• 비교문화연구
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• 제28권
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• pp.55-66
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• 2012

Ever since they were first produced, more than four hundred years ago, Shakespeare's plays have been reproduced and adapted into countless film and TV productions, into ballets and operas and theatre performances across the globe. The present paper, within a broad conceptual framework, aims to investigate the cross cultural dimension of adaptation of a stage play, written for the Renaissance England, into a $21^{st}$centuryIndianfeaturefilm. The paper uses Omkara, an adaptation of Othello by Vishal Bharadwaj, as a case study to: (i.) Explore the use of the idiomatic language of cinema in such an adaptation. (ii.) Posit a re-reading of Shakespeare with the help of local/native signifiers.

• 한국프랜차이즈경영연구
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• 제11권1호
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• pp.31-44
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• 2020

Purpose: The baby boomers and the millennials, who make up the largest share of the market, are showing the gap in their differentiated cultural styles. The purpose of this study is to study the consumption propensity and purchasing determinants of the baby boomers generation and the millennials generation, which have become a very important key pillar in shaping the market based on the cultural dimension model theory of h(=>H)opstead, and to identify the difference Research design, data, and methodology: In order to verify the research hypotheses, The data was collected from the baby boomers and the millennials using online questionnaires. The pre-test was conducted from October 10 to 12, 2019, and the main survey was conducted from October 15 to 25. A total of 230 copies were recalled, and the final 219 copies were used for the final analysis. Results: The consumption propensity between the baby boomers and the millennials differed in resource saving purchase propensity and impulse buying propensity. The baby boomers showed higher resource saving purchase propensity than the millennials, while the millennials showed higher impulse buying propensity. There was a difference in the determinants to purchasing only in the evaluation factor. Results of gender differences by generation, baby boomers differed in their planned purchase propensity, and women were higher. The millennials generation differed in resource saving purchase propensity and awareness propensity for others, all higher in men. In determinants to purchasing, the baby boomers did not differ in gender, and the millennials did differ in product factors. A canonical correlations analysis of the relationship between the baby boomers and the millennials showed a significant relationship between consumption propensity and determinants to purchasing. Also, the baby boomer generation has the biggest link between impulse buying propensity and evaluation factor. The millennials generation showed the biggest link between resource saving purchase and product factors. Conclusions: This study compared consumption propensity and determinants to purchasing of baby boomers and millennials on the basis of Hopstead's cultural dimension model theory to identify differences between generations, presenting practical and theoretical implications for establishing a correct understanding and specific marketing strategy among generation.

• 유통과학연구
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• 제22권8호
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• pp.29-36
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• 2024

Purpose: This study examines the impact of cultural dimensions as an intervening variable on taxpayer compliance in Makassar, Indonesia, with a focus on the Bugis tribe's cultural context. Research design data and methodology: The research aims to understand how attitudes, subjective norms, and perceived behavioral control, influenced by local culture, affect taxpayer compliance. A quantitative research design was employed, collecting primary data through questionnaires distributed to 150 taxpayers, with 125 valid responses analyzed using the Structural Equation Model (SEM) and Partial Least Squares (PLS) methodology. Results: The results indicate that cultural factors significantly mediate the relationship between subjective norms and taxpayer compliance, highlighting the role of local cultural values, such as "Siri Na Pacce," in shaping compliance behavior. Subjective norms positively influence both cultural attitudes and compliance, while attitudes and perceived control have a less significant impact. The findings suggest that integrating cultural awareness into tax policy and education can enhance compliance rates in culturally rich regions. Conclusions: this study underscores the importance of considering cultural dimensionsin tax administration, particularly in regions with strong cultural identities, to improve the effectiveness of tax compliance strategies. The findings contribute to the broader understanding of how cultural context influences economic behavior, offering insights for policymakers and tax authorities.

