• 한국융합학회논문지
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• 제11권6호
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• pp.127-135
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• 2020

부산은 한국을 대표하는 세계적인 관광도시로, 상품의 개발 및 홍보에 있어서 보다 전문적인 스토리텔링이 필요하다. 본 연구의 목적은 외국인을 대상으로 스토리텔링 기법을 활용한 부산 이미지를 전달한 후, 관련된 관광기념품에 대한 구매 의도 및 구전 의도의 상관관계를 고찰하는 것이다. 이에 외국인 162명을 대상으로 한 설문 조사를 시행하였다. 그 결과 관광지에 대한 스토리텔링 노출과 방문경험, 관광상품의 디자인은 구매 의도와 구전 의도에도 일정한 상관 관계가 있는 것으로 나타났다. 매력적인 기념품 디자인과, 지역에 대한 방문경험, 그리고 관련된 지역의 스토리텔링은 외국인 관광객의 재방문 및 잠재적 관광객 유치에 긍정적인 기여를 할 것으로 보인다. 본 연구는 부산 관광상품에 대한 홍보방식의 새로운 방향을 제시한다는 점에서 의의가 있으며 향후의 구에서는 부산 이외의 관광도시를 대상으로 추가 검증을 진행하여 연구 가설을 폭넓게 검증할 것이다.

• 한국산업융합학회 논문집
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• 제23권3호
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• pp.403-410
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• 2020

Continuous industrial development has led to a better quality of life for everyone, even further accelerating industrial growth. Industrial development, however, has also caused environmental degradation, which is posing a serious threat to humanity. It has also encouraged the indiscriminate use of limited resources, causing resource depletion. Efficient resource management based on resource circulation is critical to saving resources. Resource circulation methods are as follows: reducing the use of resources in the manufacturing process, recycling used or reprocessed products and reusing used resources without being reprocessed, remanufacturing with end-of-life products with disassembled parts. Furthermore, remanufacturing process including cleaning, inspection, repairing, and reassembling facilitate performance level as well as new typical products. It is noteworthy that the remanufacturing of machine tools can significantly save resources because their structural parts are substantially large in size. Machine tools have served as a foundation for the manufacturing industry, which has driven Korea's industrial development. Nevertheless, a few research has been reported for remanufacturing technology with used machine tools. Relevant research of developing a remanufacturing process chart and method is prerequisite for saving the resource and environments.

• 한국융합학회논문지
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• 제10권1호
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• pp.115-121
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• 2019

본 연구는 물리적 제품과는 다른 디지털 제품의 애착과정을 연구하기 위한 새로운 변수로 '필수불가결성'과 '대체불가능성'을 제시한다. 이를 정량적으로 분석하기 위해 애착형성에 필수적인 상호작용성과 시간적 가치를 변수에 추가하여 통합모형을 구성하여 상이한 제품-사용자간 상호작용을 통해 어떻게 애착을 형성해갈 수 있는가를 탐색적으로 살펴보고자 한다. 실증분석을 위해 197명의 응답자의 자료를 분석한 결과 시스템 중심의 상호작용은 사용기간에 영향을 미치지 않은 반면, 사용자 중심의 상호작용은 사용기간에 영향을 미쳤다. 또한 사용기간이 필수불가결성과 대체불가능성에 미치는 영향이 증명되었으며, 대체불가능성보다는 필수불가결성에 미치는 영향이 컸다.

• 웰빙융합연구
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• 제7권2호
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• pp.23-29
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• 2024

Purpose: This study aims to investigate consumer attitudes towards healthy foods, focusing on low-calorie options, and their impact on purchasing behavior. Methods: The study utilizes structural equation modeling, which incorporates statistical tools such as SPSS and AMOS for thorough analysis. This involves collecting data over a period of time and then inferring patterns and relationships through correlation and trend analysis. Results: The study found that attributes such as quality, price, functional value, and emotional value have a significant impact on customer satisfaction and repurchase intentions, but not on nutrition and brand. The study provides a comprehensive understanding of the factors that influence consumer attitudes and purchase behavior toward healthy indulgences in the context of low-calorie foods, and has important implications for both academic research and practical marketing strategies. Conclusions and Implications: This study provides new insights into consumer behavior theory by validating the impact of the perceived value of low-calorie products on attitudes and purchase behavior, which is of great academic value. It is also expected to provide useful information for the formulation of effective marketing strategies for low-calorie products and the development of products that meet consumer needs.

