• 한국의상디자인학회지
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• 제14권2호
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• pp.199-214
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• 2012

$21^{st}$ century customer is voluntary actor, who has hegemony of communication based on digital surrounding. They are co-creator dismantling boundary between production and spending, and digital homonarrance of digital storyteller acting on the emotion. What is more, they prove the utility of 5 sense, value, experience, and story in market. 20th century Me generation is changing into We generation, who overcomes a sense of alienation and aim at smart life style for harmonious symbiosis with earth environments. Customer cultural trends are as follow as that 1) personalization of taste and experience, 2) spreading and sharing about personal use and experience, 3) consumption centered the value, 4) retreat and healthcare, 5) counter trend comes into the reaction about the forceful major trend. Contemporary customer changes essence of the life on the ground of emotion, symbol, image, and value not a commodity, function, and logos, and demands into change about direction of business to mostly enterprises. Customer's need and desire are on the increase as various emotion and value. Therefore, change of customer cultural trend is barometers for the growth and development of new fashion industry in $21^{st}$ century.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2008년도 추계학술대회
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• pp.13-16
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• 2008

주택문화관은 소비자와의 접점으로 주택상품을 전시하고 판매하는 실질적인 공간이다. 따라서 주택문화관은 다양한 디자인을 통한 경험을 제공하고, 소비로 이어질 수 있는 마케팅 요소로써의 공간이 되어야 한다. 특히 행동체험은 신체적 경험을 유도함으로써 기억과 추억을 남기는 핵심적 공간마케팅 전략이다. 본 연구에서는 현실적 체험요소와 호기심 자극 체험요소를 제안하여 소비자들에게 은유적이고 장기적인 인식을 지원하며, 이것이 공간 마케팅 관점에서 반복적이고 지속적으로 접근 가능한 소비환경이 되는 전략을 제시한다.

• Child Studies in Asia-Pacific Contexts
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• 제6권2호
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• pp.47-57
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• 2016

This study investigated whether Korean mothers' emotion socialization beliefs are related to emotional functioning in children differing across gender. We interviewed Korean mothers (N = 100) of first graders (55 boys; 45 girls) about their sensitivity, their reactions to children's distress, and children's emotion regulation. Two components of emotion regulation were distinguished: regulation and negativity. Results revealed that mothers' proactive sensitivity and their supportive reactions were related to their children's regulation, whereas unsupportive reactions were related to children's negativity. Child gender moderated the associations between mothers' socialization beliefs and children's emotion regulation: mothers' proactive sensitivity was more strongly associated with competent regulation in girls than in boys. Mothers' unsupportive reactions were related to increased negativity only in girls. Results are discussed from a cultural perspective, focusing on gender differences in the links between maternal socialization and children's emotional outcomes in Korea.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2012년도 춘계학술대회
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• pp.113-114
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• 2012

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1997년도 한국감성과학회 연차학술대회논문집
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• pp.220-223
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• 1997

The International Affective Picture System (IAPS) developed by Lang and colleagues[1] is widely used in studies relating a variety of physiological indices to subjective emotions. In this study we investigated whether the IAPS can be used for Koreans without significant cultural biases in their subjective emotional reactions. Thirty IAPS picture slides were presented to a group of 52 college students and different 30 slides with similar 3 dimensional emotion ratings to another group of 42 students. Fof each slieds with exposal time of 8sec, subjects were asked to rate on the Semantic Differential Scale (SDS) and Self-Assessment Manikin (SAM) in the 3 dimensions of pleasure valence, arousal, and domensions of pleasure valence, arousal, and dominance. Fnctor analysis was done for SDS ratings, and correlations of SDS and SAM were calculated. Eighteen bipolar adjective were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with previous study. SAM were calculated. Eighteen bipolar adjectives were grouped into 3 dimensions of pleasure, arousal, dominance showing good agreement with the previous study. SAM ratings were highly corrlated with two of the 6 SDS adjective pairs associated with the pleasure and dominance dimensions, but not with those associated with arousal dimension suggerting some cultural differences.

• 한국의류학회지
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• 제34권12호
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• pp.1992-2005
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• 2010

Emotion directly affects consumer buying behavior. This study examines Chinese consumers' emotion elicitation process toward a U.S. apparel brand in the Chinese market. Employing a cognitive appraisal theory, this study proposed and tested a conceptual model incorporating three factors of consumer global orientation as antecedents of consumer emotion and purchase intention as a consequence of emotion. Among the ten proposed hypotheses, eight were supported. Of the three antecedents of consumer emotion, exposure to global mass media and cultural openness positively increased Chinese consumers' appraisals of a U.S. apparel brand. Unlike these two antecedents, the effects of exposure to mass migration on consumer appraisals were found to be non significant. The relationships between appraisal dimensions and positive emotion were all supported. Finally, this study confirmed that positive emotions increased Chinese consumers' purchase intentions of a U.S. apparel brand. Theoretical and managerial implications were discussed based on the findings.