• 수산경영론집
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• 제40권3호
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• pp.107-125
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• 2009

Research on culture has been widespread across social science researches. But there has not been any cultural research in the fisheries industry. This study tried to identify whether the culture of the fishery organization had a convergent or divergent characteristic. To do so, fishery distributors and wholesalers, who affiliated with their professional associations or wholesale seafood markets, were surveyed across supplying and consuming areas(Busan and Seoul). If fishery organizations have always been culture-bound, rather than culture free, then their members show the divergent characteristic of culture. Despite a similarity in tasks, size and market segments, if this fact is proved, fishery distributors and wholesalers in different areas will differ in many of their managerial practices such as marketing policies, communication patterns, motivation techniques, etc. And it is expected that national and industrial cultures are major determinants of their behaviors. Depending on the results of this study, fishery distributors and wholesalers had a divergent characteristic. So, it was concluded that fishery distributors and wholesalers of wholesale seafood markets in supplying area were different from those in consuming area. It was found that this difference was attributed to individualism/collectivism and masculinity/femininity dimensions. In individualism/collectivism dimension, fishery distributors and wholesalers of consuming area were stronger than those of supplying area. That is, fishery distributors and wholesalers of consuming area were more collective than those of supplying area. But in masculinity/femininity dimension, fishery distributors and wholesalers of supplying area were stronger than those of consuming area. And the divergent characteristic was moderated by demographic variables (gender, age, education level, career). Especially, masculinity/femininity dimension was more moderated by demographic variables than individualism/ collectivism dimension.

• 복식문화연구
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• 제6권4호
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• pp.62-73
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• 1998

This study focuses on semiotic significance of clothing, showed in visual mass media. This study will look into what general public understand from clothing and what influence clothing on visual mass media exert on fashion. This study employs an example, "Aein(sweetheart)", which was televised from 09/02/1996 till 10/23/1996. Some specialists(master′s degree or doctoral degree holders, or professors) of Clothing and Textile picked and analyzed scenes with specific clothing. The theoretical grounds of the analysis are 1) in what procession the significance operate from the view of mythological symbols by Bart, 2) what influences clothing on TV dramas exert on fashion. The outcomes of the study are followings: First, clothing′s signifying proces hs two dimensions; linguistic dimension and mythological dimension. Linguistic dimension which is regarded as general and unvariable and is related to the reproductive signifying operation, contributes to the creation of the characters including the characters′ social activities, professions, social or economic position. Mythological dimension which is related to the cultural and implicative signifying operation, played an important role in the development of the drama. Thus, it operates to create and deliver images including that atmosphere of he drama and the development of the story. Second, the TV media which is characterized with the form of centralized transmission and individual reception and the ability tro readily lead the fashion, has huge influence upon the fashion by properly creating mythological or linguistic dimension of the clothing in the drama, arousing the public′s sympathy, and stimulating the public′ immitation or conformity mentality.

• 한국의류학회지
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• 제32권1호
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• pp.55-64
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• 2008

This study attempted to identify not only dimensions of clothing brand experience, but dimensions of perceived consumer-brand relationship. In addition, this study investigated the relationships among clothing brand experience, consumer-brand relationship and brand loyalty. 354 questionnaires were distributed to female and male respondents aged 20 to 30, and then analyed by SPSS and AMOS program. The results were as follows. First, it was identified that the dimension of clothing brand experience was composed of two dimensions; individual experience(personal dimension) and relational experience(social cultural dimension). Second, the type of consumer-brand relationship was found out as three dimensions; interdependence, love and passion, and partner. Third, these results showed that individual and relational experience of clothing brand was the most influential factor for love and passion dimension of consumer-brand relationship. Forth, love and passion dimension through clothing brand experience was the most influential factor for brand loyalty. Above results imply that the key of strong brand relationship lies in the emotion of love such as human relationship.

• 한국항공운항학회지
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• 제15권3호
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• pp.63-69
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• 2007

Culture is that the system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and that are transmitted from generation to generation through learning. Members of an organization are affected by culture. And dissensions in an organization give negative effects to behavior of the members, especially to satisfaction from organization. This study is on the dissension management by considering of cultural characteristics of pilots. Cultural characteristics of pilots were surveyed and analyzed with the V5M94(values survey module94) which was developed by Hofstede. As results, the cultural indexes of the pilots were different from the national means. The indexes presented that korean pilots' cultural characteristics are low POI, high IDV, low MAS and low UAI as North European cultural characteristics. For managing the pilots group, make expansion of opportunity to take part in decision making, release or share of informations are required. And motivations, delegation, free from unnecessary interventions, understanding and forgiveness rather than disciplinary punishment, thoughtful considerations could be effectiveness. And for developing more effective management methods, management strategies of north european airlines should be studied.

