• 복식문화연구
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• 제26권6호
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• pp.994-1014
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• 2018

The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

• 한국신뢰성학회지:신뢰성응용연구
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• 제13권4호
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• pp.273-285
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• 2013

Because process variations have direct influence on yield rate in process industry, it is very important to understand process variations that occur accidentally. In process industry, quality variation due to the activities of process improvement and maintenance and chance effect such as change of work environment and difference in staffs' craftsmanship are mixed with each other, therefore it is difficult to actually detect minute process variations. In this study, objective and rational methods of detection that can detect minute process variations in process industry were designed referring to various methodologies of process management, and they were verified through similar examples.

• 한국가구학회지
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• 제24권4호
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• pp.389-399
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• 2013

This study focuses a comparison of Korean and Western Furniture culture on traditional cupboard terms to make the people understand and distinguish the form of the various Korean and Western cupboard made by the craftsmanship before the industrial Revolution. As the result, the Korean cupboard shows Kangwon Chanjang/cupboard, Gyeonggi Chanjang/cupboard by the local name, dwiju Chanjang/cupboard, three-tiered Chanjang/cupboard, four-tired Chanjang/cupboard, two-tiered Chantak/cupboard, three-tiered Chantak/cupboard in the terms of the form. Korean cupboards are called Chanjang and Chantak. The Western cupboard shows cupboard, buffet, livery cupboard, cupboard-bed, corner cupboard, court cupboard, turkey-breast cupboard, pot cupboard, press, press cupboard, hall cupboard, sideboard, hunt sideboard, huntboard, cabinet, corner cabinet, writing cabinet, art cabinet, china cabinet, dresser, safe, meat safe, wall closet, wall cupboard, hanging corner cupboard, food cupboard in the terms of the various forms.

• 한국가구학회지
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• 제14권1호
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• pp.47-58
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• 2003

Italian furniture companies play a leading role in the world furniture market and are acknowledged as good design trend leader. Their craftsmanship which has been handed down from the past is thoroughly applied to the process of design and production. Two well-known furniture companies in Italy, 'B&B Italia' and 'Kartell', are chosen as a case study model to grasp the key of their success. In general and objective material collecting and researching, this study aims at understanding the method of the advanced corporations' design development, marketing strategy and brand identity This study is expected to use as a research material for Korean furniture industry to escape from the serious depression after IMF shock.

• 건축역사연구
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• 제29권1호
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• pp.7-20
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• 2020

This paper is a review of the construction process, craftsmanship, architectural economy of Bungang Seowon through the Changwon Ilgi(diary). The Bungang Seowon, which was built in the early 18th century, was initially built as a shrine, but was later completed as a seowon upon the decision of the scholars. It was the descendants of Nongam and the Hyanggyo, Seowon, and the government offices that provided economic, human and material support to the construction of Seowon. The small building of Bungang Seowon was run by a civilian carpenter, while the large building was run by a monk carpenter. The mobilization of the building workers was done by local scholars assigning the number of workers needed for each village.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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• pp.205-206
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• 2005

The plan for Shinseon Seolleongtang Restaurant in Kimpo has as its goal to create an environment strongly fused with the design of the modern city and the spirit of food culture craftsmanship, and it proceeded as follows. In order to carry out the goal of the plan, the direction of the design concept was set to be a harmonious blending of Ecology and Minimal. Also, for detailed plan direction, in the Minimal domain, conciseness, cleanliness, and high quality were established as the ultimate goals in order to create a spacious food and drink area in today's complicated and energy-draining society, and in the Ecology domain, ancient hieroglyphs representing the forms of natural objects were used that prayed for years of plentiful harvest and blessing, and colorfully expressed the events of the populace.

• Asia Marketing Journal
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• 제15권2호
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• pp.1-27
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• 2013

The main goal of this study is to examine the competition intensity in the Korean bakery franchise industry and to identify the core competencies of the industry's leading company, Paris Baguette. The frameworks of PEST analysis, Cross Impact analysis, a Five Forces Model, a Value Chain, and VRIO analysis. PEST and Cross Impact analysis were employed to investigate the industry's external environment, and the results indicated that 'increased attention on corporate's Creating Shared Value (CSV) activities' is the most influential factor among others. The analysis using the Five Forces Model found industry rivalry and substitutes were the greatest threats. Finally, the results of Value Chain and VRIO analysis identified four core competencies of Paris Baguette: its CEO's craftsmanship, e-procurement system, quality of dormant dough, and hub system. Multiple managerial implications are suggested for practitioners in the marketing area, especially in the saturated market environment.

