• The Korean Journal of Franchise Management
• /
• v.14 no.3
• /
• pp.1-16
• /
• 2023

Purpose: In the post-COVID-19, many consumers still feel uncomfortable with crowding in closed spaces. This study investigates how non-crowding affects consumer satisfaction and restaurant visit intention. Research design, data, and methodology: The data were collected from 350 people aged 20 and above. A total of 347 respondents, excluding 3 unfaithful respondents, were analyzed using Smart PLS 4.0 program. Result: Both spatial and human crowding have significant effects on satisfaction. On the other hand, neither spatial nor human crowding directly affected dine-out intention significantly. In addition, spatial crowding was found to have a direct and significant effect on in-store dining intention, but human crowding did not have a direct and significant effect on in-store dining intention. It was found that satisfaction had a significant effect on both dine-out intention and in-store dining intension. Conclusions: This study has expanded the range of consumer behavioral intentions by applying a non-crowded environment (S) to the SOR theory. Also, Consumer behavioral intention was expanded by dividing visit intention into a dine-out and in-store dining intention. Therefore, we propose measures to minimize human crowding by introducing a system such as adjustment of store operating hours, reservation system, store opening time alarm system, and reduction of cooking time.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.40 no.2
• /
• pp.104-110
• /
• 2017

When evaluating effectiveness of a R&D program, there is a tendency to simply compare the performances of the beneficiaries before and after the program or to compare the differences in the performances of the beneficiaries and the non-beneficiaries before-after the program. However, these ways of evaluating effectiveness of a program have some problems because they can not differentiate between complement effect, which facilitates corporate R&D investment, and substitute effect, which, literally, substitutes corporate R&D investment. Therefore, these problems could bring about wrong policies concerning R&D programs. In this paper, a new approach using path analysis is suggested as a means to overcome these problems and it is utilized, as an application, to evaluate the effectiveness of Plant Engineering Program conducted by Ministry of Trade, Industry & Energy, Korea. First, the direct impact of government R&D investment on corporate R&D investment is analyzed, through which it is identified which of crowding-in effect (complement effect) and crowding-out effect (substitute effect) is dominant. Next, the direct effect of government R&D investment on corporate performance and the direct effect of corporate R&D investment on corporate performance is analyzed respectively. Finally, by combining the two previous analysis, the total effect of government R&D investment on corporate performance is identified. As a result, it turns out that, in Plant Engineering Program, crowding-in effect is more dominant than crowding-out effect and that Plant Engineering Program has definitely positive effect on the beneficiary in terms of corporate performance indirectly and directly.

• Proceedings of the Culinary Society of Korean Academy Conference
• /
• 2006.08a
• /
• pp.115-134
• /
• 2006

This study was conducted during a period from July 4 to 30 to investigate the effect of restaurant environment upon customer's satisfaction and crowdedness awareness. Total 800sets of questionnaire were distributed among major food service corporations. They were 16 restaurants from McDonald, Burger King, Popeyes, KFC, Rits Carlton, Intercontinental, The Westin Chosun, Hilton, Merriot, Outback Steak House, Bennigans, VIPS, Pizza Hut Pul-hyanggi(Scent of grass), Nolboo Co.,, and Our Story, and received 50 see each to hand out to their customers. Out of total 800 sets of questionnaires, 592 sets (74.25% were retrieved and underwent a Multiple Regression Analysis. We found the following results from the study. First among each variable of restaurant environment that had a significant effect on the crowding, 'pTast service' and 'responsiveness to customer complaints' sooted a regression coefficient value 0.381 and 0.325 respectively. Second, among each restaurant environment factor that had a significant effect on crowding, 'quality of facility' sooted the highest regression coefficient value 0.423 with a standard error score 0.1074, fellowed by 'status of waiting', 'overall ambience' and 'service quality' in ascending order. Third, in the analysis of the effect of each environmental factor upon the satisfaction rate, 'status of waiting' showed the highest regression coefficient value 0.3821 with a standard error score 0.4565, followed by 'cleanliness', 'service quality' and 'conveniency', in ascending order.