• 한국콘텐츠학회논문지
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• 제22권9호
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• pp.339-348
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• 2022

블렌디드 러닝은 능동적 학습을 촉진하고 학생의 학습 효과를 향상하기 위해 교육에서 가장 많이 사용되는 방법의 하나로 꼽히며 대학이 학습자를 유치하는 가장 효과적인 방법의 하나로 간주한다. 이 논문은 문화차원 이론을 바탕으로 문화적으로 유사하면서도 차이점을 보유하고 있는 한중 양국에서 블렌디드 러닝이 이루어지는 연구 동향을 분석한다. 연구 방법은 키워드 분석 및 시각화를 이용하였고 데이터는 WoS, KISS, CNKI에서 1990년부터 2022년 6월까지 게재된 블렌디드 러닝 관련 논문을 수집하여 분석을 진행했다. 연구 결과에 따르면, 보편화된 연구주제였던 블렌디드 러닝이 코로나 발생 이후부터 다양한 연구 분야 클러스터가 형성되어 세분되고 있다. 한국과 중국도 글로벌 연구 동향과 흡사하면서 각자 색다른 연구 동향이 보인다. 문화차원이론으로 분석하면 특히 절제와 장기지향적인 공통된 패턴이 보인다. 이 연구의 기대효과는 국가 문화가 교육과 연구의 패턴을 형성하는데 어떤 역할을 하는지에 대해 파악할 수 있다는 것이다. 또한 다문화 교육환경 속에서 효과적인 학습효과를 지닌 블렌디드 러닝을 개발하는데 유의미한 시사점을 제시할 수 있다.

• 임상간호연구
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• 제20권3호
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• pp.267-278
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• 2014

Purpose: This study aimed to examine the differences in Korean nurses' cultural competence perceived by nurses and foreign patients in a general hospital. Methods: The study participants were recruited from outpatient clinics and wards in H General Hospital located in Busan. Cultural competence was measured by the Cultural Competence Scale for Korean Nurses, consisting of 4 subscales: cultural perception, cultural knowledge, cultural sensitivity, and cultural skills. Data were collected from March 31 to April 30, 2014 by distributing and collecting a self-administrated questionnaire set. Data of the 90 foreign patients and 90 nurses were analyzed using PASW statistics 18.0 for independent t-test and ANOVA. Results: The level of cultural competence of Korean nurses perceived by foreign patients was significantly higher than that of nurses. On the cultural awareness dimension, nurses rated themselves more highly than foreign patients did while ratings on the dimensions of cultural knowledge and cultural skill were the opposite. Conclusion: This study indicates that there was a statistically significant difference in the perception of nurses' cultural competence between nurses and foreign patients. The findings can be used for developing education programs to enhance nurses' cultural competence, integrating the perspectives of foreign patients.

• 한국HCI학회논문지
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• 제7권2호
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• pp.1-10
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• 2012

HCI 분야의 기존 연구들은 개인 사용자들의 문화적 성향을 국가 수준에서 일반화하여 설명하는 경우가 대부분이다. 그러나 HCI 분야의 연구 대상이 되는 기기나 온라인 서비스의 사용은 개인 수준에서의 행동인 경우가 대부분이기 때문에 개인 사용자의 문화적 성향을 국가 수준에서 일반화하여 파악하는 것은 개인 수준의 행동을 정확하게 설명하지 못하는 한계를 가질 수 있다. 이는 문화적 성향이 한 국가 내의 사용자들에게서도 개인에 따라 다양한 양상을 나타낼 수 있고, 더 나아가 한 개인 안에서도 사용 대상에 따라 다른 양상을 나타낼 수 있기 때문이다. 따라서 본 연구는 사용자들이 가지고 있는 문화적 성향에 있어 국가 간 차이의 존재 뿐만 아니라, 특정 기기나 온라인 서비스와 같은 사용 대상에 따라서도 차이가 존재할 수 있음을 탐색적으로 제시하는 것을 기본 목적으로 한다.