• Journal of Digital Convergence
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• v.10 no.10
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• pp.155-163
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• 2012

This study investigated Korean TV advertising's creative strategy and trend. To achieve the goal, we conducted content analysis for prime time TV advertising messages (KBS, MBC, SBS). We found that Korean TV advertising contents showed more direct messages than indirect messages, much relationship between ads messages and product, more brand in advertisements, little humor, relatively many celebrities in ads. and much importance on the reputation of the firm. The findings will be a significant source regarding promotion strategy for global company who plans to enter into Korean market.

• Korean Journal of Adult Nursing
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• v.19 no.3
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• pp.470-482
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• 2007

Purpose: This study aimed to describe the experience of family breakdown of Hwabyung patients in a socio-cultural context. Methods: Data for this study came from 5 participants, 2 family members and 1 friend of participant by interviews and participant observations from January 2006 to April 2007. Sociology of everyday lives analyzing method were adopted. Results: There were two processes of family breakdown ; sudden on set and progressive processes. The sudden breakdown was unpredictable death of a husband, the significant family member. On the other hand, their family structure and function were broken down through the husband, who repeatedly destructive and malicious behaviors. The experience of family breakdown of middle-aged women with Hwabyung in a socio-cultural context was weakened or severed family-relationships, exhaustion of economic sources, and the breakdown of participant's body. Participant's experience of family breakdown were influenced by Korean culture, the patriarchal social system and the clan-centered family system. Conclusion: Hwabyung is the result of a clan-centered family system and patriarchal system. The approach to Hwabyung should involve not only the person with the illness but also their family.

• Journal of the Korea Safety Management & Science
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• v.11 no.4
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• pp.35-42
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• 2009

본 연구는 급수전('tap'과 'faucet'은 호환사용)의 종류에 따른 사용자의 조작방향에 대해 우리나라와 다른 나라의 문화적인 차이를 비교한 연구결과이다. 이를 위하여 우리들이 가정과 공공시설의 화장실이나 욕실 등에서 많이 사용하고 있는 냉 온수 일체형 레버형 손잡이 급수전과 냉 온수 분리형 손잡이 급수전을 선정하여 이의 열림 방향에 대한 스테레오타입을 파악하였다. 또한 본 실험결과와 다른 문화권의 자료를 비교하여 이의 차이를 규명함으로써 서로 다른 사용자들이 공감하는 설계방향에 대해 언급하였다. 국외 자료는 연구문헌을 참조하였으며 국내자료는 직접 10대에서 60대 이상까지 6개 연령계층의 남 여 50명씩 총 600명을 할당표본추출 방식으로 선정하여 실험을 통하여 수집하였다. 조사 결과는 각 항목별로 통합 자료, 성별, 연령별, 주손에 따라 빈도분석을 실시하였으며 카이제곱검정을 통해 성별, 연령계층별, 주손(hand dominance)별로 스테레오타입의 기대특성(expectation characteristics)에 대해 문헌을 통해 조사된 연구결과와 상호비교 분석하였다. 분석결과 우리나라 사람은 비교 분석된 다른 나라 사람과 같이 스테레오타입에 대한 통상적인(그러나 동일하진 않음) 문화적인 배경을 공유하고 있음을 알 수 있다. 본 연구결과는 급수전 손잡이 설계에 있어서 서로 다른 문화적인 배경에 따른 보편적 기대와 일치된 설계지침으로서 사용상의 편리성과 안전성을 향상시키는데 유용하게 이용될 수 있을 것이다.

• Journal of the Korean Home Economics Association
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• v.42 no.11
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• pp.17-30
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• 2004

The purpose of this study was to explore the normative expectations of positive emotions such as happiness and pride in Korean culture by analyzing the children's textbooks in the Chosen Dynasty period. The method of this study was document analysis and the materials for analysis were 'Dongmongsensp', 'Gyukmongyogyul', 'Myungimbogam', and 'Sohak', that were the textbooks for children's education and invoked the ethics of individual life based on Confucianism. The analysis was focused on the antecedent events, emotional consequences, and emotional regulation in the emotional process of happiness and pride. According to the analysis, happiness was caused by the accomplishment of cultural tasks such as supporting parents, observing laws, being moderate, improving oneself with reading good books, and modeling good deeds, as well as parents' love, which had desirable consequences. Hence, the emotional regulation was to enhance happiness, but far as immoderate experience of happiness, the regulatory rule was expected to suppress it. Also, the antecedents of pride were those demonstrating to have power or occupying a high social position, and the consequences of pride led to self-destruction, and pride was therefore not allowed to be expressed. Consequently, happiness was enhanced because it motivated individuals to accomplish cultural tasks of interdependence, whereas pride was inhibited because it tended to disengage self from social connectedness.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.7
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• pp.1621-1627
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• 2011

According to the KEC 2005 accreditation criteria, enough major courses in addition to mathematics, basic science, computer science, cultural studies are required to fulfill the program's goal. So it is hoped that students have to take mandatory major courses as well cultural studies. In this paper we considered the necessity of General Education Curriculum for Engineering Education by analyzing the several university's accreditation programs and suggested the desirable modeling of the General Education Curriculum.