• 비교문화연구
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• 제41권
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• pp.113-140
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• 2015

본 연구를 통해 필자는 러시아어와 한국어에서 인간의 가장 원초적이고 본원적인 감정 중 하나인 "기쁨"이 어떻게 언어적으로 구현되는지를 살펴보고자 하였다. 그 과정에서 특히 "기쁨"이라는 개념이 러시아와 한국어에서 어떻게 기술되는지, 그리고 그러한 기술이 문화적 맥락과 어떤 관련을 맺고 있는지 살펴봄으로써, 러시아어와 한국어에서 "기쁨"이 가지는 의미적, 화용적 특징들을 규명해 보고자 하였다. 기쁨은 러시아어에서 주로 радость [기쁨]과 удовольствие [즐거움(만족)] 으로 기술되며, 전자가 보다 넓은 종교적, 정신적, 지속적, 문화적 맥락과 후자는 보다 구체적, 육체적, 순간적 맥락과 관련된다. 전자가 보다 거시적 맥락에서 의미와 투영대상을 찾는다면 후자는 보다 일상적인 맥락에서 욕망이 구체적으로 투영될 대상을 찾는다는 것이 전통적인 설명방식이었다. 하지만 오늘날 이러한 대립관계는 점차 약화되고, 기쁨의 대상이 되는 존재에 보다 초점을 맞추고, 그 존재의 실존적 관계에 보다 집중하는지 아니면 일상의 디테일에서 즉각적으로 느끼는 기쁨에 보다 초점을 맞추는지의 대립으로 전환되어 감을 알 수 있었다. 반면에 한국어에서 기쁨은 주로 "기쁨"과 "즐거움"이라는 두 개의 어휘로 구현되는데, 전자가 보다 정신적인 작용과 관련을 가지며, 그 유발하는 원인과 그 결과 사이의 논리적 관계에 대한 추론이 기저에 깔려있는 반면, 후자는 화자가 참여자로서 해당 상황에 개입하는 과정에서 즉각적으로 느끼는 감정과 연관된다. "기쁨"이 화자가 사전에 가졌던 기대와 계획, 예상과의 부합 혹은 충족으로 인한 흡족함에서 오는 것이라면 "즐거움"은 상황속에서 적극적으로 참여하고 활동하는 화자에게서 즉각적으로 느껴지는 감정이다. 따라서 러시아어의 기쁨의 부차적인 개념 "즐거움(만족)(удовольствие)"과 한국어의 "즐거움"은 매우 중요한 의미적 자질을 공유하고 있다고 할 수 있다. 결국 두 언어 모두 화자가 대상에 대하여 어떠한 태도와 입장을 취하는지에 따라 기쁨에 대한 2개의 변별적인 선택지를 가지고 있다고 볼 수 있다.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.184-200
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• 2013

현대인들은 삶의 질 향상을 추구하고 있고 감성은 이런 질 높은 삶의 근본적인 요소라는 인식이 확대되면서 경제, 사회, 정치, 문화 전반에 걸쳐 감성을 반영하는 경향이 커지고 있다. 감성디자인은 이런 사회적 현상을 배경으로 한다. 본고는 감성디자인에 있어 '감성체험'이라는 인간중심적인 측면에 초점을 맞추어 연구를 진행하였다. 즉 디자이너가 감성디자인을 창출하고자 할 때 프로그래밍을 통해 구체화해야 하는 감성체험의 기본범주와 각 범주별 관련요소들에 대해 연구하였다. 본 연구는 문헌연구와 사례분석을 중심으로 진행되었다. 본고는 프로그래밍을 위한 감성체험의 기본범주를 첫째, 감성의 발생인자(사용자의 감성적 욕구), 둘째, 감성의 전달과정(사용자 관여 수준별 디자인접근법), 셋째, 감성의 체험모듈(사용자의 감성체험 경로)이라는 세 가지로 분류하였다. 감성의 발생인자는 생리적 감성, 심리적 감성, 사회적 감성, 문화적 감성으로 분석되었고, 감성의 전달과정은 기호적 접근(소극적 수용자), 경험적 접근(적극적 수용자), 상호작용적 접근(소극적 창조자), 참여적 접근(적극적 창조자)으로 분석되었다. 그리고 감성의 체험모듈은 지각하기, 느끼기, 생각하기, 행동하기, 관계짓기로 분석되었다.

• 대한가정학회지
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• 제42권11호
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• pp.17-30
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• 2004

The purpose of this study was to explore the normative expectations of positive emotions such as happiness and pride in Korean culture by analyzing the children's textbooks in the Chosen Dynasty period. The method of this study was document analysis and the materials for analysis were 'Dongmongsensp', 'Gyukmongyogyul', 'Myungimbogam', and 'Sohak', that were the textbooks for children's education and invoked the ethics of individual life based on Confucianism. The analysis was focused on the antecedent events, emotional consequences, and emotional regulation in the emotional process of happiness and pride. According to the analysis, happiness was caused by the accomplishment of cultural tasks such as supporting parents, observing laws, being moderate, improving oneself with reading good books, and modeling good deeds, as well as parents' love, which had desirable consequences. Hence, the emotional regulation was to enhance happiness, but far as immoderate experience of happiness, the regulatory rule was expected to suppress it. Also, the antecedents of pride were those demonstrating to have power or occupying a high social position, and the consequences of pride led to self-destruction, and pride was therefore not allowed to be expressed. Consequently, happiness was enhanced because it motivated individuals to accomplish cultural tasks of interdependence, whereas pride was inhibited because it tended to disengage self from social connectedness.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.104-108
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• 2000

The paper sets the goal as understanding relationship between usability and subjective preference with the cross- cultural comparison between korea and Japan. Total 42 Korean and japanese housewives participated in the experiment where subjects evaluated their subjective preferences on 16 different variations of computer-simulated microwave ovens. In additions, subjects also performed usability testing over 9 different microwave ovens with 6 different tasks given to users. Subjective preferences and usability were analyzed by Conjoint analysis to identify relative importance of features. The results showed that, in case of Korean subjects, subjective preference has positive relationship with usability (i.e. aesthetically good product also showed better performance in usability testing).However, Japanese subjects showed the tendency that subjectively preferred products are not necessarily evaluated good in usability testing (i.e. god aesthetic is one thing and high usability is another). this difference leads the speculation that culture plays a role in balancing the relationship between aesthetic and functionality.