• 수완나부미
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• 제7권2호
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• pp.155-175
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• 2015

This paper will reveal the legacy of women in the Bagan Period (10th to 11th century A.D.) traced through the early evidences of female figures that could only found in the stones of KyaukkuUmin and in the terracotta of Shwesandaw and Phetleik temples. There have been some writings on the women of the Bagan Period from different perspectives. The role of women from the Bagan Period mentioned in different records and as empowerment of Myanmar Women in the past will be analyzed. Through these female images and other unearthed artifacts found in Bagan, portrayals of womanhood in Myanmar early sculpture will be studied. The role of women in the Bagan will be observed by looking closely at what remains of the sculptures, as well as the craftsmanship applied to the works, which are usually in terracotta, wood, or stone.

• 헤리티지:역사와 과학
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• 제48권1호
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• pp.96-131
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• 2015

한지는 우리의 옛 선조들의 뛰어난 기술과 장인정신으로 오늘날에도 그 가치와 기술을 높게 평가받고 있는 귀중한 문화유산으로 이는 그 시대의 장인정신과 축적된 기술, 한지제조에 적합한 천혜의 자연조건인 닥섬유와 물과 햇빛과 더불어 환경친화적이고 보존성이 우수한 천연자숙제 및 점질물 등이 잘 어우러진 산물이라고 할 수 있다. 한지는 닥나무 껍질(저피(楮皮))을 가공하여 손으로 만든 종이를 일컫는 것으로 조선 말엽 일본을 통하여 서양식 기계로 제조한 종이가 생산되면서 그간의 종이는 한지라 하고 서양의 종이를 양지라 구분하여 부른다. 한지는 재료 및 초지방법에 따라 다양하게 불리고 사용되어져 왔으며, 그 기능 또한 다양하게 활용되어져 왔다. 또한 한지는 과거 삼국시대부터 조선 시대에 이르기까지 동양 3국(한국, 중국, 일본) 중에서 독특하고 우수한 품질로 각광을 받아왔고, 오늘날 한지 특유의 우수한 보존성으로 수많은 국가지정 지류문화재들이 지금까지 잘 전승되고 있다. 아울러 세계적으로 그 가치를 인정한 UNESCO 세계기록유산에 한국은 모두 11건이 등재되었는데 그 중 전통한지로 구성되어 있는 기록물은 8건으로 "훈민정음, 조선왕조실록, 직지심체요절, 승정원일기, 조선왕조의궤, 동의보감, 일성록, 난중일기" 등이 이에 해당된다. 이러한 한지의 우수한 보존과학적 특징을 규명하기 위하여 다양한 연구 사업들이 진행되어져 왔다. 한지에 대한 분석기술과 제조기술개발, 복원기술연구 등을 통하여 우리 전통한지에 대한 우수성을 과학적으로 재입증하고 우리나라를 대표하는 전통문화유산의 하나로써 그 명맥을 유지해 나가야할 것이다.

• 한국의상디자인학회지
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• 제13권2호
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• pp.89-101
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• 2011

The economy blocking and price competitiveness caused by globalization has generated an on-going controversy of global sourcing among high-priced luxury brands. The consumers in the global market purchase luxury goods based on both craftsmanship and the reputation of luxury brands. Factors such as the origin, brand and pricing can affect the intention of consumers to buy luxury goods. This study analyzed the optimum brand combination using conjoint analysis. The analysis was based on the selection of origin, brand name and price as extrinsic factors among attributes of customer choice. These factors were subdivided into Italian and Chinese origins, Gucci, Prada, and Miu Miu in terms of brand names, and 450,000, 750,000, and 1,500,000 Won in terms of price levels. The result showed that origin was considered the most important factor followed by brand name and pricing. This tendency tells us that customers consider origin, brand name and price in that order when purchasing luxury brands. In regards to each factor, respondents preferred Italian to Chinese origins, the Gucci to Miu Miu brand name, and 750,000 to 450,000 won for price level. Generally, women in their 20s and 30s preferred products from advanced nations at a medium-level price.