• 지식경영연구
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• 제15권4호
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• pp.105-126
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• 2014

Knowledge integration is becoming a primary function of improving organizational capabilities and performance in today's convergence paradigm. The knowledge integration capability of employees has increasingly been regarded as a critical source for developing new products and services. This study investigates the influential factors of employees' knowledge integration capability and its effects. A theoretical research model was developed based on the socio-technical perspective and information processing theory. The model includes teamwork quality, expertise, IT support, and knowledge complexity as the primary influential factors of employees' knowledge integration capability. A large-scale survey was conducted for gathering data (a total of 316 samples from 141 organizations) to test the proposed model. The test results of the hypotheses show that expertise and knowledge complexity are the significant influential factors of employees' knowledge integration capability, and also the capability has a positive effect on the knowledge creation performance of employees. Our findings contribute to the development of initiatives for promoting employees' knowledge integration capability, especially in knowledge intensive organizations focusing on convergence products and services.

• 패션비즈니스
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• 제25권4호
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• pp.125-140
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• 2021

Recently, flexible displays have been used as part of fashion beyond the concept of parts for electronic products. The flexible display applied to wearable fashion products flexibly bends according to the wearing position of the human body and, at the same time, decorates the fashion product more splendidly through the screen on which images or videos are displayed. Flexible displays, which are used for clothes and accessories, combine analogue fashion sensibility with digital screens to create a new level of convergence product design and expand the range of fashion design and fashion materials. This study aims to analyze the trends of the development and commercialization of fashion products that use flexible displays. As a research method, theoretical research and empirical research through case analysis were conducted in parallel. First, as a theoretical study, the morphological and technical characteristics of flexible displays were examined. Through theoretical studies, the effect of the characteristics of flexible displays on the development of wearable fashion products was investigated. Second, as an empirical case study, the design of wearable fashion products using flexible displays over the past 10 years and the characteristics of the displays used in the products were analyzed. Based on the characteristics analyzed, the product design, display and product integration methods and the commercialization stages of wearable fashion products using flexible displays were analyzed.

• 산업융합연구
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• 제1권2호
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• pp.3-15
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• 2003

Many researches have concluded that product advantage or superiority is the most important factor for the commercial success of new products. However, the specific dimensions of product advantage have not been studied as yet. In order to know what kind of product attributes have been major determinants of commercial success, telecommunications winning products from 1985 to 1997 in the Korean market were examined. As results of the analysis, the determinants are classified into function, aesthetics, economy, safety, usability, reliability, brand image, assurance, distribution channel, advertisement, DEF(design for the environment). This study augmented the data set through questionnaire survey to marketing professor in University. The results will be a cue to future of new product development.

• 한국산업융합학회 논문집
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• 제11권4호
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• pp.171-175
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• 2008

The bigger size of the wafer to the meet the need of higher productivity and the smaller digital products for convene are examples of the main trends of the market among others. The higher integrity of chips is also an important task in semiconductor industry. In this thesis the COF(chop on film) technology has reviewed to investigate the best combinations of required functions and to develop a new system to save the installation area and to adapt to the variation of layout with flexibility. The new system shows the better and provides the improved safety with smaller size.

• 디지털융복합연구
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• 제7권1호
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• pp.9-17
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• 2009

At this time, it is very urgent and important that the new high value-added industries with convergence and embedded software technologies are promoted to make the driving force for new growth. Moreover, software is used as an essential part or material of nearly all products. However, the economic and social treatment over the software workforce, which is the core of software development, is very weak. In addition, the discussion or study on the treatment improvement and value awareness of software practitioners is almost non-existent. Therefore, this study suggests some measures for software workforce's improved treatment to meet their increasing role. We examine the present state of software workforce, discuss their status and role, and suggest some measures for the improvement of their working conditions and social treatment.

• 디지털융복합연구
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• 제13권9호
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• pp.177-182
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• 2015

북미시장에서 국내 가전업체의 브랜드 및 제품 인지도는 크게 성장했으며 북미 소비자들에게 국내 기업의 제품은 성능이 좋고 혁신적인 기술 제품으로 인식되고 있다. 또한 에너지 절약을 원하는 소비자가 늘어나면서 국내 가전제품의 에너지 절약 측면에서 우수성이 부각됨에 따라 시장점유율이 상승으로 이어지고 있다. 최근 스마트폰과 모바일 기기 시장 확대 및 스마트 그리드 기술 발달의 영향으로 가전제품 시장에도 스마트 열풍이 거세게 몰아치고 있는데, 국내 기업들은 가전제품과 결합된 다양한 부가기능을 통해 소비자 편의를 제공함에 따라 지속적인 제품개발을 하고 있다. 본 연구에서는 지속적인 경쟁우위를 유지하기 위한 방안으로 국내 A사의 북미시장에서의 TV 판매 데이터를 이용하여 북미시장에서의 가전제품 판매예측을 위한 융합모델을 개발하고자 한다. 본 연구에서는 인공신경망과 유전자 알고리즘 기반의 융합모델을 이용한 가전제품의 판매예측을 수행하기로 한다. 추가적으로 본 연구에서는 제안한 융합모델과 기존의 예측모델과의 비교분석을 통해 제안한 융합모델의 우수성을 입증하기로 한다.