• Journal of Fashion Business
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• v.20 no.1
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• pp.115-126
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• 2016

Today the Olympics are considered representative of a culture that symbolizes the country's image and cultural specificity, and important colors act as effective means of Olympics marketing. Each color is unique to the natural environment and cultural heritage is one of the languages of each country, region or community and it symbolizes. Hence, the purpose of this study was to examine the color and to view the color image displayed on Olympic uniforms based on the national color sensibility. After analyzing the color image of the Olympic athletes, including six kinds of uniforms and operational personnel, a cool casual/casual image is created more frequently, followed by a modern, gorgeous, dynamic, elegant/chic, dandy/classic image. The uniform color is consistent with the national image and the theme of the Pyeongchang Olympics is to enhance the country's competitiveness by widely promoting the national image of Korea around the world. Furthermore, it is necessary to provide the empirical basis for creating the 2018 Pyeongchang Winter Olympic uniforms.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.110-120
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• 2017

For designers, Chinese characters are featured as its unique cultural connotation and the inheritance of information. In visual designs, the beauty of Bushou in form, especially its potential forms, plays an important role and has been applied in various modern designs. There are analyses focused on radicals' roles, as well as its performance and design principles in modern posters in order to figure out how radicals are inherited and developed in posters. Additionally, these researches are conducted to recognize the cultural values of the visual linguistics of Bushou. In this paper, collating of the history and structure of Chinese characters, along with the history, function, classification and meaning of Bushou has been conducted through the method of literature research. The function of Bushou and its potential visual performance means, as well as the objective laws are summarized by analyzing Bushou posters.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.391-396
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• 2013

Character industry is fundamentally based on a technical environment, a media, like any other cultural content industry. In order to extend a life of a character and increase the brand value, a choice and utilization of a more efficient way is necessary. Analyzing why game characters are less worth as a value of commodities than other media contents is presented and suggests complementary methods for the matter. In this study, an approach to increase a brand value of a game character, as well as, linking to develop profitable models afterward is suggested presenting a case of game development.

• Journal of The Korean Digital Architecture Interior Association
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• v.13 no.4
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• pp.41-50
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• 2013

One of the important point in the development of urban fishing villages is to create various alternatives providing appropriate environment of fishing villages by keeping the characteristics of each fishing village. The purpose of this study is to suggest an urban-planning alternation to main fishing villages in Busan city by adaptation of the framework analysis, by adapting differentiated strategy considering the characteristics of each fishing village and by having similarities of development direction the whole city. At the same time this study is to propose against imprudent development of certain fishing villages or staying physical issues of existing plans about fishing villages. So this study is willing to visualize the frame of village and suggest the development direction after analyzing the 6 fishing villages(Songjeong village, Millak village, Daebyeon village, Gongsu village, Duho village, Dongam village) representing Busan city by using the five development types extracted from the type of cultural city. In addition, this study is used the framework analysis as the visual tool of potential elements and development direction in fishing villages by making frame of the most revealing cultural or environmental elements.

• Journal of the Korea Society of Computer and Information
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• v.22 no.12
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• pp.163-170
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• 2017

The purpose of this study is to introduce policy and theoretical implications by analyzing affecting factors for the elder's happiness. For this study, we analyzed data using HLM. Data include a world value survey(hereafter, WVS) as personal level analysis data and also OECD's Social Expenditure Database(hereafter, SOCX) and database from the World Bank as national level analysis data. The subjects of personal level analysis were the elder who are over 65-years od age, and they were total 3,297 people, and while the subjects of national level analysis were total 9 OECD countries. For the data analysis, hierarchial linear model(HLM) analysis was done by using HML 7.0 program. As a result of analysis, First, for the elderly's happiness, they should improve self-disposition, members of social groups, and social class. Second, the old-age pension and the survivor's pension had no meaningful effect on the happiness. but it was found that self - disposition, social class, gender, and health status showed meaningful interaction effect according to old - age pension, survivor pension, per capita GDP, income inequality. This suggests that efforts to improve the happiness of the elderly should be made at the individual level and the national level at the same time.