sexual eclectic trend in Warhol look is bisexual one shown in clubland and the world of modeling and supplies fashion with abundant expression and ambiguity. Warhol established cultural eclecticism by compounding high cultural factors and low cultural factors. broke up the boundary between street fashion and high fashion and escaped from the fixed idea on materials and design. Also he generalized and democratized specialty or nobility conventional paintings had possessed through introducing repetition and mediocrity and fully utilized every kind of mass media, Hollywood movie stars and daily necessaries in producing works. Andy Warhol who asserted‘Business Art’that was the mixed form of artistry and commercialism had creative and futuristic taste and proposed the direction to develop current fashion and art where the concept of economy is importantly brought into relief.

• Journal of the Korean Society of Costume
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• v.60 no.2
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• pp.81-98
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• 2010

This study aims to examine the subjects of cultural power of the modernism and post modernism eras, and analyze how the change of power and subjects influenced fashion throughout the history from the microscopic perspective, and thus to explain the social relationship of the fashion phenomenon. The study findings can be summarized as follows. First, as the post modernism era which was being formed centering around Europe that was pursuing Haute Couture and formal masculine suits ended and the post modernism era started, America became the center of the world power, and the American equalitarianism and growing wealth among the general public spread over the world, and as a result, the ready-made clothes were propagated over the world, and various subcultures came to have multi-national tendency in the New Media society. Second, in the modernism era, the high class, whites, males, and the pre-existing powerful class were the subjects of cultural power. Although this changed in the post modernism era, as some of power moved from the high class to the middle class, the economically affluent general public, still the western world, males, and whites held the center of power. However, later, females, youths, the third world nations, and so on emerged as minor power, and when the New Media society started, the structure developed so that everyone can share cultural power.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.4
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• pp.177-184
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• 2012

A hologram projects a 3 dimensional video as same as a real subject and it is made by principles of holography. Many researches about holographic technology have been developed. Studies for visualization of 3D videos, holographic storages, and optical media have proceeded mostly in engineering. It is hard to find any researches about the convergent system from the viewpoint of interactive elements and motion graphic design such as this paper's concept. Most studies of augmented reality have been developed in the domain of technology and education but the field of content production. AR has been convergent with various fields and media, so it is time to make an active progress in the study of convergent content development. The goal of this study is to develop cultural contents and create new values through the convergence of holography and AR. The purpose of this paper is to propose the way of developing the convergent type of cultural contents and construct the production system by the new approach to users using the convergence technology of holography and augmented reality.

• Journal of the HCI Society of Korea
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• v.12 no.3
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• pp.5-11
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• 2017

Korean traditional dance has cultural value and is human's cultural heritage. But they are in danger which is caused by lack of bearers and public interest. E-Learning of traditional dance using network technology and digital media can be a solution to extinction problem. The aim of this study is to propose the E-Learning courses and systems for learning traditional dance. E-Learning systems were evaluated in accordance with the HCI (Human Computer Interaction) user evaluation. This study contribute to overcoming distance constraints by offering synchronous E-Learning education system of traditional dance as intangible cultural heritage through new media experience.