• The Southeast Asian review
• /
• v.20 no.3
• /
• pp.65-100
• /
• 2010

One of main findings of the competitiveness relation is rapid increase of Chinese influence on the southeast Asian market. While Japanese market share is decreasing, Chinese market share is continuously increasing in the market. It is the same regardless of types of production phases. Analysis based on gravity model shows that in general Chinese exports is crowding out Korean and Japanese export to the market. The magnitude of the effects on Korean exports is larger than on Japanese exports. Also, It is found that the directions of the effect of Chinese exports on Korean and Japanese exports are different by production phrases. For all processed goods, increase of Chinese exports decreases both Korean and Japanese exports to the market. However, for some final goods such as transport equipment and food & beverages for household, Chinese exports is increasing Korean and Japanese exports to the market.

• Journal of the East Asian Society of Dietary Life
• /
• v.19 no.5
• /
• pp.812-818
• /
• 2009

The aim of this study was to identify relationships among the physical environments, perceived crowding of food courts, the influences of the perceived crowding on customers' emotion and behavior intentions to determine more desirable services and physical environments for the customers in order for the food courts to be more competitiveness. This study used a total 335 questionnaires out of 400 ones for statistical analyses. For the analyses in this study, the SPSS program was used to analyze the Cronbach $\alpha$ and factor analysis. In addition structural equation modeling analysis was used to analyze correlations and grade of effectiveness of variables proposed in the research hypothesis utilizing Window AMOS 5.0. This study found that design and people were affected by the perceived crowding among 3 physical factors, and the people were most effect relatively affected by perceived crowding. Also, the perceived crowding had an effect on positive and negative emotion, and then both of positive and negative emotion were affected to the customers' behavior intentions. As a result, this study demonstrates that as a customers' perceived crowding in a food court increases, the centralization of customers causes a further increase in the perceived crowding in a food court. Therefore this work provides an opportunity for managers in the foodservice industry. To accomplish this, appropriate crowding control will be necessary, and they should make customers feel less crowded, which in turn, will make customers make a positive emotion towards food courts. Based on the results of, if the appropriate measures are taken to control crowds, customers will have propose positive behavior intentions such as, an intention to revisit, staying for more time, and positive recommendation.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.30 no.6
• /
• pp.79-97
• /
• 2003

The purpose of this paper is to analyze a causal model determining social carrying capacity(SCC) in natural parks, to answer the research question: What is the mechanism for determining SCC in natural parks (NP)\ulcorner After reviewing the literature on SCC and recreation activities in Korean natural parks, we constructed a conceptual framework and formulated the hypothesis of this research. We obtained data through a questionnaire which surveyed 487 visitors at 6 of the 73 NP in Korea during 2001, based on a stratified sampling method. We analyzed the data using descriptive statistical methods, the mean difference test, Pearson's correlation analysis, and path analysis method. We found that 1) The direct effect of resources, activity space(AS), visitor's expectation(VE), encounter, crowding, damage of resources(DR), maintenance condition of resources and facility(MCRF) to SCC are 3.45, 3.62, 2.75, 2.72, 1.32, and 4.77 times more important than that of crowding, respectively, while the indirect effect of resources, AS, VE, encounter, and DR to SCC is 13.03, 11.19, 3.34, 1.3, 2.05, 1.10, 0.05 and 2.30 times more important then that of crowding, respectively, 2) Causal effects of resources, facility, AS, VE, number of visitors(NV), encounter, crowding, VM, DR, and MCRF to SCC turned out to have 0.3523, 0.3321, 0.1751, 0.1465, 0.0307, 0.0762, 0.0604, -0.0510, -0.1177 and 0.2165, respectively, and 3) The causal effect of activity base(AB) and activity atmosphere(AA) to SCC turned out to have 2.57 and 1.1 times higher than that of MCRF, respectively. The research results suggest that 1) this conceptual framework is highly useful for the development of substantive theory and methodology; 2) management issues of AA and MCRF turned out to have 0.81 times in SCC that of AB, i.e, SCC can be significantly improved from control of AA and MCRF; and 3) supply of excellent resources and convenient facilities is needed to increase social carrying capacity. It is recommended that more empirical studies be performed in the future according to the season, visitor characteristics, and AS by NP.

• Clean Technology
• /
• v.17 no.2
• /
• pp.181-188
• /
• 2011

In this study, the complementary or crowding-out effects of public R&D subsidy on private R&D investment in the cleaner production were analysed between the effects and the major determinants (company size, R&D investment intensity, ratio of government investment, R&D manpower intensity). Among 207 firms' projects, the number of the complementary effect was 95 (45.9%) while that of crowding-out effect was 38 (18.4%). Resulting from logistic regression, the higher the R&D investment of sponsored companies is, the more complementary effect they show, responding to public R&D subsidy, and increase own R&D investment. The other determinants, however, showed no significant effects on firms' R&D investment. To heighten the effect of public cleaner production R&D, it is need to increase the priority of R&D investment intensity among the determinants. And to increase the performance of governmental R&D investment, further studies for the individual public R&D programs are necessary.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.3
• /
• pp.295-302
• /
• 2020

The paper aims to investigate the impact of foreign direct investment (FDI) on private investment with a sample having 49 developing countries in Asia (17 countries) and Africa (32 countries) during the period of 1990-2017. Unlike previous studies, we split the data into three groups for further analysis, including the Asian, African and the full-panel samples. The results confirm a crowding-in effect which shows that foreign direct investment promotes private investment on all three research samples. Besides, the lagged private investment has a positive and significant effect on itself in the next period which reflects the inertia in the trend of private investment in recipient countries. In the full-panel sample, there are some macro factors such as GDP per capita, trade openness, and electricity that also have a positive and statistically significant impact on private investment. Besides, when more deeply estimate with smaller samples, we find that trade openness and labour force have a positive and significant in Africa, on the other hand, not in Asia. However, the domestic credit variable has a negative and significant effect on private investment only in Asian developing countries. Furthermore, there is only a positive and significant impact of the electricity variable on private investment in Asia.

• Journal of the Korea Society of Computer and Information
• /
• v.20 no.5
• /
• pp.141-150
• /
• 2015

The object of this study is finding out the relational effect of perceived crowding of international airport on emotional response and revisit intention. The data of this study was collected by questionnaire and based on Incheon international airport visitors. A total 260 validity sample was analyzed a frequency analysis, reliability analysis, exploratory factor analysis and correlation coefficient analysis from SPSS 21, a hypothesis through out confirmatory factor analysis and structural equation modeling from AMOS 7.0. As a result of this study, visitors' human perceived crowding of international airport and positive emotional response showed a significant effects on revisit intention.

• Korean Business Review
• /
• v.19 no.2
• /
• pp.207-230
• /
• 2006

The study which it sees probably is the tourist' from the tourist resort, a emotional response and the change of stay hour and the follows in crowding perceived degree and it examines it does. In order to achieve the purpose of this study, carried out literature study of a related field and set up a study model. We used one method. The first method was directly distributing questionnaires to tourist' by use of one researcher who has been trained in tourist site, in order to confirm hypothesis established according to a theoretical background. And as the site of study, chose Mureung Valley which are located in the East Sea region which is one of the largest domestic vacation destinations. Through these methods, we were able to obtain participation of 450 people from across the country. Using 408 responses(42 responses removed). we derived statistics by means of Win SPSS Version 10.0 statistics program package. The analysis results ara as follows: First, Perceived Crowding affects tourists' Emotional Response and the Stay hour change. Specially, perceived Crowding is from in the Emotional Response factor it is joyful with there is relationship of excitation relationship effect. Second, There is relationship of effect even to sentimental reaction and stay hour change. This also is from in the Emotional Response factor it is joyful with there is relationship of excitation relationship effect. Finally, we discuss the results of analysis and suggest research limitation and future and future study.